Text message marketing for restaurants

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Mobile Marketing allows business to connect with more consumers non-intrusively and in the customer’s preferred communication channel. Even in today’s struggling economy, Mobile Marketing spending is up; as Business recognizes that there is no better Return on Investment (ROI) in any other advertising vehicle. Businesses today want more customers, better and more lucrative relationships with their existing customers, and to reduce cost. Mobile Marketing produces an ROI, produces more customers and allows businesses to talk to their customer on a 1 to 1 basis.

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Text message marketing for restaurants

  1. 1. Not Your Average Joe’s Casual Cuisine Proposal Title slideMsg&Data Rates may apply. To Opt Out, text STOP to72727
  2. 2. • 72% of Americans text message across all demographics • 67% of customers would like to receive mobile alerts or reminders • Twice as many people send Text Messages as own a Television set • 82% of Americans do not leave the house without their cell phones • 50% of 18-34 year olds are willing to give their mobile number in exchange for coupons CTIA 2009Msg&Data Rates may apply. To Opt Out, text STOP to 72727
  3. 3. 20.6 million US users 150 million US users 250 million US email users 281 million US cell phone users Consider the Numbers 50% of 18-34 year olds are willing to give their mobile number in exchange for couponsMsg&Data Rates may apply. To Opt Out, text STOP to72727
  4. 4. Text Messaging integrates with Social Media; email; websites, RSS FeedsMsg&Data Rates may apply. To Opt Out, text STOP to72727
  5. 5. “Text Call to Action” KEYWOR SHORTCODE D (CHANGES (STAYS THE ) SAME) To: 72727 Instant MSG: Moon response sent Text LOSREYES to 72727 to Receive FREE to phone Veggie Spring Rolls Next Visit! When client texts, They are entered Into the database!Msg&Data Rates may apply. To Opt Out, text STOP to72727
  6. 6. Database Marketing Strategies include: Loyalty Marketing: Capturing current customers through aggressive point of sale campaigns. Los Reyes: $1.99 Cans start Lead Generation: Capturing potential NEW customers by right now, plus ½ price adding mobile engagements to your print coupons, radio, appetizers. Show msg and 1st television, and other media. one is on us! code mb12, exp. 4/12 get our app. Reply STOP 2end Monetize: Messages are then scheduled out to the growing databases of current and potential customers resulting in increased frequency of transactions, increased awareness, and new customers!! 2-3 Promotions per MonthMsg&Data Rates may apply. To Opt Out, text STOP to72727
  7. 7. Timely Promotions = Higher Redemption Rates Delivering Coupons, Reminders, and Offers at exactly the right moment! Putting the Offers Right in the Hand of your Current and Potential Customers means more transactions every month LosReyes : We have a LosReyes: Buy any 2 lunch LosReyes : Kid’s eat secret, our Margaritas are entrees and get a FREE FREE, valid 1 kid meal w/ better. Celebrate Cinco de salad. Order now and pick it any adult entrée purch. Mayo w/ us and show app up! Click here, exp. Expire 4.29, show message icon to get Happy Hour 4/21, Reply STOP 2end to redeem Reply STOP 2end pricing ALL DAY! Reply STOP 2endMsg&Data Rates may apply. To Opt Out, text STOP to
  8. 8. Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset! Studies Show a Text- message stays on the cell-phone an average of 12 days. = This means additional exposures to your YOUR COUPON audience HERE! Instantly Deliver: Instantly Deliver: Instantly Deliver: •Video •Pictures •Your Commercial A Mobile Landing •Coupons •A Demonstration Page. •Links to Website Your Menu •And more Additional offers.Msg&Data Rates may apply. To Opt Out, text STOP to72727
  9. 9. 3 Components to Database Building 1. Point of Sale We consult to create engagements to interact with your current 9-20 customers per day and get them into the Mobile database. To: 72727 (Create Store Specific Databases) MSG: NY 2. Add the Mobile “Opt-in” Option to your current Website Options to capture online traffic into the Mobile database from the web 3. Traditional Media (capture new clients) Add the Mobile Call-to-Action to every Advertisement; print, radio, coupon, event, TV, etc.Msg&Data Rates may apply. To Opt Out, text STOP to72727
  10. 10. Example Point of Sale Display Table Tent/ TalkerMsg&Data Rates may apply. To Opt Out, text STOP to72727
  11. 11. Point of Sale Options (Every Customer that walks in the door should be offered the opportunity to “Text” in for some great sounding deal, promotion, or opportunity.) In check presenter(flyers), Table Tents, Buttons on staff, Window displays, are all options to promote; 1. A appetizer, dip, or $5 OFF next visit! (These instant coupons for next visit frequently will be a NYAJoes: FREE appetizer next minimum purchase coupon that expires within a couple visit w/ purchase of $20 or weeks) more, Show msg to redeem exp. 4/30/11. code 745xlt. Reply STOP 2end 2. An Instant discount or Free item THIS VISIT! (Some restaurants have great success with their servers offering an instant free cup of cheese dip, app, or soft- drinks to encourage instant database growth) Goal: 3. A chance to win a great prize! Build a Database of 10-15 People (Sweepstakes type offers generally perform more poorly, yetper day for future Loyalty Marketing can work if promoted correctly)– Get 2 or 3 additional transactions from them this year!Msg&Data Rates may apply. To Opt Out, text STOP to72727
  12. 12. Capture Web Traffic into Database! NYAJoes: Reply with your email address to get your instant coupon, watch for more great deals! Reply STOP 2end Donate NOW $5 Instant Coupon Type in Mobile Number Instant Mobile Coupon right to your phone!Msg&Data Rates may apply. To Opt Out, text STOP to72727
  13. 13. Capture LEADS with Mobile Keywords! By adding Mobile keywords to every Traditional Broadcast media like Coupon drops, radio spots, event marketing, print ads, and outdoor displays, you can capture New Customers more easily. Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset! Studies Show a Text- message stays on the cell-phone an average of 12 days. Our Menu Right to Your Phone! Just Text OVERSTUFFED to 72727 = Plus Get Your Instant Coupon Right to This means additional Your Phone! FREE Ravioli’s! exposures to your Just Text MAZZIO to 72727 audience YOUR Get Your Instant Coupon Right to Your Phone!Instantly Deliver: COUPON•Pictures HERE! More Conversion = 5-10% Increase in Overall Customer base•Coupons•Links to Website Once Customers engage off of Traditional Broadcast they are•And more Captured in the Mobile database. Future text-promotions will be delivered right to their handset And right when they are hungry equating to NEW CUSTOMERS! Msg&Data Rates may apply. To Opt Out, text STOP to
  14. 14. Send Promotions to your Database to do More Than Just Coupon! • Increase Social Network Followers • Capture Email • More Transactions per year • Support Causes LosReyes: Facebook Exclusive To Complete your entry for a LosReyes: will be at the Fair this menu item just posted, “Like Us” chance to Win FREE Joes for a weekend taking donations for NOW for even more VIP year, reply with your email March of Dimes, come by our treatment. Reply STOP 2quit address and watch for future booth and donate and get some great deals! Reply STOP 2end great Food! Reply STOP 2endMsg&Data Rates may apply. To Opt Out, text STOP to72727
  15. 15. Every Location gets a FREE Mobile Website! Short URL directs client directly to the Mobile Website / App LosReyes: FREE entrée next visit w/ purch of any entrée and 2 dirnks, exp. 4/30/11, location or menu click here http://bit.ly Mobile Site / App Can Deliver: Reply STOP 2end Detailed Information • Menus • Specials • Video Content • Coupons • Maps – Directions And more… Mobile Website Serves as a Virtual Brochure of Company Information that can be delivered right to potential clients Phones Instantly!Msg&Data Rates may apply. To Opt Out, text STOP to72727
  16. 16. Add Mobile’s Call-to-Action with every traditional marketing initiative! Adding “Mobile” to traditional improves the Effectiveness and allows for tracking! Radio A Radio B Newspaper Insert A Television Spot Keyword NY Keyword NYJ Keyword JOES Keyword JOES1 Creation of specific keywords for each broadcast media channel allows client to measure how many engagements that media outlet produces compared with others!Msg&Data Rates may apply. To Opt Out, text STOP to72727
  17. 17. One System Advantages Include: • Unlimited Databases • Collaboration on Program (ongoing) • Individual Databases per store • Increase Social Media Followers • Consistency of Messaging • Email database growth • Wholesale Pricing Margaritas Facebook ONLY special!! Like us today for even more VIP treatment! reply STOP 2quitMsg&Data Rates may apply. To Opt Out, text STOP to
  18. 18. Text your customers when the table is ready! I have a table ready now if you guys don’t mind sitting at the bar. Come on up or reply that you want to wait. Instant Coupon for $3 OFF Enter mobile number Donate NOW! Enter Mobile Number Type in your Mobile Number Send to my Mobile Phone And the Environmentally Friendly Coupon will be Sent Right to your Phone!Msg&Data Rates may apply. To Opt Out, text STOP to
  19. 19. Ask 100 of Your Clients To Like you on FB Expect 33% To fill out a form to get their email Expect 37% Ask them to Text? Expect 90% Where do you want to be to provide the best Results for your customers?Msg&Data Rates may apply. To Opt Out, text STOP to72727
  20. 20. Contact Web Marketing & Designs Web Marketing & Designs Po Box 2331 Woodstock, GA, 30189 www.webmarketingdesigns.net Gary Wallis Consultant Phone. 770.592.1402 info@webmarketingdesigns.netMsg&Data Rates may apply. To Opt Out, text STOP to72727

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