PAID
OWNED
EARNED
30 CONTENT IDEAS
In 30 minutes or less...
30 Content Marketing Ideas in 30 min.
Chris Mowder
Director of Content Marketing
• Degree from Ohio University in
Visual C...
30 Content Marketing Ideas in 30 min.
What is Content Marketing?
30 Content Marketing Ideas in 30 min.
“Content marketing is the technique of
creating and distributing relevant and
valuab...
Wait a
second...
WTF does that
actually mean?
30 Content Marketing Ideas in 30 min.
Content Marketing is...
• A creative blurring of the line between
journalism and PR/advertising
• Marketing-driven content...
30 Content Marketing Ideas in 30
Content
is King!
30 Content Marketing Ideas in 30 min.
30 Content Marketing Ideas in 30 min.
Content
is King!
...there is no marketing
without content.
Why content matters...
• Great content helps your customers make
informed decisions.
• Great content helps turn your custo...
Who
needs
content?
30 Content Marketing Ideas in 30 min.
Who doesn’t
need
content?
30 Content Marketing Ideas in 30 min.
You don’t need content
marketing if...
• You have a truly astonishing product
• You have a ton of money to spend on
advert...
15 Types
of
Content
Marketing
30 Content Marketing Ideas in 30 min.
1. Blogs
Long-form articles, Link roundups, lists,
tips, photos, etc.
30 Content Marketing Ideas in 30 min.
2. Videos
Promotional clips, Instructional How-Tos, etc.
30 Content Marketing Ideas in 30 min.
2. Videos
30 Content Marketing Ideas in 30 min.
Promotional clips, Instructional How-Tos, etc.
3. Infographics
Great for data, explaining processes, timelines
30 Content Marketing Ideas in 30 min.
4. Reviews
30 Content Marketing Ideas in 30 min.
Users trust other users more than your brand
4. Reviews
Ask your customers to share their opinions
30 Content Marketing Ideas in 30 min.
5. Interviews/Testimonials
Great way to showcase business & customers
30 Content Marketing Ideas in 30 min.
6. Magazine or newsletter
Give updates, deals, articles, in print
or online publication
30 Content Marketing Ideas in 30 m...
7. Q&As or FAQs
SearchYahoo Answers, Quora, LinkedIn, etc.
30 Content Marketing Ideas in 30 min.
8. Webinars or teleseminars
Great for instruction, tech support or Q&A
30 Content Marketing Ideas in 30 min.
7. Photo galleries
Great for events, creating social engagement
30 Content Marketing Ideas in 30 min.
9. Microsite or Learning Center
Entire site or set of pages devoted to a niche topic
30 Content Marketing Ideas in 30 min.
10. Polls
Facebook, Polldaddy, SurveyMonkey,
Google Docs, etc.
30 Content Marketing Ideas in 30 min.
11. Whitepapers or eBooks
Effective
tool for
collecting
leads,
generating
passive
revenue
30 Content Marketing Ideas in 30...
12. Contests
Give incentives to solicit user-generated content
30 Content Marketing Ideas in 30 min.
13. Curated content
Use social platforms, website to collect,
showcase content
30 Content Marketing Ideas in 30 min.
14. Mobile apps
Don’t ignore your mobile audience!
30 Content Marketing Ideas in 30 min.
15. Live events
Capitalize on trade shows, speaking gigs,
festivals, etc.
30 Content Marketing Ideas in 30 min.
30 Content Marketing Ideas in 30 min.
MORE...
• Google Maps
• Podcasts
• Tip Graphics
• Case Studies
• Online Forums
• Fac...
15
Content
Marketing
Tips
30 Content Marketing Ideas in 30 min.
1. Remember kids...Creating
great content is only half the
The other half is
promoting it.
You should
spend as much
time p...
2. Depth matters
Text content needs to be a
minimum of 300 words.
Content that is at least
2,000 words tends to rank a
lot...
3. Don’t expect content to
produce a “direct” return
Indirect benefits of users
consuming your content can
include, higher ...
4. Consistency is key.
Not delivering what you’ve
promised can greatly
hamper your content efforts
and quickly turn off
cu...
5. Be ready to commit.
Often days, weeks or
even months won’t
produce the results
you want. Be
prepared to
maintain a sche...
6. Stay conversational
When writing blog posts or
creating videos don’t be
boring or get too
focused on sales. Write/
talk...
7. Don’t be a link whore!
Make sure to link to other
sites in your content.
Be impartial and think
about what will benefit
...
8. Strive to create
“evergreen”
Info that will still be
relevant one or five
years from now will
produce the best
results.
...
9. E-mail is not dead...yet.
E-mail is still one of
the most effective
ways to get people to
continually come back
and rea...
10. Not all
content is
created equal.
Some content
will produce
better results
for you than
others. Test,
test and test
di...
11. Create
a plan.
Before you
start your
marketing
efforts, you
need a content
calendar.
30 Content Marketing Ideas in 30 ...
If you’re lacking
creativity look for ideas
on Facebook, Pinterest,
Storify, LinkedIn or
follow a few hashtags
on Twitter....
13. Imitate but don’t duplicate.
The worst content
you can create is
duplicate
content. Regurgitatin
g the same old
inform...
14. Don’t forget to recycle.
Get the most out of your
content by repurposing
blogs entries into
whitepapers,
instructional...
15. Make sure it’s
mobile-friendly.
People aren’t consuming
content just on their
computers or laptops. There
will be an e...
MORE...
• Don’t do it
unless you’re
doing it right.
• Outsource work
when necessary.
• Make it
memorable.
• Have fun!
30 C...
Want to
learn more?
• Quick Sprout -
Quicksprout.com
• Content Marketing Institute -
ContentMarketingInstitute.com
• Convi...
Thank You!
Chris Mowder (@mowder)
chris@interactivitymarketing.com
765-661-1855
30 Content Marketing Ideas in 30 min.
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#Idmyr content marketing

  1. 1. PAID OWNED EARNED 30 CONTENT IDEAS In 30 minutes or less...
  2. 2. 30 Content Marketing Ideas in 30 min. Chris Mowder Director of Content Marketing • Degree from Ohio University in Visual Communications and Advertising • Worked at The Sun News from 2006 to 2010 • Founded ListenUp Myrtle Beach in 2010 • Hired by Waccamaw Publishers in 2011
  3. 3. 30 Content Marketing Ideas in 30 min. What is Content Marketing?
  4. 4. 30 Content Marketing Ideas in 30 min. “Content marketing is the technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” — Content Marketing Institute
  5. 5. Wait a second... WTF does that actually mean? 30 Content Marketing Ideas in 30 min.
  6. 6. Content Marketing is... • A creative blurring of the line between journalism and PR/advertising • Marketing-driven content that mimics editorial • Telling a story that sells a product or service • Native advertising, Branded content, Advertorials, Sponsored content, Brand journalism, Custom media 30 Content Marketing Ideas in 30 min.
  7. 7. 30 Content Marketing Ideas in 30 Content is King! 30 Content Marketing Ideas in 30 min.
  8. 8. 30 Content Marketing Ideas in 30 min. Content is King! ...there is no marketing without content.
  9. 9. Why content matters... • Great content helps your customers make informed decisions. • Great content helps turn your customers into brand advocates. • Great content helps you get found online. • Great content doesn’t ever get stale. 30 Content Marketing Ideas in 30 min.
  10. 10. Who needs content? 30 Content Marketing Ideas in 30 min.
  11. 11. Who doesn’t need content? 30 Content Marketing Ideas in 30 min.
  12. 12. You don’t need content marketing if... • You have a truly astonishing product • You have a ton of money to spend on advertising • You don’t need to growing your business • You know every one of your customers personally 30 Content Marketing Ideas in 30 min.
  13. 13. 15 Types of Content Marketing 30 Content Marketing Ideas in 30 min.
  14. 14. 1. Blogs Long-form articles, Link roundups, lists, tips, photos, etc. 30 Content Marketing Ideas in 30 min.
  15. 15. 2. Videos Promotional clips, Instructional How-Tos, etc. 30 Content Marketing Ideas in 30 min.
  16. 16. 2. Videos 30 Content Marketing Ideas in 30 min. Promotional clips, Instructional How-Tos, etc.
  17. 17. 3. Infographics Great for data, explaining processes, timelines 30 Content Marketing Ideas in 30 min.
  18. 18. 4. Reviews 30 Content Marketing Ideas in 30 min. Users trust other users more than your brand
  19. 19. 4. Reviews Ask your customers to share their opinions 30 Content Marketing Ideas in 30 min.
  20. 20. 5. Interviews/Testimonials Great way to showcase business & customers 30 Content Marketing Ideas in 30 min.
  21. 21. 6. Magazine or newsletter Give updates, deals, articles, in print or online publication 30 Content Marketing Ideas in 30 min.
  22. 22. 7. Q&As or FAQs SearchYahoo Answers, Quora, LinkedIn, etc. 30 Content Marketing Ideas in 30 min.
  23. 23. 8. Webinars or teleseminars Great for instruction, tech support or Q&A 30 Content Marketing Ideas in 30 min.
  24. 24. 7. Photo galleries Great for events, creating social engagement 30 Content Marketing Ideas in 30 min.
  25. 25. 9. Microsite or Learning Center Entire site or set of pages devoted to a niche topic 30 Content Marketing Ideas in 30 min.
  26. 26. 10. Polls Facebook, Polldaddy, SurveyMonkey, Google Docs, etc. 30 Content Marketing Ideas in 30 min.
  27. 27. 11. Whitepapers or eBooks Effective tool for collecting leads, generating passive revenue 30 Content Marketing Ideas in 30 min.
  28. 28. 12. Contests Give incentives to solicit user-generated content 30 Content Marketing Ideas in 30 min.
  29. 29. 13. Curated content Use social platforms, website to collect, showcase content 30 Content Marketing Ideas in 30 min.
  30. 30. 14. Mobile apps Don’t ignore your mobile audience! 30 Content Marketing Ideas in 30 min.
  31. 31. 15. Live events Capitalize on trade shows, speaking gigs, festivals, etc. 30 Content Marketing Ideas in 30 min.
  32. 32. 30 Content Marketing Ideas in 30 min. MORE... • Google Maps • Podcasts • Tip Graphics • Case Studies • Online Forums • Fact Sheets
  33. 33. 15 Content Marketing Tips 30 Content Marketing Ideas in 30 min.
  34. 34. 1. Remember kids...Creating great content is only half the The other half is promoting it. You should spend as much time promoting your content as you do writing it. 30 Content Marketing Ideas in 30 min.
  35. 35. 2. Depth matters Text content needs to be a minimum of 300 words. Content that is at least 2,000 words tends to rank a lot higher on Google. Only aim to do great content. 30 Content Marketing Ideas in 30 min.
  36. 36. 3. Don’t expect content to produce a “direct” return Indirect benefits of users consuming your content can include, higher customer retention, increase in lead quality and raised awareness. 30 Content Marketing Ideas in 30 min.
  37. 37. 4. Consistency is key. Not delivering what you’ve promised can greatly hamper your content efforts and quickly turn off customers. Set a schedule you can handle. 30 Content Marketing Ideas in 30 min.
  38. 38. 5. Be ready to commit. Often days, weeks or even months won’t produce the results you want. Be prepared to maintain a schedule for a year or more. 30 Content Marketing Ideas in 30 min.
  39. 39. 6. Stay conversational When writing blog posts or creating videos don’t be boring or get too focused on sales. Write/ talk as if you were having conversation with your friends. 30 Content Marketing Ideas in 30 min.
  40. 40. 7. Don’t be a link whore! Make sure to link to other sites in your content. Be impartial and think about what will benefit the reader the most. 30 Content Marketing Ideas in 30 min.
  41. 41. 8. Strive to create “evergreen” Info that will still be relevant one or five years from now will produce the best results. 30 Content Marketing Ideas in 30 min.
  42. 42. 9. E-mail is not dead...yet. E-mail is still one of the most effective ways to get people to continually come back and read your content. 30 Content Marketing Ideas in 30 min.
  43. 43. 10. Not all content is created equal. Some content will produce better results for you than others. Test, test and test different types to see what appeals to your audience. 30 Content Marketing Ideas in 30 min.
  44. 44. 11. Create a plan. Before you start your marketing efforts, you need a content calendar. 30 Content Marketing Ideas in 30 min.
  45. 45. If you’re lacking creativity look for ideas on Facebook, Pinterest, Storify, LinkedIn or follow a few hashtags on Twitter. 12. You don’t have to reinvent the wheel. 30 Content Marketing Ideas in 30 min.
  46. 46. 13. Imitate but don’t duplicate. The worst content you can create is duplicate content. Regurgitatin g the same old information won’t benefit anyone. 30 Content Marketing Ideas in 30 min.
  47. 47. 14. Don’t forget to recycle. Get the most out of your content by repurposing blogs entries into whitepapers, instructional videos into graphics, etc. 30 Content Marketing Ideas in 30 min.
  48. 48. 15. Make sure it’s mobile-friendly. People aren’t consuming content just on their computers or laptops. There will be an estimated 788 million mobile-only users by 2015. 30 Content Marketing Ideas in 30 min.
  49. 49. MORE... • Don’t do it unless you’re doing it right. • Outsource work when necessary. • Make it memorable. • Have fun! 30 Content Marketing Ideas in 30 min.
  50. 50. Want to learn more? • Quick Sprout - Quicksprout.com • Content Marketing Institute - ContentMarketingInstitute.com • Convince & Convert - convinceandconvert.com • Content Warfare Podcast - RyanHanley.com 30 Content Marketing Ideas in 30 min.
  51. 51. Thank You! Chris Mowder (@mowder) chris@interactivitymarketing.com 765-661-1855 30 Content Marketing Ideas in 30 min.
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