Online Advertising for Local Businesses By Mary Fallon
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Online Advertising for Local Businesses By Mary Fallon

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Online Advertising for Local Businesses By Mary Fallon Presentation Transcript

  • 1. Online Advertising For Local Businesses Online Impact 6/5/09
  • 2. Agenda
    • Types of online advertising
    • Demographics
    • Fundamentals
    • How to’s
  • 3. Poll
    • Who is currently advertising online?
    • Which sites are you advertising on?
    • Are you advertising to drive sales or promote a brand?
  • 4. Why Advertise Online?
    • Cost effective
    • Target
    • Search
    • Reach
    • Measure
    • Act now
  • 5. Demographics
    • Facebook:
    • Adults 18+
    • United States – 56,800,580
    • Within 25 miles of Springfield – 80,760
    • Comparison:
    • The Reminder circulation – 50,725
  • 6. Types Of Online Advertising
    • Contextual
    • Ex. Google
    • Display
    • Ex. MassLive
  • 7. Types Of Online Adv. Cont.
  • 8. Types Of Online Adv. Cont.
  • 9. Measurement
    • Impression (view)
    • Click (click-through)
    • Click-Through Rate
  • 10. Links
    • Destination URL
    • Display URL
  • 11. Bidding
    • Pay Per Click (PPC)
    • Pay Per Thousand Impressions (PPM)
  • 12. Google
  • 13. Google Maps
    • Millions search every day
    • Free
    • Update listing at anytime
    • Manage multiple locations from one account
  • 14. Google Maps cont.
    • Create a Google account
    • Search for your listing(s)
    • Claim
    • Make edits
    • Verify ownership
  • 15. Google Maps cont.
  • 16. Google Maps cont.
  • 17. Google Maps cont.
  • 18. Google Maps cont.
  • 19. Google Maps cont.
  • 20. Google Maps Example
  • 21. Google Maps Example Cont.
  • 22. Google AdWords
    • Most popular search engine
    • 200+ million search queries per day
    • Google Network
  • 23. Google AdWords Cont.
  • 24. Google AdWords Cont.
  • 25. Facebook
  • 26. Facebook Cont.
    • Design your ad
    • Set targeting
    • Select campaign
    • Set bidding
  • 27. Facebook Cont.
    • How To: Facebook.com
  • 28. Facebook Cont.
  • 29. Conclusion
    • Old ways of doing business/client reluctance means adv. culture won’t change overnight
    • Instant measurements
    • Change media plan immediately
  • 30. Questions?
    • Slides are available on Facebook and LinkedIn:
    • companies.to/garveycommunication
  • 31. Contact Info.
    • Mary Fallon
    • (413) 736-2245
    • [email_address]
    • LinkedIn.com/in/marykfallon
    • profile.to/marykfallon