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Gary J Most Portfolio

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A sample of the great work, projects, clients, promotions, brand development and experience finely tuned and ready to assist your brand.

A sample of the great work, projects, clients, promotions, brand development and experience finely tuned and ready to assist your brand.

Published in: Business

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  • 1. Experience [email_address] ~ www.linkedin.com/in/garymost ~ www.youtube.com/gmostuploads1
  • 2. Gary J. Most Portfolio & Experience Overview [email_address] ~ www.linkedin.com/in/garymost ~ www.youtube.com/gmostuploads1 Summary: A marketing professional with proven ability in creation, development and implementation of client/brand initiatives with a focus on service driven performance. Recognized as effective and efficient leader in planning, optimization of resources and solution development. Viewed as a dynamic, results driven professional who has a passion for thorough & efficient project management, strategic thinking and maximizing budgets.
  • 3. Experience Summary: Marketing professional with proven ability in creation, development and implementation of client/brand initiatives with a focus on service driven performance. Recognized as effective and efficient leader in planning, optimization of resources and solution selling across multiple channels and industries. Viewed as a dynamic results driven professional who has a passion for strategic thinking.
  • 4. Professional Experience Strategy Scope/Research Concept Development Strategic Partners Color Comps Photo/Illustrations Production Art Mechanical Art Printing Fulfillment
  • 5. Applied Experience
  • 6. Objective: Manage the development and execution of strategic marketing plans across enterprise wide program initiatives including web refresh, sales materials / “tool kits” and internal messaging.
  • 7.  
  • 8.  
  • 9. Maritz Sales Conference 2010
  • 10.  
  • 11. Applied Experience
  • 12. Objective: Develop a six, twelve & eighteen month planning calendars for all supported brands. Calendars highlighted program windows & identified opportunities. Each window included a 300 day development timeline.
  • 13.  
  • 14. Objective: Work with “C” level executives, brand team and research partner to gather insights used to develop a brand pyramid, USP and re-launch the brand.
  • 15.
    • Category Insights
    • Whiskey is a man’s drink
    • Category stratified by
    • ‘ sip’ and ‘slam’
    • Serious Man’s Club,
    • dominated by heritage
    • and roots
    • Equities/Opportunities
    • Own “Smooth”
    • Own the experience of drinking
    • whiskey with your crew
    Personality Masculine, Approachable Genuine, Fun loving Values Honesty, Loyalty, Unity Benefits Attributes
    • Physical/functional properties
    • Born smooth: Blended at Birth distillation process
    • Secondary Support: Rocky Mountain water
    • Emotional/social properties
    • Accessible
    • Balanced taste makes it easy to share
    • Rational Benefits
    • Balanced smooth taste that’s easy to enjoy
    • Clean finish
    • Emotional
    • Catalyst to good stories and good times with the guys
    Focus of Sale Smooth taste, great stories Promise A genuinely good drinking whiskey Essence The house whiskey of adult Treefort 2.0 Bachelors & Wannabe Bachelors (Guys 21-28): Time with guys is a haven—where they hit “pause” on adult obligations Black Velvet
  • 16.  
  • 17. Applied Experience
  • 18. Objective: Work with brand and creative teams to develop a custom overlay to the “Labels For Education” program specifically for Campbell’s customer (Kroger) and their seven banners. Self contained program kits targeted over 2,100 school coordinators and were designed for easy activation.
  • 19.  
  • 20.  
  • 21.  
  • 22. Objective: Work with Frito Lay’s Plano brand team and Bentonville reps to elevate the company’s status as a value-added partner through the development and submission of thematic concepts spanning multiple activation opportunities (partnerships, retail-tainment, out-of-category, program windows, etc).
  • 23.  
  • 24. Gary J. Most Portfolio & Experience Overview [email_address] ~ www.linkedin.com/in/garymost ~ www.youtube.com/gmostuploads1 Summary: A marketing professional with proven ability in creation, development and implementation of client/brand initiatives with a focus on service driven performance. Recognized as effective and efficient leader in planning, optimization of resources and solution development. Viewed as a dynamic, results driven professional who has a passion for thorough & efficient project management, strategic thinking and maximizing budgets.