Bright start investment presentation

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Bright start investment presentation

  1. 1. CONFIDENTIAL August 2013 Building a major education consulting company by becoming the leading provider of solutions for families, schools, educators, and communities.
  2. 2. CONFIDENTIAL 2 The Mission Persistent Problems in Education and in Society: Bright Start Educational Programs is positioned to become the leader in for-profit, literacy-focused, educational consulting providing educational solutions and distinctive offerings that have been carefully matched to the federal government’s recent growth, initiatives, programs, and funding. Answers for Challenging Problems in Society: Bright Start Educational Programs is a leading provider of Family Education and Professional Training programs focusing strongly on literacy, parenting, family literacy, effective teaching, and positive communication. BUILDING A MAJOR EDUCATION CONSULTING COMPANY
  3. 3. CONFIDENTIAL 3 History of the Company  Founded in 1995 by Gary Sonora SurdamFounded in 1995 by Gary Sonora Surdam  Acquired by Tribune Education/The Wright Group, OctoberAcquired by Tribune Education/The Wright Group, October 19991999  The Wright Group Acquired by McGraw-Hill Education,The Wright Group Acquired by McGraw-Hill Education, September 2000September 2000  Re-Acquired through Partnership by Founder Gary SonoraRe-Acquired through Partnership by Founder Gary Sonora Surdam and Pacific Learning, May 2001Surdam and Pacific Learning, May 2001  Re-Acquired by Founder Gary Sonora Surdam, October 2002Re-Acquired by Founder Gary Sonora Surdam, October 2002  Re-organized and formed Bright Start Educational Programs LLC August 2011
  4. 4. CONFIDENTIAL 4 The Business Model Family EducationFamily Education Bright Start Family Literacy workshops focus on increasing parenting, communication, and reading skills with families and children. In addition to this training, parents receive age-appropriate books, strategies, and activity packets for their children and home library; the use of these age-appropriate books with their children at home is demonstrated for parents in an interactive, hands-on style. Professional Training and Educator CoachingProfessional Training and Educator Coaching Bright Start Professional Training focuses specifically on new teachers, school leaders, and the use of coaching strategies. Offerings include Bright Start New Teacher Apprenticeship Training, Bright Start Leadership Team Academies, and Bright Start Educator Coaching. Education PublishingEducation Publishing As part of its growth strategy, Bright Start anticipates acquiring one or more educational publishing companies to supplement and enhance its educational offerings, the books provided to children, and the ability to expand into other subjects, e.g., Family Math Literacy, Family Science Literacy. Professional TrainingProfessional Training and Educator Coachingand Educator Coaching Professional TrainingProfessional Training and Educator Coachingand Educator Coaching Education PublishingEducation PublishingEducation PublishingEducation Publishing Bright StartBright Start Educational ProgramsEducational Programs Bright StartBright Start Educational ProgramsEducational Programs Family EducationFamily EducationFamily EducationFamily Education
  5. 5. CONFIDENTIAL 5 Bright Start’s Unique Educational Advantages  Programs based on more than 25 years of academic and sociologicalPrograms based on more than 25 years of academic and sociological research,research, which blend educational and parenting techniques with the developmental assets that youth need to succeed.  Positive methods to increase parenting, literacy, and communication skills,Positive methods to increase parenting, literacy, and communication skills, providing a blend of services to assist in parent education, family support, and literacy.  Practical, interactive methods highlighting the use of literacy materials,Practical, interactive methods highlighting the use of literacy materials, giving parents and teachers the ability to practice their learning and skills immediately and to integrate them into school settings and home settings.  A focus on the compassionate “heart” of education,A focus on the compassionate “heart” of education, combining proven literacy and teaching techniques with positive, life-changing support and affirmation for parents, educators, and students.  A staff of diverse, highly-respected educatorsA staff of diverse, highly-respected educators who have demonstrated in their own careers a commitment to academics, who excel in their areas of academic interest, and who have exhibited care towards children, parents, and families.  The ability to customize Bright Start educational programs to meet theThe ability to customize Bright Start educational programs to meet the needs of the school,needs of the school, schools may choose a combination of English and Spanish materials, or request an educator familiar with the languages and needs of the parents, e.g., Spanish, Mandarin, Cantonese, Vietnamese, Korean, Armenian, and Arabic.  A commitment to quality bilingual education,A commitment to quality bilingual education, serving the Spanish-speaking, English- speaking, and bilingual communities. All Bright Start materials are available in correct Spanish, matching the English materials, and are being developed and/or are available in many other languages.  Services can be provided in any location,Services can be provided in any location, including schools, community centers, adult education programs, early childhood centers, homeless shelters, etc.
  6. 6. CONFIDENTIAL 6 Growth Strategy  Stage 1: Enhance the Platform – establish solid base of Family Literacy and Professional Training Programs in key markets across the country and by accessing multiple funding sources  Stage 2: Accelerate Growth – implement for-profit education publishing, coaching programs, and implement media plan  Stage 3: Develop Profitable Operating Units – become leading provider in each market segment  Stage 4: Major Liquidity Event  Growth Tactics: Sales and Marketing Strategy, Organic Growth, Acquisitions of Core and Related Businesses, Strategic Partnerships
  7. 7. CONFIDENTIAL 7 THE OPPORTUNITY
  8. 8. CONFIDENTIAL 8 The Market Opportunity: The Federal Government’s Goal: 100% Literacy  The federal government is requiring schools to take stock of their reading programs and do what it takes for every child to become a good reader— early—when it does the most good.  That is why the federal government has committed substantial funding – over $3.4 billion – in a variety of programs, included in the No Child Left Behind Act of 2001, to improve America’s schools and the literacy of its students.
  9. 9. CONFIDENTIAL 9 The Problem: Kids Can’t Read!  The State of Education:The State of Education:  Two out of three (67%) fourth graders cannot read at proficient levels.Two out of three (67%) fourth graders cannot read at proficient levels.  Seven out of ten (70%) inner-city and rural fourth graders cannot read at all.Seven out of ten (70%) inner-city and rural fourth graders cannot read at all.  More than one-third of America’s young children enter KindergartenMore than one-third of America’s young children enter Kindergarten lacking the preliteracy skills crucial to school success.lacking the preliteracy skills crucial to school success.  National assessments for the past several years indicate that almost 70% ofNational assessments for the past several years indicate that almost 70% of students entering ninth grade and 60% of twelfth graders can be consideredstudents entering ninth grade and 60% of twelfth graders can be considered as reading below grade level (i.e., “partial mastery” according to NAEP.)as reading below grade level (i.e., “partial mastery” according to NAEP.)  More than eight million students in grades 4-12 are struggling readers.More than eight million students in grades 4-12 are struggling readers.  In multicultural households where families speak two languages, theIn multicultural households where families speak two languages, the statistics are worse, with kids who cannot speak, read, or write eitherstatistics are worse, with kids who cannot speak, read, or write either language well.language well.  Qualified teachers are increasingly difficult to find. With a need for 2.3Qualified teachers are increasingly difficult to find. With a need for 2.3 million teachers in the coming decade, many new teachers are notmillion teachers in the coming decade, many new teachers are not receiving the tools they need to teach successfully.receiving the tools they need to teach successfully.  Children whose parents read to them on a regular basis, from the veryChildren whose parents read to them on a regular basis, from the very beginning, are more likely to have age-appropriate language skills.beginning, are more likely to have age-appropriate language skills.  Early literacy development is enhanced when parents provide access to andEarly literacy development is enhanced when parents provide access to and experiences with books in their homes and positive interactions with theirexperiences with books in their homes and positive interactions with their children.children. Low-income children have a particularly high risk for literacy deficiencies—this is due in large part to a lack of experiences with books in their environment. For instance, a typical middle-class child enters first grade with 1,000 to 1,700 hours of one-on-one picture book reading, while her counterpart from a low-income family will enter first grade with an average of 25 such hours.
  10. 10. CONFIDENTIAL 10 The Cascading Effects of Enhanced Early Childhood EducationThe Cascading Effects of Enhanced Early Childhood Education and Development: A Life Course Perspectiveand Development: A Life Course Perspective Cascading Effect of Enhanced Early Childhood Education and Development: A Life Course Perspective •Ready for kindergarten •Successful start in school •Fewer behavioral problems •More rewarding interpersonal relationships •More successful learning •Less tobacco and drug use •Less delinquency and truancy •Less juvenile justice encounters •Higher high school graduation rates •Higher rate of college completion •Higher inventory of job skills •Better jobs •More durable family life •Higher income •More upward social mobility •Greater engagement in civic life •Better Health and Well-Being  The learning experiences of a child’s first 5-8 years can influence the rest of a child’s life. This early period in development provides a foundation that guides children academically, socially, and emotionally. The exposures, opportunities, and guidance a young child is given contribute greatly to the person he or she will become as an adult.  The cascading effects of positive experiences in a child’s early years demonstrates how such experiences can alter children’s circumstances for the rest of their lives. Achieving such positive results for children across their entire lives is unlikely unless thoughtful attention to their circumstances begins early. Bright Start programs, services,Bright Start programs, services, and products will assure greaterand products will assure greater involvement of parents in theinvolvement of parents in the development of their child anddevelopment of their child and provide great hope of a bright startprovide great hope of a bright start for every child and that promise offor every child and that promise of a life well-lived.a life well-lived.
  11. 11. CONFIDENTIAL 11 The Solution: Bright Start Family Education and Professional Training Programs  Bright Start provides:Bright Start provides:  Bright Start Family Literacy programs - a six-day interactive workshop for parents, Training of Trainers model to build school capacity  Bright Start New Teacher Training programs - a four-day interactive workshop for new teachers,  Bright Start Leadership Team Academies - a three-day intensive workshop, and  Educator Coaching - year-long educator mentoring  Bright Start programs are designed to address the requirements ofBright Start programs are designed to address the requirements of major federal government programs andmajor federal government programs and No Child Left Behind ActNo Child Left Behind Act::  Title I  Striving Readers  Even Start Family Literacy  Head Start  Teacher Quality  English Language Acquisition  Adult Education  Many Others
  12. 12. CONFIDENTIAL 12 The Payoff: Dramatic Improvements in Essential Life Skills!  Arroyo ElementaryArroyo Elementary School in the LosSchool in the Los Angeles CountyAngeles County School District hadSchool District had an Californiaan California AcademicAcademic Performance IndexPerformance Index (API) score growth(API) score growth goal of 17 pointsgoal of 17 points  Bright StartBright Start programsprograms contributed to ancontributed to an API score increase ofAPI score increase of 53 points – 36 points53 points – 36 points above the expectedabove the expected goal.goal. 420 430 440 450 460 470 480 490 500 510 Before Bright Start After Bright Start
  13. 13. CONFIDENTIAL 13 TAKING BRIGHT START TO THE NEXT LEVEL
  14. 14. CONFIDENTIAL 14 Targeted Markets: School Districts and Programs with Funding in Bright Start Markets  The federal government has committed over $3.4 billion of funding for literacy education  Schools receiving federal funding are required to provide training and programs for parents, families, and family literacy  Schools receiving federal funding are required to provide professional development and training to teachers, staff, and school leaders.  Specific funding exists for all Bright Start markets including literacy, family literacy, parenting, bilingual education, student achievement, early childhood education, and educator professional development.  Bright Start Family Literacy and Professional Training programs have been designed to meet these needs  Provides a complete educational consulting solution.  Bright Start target locations match funding for Bright Start solutions:  New York ♦ Las Vegas ♦ Ozark Mountains  Chicago ♦ Miami ♦ Underrepresented, Rural  Denver ♦ Los Angeles America  Dallas ♦ Washington, D. C. ♦ Head Start  El Paso ♦ Appalachia
  15. 15. CONFIDENTIAL 15 Sales and Marketing Key Strategy: Profiting from a Mix of Sales Professionals and Educational Professionals  Bright Start profits from a mix of sale professionals, educational professionals, and sale consultants.  Bright Start’s sales and marketing strategy reflects the market, the customer, Bright Start products, and effective, aggressive sales strategies.  The sales process builds on the talents, training, experience, and expertise of sales professionals and educational professionals to sell Bright Start products to customers in key positions at school districts, schools, and programs.  Bright Start sales force to be expanded by 50 educational leaders and sales professionals by the year 2015: each selling $850,000 per year for a revenue forecast of $34,000,000 per year.
  16. 16. CONFIDENTIAL 16 The Competitive Landscape  Competitors consist principally of publishing companiesCompetitors consist principally of publishing companies  Wright Group/McGraw-Hill  Rigby, Harcourt Achieve Division  Pacific Learning  Scholastic  Creative Teaching Press  Competitors typically sell “packaged” materials for their family literacyCompetitors typically sell “packaged” materials for their family literacy component, leaving the school to provide the parent training themselves.component, leaving the school to provide the parent training themselves.  There is no other system of delivery that compares to Bright Start. TheThere is no other system of delivery that compares to Bright Start. The competition may have a component that Bright Start offers, but none has everycompetition may have a component that Bright Start offers, but none has every component. Bright Start is exclusive in that it involves family literacy,component. Bright Start is exclusive in that it involves family literacy, parenting, literacy, professional development, educator training, trainingparenting, literacy, professional development, educator training, training materials, literacy materials, curriculum, bilingual education, and consultants.materials, literacy materials, curriculum, bilingual education, and consultants. A Bright Start sale encompasses all of these aspects.A Bright Start sale encompasses all of these aspects.  No one has such a comprehensive, well-researched, customer-friendly programNo one has such a comprehensive, well-researched, customer-friendly program with such positive impacts for all involved—the student, parents, and thewith such positive impacts for all involved—the student, parents, and the schoolschool..
  17. 17. CONFIDENTIAL 17 ACCELERATING GROWTH
  18. 18. CONFIDENTIAL 18 Accelerating Bright Start’s Growth  In addition to growing its core business of providing Family Literacy and Professional Training programs, Bright Start will seek to accelerate growth through:  Acquisition of complementary businesses  Entry into new market segments though establishing new endeavors and/or acquisitions  Strategic partnerships  Developing new products
  19. 19. CONFIDENTIAL 19 MANAGEMENT
  20. 20. CONFIDENTIAL 20 Management Team Gary Sonora Surdam, President and CEOGary Sonora Surdam, President and CEO Mr. Surdam is an educator, entrepreneur, businessman and visionary whose unique career experience has made him one of America's top leaders in educational consulting. After 13 years of classroom teaching experience. Surdam developed a vision of empowering parents, teachers and school administrators to help children succeed in school and life. Surdam's innovations have united business and education to make academic success a reality for students, teachers and administrators throughout the nation. Surdam earned a Liberal Studies degree from California State University at Long Beach, with majors in English and Elementary Education. Upon obtaining his teaching credential from the State of California in 1988, he proved his potential to the Los Angeles Unified School District, receiving a rarely given, highly prized endorsement from both his school's principal and the School District to the prestigious Administrative Academy at California State University, Los Angeles. Following his post-graduate work in Education at San Diego University, Surdam went on to a distinguished teaching career. Betty J. Davis, Ed.D., Senior Vice President of Sales and MarketingBetty J. Davis, Ed.D., Senior Vice President of Sales and Marketing Dr. Davis is the President of BJD and Associates, a consulting company specializing in leadership training and development, team building, and parent/community involvement. Prior to establishing her consulting company, Dr. Davis was Vice President of Eastern and Midwestern Development for Edison Schools, Inc. where she worked for 5 ½ years negotiating contracts with school districts and non-profit organizations for the purpose of establishing quality schools. Before joining Edison, Dr. Davis served for six years as the Assistant Superintendent for Curriculum Management for the School District of the City of Pontiac in Michigan. There she developed a new school, new school programs, established business and community partnerships, was successful in raising student achievement, and created a leadership academy for teachers and administrators. Dr. Davis began her professional career as a teacher in the Detroit Public School System. She served in the positions of Language Arts Coordinator, Assistant Principal, Achievement Administrator, and Principal within the same system. Management Team, Continued...Management Team, Continued...
  21. 21. CONFIDENTIAL Contact Information Bright Start Educational Programs LLC. 14034 Sweet Grass Lane Chino Hills, California 91709 (951) 440-4561 www.brightstartfamilyliteracy.com

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