Rocklin Chamber Brown Bag Workshop Nov 4th


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This was a presentation by Gary Winchester at the Rocklin Area Chamber of Commerce for the first Business Resource Committee Brown Bag Lunch Workshop. The topic was Twitter and Facebook.

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  • Who is Marketing Medley?
    Marketing Medley LLC is a full service marketing company providing an array of services. AsMarketing 2.0® Specialists we take a holistic approach to your marketing needs by integrating all web marketing, print collateral, graphic design, search engine optimization (SEO) and more into a single source.

    Who is Gary Winchester?
    I am the Director of Social Media for Marketing Medley and OutdoorMind. As the social media consultant, manager, speaker and trainer, I consult with clients on the "how to's" of managing, strategy and implementation of all social media outlets, specific to their overall marketing plan and success. Services include the managment of client's social media accounts, creating the content, and posting it according to their social media strategy as outlined.  Currently the speaker at several social media events, as well as training sessions for companies on using social media effectively to grow their business.  

    I am involved in my community through the Rocklin  Chamber as an Ambassador in training, member of the Small Business Resource Committee and in this years Rocklin Leadership class.
  • Key Points:
    How I got into Social Media
    Desire to Meet people and Network
    Learned about marketing through research and doing sales
    Learned how to use SM for business through experience and research
    Met with experienced Social Media Specialist and was encouraged to teach, coach, consult and train business owners

  • Key Points:
    Social Media Account Setup
    Social Media Consultation
    Social Media Management
    Social Media Company Training
    Social Media Marketing Seminar Speaker

  • This definition came from much research and personal experience.
    This is how I believe Social Media should be used and the only way to use it in the most effective manner.
    Gives you a Presence while creating Web Traffic
    Makes your Traditional Marketing Relevant
    Increases your SEO
    Drives more customers to your website and store location
  • Last week we briefly covered what Twitter is.
    We will review this and get deeper into Twitter by covering the following:
    Key Terms
    Twitter Language
    The 4 steps to using Twitter for business effectively
    Tips and Best Practices
  • I have used Twitter since 2007 for personal use and then in 2008 for business.
    I used the platform for business but did not use it correctly.
    The correct way to use it is to do the following:
    Connect and Interact
    Build Relationships
    Use the online connections to build offline connections
    Online connections help you maintain offline connections
    Use the offline connections to build online connections
    Offline connections help you build online connections
    Get to know people offline
    Now bring them in as a client, sell them
  • Understanding Twitter gives you a foundation.
    The objective is to give you the tools to use it correctly for you business to increase sales.
  • Before going any further these are some Key Terms you need to understand.
  • Before going any further these are some Key Terms you need to understand.
  • One thing that makes each Social Network unique is the language, or lingo, they use.
  • Last week I said that you need to do research before diving into Social Media.
    This is how you do research on Twitter prior to signing up.
    Research the following:
    Your company
    Your industry
    Local Area
    Friends & Coworkers
    This tells you:
    Is someone using your company name already
    Who in your industry is using Twitter
    If no one is then that means it is a waste or you are ahead of the game
    What your competitors are doing
    Who in your area is using Twitter and what is important to them
  • One of the biggest mistakes people make is following people without first having everything set up.
    Be strategic in setting up your profile, from user name to key words and a custom background.
    For a custom background you can google it and create your own or pay someone.
  • Relevant Accounts are:
    Experts in your industry
    Other people in your field
    People you meet
    Followers of Followers
  • Tips, Links, Stories, Blogs and Deals will capture the attention of your followers. Have a mixture.
    No one wants to follow someone who just posts about their deals or seem robotic.
  • Facebook Fan Pages are best for business, but you can still connect on a personal level. People buy from the people they know, this is why networking on and offline is so important.

    Using Pages Correctly:
    Reach out to friends and family
    Build a fan base by offering an incentive to get them to become a fan
    Offer an incentive to get them to your website
    Use your fan page for customer feedback
    Allow feedback and testimonials
    Upload pictures of events and product
    Create events for sales, product launches and local events
  • Whenever possible, share updates directly.
  • Again, being Relational.
  • If you use Gmail or Google Apps you can use
    Outlook you can add the logo from your Social Networks and link it to your profile.
  • Lets take time for some Questions and answers.
  • Rocklin Chamber Brown Bag Workshop Nov 4th

    1. 1. Rocklin Area Chamber of Commerce Business Resource Committee Brown Bag Lunch Workshop Facebook & Twitter Presenter: Gary Winchester Presented By: & 1/30/2015 Business Networking Group (R) 1
    2. 2. Introduction Gary Winchester Jr. • Born: Tampa, FL • Achievements: – CEO Business Networking Group 2010 – Director of Social Media at Marketing Medley 2010 – Rocklin Chamber Ambassador 2010 – Rocklin Chamber Business Resource Committee member 2010 – BDM at Patrol Plus, Inc 2008 - 2010 – Student at TLBC, Now EPIC Bible College 2005 - 2010 – USMC 2000 – 2004 1/30/2015 Business Networking Group (R) 2
    3. 3. Some of our Social Media Clients 1/30/2015 Business Networking Group (R) 3
    4. 4. My Social Media Philosophy Our Philosophy is based on a concept called Social Media Marketing. We believe that Social Media is one element within your marketing strategy, working synergistically with all of your marketing efforts to increase your overall results. 1/30/2015 Business Networking Group (R) 4
    5. 5. What is Social Media Marketing? • Social media marketing is a method of promoting your brand by strategically making your presence known across various social media networks connecting it to all your marketing efforts. 1/30/2015 Business Networking Group (R) 5
    6. 6. 1/30/2015 Business Networking Group (R) 6
    7. 7. What is • Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now. • Twitter asks “what’s happening” and makes the answer spread across the globe to millions, immediately. @GaryWinchester 1/30/2015 Business Networking Group (R) 7
    8. 8. 1/30/2015 Business Networking Group (R) 8
    9. 9. 1/30/2015 Business Networking Group (R) 9
    10. 10. 1/30/2015 Business Networking Group (R) 10
    11. 11. 1/30/2015 Business Networking Group (R) 11
    12. 12. Key terms… To follow somebody is to subscribe to their messages A tweet is an individual message A DM or direct message is a private message on Twitter 1/30/2015 Business Networking Group (R) 12
    13. 13. Key terms… RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit Trending topics are the most-discussed terms on Twitter at any given moment 1/30/2015 Business Networking Group (R) 13
    14. 14. …and some special lingo @username is a public message to or about an individual on Twitter A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic #DSMtips Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically 1/30/2015 Business Networking Group (R) 14
    15. 15. Getting Started in 4 Easy Steps 1. Research 2. Complete Your Profile 3. Search & Follow Relevant Accounts 4. Tweet! 1/30/2015 Business Networking Group (R) 15
    16. 16. Step 1: Research • If you want to spend time listening first, you don’t need an account to search at • Try searching for your company and a few key topics in your field • Listening can help you get a sense of how you want to engage on Twitter 1/30/2015 Business Networking Group (R) 16
    17. 17. 1/30/2015 Business Networking Group (R) 17
    18. 18. Step 2: Profile 1. Choose a username, can be changed at any point without effecting your tweets 2. Complete your entire profile 1. Give a brief description of who your company, use searchable keywords 2. Add a link to your website or blog 3. Update settings 4. Use a custom background 1/30/2015 Business Networking Group (R) 18
    19. 19. Optimizing Your Bio • Bio: 160 characters to describe you • Rules to optimizing your bio: 1. Use all 160 characters • Shows there is more to you than just a few words 2. Insert Keywords • In your sentences use keywords that people will use to search for you 3. Write in complete sentences • Do not just write words with commas following 1/30/2015 Business Networking Group (R) 19
    20. 20. Step 3: Search & Follow Relevant Accounts Follow Friday #FF or #FollowFriday 1/30/2015 Business Networking Group (R) 20
    21. 21. Step 4: Tweet! People like the human touch and will appreciate posts with your thoughts and experiences more than you think They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes People like tips, links to interesting stories and blog posts (they don’t have to be about your company), exclusive deals and a good sense of humor. 1/30/2015 Business Networking Group (R) 21
    22. 22. Tweet but how often? 3 Guidelines for how often you should Tweet: What are your hours of operation? If you work 9am-5pm then Tweet within those hours If you do not have a set schedule then I suggest you: Pick a start time Your end time will be 12 hours later 1/30/2015 Business Networking Group (R) 22
    23. 23. Tweet but how often? What is your role in the company? If you are the CEO you will Tweet different times than a CMO What is your message? Are you selling you a product?Are you establishing yourself as an expert? 1/30/2015 Business Networking Group (R) 23
    24. 24. Best practices Build relationships on Twitter Listen for comments about you Respond to comments and queries Ask questions Retweet messages you would like to share Post links to things people would find interesting 1/30/2015 Business Networking Group (R) 24
    25. 25. Best practices Use a friendly, casual tone Don’t spam people Leverage the real-time nature of Twitter Ask questions, float ideas, solicit feedback – and expect fast feedback most of the time 1/30/2015 Business Networking Group (R) 25
    26. 26. Best practices If you’ve launched a product, new store or new campaign, search Twitter for comments Respond to customer service issues quickly Engage in discussion on a tricky public issue your company is dealing with 1/30/2015 Business Networking Group (R) 26
    27. 27. What is a Facebook Page? Facebook Pages are a free product for organizations and public figures to connect with people on Facebook in an official, public manner. 1/30/2015 Business Networking Group (R) 27
    28. 28. US Facebook Users by Age As of June 1, 2010 InsiderFacebook.com1/30/2015 Business Networking Group (R) 28
    29. 29. 1/30/2015 Business Networking Group (R) 29
    30. 30. Do I separate Business from Personal? • Yes! • Why? 1. Gives people a choice. 2. Allows your business to be relational. 3. Allows you to see what friends are interested in your business 4. Gives you the chance to solicite the people who want to be solicited by your business. 1/30/2015 Business Networking Group (R) 30
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    32. 32. Key Definitions • Administrator: A page administrator controls the content and settings of a Page. • Applications: A set of Facebook or third-party developed applications that can be added to a profile or page to increase engagement and enhance content. • News Feed: Top News aggregates the most interesting content that your friends are posting, while the Most Recent filter shows you all the actions your friends are making in real- time.1/30/2015 Business Networking Group (R) 32
    33. 33. Key Definitions • Wall: The Wall is a central location for recent information posted by you and about you. It’s where you keep your up-to-date content, and where Fans can contribute. • Publisher: The Publisher lets you share content on Facebook and is located at the top of both your home page and on your profile. 1/30/2015 Business Networking Group (R) 33
    34. 34. Tips & Best Practices 1. Be Personal, Not Promotional • People become fans because they want to connect to the true members. • Use a first person vs. third person to show fans you are active on the page and encourage them to post feedback and comments. 1/30/2015 Business Networking Group (R) 34
    35. 35. Tips & Best Practices 2. Create content worth sharing • Sharing behind-the-scenes updates and content gives fans a feeling of exclusivity by being connected to their favorites on Facebook. • Photos, Video and other content can go viral quickly as they attract more “like” and “comment” interactions, which then spread to friends of fans, attracting new fans.1/30/2015 Business Networking Group (R) 35
    36. 36. Tips & Best Practices 3. Join the Conversation • Facebook is a culture of conversations - a great opportunity to get immediate feedback on new things. • Ask fans a question in your status update, instead of only posting statements about your activities . • Show you’re listening by making a comment among the other fan posts. 1/30/2015 Business Networking Group (R) 36
    37. 37. Grow Your Connections • Promote the Username for your page everywhere ( • Add a Like Box to your website so visitors can instantly connect to your Page without leaving your site. • Run Facebook Ads targeted to fans of similar pages to convert them as fans. 1/30/2015 Business Networking Group (R) 37
    38. 38. Questions 1/30/2015 Business Networking Group (R) 38