Tips & traps in social media marketing

  • 1,649 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,649
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
6
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Tips & Trapsin Social Media Marketing Presenter – Chris Kenney
  • 2. Introductions Chris Kenney • Principal, Coco Design • Singer & Bass player, 4 Bands • 583 sites on the Internet when I built my first website • Internet marketing strategist • Not an “expert”Tips & Traps in Social Media Marketing Chris Kenney © 2011 2
  • 3. Tips-n-Traps to expect today • Facebook T N T • Twitter T N T • LinkedIn T N T • YouTube T N TTips & Traps in Social Media Marketing Chris Kenney © 2011 3
  • 4. Social media strategy Mapping• Traditional and social web lines are blending… and this is just the beginning LinkedIn Content Blogs / Wikis PR /• Strategy…have one! Forums News Write it down S Web Social• Part of your overall Workflow M Facebook communication / Site Media marketing plan M Search Twitter• Establish – SM policy Analytics Ratings – Voices – Message YouTube – Frequency Bookmarks – Etc.Tips & Traps in Social Media Marketing Chris Kenney © 2011 4
  • 5. Social media mantra• Control is an illusion – Power to the public, THEY are in control – Control freaks are left behind – Learn to let go… yeah, tell that to the lawyers• It is all about engagement – It’s not about you, it’s about us – It’s about connections, relationships – It’s about communicating with, not atTips & Traps in Social Media Marketing Chris Kenney © 2011 5
  • 6. Facebook• Set up a Fan Page - ask for article.• Tip  Do not use a personal profile for an organization• Great communication channel• Naming trap  You only get one chance for both the page title and the vanity URL• Naming Tip  You need 25 fans (likes) to get a vanity URL - Facebook.com/username/• Facebook is a cocktail party, don’t push• Become a resource for your fans• Promote eventsTips & Traps in Social Media Marketing Chris Kenney © 2011 6
  • 7. FacebookTip  Do not use a personal profilefor an organization• Trap  Created 4 profiles• Trap  Set up band as profile• If you get a request from a business to be their friend they are in violation of the terms of useTips & Traps in Social Media Marketing Chris Kenney © 2011 6
  • 8. Facebook naming traps Vanity URL Page Title CapsTips & Traps in Social Media Marketing Chris Kenney © 2011 7
  • 9. Facebook promoting pageTips & Traps in Social Media Marketing Chris Kenney © 2011 7
  • 10. Facebook• Fan Page Report
  • 11. Facebook• Fan Page Report
  • 12. Twitter• Great PR channel if used properly• Opportunity to engage• Monitor brand mentions• Control – learn to let go• Tip  80/20 rule• Be innovativeTips & Traps in Social Media Marketing Chris Kenney © 2011 8
  • 13. Twitter• Christi McNeill is nuts about Southwest Air! 1m• Monitor brand mentions• Twitter only promotions• Tip  80/20 rule• Two events on twitter •Kevin Smith - 1.7 •Plane in the HudsonTips & Traps in Social Media Marketing Chris Kenney © 2011 8
  • 14. TwitterView Mentions & Saved Search QuicklyTips & Traps in Social Media Marketing Chris Kenney © 2011 8
  • 15. LinkedIn• JUST DO IT!• Professional networking vs. social networking• Twitter and blog feeds• Tip  Great incoming link opportunities for SEO to your website, blog & YouTube channel• Tip  Answer QuestionsTips & Traps in Social Media Marketing Chris Kenney © 2011 9
  • 16. LinkedIn link juiceTips & Traps in Social Media Marketing Chris Kenney © 2011 10
  • 17. LinkedIn - Six degreesTips & Traps in Social Media Marketing Chris Kenney © 2011 10
  • 18. LinkedIn - Questions & AnswersTips & Traps in Social Media Marketing Chris Kenney © 2011 9
  • 19. YouTube• Excellent way to drive traffic• Tip  Front weight your title & description with keywords• Tip  Strong call to action in video description• Tip  Add keyword tags• Tip  Link back to your websiteTips & Traps in Social Media Marketing Chris Kenney © 2011 11
  • 20. YouTube• Haulers crashed our server• 100 requests per sec• 176,000 subscribers at the timeTips & Traps in Social Media Marketing Chris Kenney © 2011 11
  • 21. Maps & RatingsTips & Traps in Social Media Marketing Chris Kenney © 2011 12
  • 22. Maps help with SEOTips & Traps in Social Media Marketing Chris Kenney © 2011 13
  • 23. Slideshare (bonus)• Worlds largest community for sharing presentations• Business media site for sharing presentations, documents and pdfs• Think of it as YouTube for presentations• http://Slideshare.net / CocoDesignTips & Traps in Social Media Marketing Chris Kenney © 2011 14
  • 24. Thank you… thankyouverymuch LinkedIn.com / in / WebJunkie SlideShare.net / CocoDesign http://ChrisKenney.net Twitter.com / chriskenney chrisk@cocodesign.comTips & Traps in Social Media Marketing Chris Kenney © 2011 15