Cac 2010 Creative Marketing
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Cac 2010 Creative Marketing

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  • THANKS FOR COMING AND THANKS TO MARC LESNICK THE ORGANISER, AND MICHAEL CORFMAN FROM GPWA (WE BOTH SEEM TO BE NOMADS. <br /> ONE TIME I WAS ON A BOAT TO CHINA (NO LITERALLY), IT WAS THE MIDDLE OF THE NIGHT AND OF 200 SEATS THERE WERE 4 PEOPLE ON THE BOAT. 3 THREE YOUNG GUYS AND A FOURTH THAT HAD HIS BACK TO ME &#x2013; BUT ANYONE WHO KNOWS MICHAEL KNOWS THAT EVEN FROM BEHIND YOU KNOW EXACTLY WHO IT IS &#x2013; HOPEFULLY YOU CAUGHT HIS SESSION THIS MORNING &#x2013; SO ANYHOW, WHAT A LINE UP OF TOP SEO&#x2019;S` <br /> <br /> I&#x2019;m Gary Beal &#x2013; MD OF VANGUARD SEO IN LEEDS ENGLAND. <br /> <br /> CAME FROM THE US 3 YEARS AGO WHEN US LAWS CHANGED &#x2013; I WAS A SUPER AFFILIATE IN GAMING AND AN SEO SINCE 98 &#x2013; NOW VANGUARD PRIMARILY DOES GAMING SEO & PPC <br /> <br /> IVE BROUGHT JON WATT AND ANTHONY MCGRATH WITH ME. THEY ARE HERE TO HELP OUT <br /> <br /> BEFORE I START LET ME SAY - ALL THE INFORMATION I AM ABOUT TO COVER, PDF AND PPT W/NOTES ARE ALL GOING TO BE AVAILABLE ON GARYTHESCUBAGUY.COM OR VANGUARDSEO.COM FOR FREE. <br /> <br /> I&#x2019;M ALSO A MODERATOR ON GPWA WEBSITE AND SEOCHAT &#x2013; SO I CAN DO FOLLOWUP QUESTIONS IF YOU&#x2019;RE NOT THE PUBLIC SPEAKING TYPE <br />
  • THANKS FOR COMING AND THANKS TO MARC LESNICK THE ORGANISER, AND MICHAEL CORFMAN FROM GPWA (WE BOTH SEEM TO BE NOMADS. <br /> ONE TIME I WAS ON A BOAT TO CHINA (NO LITERALLY), IT WAS THE MIDDLE OF THE NIGHT AND OF 200 SEATS THERE WERE 4 PEOPLE ON THE BOAT. 3 THREE YOUNG GUYS AND A FOURTH THAT HAD HIS BACK TO ME &#x2013; BUT ANYONE WHO KNOWS MICHAEL KNOWS THAT EVEN FROM BEHIND YOU KNOW EXACTLY WHO IT IS &#x2013; HOPEFULLY YOU CAUGHT HIS SESSION THIS MORNING &#x2013; SO ANYHOW, WHAT A LINE UP OF TOP SEO&#x2019;S` <br /> <br /> I&#x2019;m Gary Beal &#x2013; MD OF VANGUARD SEO IN LEEDS ENGLAND. <br /> <br /> CAME FROM THE US 3 YEARS AGO WHEN US LAWS CHANGED &#x2013; I WAS A SUPER AFFILIATE IN GAMING AND AN SEO SINCE 98 &#x2013; NOW VANGUARD PRIMARILY DOES GAMING SEO & PPC <br /> <br /> IVE BROUGHT JON WATT AND ANTHONY MCGRATH WITH ME. THEY ARE HERE TO HELP OUT <br /> <br /> BEFORE I START LET ME SAY - ALL THE INFORMATION I AM ABOUT TO COVER, PDF AND PPT W/NOTES ARE ALL GOING TO BE AVAILABLE ON GARYTHESCUBAGUY.COM OR VANGUARDSEO.COM FOR FREE. <br /> <br /> I&#x2019;M ALSO A MODERATOR ON GPWA WEBSITE AND SEOCHAT &#x2013; SO I CAN DO FOLLOWUP QUESTIONS IF YOU&#x2019;RE NOT THE PUBLIC SPEAKING TYPE <br />
  • Buying links Negatives; <br /> Monthly charge to maintain and they are still not permanent <br /> Link integrity (lost PR, additional samepage links, nofollows, etc.) <br /> Bad neighbourhoods <br /> Easily identifiable networks <br /> Monitoring the links on 100&#x2019;s of sites <br />
  • Buying Websites; <br /> You own them forever <br /> Only monthly charge is hosting <br /> Your own links <br /> No monitoring charges &#x2013; just the placement <br /> Hand-placed (no automated rss or xml feeds) <br /> Worthy investment <br />
  • Buying Websites; <br /> Auctions (Flippa) <br /> Forums (Digital Point) <br /> Use tools like IBP or Shoemoney&#x2019;s tool (link on GaryTheScubaGuy.com) to identify existing sites w/links &#x2013; edu&#x2019;s! <br /> SEDO for domain names <br /> Google search related blogs and email the owner (many automated tools built for requesting link exchange or placement that can be used for searching related sites and searching the site for contact emails or just use domaintools <br />
  • There are a few other factors to look at before buying a site; <br /> Domain Age &#x2013; 2 years min.unless other factors outweigh this <br /> Page Rank &#x2013; yes it does matter when buying a site because it represents G-Trust <br /> Number of existing back links <br /> Quality of those back links and are they to any deep pages? <br /> How many pages are indexed with Google? <br /> Install McAfee Site Inspector on your computer. It will flag any issues to do with bad history, malware or any one of many other problems <br /> Will the BL&#x2019;s stay in place once bought? <br /> Other pluses are host location vs. target location, the number of registrants of the domain, DMOZ listing and rankings. If it&#x2019;s a forum, the number of active members and recent posts are important. <br /> Check Wayback.org for historical content & DomainTools <br /> Check ValidRank.com for fake Page Rank <br />
  • <br />
  • Using Geotargeting for Language and Regional Targeting <br /> <br /> The various ways that people search and the results the search engines are delivering are evolving rapidly. Smarter queries and more complex algorithms mean that you <br /> <br /> need to use various techniques to be sure you are showing up in the results. Local search, advanced search, regional search and language-based searches are some of the <br /> <br /> filters an end-user or a search engine can use in determining who shows up, when they show up and where they show up.Geotargeting is a tool Google has refined and one that you can manipulate to a point in order to increase saturation in any search and in any market. <br /> <br /> Beyond the obvious on-page considerations, different searches will deliver (in most cases) a different set of results. <br />
  • GEOTARGETING IS WHEN YOU TARGET MULTIPLE REGIONS USING SUBDOMAINS AND TARGET MULTIPLE LANGUAGES USING SUBDIRECTORIES AND LANGUAGE BASED META TAGS AND TITLES <br />
  • What you need to consider are; 1 .Your target market? <br /> 2. If you need language based subdomains or subdirectories? <br /> 3. Should you move hosting as well? <br /> <br /> 4. Cost of translation <br /> 5. Can I afford to do it all? <br /> <br /> Thats fairly easy to establish <br />
  • THIS SS SHOWS REGINALLY BASED TRAFFIC NUMBERS <br />
  • Do I target a REGION or a LANGUAGE? <br />
  • Target a specific language?1. Create a subdirectory in the native language (I.e. www.yoursite.com/nl/)2. Build back links from same language websites3. Do not use geographical targeting <br /> <br /> THERE IS A BIT MORE TO ASSIGNING A NEW SUBDOMAIN TO A REGIONALLY BASED SERVER &#x2013; DROP ME AN EMAIL <br />
  • Target a specific language?1. Create a subdirectory in the native language (I.e. www.yoursite.com/nl/)2. Build back links from same language websites3. Do not use geographical targeting <br /> <br /> THERE IS A BIT MORE TO ASSIGNING A NEW SUBDOMAIN TO A REGIONALLY BASED SERVER &#x2013; DROP ME AN EMAIL <br />
  • Target a specific language?1. Create a subdirectory in the native language (I.e. www.yoursite.com/nl/)2. Build back links from same language websites3. Do not use geographical targeting <br /> <br /> THERE IS A BIT MORE TO ASSIGNING A NEW SUBDOMAIN TO A REGIONALLY BASED SERVER &#x2013; DROP ME AN EMAIL <br />
  • Get the content rewritten using SEO Tactics <br /> Get your hosting setup in the target region <br /> Create Subdomains <br /> Use the DNS record on the top level domain&#x2019;s server to point to the &#x2018;A&#x2019; (Address) record of that subdomain to the IP of the target host <br /> Go to Google&#x2019;s Webmaster Central and get a new verification code <br /> Add the code between your tags (or add an html file) <br /> Submit to Google for crawl <br />
  • Get the content rewritten using SEO Tactics <br /> Get your hosting setup in the target region <br /> Create Subdomains <br /> Use the DNS record on the top level domain&#x2019;s server to point to the &#x2018;A&#x2019; (Address) record of that subdomain to the IP of the target host <br /> Go to Google&#x2019;s Webmaster Central and get a new verification code <br /> Add the code between your tags (or add an html file) <br /> Submit to Google for crawl <br />
  • Get the content rewritten using SEO Tactics <br /> Get your hosting setup in the target region <br /> Create Subdomains <br /> Use the DNS record on the top level domain&#x2019;s server to point to the &#x2018;A&#x2019; (Address) record of that subdomain to the IP of the target host <br /> Go to Google&#x2019;s Webmaster Central and get a new verification code <br /> Add the code between your tags (or add an html file) <br /> Submit to Google for crawl <br />
  • Get the content rewritten using SEO Tactics <br /> Get your hosting setup in the target region <br /> Create Subdomains <br /> Use the DNS record on the top level domain&#x2019;s server to point to the &#x2018;A&#x2019; (Address) record of that subdomain to the IP of the target host <br /> Go to Google&#x2019;s Webmaster Central and get a new verification code <br /> Add the code between your tags (or add an html file) <br /> Submit to Google for crawl <br />
  • Get the content rewritten using SEO Tactics <br /> Get your hosting setup in the target region <br /> Create Subdomains <br /> Use the DNS record on the top level domain&#x2019;s server to point to the &#x2018;A&#x2019; (Address) record of that subdomain to the IP of the target host <br /> Go to Google&#x2019;s Webmaster Central and get a new verification code <br /> Add the code between your tags (or add an html file) <br /> Submit to Google for crawl <br />
  • Get the content rewritten using SEO Tactics <br /> Get your hosting setup in the target region <br /> Create Subdomains <br /> Use the DNS record on the top level domain&#x2019;s server to point to the &#x2018;A&#x2019; (Address) record of that subdomain to the IP of the target host <br /> Go to Google&#x2019;s Webmaster Central and get a new verification code <br /> Add the code between your tags (or add an html file) <br /> Submit to Google for crawl <br />
  • Get the content rewritten using SEO Tactics <br /> Get your hosting setup in the target region <br /> Create Subdomains <br /> Use the DNS record on the top level domain&#x2019;s server to point to the &#x2018;A&#x2019; (Address) record of that subdomain to the IP of the target host <br /> Go to Google&#x2019;s Webmaster Central and get a new verification code <br /> Add the code between your tags (or add an html file) <br /> Submit to Google for crawl <br />
  • Get the content rewritten using SEO Tactics <br /> Get your hosting setup in the target region <br /> Create Subdomains <br /> Use the DNS record on the top level domain&#x2019;s server to point to the &#x2018;A&#x2019; (Address) record of that subdomain to the IP of the target host <br /> Go to Google&#x2019;s Webmaster Central and get a new verification code <br /> Add the code between your tags (or add an html file) <br /> Submit to Google for crawl <br />
  • Get the content rewritten using SEO Tactics <br /> Get your hosting setup in the target region <br /> Create Subdomains <br /> Use the DNS record on the top level domain&#x2019;s server to point to the &#x2018;A&#x2019; (Address) record of that subdomain to the IP of the target host <br /> Go to Google&#x2019;s Webmaster Central and get a new verification code <br /> Add the code between your tags (or add an html file) <br /> Submit to Google for crawl <br />
  • Get the content rewritten using SEO Tactics <br /> Get your hosting setup in the target region <br /> Create Subdomains <br /> Use the DNS record on the top level domain&#x2019;s server to point to the &#x2018;A&#x2019; (Address) record of that subdomain to the IP of the target host <br /> Go to Google&#x2019;s Webmaster Central and get a new verification code <br /> Add the code between your tags (or add an html file) <br /> Submit to Google for crawl <br />
  • Get the content rewritten using SEO Tactics <br /> Get your hosting setup in the target region <br /> Create Subdomains <br /> Use the DNS record on the top level domain&#x2019;s server to point to the &#x2018;A&#x2019; (Address) record of that subdomain to the IP of the target host <br /> Go to Google&#x2019;s Webmaster Central and get a new verification code <br /> Add the code between your tags (or add an html file) <br /> Submit to Google for crawl <br />
  • Get the content rewritten using SEO Tactics <br /> Get your hosting setup in the target region <br /> Create Subdomains <br /> Use the DNS record on the top level domain&#x2019;s server to point to the &#x2018;A&#x2019; (Address) record of that subdomain to the IP of the target host <br /> Go to Google&#x2019;s Webmaster Central and get a new verification code <br /> Add the code between your tags (or add an html file) <br /> Submit to Google for crawl <br />
  • Get the content rewritten using SEO Tactics <br /> Get your hosting setup in the target region <br /> Create Subdomains <br /> Use the DNS record on the top level domain&#x2019;s server to point to the &#x2018;A&#x2019; (Address) record of that subdomain to the IP of the target host <br /> Go to Google&#x2019;s Webmaster Central and get a new verification code <br /> Add the code between your tags (or add an html file) <br /> Submit to Google for crawl <br />
  • Get the content rewritten using SEO Tactics <br /> Get your hosting setup in the target region <br /> Create Subdomains <br /> Use the DNS record on the top level domain&#x2019;s server to point to the &#x2018;A&#x2019; (Address) record of that subdomain to the IP of the target host <br /> Go to Google&#x2019;s Webmaster Central and get a new verification code <br /> Add the code between your tags (or add an html file) <br /> Submit to Google for crawl <br />
  • &#x2022; To target a language using only subdirectories do not use geographic targeting <br /> <br /> &#x2022; You can target a language with both subdomains and subdirectories but if you have a top-level TLD (.com) use subdirectories versus subdomains. <br /> &#x2022; You can use Google geographical targeting on subdomains and subdirectories <br /> &#x2022; Your title should be in the native language and/or use regional slang terms where they apply. <br /> &#x2022; Use language-based meta tags whenever targeting language-based searches <br /> &#x2022; Host subdomains that are for geographical targeting in the target region <br /> &#x2022; When you implement the subdomain strategy, link to it from the original website <br /> &#x2022; Create new sitemaps for each subdomain <br /> &#x2022; When creating meta tags and content be sure to use native slang. <br /> &#x2022; Get back links from same TLD&apos;s (get a .nl link to your .nl site in the native language) <br /> &#x2022; If you have a TLD (like .nl or .de) do not use geographical targeting. These domains are already associated with its designated region <br />
  • I RAN A TEST ON SEOCHAT AND POSTED THE RESULTS ON GPWA AND SEOCHAT <br />
  • Did this test for the first time in 2007 <br />
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  • Google Alerts - This monitors Google&#x2019;s data bases and will notify you when content appears that contain the kw/kw phrase that you are looking for. We use this to monitor the effectiveness of Press Releases, monitor the competition, identify new &#x201C;buzz&#x201D; in certain industries (primarily gaming), client reputation management and certain content. It can load directly into your iGoogle desktop. <br /> Google Trends &#x2013; This is a tool that shows graphs identifying the traffic trends over time, from the last few years to the last few weeks and allows you to see a snapshot of most any industry. Great for researching your next product offering. <br /> Google Insights &#x2013; This is a supercharged version of Trends. It monitors the actual search queries globally. So if you wanted to see what city, county, country or region had the most activity for a particular search term, this tool does that &#x2013; and more! It can add delimiters such as time frames, and will also compare regions, compare related keywords and any mix of the above 3 filters. Then it will graph them all for you as well for a clear look. One of my favourite accessories that Google Insights has is that it will monitor the sector for related kw&#x2019;s that have significantly increased search volume &#x2013; they call them Breakout Terms and you can have these delivered to your iGoogle desktop as well. I can&#x2019;t tell you how helpful this is when you are in a highly competitive field trying to find niche or long tail terms to target and get the jump on the big guys. Once we identify these terms we then create pages for them and add them to a silo. So for instance if &#x201C;Million Dollar Bingo Game&#x201D; is a breakout term being searched enough to draw a &#x201C;Breakout Term&#x201D; notification from Insights, we&#x2019;ll build a page for it using all the steps mentioned above, add it to a relevant silo, bleed PR to it using no follows, and suddenly we are ranking very well. <br /> TIP &#x2013; We also use the upgraded version of Domain Tools much in the same way. We monitor for our kw (e.g. Casinos). Anytime a domain is purchased with that kw in it we get an email. When we see that all the TLD&#x2019;s (Top Level Domains like .com, .net and .org) are all purchased at the same time, we know some VC out there is paying to buy them up in expectation of a future site launch. Posh Bingo is a great recent example. We received email notification from Domain Tools, put an Alert on the term, and then watched Insights for a breakout alert. (We monitored the URL as well for launch) <br /> XENU &#x2013; crawls your website and identifies errors, link structure, page size, external links and many other things that are important to the health of your site <br /> <br /> SEO Spyglass &#x2013; Gives you a detailed report of your own or a competitors back links and ranks them using important factors like follow-no follow, Page Rank, and other factors. You can even import your Google WMC exported BL report and see if any of the back links to your site are potentially hazardous. <br /> &#xA0; <br />
  • <br />
  • Now those my friends arepretty significant stats! <br /> <br /> This is the reasoning behind Google buying Applied Semantics years ago and their more recent claims of gradually combining their current results with Universal results and Latent Semantic Analysis. Doesn&#x2019;t it all make sense? <br /> &#xA0; <br /> You take the phrases people search, look at the CTR and time on-site versus the results hierarchy, run them through a semantics formula for related terms, then pool the terms in relevant silos. Factor in back links and semantic associations and you&#x2019;ll probably have a pretty good start to a less-engineered set of search results. <br /> &#xA0; <br /> Well, that&#x2019;s a sloppy example but you see what I&#x2019;m getting at. <br /> &#xA0; <br /> Long tail and niche terms aren&#x2019;t just important to target for the low-hanging, high-converting traffic, it&#x2019;s crucial in content and back link anchor text, as well as SBM because Google doesn&#x2019;t want to be &#x201C;gamed&#x201D; or their result manipulated by guys/gals like you and I. They want related content from related sites; not a bunch of Affiliate portals, and without the best content, laid out in the best way, things are set to get a bit harder for anyone to rank well if you&#x2019;re not an Operator or big name brand. <br /> &#xA0; <br /> So how do you identify these LT phrases? For real-time I use HitTail. For building a data base for mySQL use I prefer raw log files. Other options are Shoemoney&#x2019;s kw tool, WordTracker, or even Google&#x2019;s keyword tool along with Shoemoney&#x2019;s kw tool. There are also tools like IBP that will scrape your competitors sites and export an excel file to your desktop to play around with (like adding your city or region or brand). Many of these techniques I use whilst building PPC (Pay Per Click) accounts. Just be sure that you create silos with your kw strings and that you don&#x2019;t link to multiple pages using closely related keywords or Google may consider them to be too closely related and not index one or split the value between the two pages. Using individual page titles and meta descriptions, along with non-duplicated content, then some back links and SBM should take care of this. <br /> &#xA0; <br /> I mentioned this once before; go after the low-hanging fruit. It converts better. <br /> I know I mentioned 25% of all search queries have never been searched before. <br /> Well this one is just as good; 60%+ of all conversions come from niche and long tail terms. <br />
  • <br />
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  • Now that my friends is a pretty significant stat! This is the reasoning behind Google buying Applied Semantics years ago and their more recent claims of gradually combining their current results with Universal results and Latent Semantic Analysis. Doesn&#x2019;t it all make sense? <br /> &#xA0; <br /> You take the phrases people search, look at the CTR and time on-site versus the results hierarchy, run them through a semantics formula for related terms, then pool the terms in relevant silos. Factor in back links and semantic associations and you&#x2019;ll probably have a pretty good start to a less-engineered set of search results. <br /> &#xA0; <br /> Well, that&#x2019;s a sloppy example but you see what I&#x2019;m getting at. <br /> &#xA0; <br /> Long tail and niche terms aren&#x2019;t just important to target for the low-hanging, high-converting traffic, it&#x2019;s crucial in content and back link anchor text, as well as SBM because Google doesn&#x2019;t want to be &#x201C;gamed&#x201D; or their result manipulated by guys/gals like you and I. They want related content from related sites; not a bunch of Affiliate portals, and without the best content, laid out in the best way, things are set to get a bit harder for anyone to rank well if you&#x2019;re not an Operator or big name brand. <br /> &#xA0; <br /> So how do you identify these LT phrases? For real-time I use HitTail. For building a data base for mySQL use I prefer raw log files. Other options are Shoemoney&#x2019;s kw tool, WordTracker, or even Google&#x2019;s keyword tool along with Shoemoney&#x2019;s kw tool. There are also tools like IBP that will scrape your competitors sites and export an excel file to your desktop to play around with (like adding your city or region or brand). Many of these techniques I use whilst building PPC (Pay Per Click) accounts. Just be sure that you create silos with your kw strings and that you don&#x2019;t link to multiple pages using closely related keywords or Google may consider them to be too closely related and not index one or split the value between the two pages. Using individual page titles and meta descriptions, along with non-duplicated content, then some back links and SBM should take care of this. <br /> &#xA0; <br /> I mentioned this once before; go after the low-hanging fruit. It converts better. <br /> I know I mentioned 25% of all search queries have never been searched before. <br /> Well this one is just as good; 60%+ of all conversions come from niche and long tail terms. <br />
  • Now that my friends is a pretty significant stat! This is the reasoning behind Google buying Applied Semantics years ago and their more recent claims of gradually combining their current results with Universal results and Latent Semantic Analysis. Doesn&#x2019;t it all make sense? <br /> &#xA0; <br /> You take the phrases people search, look at the CTR and time on-site versus the results hierarchy, run them through a semantics formula for related terms, then pool the terms in relevant silos. Factor in back links and semantic associations and you&#x2019;ll probably have a pretty good start to a less-engineered set of search results. <br /> &#xA0; <br /> Well, that&#x2019;s a sloppy example but you see what I&#x2019;m getting at. <br /> &#xA0; <br /> Long tail and niche terms aren&#x2019;t just important to target for the low-hanging, high-converting traffic, it&#x2019;s crucial in content and back link anchor text, as well as SBM because Google doesn&#x2019;t want to be &#x201C;gamed&#x201D; or their result manipulated by guys/gals like you and I. They want related content from related sites; not a bunch of Affiliate portals, and without the best content, laid out in the best way, things are set to get a bit harder for anyone to rank well if you&#x2019;re not an Operator or big name brand. <br /> &#xA0; <br /> So how do you identify these LT phrases? For real-time I use HitTail. For building a data base for mySQL use I prefer raw log files. Other options are Shoemoney&#x2019;s kw tool, WordTracker, or even Google&#x2019;s keyword tool along with Shoemoney&#x2019;s kw tool. There are also tools like IBP that will scrape your competitors sites and export an excel file to your desktop to play around with (like adding your city or region or brand). Many of these techniques I use whilst building PPC (Pay Per Click) accounts. Just be sure that you create silos with your kw strings and that you don&#x2019;t link to multiple pages using closely related keywords or Google may consider them to be too closely related and not index one or split the value between the two pages. Using individual page titles and meta descriptions, along with non-duplicated content, then some back links and SBM should take care of this. <br /> &#xA0; <br /> I mentioned this once before; go after the low-hanging fruit. It converts better. <br /> I know I mentioned 25% of all search queries have never been searched before. <br /> Well this one is just as good; 60%+ of all conversions come from niche and long tail terms. <br />
  • Track your rankings daily w/o the risk of overuse that results in Google captchas and skew your results <br /> Track any changes on-page or off-site of your competitors that result in a custom measured ranking change <br /> <br /> Automated notification of ranking changes on your site based off of your customised presets <br /> Access historical ranking data and any on site changes which may have resulted&#xA0; &apos;VERY UNIQUE!&#x2018; <br /> <br /> With a PRO membership you will be notified what your competition does to attain higher rankings <br /> <br /> A state-of-the-art IPhone multi tiered &apos;real-time&apos; globally segregated mobile rank monitor&#xA0; - THE FIRST OF ITS KIND <br />
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Cac 2010 Creative Marketing Cac 2010 Creative Marketing Presentation Transcript

  • Creative Marketing Soltions
  • Creative Marketing Soltions
  • Creative Marketing Soltions
  • Links Could I or Should I Buy Links? PDF and PPT downloads available at www.VanguardSEO.com
  • Links Could I or Should I Buy PDF and PPT downloads available at www.VanguardSEO.com
  • Links Where do I buy websites? PDF and PPT downloads available at www.VanguardSEO.com
  • Links What to look for when buying a There are a few other factors to look at before buying a site; 1. Domain Age – 2 years min.unless other factors outweigh this 2. Page Rank – yes it does matter when buying a site because it represents G-Trust 3. Number of existing back links 4. Quality of those back links and are they to any deep pages? 5. How many pages are indexed with Google? 6. Install McAfee Site Inspector on your computer. It will flag any issues to do with bad history, malware or any one of many other problems 7. Will the BL’s stay in place once bought? 8. Other pluses are host location vs. target location, the number of registrants of the domain, DMOZ listing and rankings. If it’s a forum, the number of active members and recent posts are important. 9. Check Wayback.org for historical content & DomainTools 10. Check ValidRank.com for fake Page Rank *TIP - USE TO SEE IT’S WEB PRESENCE
  • Use RSS Feeds for Links Additionally manually submit through these RSS directories http://www.feedmil.com/addfeed.jsp http://www.feedest.com http://www.feedlisting.com/submit.php http://www.feedgy.com/Submit.aspx http://www.feedlisting.com/submit.php http://www.feedbees.com/add.php http://rssmountain.com/submit_anonym.php http://www.feedsee.com/submit.html http://feedfury.com/submit http://www.rssmicro.com/FeedRank/?Fe...com%2frss.aspx http://www.millionrss.com/add-my-feed.php http://www.rss-network.com http://www.goldenfeed.com/AddFeed.aspx http://www.rssmad.com/index.php http://www.feedbomb.com/ http://www.plazoo.com http://www.rss-feeds-directory.com PDF and PPT downloads available at www.VanguardSEO.com
  • Geographical Targeting & Subdomains Geographical Targeting & Subdomains – (Advanced Geotargeting) – This isn’t for the faint at heart, the lazy, or the website owner that isn’t ready to do the extra work to get your piece of the pie.
  • Geographical Targeting & Subdomains Geographical Targeting & Subdomains – (Advanced Geotargeting) – This isn’t for the faint at heart, the lazy, or the website owner that isn’t ready to do the extra work to get your piece of the pie.
  • Geographical Targeting & Subdomains Target: Region Target: Language Use Geotargeting Don’t Use Geotargeting PDF and PPT downloads available at www.VanguardSEO.com
  • Geographical Targeting & Subdomains Should I be using Google’s Geotargeting? 1 .Your target market? 2. If you need language based subdomains or subdirectories? 3. Should you move hosting as well? 4. Cost of translation 5. Can I afford to do it all? PDF and PPT downloads available at www.VanguardSEO.com
  • Geographical Targeting & Subdomains Should I be using Google’s Geotargeting? PDF and PPT downloads available at www.VanguardSEO.com
  • Geographical Targeting & Subdomains Do I target a REGION or a LANGUAGE? PDF and PPT downloads available at www.VanguardSEO.com
  • Geographical Targeting & Subdomains Do I target a REGION or a LANGUAGE? REGIONAL TARGETING 1. Create a subdomain or a subdirectory in the native language and use Webmaster Central to geographically target it 2. Host the subdomain on a server in the native region and use geographical targeting 3. Use the region in all meta tags 4. Build back links from similar TLD's 5. If you own a TLD build directories (language) and domains (regions) 6. Use the language or native terms PDF and PPT downloads available at www.VanguardSEO.com
  • Geographical Targeting & Subdomains Do I target a REGION or a LANGUAGE? LANGUAGE TARGETING 1. Create a subdirectory in the native language (I.e. www.yoursite.com/nl/) 2. Build back links from same language websites 3. Do not use geographical targeting 4. Build back links from same TLD’s or ccTLD’s PDF and PPT downloads available at www.VanguardSEO.com
  • Geographical Targeting & Subdomains ON A SIDE NOTE!!! - If you own a TLD such as .com, .net or .org you can target both subdomains and subdirectories with Google Geotargeting!! Primary TLD (.com, .net, .org, etc.) .COM FR.COM FR.COM.Subdirectory No Geotargeting Geotargeting Geotargeting All Languages France All Languages UNIQUE CONTENT UNIQUE CONTENT PDF and PPT downloads available at www.VanguardSEO.com
  • Geographical Targeting & Subdomains How do I get started with Geographic Targeting? 1. Get the content rewritten using SEO (About £149 per 1000 words) PDF and PPT downloads available at www.VanguardSEO.com
  • Geographical Targeting & Subdomains How do I get started with Geographic Targeting? 1. Get the content rewritten using SEO (About £149 per 1000 words) Don’t just get them rewritten, get them optimised as well! PDF and PPT downloads available at www.VanguardSEO.com
  • Geographical Targeting & Subdomains 1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region PDF and PPT downloads available at www.VanguardSEO.com
  • Geographical Targeting & Subdomains 1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region PDF and PPT downloads available at www.VanguardSEO.com
  • Geographical Targeting & Subdomains 1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region 3. Create Subdomains FR.website.com ES.website.com DE.website.com IT.website.com PDF and PPT downloads available at www.VanguardSEO.com
  • Geographical Targeting & Subdomains 1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region 3. Create Subdomains 4. Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host FR.website.com Get a new A (Address) DNS record ES.website.com Get a new A (Address) DNS record DE.website.com Get a new A (Address) DNS record IT.website.com Get a new A (Address) DNS record PDF and PPT downloads available at www.VanguardSEO.com
  • Geographical Targeting & Subdomains 1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region 3. Create Subdomains 4. Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host 5. Go to Google’s Webmaster Central and get a new verification code PDF and PPT downloads available at www.VanguardSEO.com
  • Geographical Targeting & Subdomains 1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region 3. Create Subdomains 4. Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host 5. Go to Google’s Webmaster Central and get a new verification code PDF and PPT downloads available at www.VanguardSEO.com
  • T Geographical Targeting & Subdomains 1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region 3. Create Subdomains 4. Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host 5. Go to Google’s Webmaster Central and get a new verification code 6. Add the code between your <head> tags (or add an html file) PDF and PPT downloads available at www.VanguardSEO.com
  • T Geographical Targeting & Subdomains 1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region 3. Create Subdomains 4. Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host 5. Go to Google’s Webmaster Central and get a new verification code 6. Add the code between your <head> tags (or add an html file) PDF and PPT downloads available at www.VanguardSEO.com
  • Geographical Targeting & Subdomains 1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region 3. Create Subdomains 4. Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host 5. Go to Google’s Webmaster Central and get a new verification code 6. Add the code between your <head> tags (or add an html file) 7. Submit to Google for crawl PDF and PPT downloads available at www.VanguardSEO.com
  • IMPORTANT Things to Remember! • To target a language using only subdirectories do not use geographic targeting • You can target a language with both subdomains and subdirectories but if you have a top-level TLD (.com) use subdirectories versus subdomains. • You can use Google geographical targeting on subdomains and subdirectories • Your title should be in the native language and/or use regional slang terms where they apply. • Use language-based meta tags whenever targeting language-based searches • Host subdomains that are for geographical targeting in the target region • When you implement the subdomain strategy, link to it from the original website • Create new sitemaps for each subdomain • When creating meta tags and content be sure to use native slang. • Get back links from same TLD's (get a .nl link to your .nl site in the native language) • If you have a TLD (like .nl or .de) do not use geographical targeting. These domains are already associated with its designated region PDF and PPT downloads available at www.VanguardSEO.com
  • Social Bookmarking After extensive testing over the past 3 years as well as watching and anticipating what Google will resort to versus links, I firmly believe, and have proof, that Social Bookmarking will become a big part of Google’s refined algorithm.
  • Social Bookmarking PokerListings.nl #7 nl.PokerNews.nl #8 PDF and PPT downloads available at www.VanguardSEO.com
  • Social Bookmarking PDF and PPT downloads available at www.VanguardSEO.com
  • Social Bookmarking nl.PokerNews.com #7 nl.PokerNews.com #8 PokerListings.com #9 PDF and PPT downloads available at www.VanguardSEO.com
  • Additional Killer Tools This monitors Google’s data bases and will notify you when content appears that contain the kw/kw phrase that you are looking for. This is a tool that shows graphs identifying the traffic trends over time, from the last few years to the last few weeks and allows you to see a snapshot of most any industry. This is a supercharged version of Trends. It monitors the actual search queries globally with multiple filters for region, timeline, sectors, etc. XENU – crawls your website and identifies errors, link structure, page size, external links and many other things that are important to the health of your site SEO Spyglass – Gives you a detailed report of your own or a competitors back links and ranks them using important factors like follow-no follow, Page Rank, and other factors. You can even import your Google WMC exported BL report and see if any of the back links to your site are potentially hazardous. PDF and PPT downloads available at www.VanguardSEO.com
  • Niche & Longtail Targeting 25% of the searches on Google every day have never been searched before PDF and PPT downloads available at www.VanguardSEO.com
  • Niche & Longtail Targeting 60% of all conversions come from niche and longtail terms PDF and PPT downloads available at www.VanguardSEO.com
  • Niche & Longtail Targeting Where/How can I Identify the Niche and Longtail terms? Log Files PDF and PPT downloads available at www.VanguardSEO.com
  • Niche & Longtail Targeting Where/How can I Identify the Niche and Longtail terms? Hittail PDF and PPT downloads available at www.VanguardSEO.com
  • Niche & Longtail Targeting Where/How can I Identify the Niche and Longtail terms? PDF and PPT downloads available at www.VanguardSEO.com
  • Niche & Longtail Targeting Where/How can I Identify the Niche and Longtail terms? Google monitors their Datacenter’s and can notify you immediately when they find your query *TIP – use quotations if using a phrase PDF and PPT downloads available at www.VanguardSEO.com
  • PDF and PPT downloads available at www.VanguardSEO.com 34
  • PDF and PPT downloads available at www.VanguardSEO.com 34
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