#Idmyr content marketing
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#Idmyr content marketing

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#Idmyr content marketing Presentation Transcript

  • 1. PAID OWNED EARNED 30 CONTENT IDEAS In 30 minutes or less...
  • 2. 30 Content Marketing Ideas in 30 min. Chris Mowder Director of Content Marketing • Degree from Ohio University in Visual Communications and Advertising • Worked at The Sun News from 2006 to 2010 • Founded ListenUp Myrtle Beach in 2010 • Hired by Waccamaw Publishers in 2011
  • 3. 30 Content Marketing Ideas in 30 min. What is Content Marketing?
  • 4. 30 Content Marketing Ideas in 30 min. “Content marketing is the technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” — Content Marketing Institute
  • 5. Wait a second... WTF does that actually mean? 30 Content Marketing Ideas in 30 min.
  • 6. Content Marketing is... • A creative blurring of the line between journalism and PR/advertising • Marketing-driven content that mimics editorial • Telling a story that sells a product or service • Native advertising, Branded content, Advertorials, Sponsored content, Brand journalism, Custom media 30 Content Marketing Ideas in 30 min.
  • 7. 30 Content Marketing Ideas in 30 Content is King! 30 Content Marketing Ideas in 30 min.
  • 8. 30 Content Marketing Ideas in 30 min. Content is King! ...there is no marketing without content.
  • 9. Why content matters... • Great content helps your customers make informed decisions. • Great content helps turn your customers into brand advocates. • Great content helps you get found online. • Great content doesn’t ever get stale. 30 Content Marketing Ideas in 30 min.
  • 10. Who needs content? 30 Content Marketing Ideas in 30 min.
  • 11. Who doesn’t need content? 30 Content Marketing Ideas in 30 min.
  • 12. You don’t need content marketing if... • You have a truly astonishing product • You have a ton of money to spend on advertising • You don’t need to growing your business • You know every one of your customers personally 30 Content Marketing Ideas in 30 min.
  • 13. 15 Types of Content Marketing 30 Content Marketing Ideas in 30 min.
  • 14. 1. Blogs Long-form articles, Link roundups, lists, tips, photos, etc. 30 Content Marketing Ideas in 30 min.
  • 15. 2. Videos Promotional clips, Instructional How-Tos, etc. 30 Content Marketing Ideas in 30 min.
  • 16. 2. Videos 30 Content Marketing Ideas in 30 min. Promotional clips, Instructional How-Tos, etc.
  • 17. 3. Infographics Great for data, explaining processes, timelines 30 Content Marketing Ideas in 30 min.
  • 18. 4. Reviews 30 Content Marketing Ideas in 30 min. Users trust other users more than your brand
  • 19. 4. Reviews Ask your customers to share their opinions 30 Content Marketing Ideas in 30 min.
  • 20. 5. Interviews/Testimonials Great way to showcase business & customers 30 Content Marketing Ideas in 30 min.
  • 21. 6. Magazine or newsletter Give updates, deals, articles, in print or online publication 30 Content Marketing Ideas in 30 min.
  • 22. 7. Q&As or FAQs SearchYahoo Answers, Quora, LinkedIn, etc. 30 Content Marketing Ideas in 30 min.
  • 23. 8. Webinars or teleseminars Great for instruction, tech support or Q&A 30 Content Marketing Ideas in 30 min.
  • 24. 7. Photo galleries Great for events, creating social engagement 30 Content Marketing Ideas in 30 min.
  • 25. 9. Microsite or Learning Center Entire site or set of pages devoted to a niche topic 30 Content Marketing Ideas in 30 min.
  • 26. 10. Polls Facebook, Polldaddy, SurveyMonkey, Google Docs, etc. 30 Content Marketing Ideas in 30 min.
  • 27. 11. Whitepapers or eBooks Effective tool for collecting leads, generating passive revenue 30 Content Marketing Ideas in 30 min.
  • 28. 12. Contests Give incentives to solicit user-generated content 30 Content Marketing Ideas in 30 min.
  • 29. 13. Curated content Use social platforms, website to collect, showcase content 30 Content Marketing Ideas in 30 min.
  • 30. 14. Mobile apps Don’t ignore your mobile audience! 30 Content Marketing Ideas in 30 min.
  • 31. 15. Live events Capitalize on trade shows, speaking gigs, festivals, etc. 30 Content Marketing Ideas in 30 min.
  • 32. 30 Content Marketing Ideas in 30 min. MORE... • Google Maps • Podcasts • Tip Graphics • Case Studies • Online Forums • Fact Sheets
  • 33. 15 Content Marketing Tips 30 Content Marketing Ideas in 30 min.
  • 34. 1. Remember kids...Creating great content is only half the The other half is promoting it. You should spend as much time promoting your content as you do writing it. 30 Content Marketing Ideas in 30 min.
  • 35. 2. Depth matters Text content needs to be a minimum of 300 words. Content that is at least 2,000 words tends to rank a lot higher on Google. Only aim to do great content. 30 Content Marketing Ideas in 30 min.
  • 36. 3. Don’t expect content to produce a “direct” return Indirect benefits of users consuming your content can include, higher customer retention, increase in lead quality and raised awareness. 30 Content Marketing Ideas in 30 min.
  • 37. 4. Consistency is key. Not delivering what you’ve promised can greatly hamper your content efforts and quickly turn off customers. Set a schedule you can handle. 30 Content Marketing Ideas in 30 min.
  • 38. 5. Be ready to commit. Often days, weeks or even months won’t produce the results you want. Be prepared to maintain a schedule for a year or more. 30 Content Marketing Ideas in 30 min.
  • 39. 6. Stay conversational When writing blog posts or creating videos don’t be boring or get too focused on sales. Write/ talk as if you were having conversation with your friends. 30 Content Marketing Ideas in 30 min.
  • 40. 7. Don’t be a link whore! Make sure to link to other sites in your content. Be impartial and think about what will benefit the reader the most. 30 Content Marketing Ideas in 30 min.
  • 41. 8. Strive to create “evergreen” Info that will still be relevant one or five years from now will produce the best results. 30 Content Marketing Ideas in 30 min.
  • 42. 9. E-mail is not dead...yet. E-mail is still one of the most effective ways to get people to continually come back and read your content. 30 Content Marketing Ideas in 30 min.
  • 43. 10. Not all content is created equal. Some content will produce better results for you than others. Test, test and test different types to see what appeals to your audience. 30 Content Marketing Ideas in 30 min.
  • 44. 11. Create a plan. Before you start your marketing efforts, you need a content calendar. 30 Content Marketing Ideas in 30 min.
  • 45. If you’re lacking creativity look for ideas on Facebook, Pinterest, Storify, LinkedIn or follow a few hashtags on Twitter. 12. You don’t have to reinvent the wheel. 30 Content Marketing Ideas in 30 min.
  • 46. 13. Imitate but don’t duplicate. The worst content you can create is duplicate content. Regurgitatin g the same old information won’t benefit anyone. 30 Content Marketing Ideas in 30 min.
  • 47. 14. Don’t forget to recycle. Get the most out of your content by repurposing blogs entries into whitepapers, instructional videos into graphics, etc. 30 Content Marketing Ideas in 30 min.
  • 48. 15. Make sure it’s mobile-friendly. People aren’t consuming content just on their computers or laptops. There will be an estimated 788 million mobile-only users by 2015. 30 Content Marketing Ideas in 30 min.
  • 49. MORE... • Don’t do it unless you’re doing it right. • Outsource work when necessary. • Make it memorable. • Have fun! 30 Content Marketing Ideas in 30 min.
  • 50. Want to learn more? • Quick Sprout - Quicksprout.com • Content Marketing Institute - ContentMarketingInstitute.com • Convince & Convert - convinceandconvert.com • Content Warfare Podcast - RyanHanley.com 30 Content Marketing Ideas in 30 min.
  • 51. Thank You! Chris Mowder (@mowder) chris@interactivitymarketing.com 765-661-1855 30 Content Marketing Ideas in 30 min.