Yelp and Foursquare: Managing your local reputation

378 views

Published on

More and more local shopping apps, like Yelp and Foursquare, let shoppers rate or provide feedback to retailers. This can be a benefit or a challenge. Gary Pageau will present tips to help safeguard your online reputation.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
378
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • More and more local shopping apps, like Yelp and Foursquare, let shoppers rate or provide feedback to retailers. This can be a benefit or a challenge. Gary Pageau will present tips to help safeguard your online reputation.
  • Over 1.9 million businesses have claimed their locations to connect with their customers.
  • Swarm is for checking
  • Used primarily for check-in
  • Yelp and Foursquare: Managing your local reputation

    1. 1. "Yelp and Foursquare: Managing your local reputation" Aug. 12, 2014
    2. 2. Source: Local Consumer Review Survey
    3. 3. Source: Local Consumer Review Survey
    4. 4. Source: Local Consumer Review Survey
    5. 5. Source: Local Consumer Review Survey
    6. 6. Source: Local Consumer Review Survey
    7. 7. Foursquare/Swarm
    8. 8. Get more reviews 1. Ask for them. Seems simple enough, but not enough businesses actively ask for customers for an online review of their business. 2. Post Review Sites logo decals near or on the entrance to your business which can remind them to leave a review in these places. 3. Create a handout flyer to encourage reviews. Even include 1-2 actual customer reviews, then leave a reminder that customers can review your business on Google, Facebook, etc. List more than one service (Yelp, Foursquare, Facebook etc.) 4. Make a small poster of several reviews that customer have left and again, use multiple services.
    9. 9. Reputation management 1. Never air your dirty laundry or make excuses 2. Always take problems offline 3. If resolved to customers satisfaction, ask them to update review 4. Find out which review sites matter in your area 5. Don’t pay to play 6. Encourage reviews, but not to a specific service 7. Be responsive so you head-off bad reviews. 8. Set up a Google Alert to monitor what is said about you.
    10. 10. Next webinar Sept. 9, 2014 Email Marketing Techniques
    11. 11. Questions • Downloads and content to be posted at • www.lucidiom.com/marketing-tools

    ×