PAID
OWNED
EARNED
SOCIAL MEDIA FOR YOUR BUSINESS
Lynn Strickland, Director of Social Media & Outreach @ Interactivity Digi...
SOCIAL MEDIA FOR YOUR BUSINESS
I am...
a Social Media Junkie!
SOCIAL MEDIA FOR YOUR BUSINESS
Social Media is...
SOCIAL MEDIA FOR YOUR BUSINESS
Social Media Today...
GivesYOU the ability to reach people like
NEVER before!
SOCIAL MEDIA FOR YOUR BUSINESS
Social Media Today...
SOCIAL MEDIA FOR YOUR BUSINESS
Use Your Social Media...
To embrace your customers! Let them
knowYOU hear them!
SOCIAL MEDIA FOR YOUR BUSINESS
Learn More About Your Audience:
• Who are they?
• Where are they?
• What is their
personali...
SOCIAL MEDIA FOR YOUR BUSINESS
-Choose your
platforms
wisely!
-Don’t get
overwhelmed
by the number
of Social Media
Platfor...
SOCIAL MEDIA FOR YOUR BUSINESS
-Be sure to make sure
your usernames match
across all platforms
you decide to use so
consum...
Well let’s take a look here.....
SOCIAL MEDIA FOR YOUR BUSINESS
Why Social Media You Say?!
“We don’t have a choice on whether we DO
social media, the question is how well we DO
it!”
SOCIAL MEDIA FOR YOUR BUSINESS
Social media “is only
going to become
persuasive and as such,
become a critical factor
in the success or failure
of any bu...
SOCIAL MEDIA FOR YOUR BUSINESS
PEOPLE LISTEN UP NOW!
These are #HASHTAGS People NOT Number Signs!
You can use
#hashtags ac...
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at TWITTER:
Twitter has over 500 Million total users
Every second, approx...
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at TWITTER:
Twitter has over 500 Million total users
60% of
Twitter’s act...
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at TWITTER:
Twitter has over 500 Million total users
In 2008, Comcast set...
SOCIAL MEDIA FOR YOUR BUSINESS
Latest News on Twitter:
Twitter is adding New “Related Headlines” Section
The new “Related ...
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at FACEBOOK:
Facebook has over 1.1 Billion total users
One out of
every s...
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at FACEBOOK:
902,346 likes
57, 089 talking
about this
Linked to their oth...
SOCIAL MEDIA FOR YOUR BUSINESS
Latest News on Facebook:
There are changes coming to the Facebook
Newsfeed....will your con...
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at LinkedIn:
LinkedIn has over 255 Million users
LinkedIn is the
most pow...
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at LinkedIn:
A great example of a robust
Products & Services tab,
highlig...
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at Pinterest:
Pinterest has over 48.7 Million users
Pinterest users
spend...
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at Pinterest:
96 Boards
20, 189 Pins
5,967,125
Followers
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at Google+:
Google+ has over 343 Million active users
Google+ has more th...
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at Google+:
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at Instagram:
Instagram has over 100 Million users
Instagram has an avera...
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at Instagram:
Instagram has over 100 Million users
On Instagram:
1. TellY...
SOCIAL MEDIA FOR YOUR BUSINESS
Social Media Tools:
HootSuite, SproutSocial,TweetDeck to
name a few...
“Realize that the social media success equation
isn’t big moves on the chess board, it’s the little
moves made every day t...
SOCIAL MEDIA FOR YOUR BUSINESS
Thank You!
Make Sure We Connect:
Lynn Strickland
Director of Social Media & Outreach
Intera...
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#Idmyr social media

  1. 1. PAID OWNED EARNED SOCIAL MEDIA FOR YOUR BUSINESS Lynn Strickland, Director of Social Media & Outreach @ Interactivity Digital
  2. 2. SOCIAL MEDIA FOR YOUR BUSINESS I am... a Social Media Junkie!
  3. 3. SOCIAL MEDIA FOR YOUR BUSINESS Social Media is...
  4. 4. SOCIAL MEDIA FOR YOUR BUSINESS Social Media Today... GivesYOU the ability to reach people like NEVER before!
  5. 5. SOCIAL MEDIA FOR YOUR BUSINESS Social Media Today...
  6. 6. SOCIAL MEDIA FOR YOUR BUSINESS Use Your Social Media... To embrace your customers! Let them knowYOU hear them!
  7. 7. SOCIAL MEDIA FOR YOUR BUSINESS Learn More About Your Audience: • Who are they? • Where are they? • What is their personality like? • How & Where do they consume? • How & Where do they engage?
  8. 8. SOCIAL MEDIA FOR YOUR BUSINESS -Choose your platforms wisely! -Don’t get overwhelmed by the number of Social Media Platforms out there!
  9. 9. SOCIAL MEDIA FOR YOUR BUSINESS -Be sure to make sure your usernames match across all platforms you decide to use so consumers can easily find you!
  10. 10. Well let’s take a look here..... SOCIAL MEDIA FOR YOUR BUSINESS Why Social Media You Say?!
  11. 11. “We don’t have a choice on whether we DO social media, the question is how well we DO it!” SOCIAL MEDIA FOR YOUR BUSINESS
  12. 12. Social media “is only going to become persuasive and as such, become a critical factor in the success or failure of any business.” -Brian Solis, Social Media Manifesto SOCIAL MEDIA FOR YOUR BUSINESS
  13. 13. SOCIAL MEDIA FOR YOUR BUSINESS PEOPLE LISTEN UP NOW! These are #HASHTAGS People NOT Number Signs! You can use #hashtags across most social platforms today! They can be used to designate a specific event, campaign, team, etc.
  14. 14. SOCIAL MEDIA FOR YOUR BUSINESS Let’s take a look at TWITTER: Twitter has over 500 Million total users Every second, approximately 9,100 tweets are being tweeted. That is an average of 58 million tweets per day -Statistics Brain Companies that use Twitter generate twice the number of leads per month. -InsideView
  15. 15. SOCIAL MEDIA FOR YOUR BUSINESS Let’s take a look at TWITTER: Twitter has over 500 Million total users 60% of Twitter’s active user base access the service via mobile devices -Marketing Land
  16. 16. SOCIAL MEDIA FOR YOUR BUSINESS Let’s take a look at TWITTER: Twitter has over 500 Million total users In 2008, Comcast setup a Twitter account to help Comcast users in need. Since then, Comcast has helped over 150,000 customers through Social Media.
  17. 17. SOCIAL MEDIA FOR YOUR BUSINESS Latest News on Twitter: Twitter is adding New “Related Headlines” Section The new “Related Headlines” section will highlight links to websites where a Tweet has been embedded, from the Tweet’s permalink page.
  18. 18. SOCIAL MEDIA FOR YOUR BUSINESS Let’s take a look at FACEBOOK: Facebook has over 1.1 Billion total users One out of every seven minutes spent online is spent on Facebook. -ZDNet Over 2.5 billion “LIKES” are made everyday on and off the Facebook site. -C|Net 7,000 Different Types of Mobile Devices Access Facebook Every Day. -TechCrunch 56% of customers say that they’re more likely to recommend a brand after becoming a fan. -Mind Jumpers
  19. 19. SOCIAL MEDIA FOR YOUR BUSINESS Let’s take a look at FACEBOOK: 902,346 likes 57, 089 talking about this Linked to their other social networks like Instagram & Pinterest Use Facebook as a culture cultivator: -use discussion posts -wall updates -a Fan of the Week contest -other tactics to whip their fans into a frenzy
  20. 20. SOCIAL MEDIA FOR YOUR BUSINESS Latest News on Facebook: There are changes coming to the Facebook Newsfeed....will your content show up?! The system uses over a thousand different factors, such as: -how frequently content from a certain Page is reported as low quality (e.g., hiding a Page post), -how complete the Page profile is, and -whether the fan base for a particular Page overlaps with the fan base of other known high quality Pages.
  21. 21. SOCIAL MEDIA FOR YOUR BUSINESS Let’s take a look at LinkedIn: LinkedIn has over 255 Million users LinkedIn is the most powerful social site for driving B2B sales. -Heidi Cohen 65% of B2B respondents have acquired a customer through LinkedIn. -HubSpot There are over 2.7 million business LinkedIn pages. -Creotivo
  22. 22. SOCIAL MEDIA FOR YOUR BUSINESS Let’s take a look at LinkedIn: A great example of a robust Products & Services tab, highlighting 11 of its services and utilizing some of the other great features available for this tab, including a Products & Services Spotlight as well as a video.
  23. 23. SOCIAL MEDIA FOR YOUR BUSINESS Let’s take a look at Pinterest: Pinterest has over 48.7 Million users Pinterest users spend more than twice as much as Facebook users ($180 vs. $85) -eConsultancy Its users are extremely engaged, it keeps users logged on for long periods of time and ranks as number three at 88.3 minutes per user, per month. -Jeff Bullas
  24. 24. SOCIAL MEDIA FOR YOUR BUSINESS Let’s take a look at Pinterest: 96 Boards 20, 189 Pins 5,967,125 Followers
  25. 25. SOCIAL MEDIA FOR YOUR BUSINESS Let’s take a look at Google+: Google+ has over 343 Million active users Google+ has more than 400 million total users, with 100 million accessing the site each month. The typical user is a male in his late 20s with a technical position or background -Jeff Bullas
  26. 26. SOCIAL MEDIA FOR YOUR BUSINESS Let’s take a look at Google+:
  27. 27. SOCIAL MEDIA FOR YOUR BUSINESS Let’s take a look at Instagram: Instagram has over 100 Million users Instagram has an average of 7.3 million daily active users, more than Twitter with its 6.9 million daily active users. -AllThingsD More than half of the top brands have adopted Instagram for marketing purposes. -Marketing Land On Instagram: 1. TellYour Story 2. Fresh &Varied Content 3. Quality 4. Don’t Sell 5. Use Networks 6. Follow 7. Hashtags 8. User Generated Content 9. StatsInstagram now has 15 second videos! Use This!
  28. 28. SOCIAL MEDIA FOR YOUR BUSINESS Let’s take a look at Instagram: Instagram has over 100 Million users On Instagram: 1. TellYour Story 2. Fresh &Varied Content 3. Quality 4. Don’t Sell 5. Use Networks 6. Follow 7. Hashtags 8. User Generated Content 9. Stats
  29. 29. SOCIAL MEDIA FOR YOUR BUSINESS Social Media Tools: HootSuite, SproutSocial,TweetDeck to name a few...
  30. 30. “Realize that the social media success equation isn’t big moves on the chess board, it’s the little moves made every day that eventually add up to a major shift.” -Jay Baer SOCIAL MEDIA FOR YOUR BUSINESS Words of Wisdom:
  31. 31. SOCIAL MEDIA FOR YOUR BUSINESS Thank You! Make Sure We Connect: Lynn Strickland Director of Social Media & Outreach Interactivity Digital Email: lynn@interactivitymarketing.com Twitter: @lstrickland27 LinkedIn: http://www.linkedin.com/in/lynnstrickland/ Facebook: https://www.facebook.com/profile.php? id=1457587043

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