Elements of starting an                          by Chris Kenney  Ecommerce Website
Who am I?• Chris Kenney  • CEO/President  • Musician• 583 sites on the Internet when  I built my first site• My duties:  •...
Determine your level of Ecommerce
Determine your level of Ecommerce• Brochure Website
Determine your level of Ecommerce• Brochure Website  • Does not have credit card processing
Determine your level of Ecommerce• Brochure Website  • Does not have credit card processing• Commerce Website
Determine your level of Ecommerce• Brochure Website  • Does not have credit card processing• Commerce Website  • Separate ...
Determine your level of Ecommerce• Brochure Website  • Does not have credit card processing• Commerce Website  • Separate ...
Determine your level of Ecommerce• Brochure Website  • Does not have credit card processing• Commerce Website  • Separate ...
Brochure Website
Brochure Website
Commerce Website
Commerce Website
Commerce integrated with existing process
Commerce integrated with existing process
Choose Shopping Cart Type
Choose Shopping Cart Type• SaaS  • Software as a service
Choose Shopping Cart Type• SaaS  • Software as a service• Open Source  • Free for all to license
Choose Shopping Cart Type• SaaS  • Software as a service• Open Source  • Free for all to license• Licensed  • Software tha...
Choose Shopping Cart Type• SaaS  • Software as a service• Open Source  • Free for all to license• Licensed  • Software tha...
Software as a Service (SaaS)
Software as a Service (SaaS)
Open Source Software
Open Source Software
Licensed Software
Licensed Software
Enterprise / Custom
Enterprise / Custom
Identifying your Target Audience
Identifying your Target Audience• Customer Segment - Broad or Niche
Designing to Engage
Designing to Engage
Designing to Engage
Designing to Engage
Designing to Engage
Designing to Engage
Designing to Engage
Shipping
Shipping• Carriers   • UPS   • USPS   • Fedex
Shipping• Carriers   • UPS   • USPS   • Fedex• Pricing Models   • Flat Fee   • Based on Weight   • Based on Price
Shipping• Carriers   • UPS   • USPS   • Fedex• Pricing Models   • Flat Fee   • Based on Weight   • Based on Price• Local P...
Payments
Payments• Merchant Payment Gateway
Payments• Merchant Payment Gateway• eCheck
Payments• Merchant Payment Gateway• eCheck• Purchase Order
Payments• Merchant Payment Gateway• eCheck• Purchase Order• C.O.D.
Merchant Payment Gateway
Policies
Policies• Return Policy
Policies• Return Policy• Shipping Policy
Policies• Return Policy• Shipping Policy• Privacy Policy
Collecting Tax
Collecting Tax• You must collect tax on  taxable items for states
Collecting Tax• You must collect tax on  taxable items for states• Where your:  • Business is located  • Warehouse is loca...
Hosting
Hosting• Shared  • Refers to a web hosting service where many    websites reside on one web server connected to    the Int...
Hosting• Shared  • Refers to a web hosting service where many    websites reside on one web server connected to    the Int...
Hosting• Shared  • Refers to a web hosting service where many    websites reside on one web server connected to    the Int...
Security
Security• SSL Encryption
Security• SSL Encryption• Website Scanning Service
Security• SSL Encryption• Website Scanning Service• Beef up passwords
Security• SSL Encryption• Website Scanning Service• Beef up passwords• Keep cart system up to date
Without Marketing your site isjust a billboard in the woods!
Without Marketing your site isjust a billboard in the woods!
Marketing
Marketing• Search Engine Optimization  (SEO)
Marketing• Search Engine Optimization  (SEO)• Search Engine Marketing  (SEM)
Marketing• Search Engine Optimization  (SEO)• Search Engine Marketing  (SEM)• Social Media Marketing (SMM)
Marketing• Search Engine Optimization  (SEO)• Search Engine Marketing  (SEM)• Social Media Marketing (SMM)• Affiliate Mark...
Marketing• Search Engine Optimization  (SEO)• Search Engine Marketing  (SEM)• Social Media Marketing (SMM)• Affiliate Mark...
Marketing• Search Engine Optimization  (SEO)• Search Engine Marketing  (SEM)• Social Media Marketing (SMM)• Affiliate Mark...
Search Engine Optimization (SEO)• Takes time to get results• More people click on  organic results• Budget  • Just pay fir...
Search Engine Marketing (SEM)• Gets results fast• Analytics• Adjustable Budget   • Pay firm   • Pay SEs
Social Media Marketing (SMM)• Can get fast results• Opportunity to engage• Monitor brand mentions• Budget   • Low cost to ...
Affiliate Marketing
Affiliate Marketing
Pricing Comparing Websites
Pricing Comparing Websites
Traditional• Can get fast results• Marketing Channels   • Radio   • Television   • Billboard   • Direct mail• Hard to trac...
Thankyouverymuch
Thankyouverymuch• LinkedIn.com/in/CocoDesign• SlideShare.com/CocoDesign• Facebook.com/CocoDesign• Twitter.com/Chriskenney•...
Upcoming SlideShare
Loading in...5
×

Elements of ecommerce

1,041

Published on

This presentation gives you elements and deciding factors of developing an ecommerce website.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,041
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
27
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Elements of ecommerce

    1. 1. Elements of starting an by Chris Kenney Ecommerce Website
    2. 2. Who am I?• Chris Kenney • CEO/President • Musician• 583 sites on the Internet when I built my first site• My duties: • SEO & SEM Strategist
    3. 3. Determine your level of Ecommerce
    4. 4. Determine your level of Ecommerce• Brochure Website
    5. 5. Determine your level of Ecommerce• Brochure Website • Does not have credit card processing
    6. 6. Determine your level of Ecommerce• Brochure Website • Does not have credit card processing• Commerce Website
    7. 7. Determine your level of Ecommerce• Brochure Website • Does not have credit card processing• Commerce Website • Separate Inventory
    8. 8. Determine your level of Ecommerce• Brochure Website • Does not have credit card processing• Commerce Website • Separate Inventory• Website Integrated with existing process
    9. 9. Determine your level of Ecommerce• Brochure Website • Does not have credit card processing• Commerce Website • Separate Inventory• Website Integrated with existing process • syncs with accounting/inventory management
    10. 10. Brochure Website
    11. 11. Brochure Website
    12. 12. Commerce Website
    13. 13. Commerce Website
    14. 14. Commerce integrated with existing process
    15. 15. Commerce integrated with existing process
    16. 16. Choose Shopping Cart Type
    17. 17. Choose Shopping Cart Type• SaaS • Software as a service
    18. 18. Choose Shopping Cart Type• SaaS • Software as a service• Open Source • Free for all to license
    19. 19. Choose Shopping Cart Type• SaaS • Software as a service• Open Source • Free for all to license• Licensed • Software that is licensed
    20. 20. Choose Shopping Cart Type• SaaS • Software as a service• Open Source • Free for all to license• Licensed • Software that is licensed• Enterprise / Custom • Turn Key solution that integrates with accounting and inventory
    21. 21. Software as a Service (SaaS)
    22. 22. Software as a Service (SaaS)
    23. 23. Open Source Software
    24. 24. Open Source Software
    25. 25. Licensed Software
    26. 26. Licensed Software
    27. 27. Enterprise / Custom
    28. 28. Enterprise / Custom
    29. 29. Identifying your Target Audience
    30. 30. Identifying your Target Audience• Customer Segment - Broad or Niche
    31. 31. Designing to Engage
    32. 32. Designing to Engage
    33. 33. Designing to Engage
    34. 34. Designing to Engage
    35. 35. Designing to Engage
    36. 36. Designing to Engage
    37. 37. Designing to Engage
    38. 38. Shipping
    39. 39. Shipping• Carriers • UPS • USPS • Fedex
    40. 40. Shipping• Carriers • UPS • USPS • Fedex• Pricing Models • Flat Fee • Based on Weight • Based on Price
    41. 41. Shipping• Carriers • UPS • USPS • Fedex• Pricing Models • Flat Fee • Based on Weight • Based on Price• Local Pick Up
    42. 42. Payments
    43. 43. Payments• Merchant Payment Gateway
    44. 44. Payments• Merchant Payment Gateway• eCheck
    45. 45. Payments• Merchant Payment Gateway• eCheck• Purchase Order
    46. 46. Payments• Merchant Payment Gateway• eCheck• Purchase Order• C.O.D.
    47. 47. Merchant Payment Gateway
    48. 48. Policies
    49. 49. Policies• Return Policy
    50. 50. Policies• Return Policy• Shipping Policy
    51. 51. Policies• Return Policy• Shipping Policy• Privacy Policy
    52. 52. Collecting Tax
    53. 53. Collecting Tax• You must collect tax on taxable items for states
    54. 54. Collecting Tax• You must collect tax on taxable items for states• Where your: • Business is located • Warehouse is located
    55. 55. Hosting
    56. 56. Hosting• Shared • Refers to a web hosting service where many websites reside on one web server connected to the Internet.
    57. 57. Hosting• Shared • Refers to a web hosting service where many websites reside on one web server connected to the Internet.• Dedicated • Type of Internet hosting in which the client leases an entire server not shared with anyone.
    58. 58. Hosting• Shared • Refers to a web hosting service where many websites reside on one web server connected to the Internet.• Dedicated • Type of Internet hosting in which the client leases an entire server not shared with anyone.• Cloud • Delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).
    59. 59. Security
    60. 60. Security• SSL Encryption
    61. 61. Security• SSL Encryption• Website Scanning Service
    62. 62. Security• SSL Encryption• Website Scanning Service• Beef up passwords
    63. 63. Security• SSL Encryption• Website Scanning Service• Beef up passwords• Keep cart system up to date
    64. 64. Without Marketing your site isjust a billboard in the woods!
    65. 65. Without Marketing your site isjust a billboard in the woods!
    66. 66. Marketing
    67. 67. Marketing• Search Engine Optimization (SEO)
    68. 68. Marketing• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)
    69. 69. Marketing• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Social Media Marketing (SMM)
    70. 70. Marketing• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Social Media Marketing (SMM)• Affiliate Marketing
    71. 71. Marketing• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Social Media Marketing (SMM)• Affiliate Marketing• Pricing Comparing Websites
    72. 72. Marketing• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Social Media Marketing (SMM)• Affiliate Marketing• Pricing Comparing Websites• Traditional
    73. 73. Search Engine Optimization (SEO)• Takes time to get results• More people click on organic results• Budget • Just pay firm • labor intensive
    74. 74. Search Engine Marketing (SEM)• Gets results fast• Analytics• Adjustable Budget • Pay firm • Pay SEs
    75. 75. Social Media Marketing (SMM)• Can get fast results• Opportunity to engage• Monitor brand mentions• Budget • Low cost to no cost
    76. 76. Affiliate Marketing
    77. 77. Affiliate Marketing
    78. 78. Pricing Comparing Websites
    79. 79. Pricing Comparing Websites
    80. 80. Traditional• Can get fast results• Marketing Channels • Radio • Television • Billboard • Direct mail• Hard to track results• Budget • Varies per media outlet
    81. 81. Thankyouverymuch
    82. 82. Thankyouverymuch• LinkedIn.com/in/CocoDesign• SlideShare.com/CocoDesign• Facebook.com/CocoDesign• Twitter.com/Chriskenney• chrisk@cocodesign.com
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×