What you will learn• Link Acquisition – Avenues, Penalties, Alternative options• RSS Feeds for Building Free Links• Freshness Update – Fiverr, Odesk, Etc.• International SEO (Geotargeting and Subdomains)• Canonicalisation (Who, What, Where???)• Important, But Often Forgotten SEO Tactics• Social Bookmarking and SEO• If we have time - Question & Answer Session
Tip #1 - Links• Could I or Should I Buy Links? Apart from the obvious Social and Viral
Tip #1 - Links• Could I or Should I Buy Websites? PDF and PPT downloads available at www.VanguardSEO.com
Tip #1 - Links• Where do I buy websites? PDF and PPT downloads available at www.VanguardSEO.com
Tip #1 - Links • What to look for when buying a site?There are a few other factors to look at before buying a site; 1. Domain Age – 2 years minimum unless other factors outweigh this • Page Rank – yes it does matter when buying a site because it represents G-Trust • Number of existing back links • Quality of those back links and are they to any deep pages? • How many pages are indexed with Google? • Install McAfee Site Inspector on your computer. It will flag any issues to do with bad history, malware or any one of many other problems • Will the BL’s stay in place once bought? • Other pluses are host location vs. target location, the number of registrants of the domain, DMOZ listing and rankings. If it’s a forum, the number of active members and recent posts are important. • Check Wayback.org for historical content & DomainTools • Check ValidRank.com for fake Page Rank
Any questions on any of the link building techniques?
Tip #2 – Use RSS Feeds for Links Additionally manually submit through these RSS directories http://www.feedmil.com/addfeed.jsp http://www.feedest.com http://www.feedlisting.com/submit.php http://www.feedgy.com/Submit.aspx http://www.feedlisting.com/submit.php http://www.feedbees.com/add.php http://rssmountain.com/submit_anonym.php http://www.feedsee.com/submit.html http://feedfury.com/submit http://www.rssmicro.com/FeedRank/?Fe...com%2frss.aspx http://www.millionrss.com/add-my-feed.php http://www.rss-network.com http://www.goldenfeed.com/AddFeed.aspx http://www.rssmad.com/index.php http://www.feedbomb.com/ http://www.plazoo.com http://www.rss-feeds-directory.com
Tip #3 – Get Healthy with WMC Create a Robots.txt file – these tell ALL the bots where to go and where not to go. If you have admin or member files you don’t want indexed
Tip #3 – Get Healthy with WMC Create a Robots.txt file – these tell ALL the bots where to go and where not to go. If you have admin or member files you don’t want indexed You will need this for the next step
Tip #3 – Get Healthy with WMC Create an XML Sitemap – these (and I make individual ones for data files, pic files, pdf files, doc files, etc.) tell the bots the files you do want indexed and where they are
Tip #3 – Get Healthy with GoogleWMC Internal Links – lets you know if you are cross-linked, which may confuse the bots or split influence between two similar pages
Tip #3 – Get Healthy with WMCExternal Links – tells you who is linked to you. Helpful in optimisinganchor text and bad links pointing to non-existent pages
Tip #3 – Get Healthy with WMCCrawl Errors – advises you of any crawl errors Google finds likebroken links or orphaned links.
Tip #3 – Get Healthy with WMCTop Queries – this shows the top queries to your site which will allowyou to improve specific landing pages
Tip #3 – Get Healthy with WMCAssociate Domains – This is an extremely easy quick win if you haveWMC set-up.
Tip #3 – Get Healthy with WMCGeotargeting – I’m going to cover this in greater detail in tip number 6
Tip #4 – Geographical Targeting &SubdomainsGeographical Targeting & Subdomains – (AdvancedGeotargeting) – This isn’t for the faint at heart, the lazy, or the websiteowner that isn’t ready to do the extra work to get your piece of the pie.
Tip #4 – Geographical Targeting &Subdomains Target: Region Target: Language Use Geotargeting Don’t Use Geotargeting
Tip #4 – Geographical Targeting &SubdomainsShould I be using Google’s Geotargeting? 1. Your target market? 2. If you need language based subdomains or subdirectories? 3. Should you move hosting as well? 4. Cost of translation 5. Can I afford to do it all?
Tip #4 – Geographical Targeting &SubdomainsShould I be using Google’s Geotargeting?
Tip #4 – Geographical Targeting &SubdomainsSearch results can differ greatly depending on several variables.1 .The IP of the end-user (where are they?)2 .The server location of the website (where is it hosted?)3 . Any geographically targeted settings in WebmasterCentral (as mentioned in the previous tip)4 .The relationship between the search filters and theresulting web pages (I.e. Did they search for Pages from[region] or Pages in [language]5 .If the end-user is searching a different extension than thedefaulted engine (they manually enter Google.comsearching for US or English results in a non-US region.6. If the end-user is logged into the search engines site(Gmail, iGoogle, Toolbars, Local Search etc.)7. If they have Google’s SearchWiki or other plugin
Tip #4 – Geographical Targeting &Subdomains Issue: Do I target a REGION or a specific LANGUAGE?
Do I target a REGION or a LANGUAGE? Tip #4 – Geographical Targeting & Subdomains REGIONAL TARGETING 1. Create a subdomain or a subdirectory in the native language and use Webmaster Central to geographically target it 2. Host the subdomain on a server in the native region and use geographical targeting 3. Use the region in all meta tags 4. Build back links from similar TLDs 5. If you own a TLD build directories (language) and domains (region 6. Use the language or native terms
Tip #4 – Geographical Targeting & SubdomON A SIDE NOTE!!! - If you own a TLD such as .com, .net or.org you can target both subdomains and subdirectories withGoogle Geotargeting!! Primary TLD (.com, .net, .org, etc.) .COM FR.COM FR.COM.Subdirectory No Geotargeting Geotargeting Geotargeting All Languages France All Languages UNIQUE UNIQUE CONTENT CONTENT
Tip #4 – Geographical Targeting & SubdomainsThe other elements that will affect rankings using Geotargetingwill beback links;1. Are the links from a TLD that matches the destinationURL (I.e. .nl linking to an .nl website)?2. Is the IP linking website located in the same region asthe linked URL?3. Page rank, linking anchor text, additional outbound linkson the page linking to you4. On-page relevancy5. Language based meta-tags6. Everything in the above 5 items relating to the linkingwebsite/page
Tip #4 – Geographical Targeting &SubdomainsHow do I get started with Geographic Targeting? 1. Get the content rewritten using SEO Tactics (About £149 per 1000 words) Don’t just get them rewritten, get them optimised as well!
Tip #4 – Geographical Targeting &Subdomains 1.Get the content rewritten using SEO Tactics 2.Get your hosting setup in the target region
Tip #4 – Geographical Targeting &Subdomains1.Get the content rewritten using SEO Tactics2.Get your hosting setup in the target region3.Create Subdomains FR.website.com ES.website.com DE.website.com IT.website.com
Tip #4 – Geographical Targeting & Subdomains1.Get the content rewritten using SEO Tactics2.Get your hosting setup in the target region3.Create Subdomains4.Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target hostFR.website.com Get a new A (Address) DNS recordES.website.com Get a new A (Address) DNS recordDE.website.com Get a new A (Address) DNS recordIT.website.com Get a new A (Address) DNS record
Tip #4 – Geographical Targeting & Subdomains1.Get the content rewritten using SEO Tactics2.Get your hosting setup in the target region3.Create Subdomains4.Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host5.Go to Google’s Webmaster Central and get a new verification code
Tip #4 – Geographical Targeting & Subdom 1.Get the content rewritten using SEO Tactics 2.Get your hosting setup in the target region 3.Create Subdomains 4.Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host 5.Go to Google’s Webmaster Central and get a new verification code. Add the code between your <head> tags (or add an html file)
Tip #4 – Geographical Targeting &Subdomains 1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region 3. Create Subdomains 4. Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host 5. Go to Google’s Webmaster Central and geta new verification code. Add the code between your <head> tags (or add an html file) 6. Submit to Google for crawl
IMPORTANT Things to Remember!• To target a language using only subdirectories do not use geographictargeting• You can target a language with both subdomains and subdirectories but ifyou have a top-level TLD (.com) use subdirectories versus subdomains.• You can use Google geographical targeting on subdomains andsubdirectories• Your title should be in the native language and/or use regional slang termswhere they apply.• Use language-based meta tags whenever targeting language-basedsearches• Host subdomains that are for geographical targeting in the target region• When you implement the subdomain strategy, link to it from the originalwebsite• Create new sitemaps for each subdomain• When creating meta tags and content be sure to use native slang.• Get back links from same TLDs (get a .nl link to your .nl site in the nativelanguage)• If you have a TLD (like .nl or .de) do not use geographical targeting. Thesedomains are already associated with its designated region
Tip #5 – CanonicalisationIssues: You know have more links than you cansee and/or you have pages not showing for anysearch
Tip #5 – Canonicalisation Issue: You know have more links than you can see and/or you have pages not showing for any search Problem: Links that you have are pointing to; • Yoursite.com • www.yoursite.com • http://www.yoursite.com • www.yoursite.com/html • www.yoursite.com/php • www.yoursite.com/asp This can divide back links and the affect that it has on rankings. G+ and Likes can also be affected.
Tip #5 – Canonicalisation Issue: Internal + External links point to more than one page with duplicate anchor tags. Some pages not shown. Problem: Internal and External links pointing to the same internal page can confuse Google and cause them to resolve to one page or the other, excluding one or the other from search all together. Internal Anchor Text: Top 12 SEO Tips Page 1 Page 2 Top 12 SEO Top 12 SEO Tips for 2012 Tips for 2012 Q1 Q2 Shown Not Shown
Tip #6 – Other Important FactorsAlt Attributes and Titles in Images - Use alt attributes on imagesto preserve content integrity while providing internal links for rankingfactor.Anchor Text Optimization - Use pertinent anchor text and do notwaste link equity from excessively linking to non reciprocating pageswithin a site.Flattening Site Architecture - Keep site architecture as flat aspossible or use breadcrumbs to aid in information architecture andcrawling.Avoid Using Sub Folders ExcessivelyContent Volume - Ensure you have enough content to dominate acompetitive keyword.Contextual Links - Link contextually within related document to selectpreferred landing pages through virtual themingLoad Time – Google has said recently that load time on a site willprogressively become a very important issue. Use GoogleWebmaster Tools to test.
Tip #7 – Social Bookmarking After extensive testing over the past 3 years as well as watching and anticipating what Google will resort to versus links, I firmly believe, and have proof, that Social Bookmarking will become a big part of Google’s refined algorithm.
Tip #8 – Social Bookmarking Source: SearchEngineJournal.com
Tip #9 – Social Bookmarking nl.PokerNews.com #7 nl.PokerNews.com #8 PokerListings.com #9
Tip #9 – Social Bookmarking PokerListings.nl #7 nl.PokerNews.nl #8
Tip #10 – Additional Killer Tools This monitors Google’s data bases and will notify you when content appears that contain the kw/kw phrase that you are looking for. This is a tool that shows graphs identifying the traffic trends over time, from the last few years to the last few weeks and allows you to see a snapshot of most any industry. This is a supercharged version of Trends. It monitors the actual search queries globally with multiple filters for region, timeline, sectors, etc. XENU – crawls your website and identifies errors, link structure, page size, external links and many other things that are important to the health of your sitePDF and PPT downloads available at www.GaryTheScubaGuy.com
Tip #10 – Additional Killer Tools SEOMoz’s Linkscape – Another great tool for evaluating a competitors back links, anchor text, and discovering the strongest pages on a site. Majestic SEO – Looks at the back link trends of competitors to identify if a sudden surge in back links could be the reason for their rankings increase, then you can use one of many other tools (Link Assistant, ShoeMoney, SEOMoz) to identify these links that significantly changed their ranking and go after the same links or an equivalent linking structure)SEO Spyglass – Gives you a detailed report of your own or acompetitors back links and ranks them using important factors likefollow-no follow, Page Rank, and other factors. You can even importyour Google WMC exported BL report and see if any ofthe back links to your site are potentially hazardous.
Tip #10 – Additional Killer Tools Firefox SEO Quake Plug-in – Great for a quick look at all of the important ranking factors of the top 10 or just one site. This is a toolbar that allows you to set the values you wish to see like PR, indexed pages, registration date, SBM references, DMOZ, Yahoo, MSN, Baidu, and most other SE’s, plus a ton of other information on the fly. Hittail – 25% of all searches are searched for the first time every day. 60% of all conversions come from these searches!
DON’T FORGET!If you would like to meet tonight or tomorrow please approach and schedule NOW or email me at; Gary@VanguardSEO.com Presentation and Tools available at PPC-Manager.Blogspot.com THANK YOU FOR COMING!!