More Related Content Similar to SMX Toronto Advanced Keyword Research & Competitive Analysis Tactics Similar to SMX Toronto Advanced Keyword Research & Competitive Analysis Tactics (8) SMX Toronto Advanced Keyword Research & Competitive Analysis Tactics1. Gary Henderson
@GaryLHenderson
@IMDigitalAgency
TWEET US @IMDIGITALAGENCY • WWW. INTERACTIVITYMARKETING.COM • GARY@INTERACTIVITYMARKETING.COM
2. Presenting the case on using Competitive Analysis
and Keyword Research to increase revenue
by 154% in the first 2 months of 2013!
24. 1 word phrases
“dress”
High Cost &
Competition Long Tail SEO
accounts for 70% of searches
2-3 word phrases
“prom dress”
Yields average of
More descriptive phrases
36% conversion
“Sherri Hill Prom Dress”
rate
Low Cost
& Risk
Low Probability High Probability
of Conversion of Conversion
32. 1/1/2012 - 2/28/2012
$143,192.15 Revenue
1/1/2013 - 2/28/2013
$364,520.30 Revenue
Increased Revenue 154%
33. 1/1/2012 - 2/28/2012
447 Transactions
1/1/2013 - 2/28/2013
1,000 Transactions
Increased Transactions 124%
34. 1/1/2012 - 2/28/2012
$320.34 Average Order
Value
1/1/2013 - 2/28/2013
$364.52 Average Order
Value
Increased Average Order Value 14%
35. 1/1/2012 - 2/28/2012
0.41% Conversion
Rate
1/1/2013 - 2/28/2013
0.54% Conversion
Rate
Increased Conversion Rate 28%
36. 1/1/2012 - 2/28/2012
$1.33 Per Visitor Value
1/1/2013 - 2/28/2013
$1.96 Per Visitor Value
Increased Per Visitor Value 47%