Who is Gary Winchester? I am the Director of Social Media for Marketing Medley and OutdoorMind. As the social media consultant, manager, speaker and trainer, I consult with clients on the &quot;how to&apos;s&quot; of managing, strategy and implementation of all social media outlets, specific to their overall marketing plan and success. Services include the managment of client&apos;s social media accounts, creating the content, and posting it according to their social media strategy as outlined. Currently the speaker at several social media events, as well as training sessions for companies on using social media effectively to grow their business. I am involved in my community through the Rocklin Chamber as an Ambassador in training, member of the Small Business Resource Committee and in this years Rocklin Leadership class.
Key Points: How I got into Social Media Desire to Meet people and Network Learned about marketing through research and doing sales Learned how to use SM for business through experience and research Met with experienced Social Media Specialist and was encouraged to teach, coach, consult and train business owners
Key Points: Experience with Social Media
This definition came from much research and personal experience. This is how I believe Social Media should be used and the only way to use it in the most effective manner. Gives you a Presence while creating Web Traffic Makes your Traditional Marketing Relevant Increases your SEO Drives more customers to your website and store location
Key Points: Social Media Account Setup Social Media Consultation Social Media Management Social Media Company Training Social Media Marketing Seminar Speaker
The area I focus on is the middle white space, which is Social Media Marketing 2.0
First Bank Presentation
Building Business SociallyBuilding Business Socially
Gary Winchester Jr.Gary Winchester Jr., CEOCEO
Presented By:Presented By:
• Gary Winchester Jr.
• Born: Tampa, FL
– CEO of Business Networking Group 2010
– Director of Social Media at Marketing Medley
– Director of Social Media at Outdoormind &
– Rocklin Chamber Ambassador 2010
– Rocklin Chamber Business Resource
Committee Member 2010
– USMC 2000 – 2004
– Currently writing a book on Social
Networking: “Let’s Get Social”
•Business Resource Committee
•Speaker at the Brown Bag Lunch
•September Business Walk
Member since March 2010 Member since March 2010
Find Us OnFind Us On
• Social Media
• Social Media
• Business Consulting
Social Media Consulting
• This allows clients to manage all Social Networks to create
a genuine relationship between their company and clients
• We guide clients in the best direction for their company
and assist in marketing through Social Networks.
• We instruct clients on how to use Social Networks to grow
their business in a way that we will not be needed long
term, but we do offer consulting for clients on an hourly
Social Media Management
• This allows our clients to grow their business by focusing
on the daily tasks.
• We manage some or all of our clients Social Networks by
creating content, posting the content, adding followers/
following and likes.
• We do not instruct these clients on using Social Networks.
• This is designed to be long term and cost much more.
My Social Media Philosophy
• My Philosophy is based on a concept called
Social Media Marketing. I believe that Social
Media is one element within your marketing
strategy, working synergistically with all of
your marketing efforts to increase your
What is Social Media Marketing?
•Social media marketing is a method of
promoting your brand by strategically
making your presence known across various
social media networks connecting it to all
your marketing efforts.
Some of our Social Media ClientsSome of our Social Media Clients
[Print, Radio, PR,
Social Media Marketing
•Ability to be found
Creates a Presence
•Creating a larger
• We will guide our clients by helping them discover why
they are doing the job they do, how to apply the ripple
affect and by discovering their tipping point.
• We will assist in marketing decisions and minor business
decisions through guidance and advice.
• We do not have all the answers for businesses and will
not give assistance in areas that we are not suitable for.
Business Consulting Exercise
think from the
knowing why they
they do before
what they do.
think from the
outside in, knowing
what they do and
how they do it
People buy why you do what
you do before they will buy
the what. They also know
when the why is genuine.