PCC#105 PT2. SOCIAL IMPACT: How do you know your company's investment in social media marketing is enough or too little?
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For companies of all sizes, it is no brainer that having presence in social media space is critical to your business success. ...
For companies of all sizes, it is no brainer that having presence in social media space is critical to your business success.
But many of those companies do not have ability to articulate why social presence is important and how this is impacting their businesses.
Through Sho's presentation, he will demonstrate current trend in social media and challenges social media marketers face. He will also present what technologies are available today to address such issues and how technology can enable companies to justify their investment in social media activities.
Shotaro (Sho) Uehara is a Senior Evangelist and Product Manager at Adobe Systems in Japan & APAC region. In his role, he has responsibility to define and own the product strategy as well as product roadmap in the JAPAC market. Prior to joining Adobe, he held product management & alliance partner positions in Enterprise marketing group at Dell. Uehara holds a MBA from McGill University and a Master’s degree in Information Technology from Waseda University. He is a graduate from California State University, Long Beach where he received a bachelor’s degree in Business Administration, emphasis in business application programing.
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