The Media's Role in
the Innovation
Ecosystem*
Lauren Landry, Associate Editor at BostInno
What's a 'BostInno?'
BostInno is a Boston-based digital media and events
company reinventing local news through a communit...
What Changed?
Well…
Pitching the Press
The Reverse 5 Ws
• Who are you pitching?
• What are you pitching?
• When are you pitching it?
• Where a...
But, Why Press?
Because, you can …
• More effectively reach your target audience.
• Build the buzz necessary to attract ea...
Digital Media's Future
What can we expect?
• Smarter content marketing.
• Increased focus on social media.
• An engaged co...
Any Questions?
Twitter: @laurlandry
Email: Lauren@BostInno.com
The Media's Role in the Innovation Ecosystem
Upcoming SlideShare
Loading in...5
×

The Media's Role in the Innovation Ecosystem

112

Published on

BostInno is a Boston-based digital media and events company reinventing local news through a community-driven platform — one full of smart, edgy content catered to the Innovation Class.

Lauren Landry's presentation covers how and why to pitch the press in the digital age and the future of digital media

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
112
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Media's Role in the Innovation Ecosystem

  1. 1. The Media's Role in the Innovation Ecosystem* Lauren Landry, Associate Editor at BostInno
  2. 2. What's a 'BostInno?' BostInno is a Boston-based digital media and events company reinventing local news through a community- driven platform — one full of smart, edgy content catered to the Innovation Class.
  3. 3. What Changed? Well…
  4. 4. Pitching the Press The Reverse 5 Ws • Who are you pitching? • What are you pitching? • When are you pitching it? • Where are you pitching to? • Why are you pitching?
  5. 5. But, Why Press? Because, you can … • More effectively reach your target audience. • Build the buzz necessary to attract early adopters. • Solidify your street cred. • Share the story you want to tell. Just … • Go beyond the press release. • Shy away from the buzzwords.
  6. 6. Digital Media's Future What can we expect? • Smarter content marketing. • Increased focus on social media. • An engaged community. • More niche sites.
  7. 7. Any Questions? Twitter: @laurlandry Email: Lauren@BostInno.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×