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Tips & traps in social media marketing

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  • 1. Tips & Trapsin Social Media Marketing Presenter – Chris Kenney
  • 2. Introductions Chris Kenney • Principal, Coco Design • Singer & Bass player, 4 Bands • 583 sites on the Internet when I built my first website • Internet marketing strategist • Not an “expert”Tips & Traps in Social Media Marketing Chris Kenney © 2011 2
  • 3. Tips-n-Traps to expect today • Facebook T N T • Twitter T N T • LinkedIn T N T • YouTube T N TTips & Traps in Social Media Marketing Chris Kenney © 2011 3
  • 4. Social media strategy Mapping• Traditional and social web lines are blending… and this is just the beginning LinkedIn Content Blogs / Wikis PR /• Strategy…have one! Forums News Write it down S Web Social• Part of your overall Workflow M Facebook communication / Site Media marketing plan M Search Twitter• Establish – SM policy Analytics Ratings – Voices – Message YouTube – Frequency Bookmarks – Etc.Tips & Traps in Social Media Marketing Chris Kenney © 2011 4
  • 5. Social media mantra• Control is an illusion – Power to the public, THEY are in control – Control freaks are left behind – Learn to let go… yeah, tell that to the lawyers• It is all about engagement – It’s not about you, it’s about us – It’s about connections, relationships – It’s about communicating with, not atTips & Traps in Social Media Marketing Chris Kenney © 2011 5
  • 6. Facebook• Set up a Fan Page - ask for article.• Tip  Do not use a personal profile for an organization• Great communication channel• Naming trap  You only get one chance for both the page title and the vanity URL• Naming Tip  You need 25 fans (likes) to get a vanity URL - Facebook.com/username/• Facebook is a cocktail party, don’t push• Become a resource for your fans• Promote eventsTips & Traps in Social Media Marketing Chris Kenney © 2011 6
  • 7. FacebookTip  Do not use a personal profilefor an organization• Trap  Created 4 profiles• Trap  Set up band as profile• If you get a request from a business to be their friend they are in violation of the terms of useTips & Traps in Social Media Marketing Chris Kenney © 2011 6
  • 8. Facebook naming traps Vanity URL Page Title CapsTips & Traps in Social Media Marketing Chris Kenney © 2011 7
  • 9. Facebook promoting pageTips & Traps in Social Media Marketing Chris Kenney © 2011 7
  • 10. Facebook• Fan Page Report
  • 11. Facebook• Fan Page Report
  • 12. Twitter• Great PR channel if used properly• Opportunity to engage• Monitor brand mentions• Control – learn to let go• Tip  80/20 rule• Be innovativeTips & Traps in Social Media Marketing Chris Kenney © 2011 8
  • 13. Twitter• Christi McNeill is nuts about Southwest Air! 1m• Monitor brand mentions• Twitter only promotions• Tip  80/20 rule• Two events on twitter •Kevin Smith - 1.7 •Plane in the HudsonTips & Traps in Social Media Marketing Chris Kenney © 2011 8
  • 14. TwitterView Mentions & Saved Search QuicklyTips & Traps in Social Media Marketing Chris Kenney © 2011 8
  • 15. LinkedIn• JUST DO IT!• Professional networking vs. social networking• Twitter and blog feeds• Tip  Great incoming link opportunities for SEO to your website, blog & YouTube channel• Tip  Answer QuestionsTips & Traps in Social Media Marketing Chris Kenney © 2011 9
  • 16. LinkedIn link juiceTips & Traps in Social Media Marketing Chris Kenney © 2011 10
  • 17. LinkedIn - Six degreesTips & Traps in Social Media Marketing Chris Kenney © 2011 10
  • 18. LinkedIn - Questions & AnswersTips & Traps in Social Media Marketing Chris Kenney © 2011 9
  • 19. YouTube• Excellent way to drive traffic• Tip  Front weight your title & description with keywords• Tip  Strong call to action in video description• Tip  Add keyword tags• Tip  Link back to your websiteTips & Traps in Social Media Marketing Chris Kenney © 2011 11
  • 20. YouTube• Haulers crashed our server• 100 requests per sec• 176,000 subscribers at the timeTips & Traps in Social Media Marketing Chris Kenney © 2011 11
  • 21. Maps & RatingsTips & Traps in Social Media Marketing Chris Kenney © 2011 12
  • 22. Maps help with SEOTips & Traps in Social Media Marketing Chris Kenney © 2011 13
  • 23. Slideshare (bonus)• Worlds largest community for sharing presentations• Business media site for sharing presentations, documents and pdfs• Think of it as YouTube for presentations• http://Slideshare.net / CocoDesignTips & Traps in Social Media Marketing Chris Kenney © 2011 14
  • 24. Thank you… thankyouverymuch LinkedIn.com / in / WebJunkie SlideShare.net / CocoDesign http://ChrisKenney.net Twitter.com / chriskenney chrisk@cocodesign.comTips & Traps in Social Media Marketing Chris Kenney © 2011 15