3. Competitor crushing supply chain & technology
Store managers monitor trends
Sketch pad to rack in two weeks
Most fashionable items in-house
Data & inventory optimization models
Saves time and money on shipping
Just-in-time systems (72 hours)
Supplies all markets within 48 hours
Smaller batches of clothing
Running out of bestsellers delivers several benefits
4.
5. Technologies
PDA – clothes, colors, styles
POS – improves frequency & quality
CAD – sketch to store in 2 weeks
Vertical Integration w/ Pull System
JIT – Toyota Motors
Finely Tuned Logistics
Success
6. Zara should continue to expand its
online shopping.
Benefits: More accessible, expand
customer base, shorter product
cycle, gradual
expansion, feedback potential.
Risks: Overexpansion, demand
exceeding supply, customer
dissatisfaction.
Conclusion: Positives > Negatives
(risk is minimal)