Elements of ecommerce

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This presentation gives you elements and deciding factors of developing an ecommerce website.

This presentation gives you elements and deciding factors of developing an ecommerce website.

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Transcript

  • 1. Elements of starting an by Chris Kenney Ecommerce Website
  • 2. Who am I?• Chris Kenney • CEO/President • Musician• 583 sites on the Internet when I built my first site• My duties: • SEO & SEM Strategist
  • 3. Determine your level of Ecommerce
  • 4. Determine your level of Ecommerce• Brochure Website
  • 5. Determine your level of Ecommerce• Brochure Website • Does not have credit card processing
  • 6. Determine your level of Ecommerce• Brochure Website • Does not have credit card processing• Commerce Website
  • 7. Determine your level of Ecommerce• Brochure Website • Does not have credit card processing• Commerce Website • Separate Inventory
  • 8. Determine your level of Ecommerce• Brochure Website • Does not have credit card processing• Commerce Website • Separate Inventory• Website Integrated with existing process
  • 9. Determine your level of Ecommerce• Brochure Website • Does not have credit card processing• Commerce Website • Separate Inventory• Website Integrated with existing process • syncs with accounting/inventory management
  • 10. Brochure Website
  • 11. Brochure Website
  • 12. Commerce Website
  • 13. Commerce Website
  • 14. Commerce integrated with existing process
  • 15. Commerce integrated with existing process
  • 16. Choose Shopping Cart Type
  • 17. Choose Shopping Cart Type• SaaS • Software as a service
  • 18. Choose Shopping Cart Type• SaaS • Software as a service• Open Source • Free for all to license
  • 19. Choose Shopping Cart Type• SaaS • Software as a service• Open Source • Free for all to license• Licensed • Software that is licensed
  • 20. Choose Shopping Cart Type• SaaS • Software as a service• Open Source • Free for all to license• Licensed • Software that is licensed• Enterprise / Custom • Turn Key solution that integrates with accounting and inventory
  • 21. Software as a Service (SaaS)
  • 22. Software as a Service (SaaS)
  • 23. Open Source Software
  • 24. Open Source Software
  • 25. Licensed Software
  • 26. Licensed Software
  • 27. Enterprise / Custom
  • 28. Enterprise / Custom
  • 29. Identifying your Target Audience
  • 30. Identifying your Target Audience• Customer Segment - Broad or Niche
  • 31. Designing to Engage
  • 32. Designing to Engage
  • 33. Designing to Engage
  • 34. Designing to Engage
  • 35. Designing to Engage
  • 36. Designing to Engage
  • 37. Designing to Engage
  • 38. Shipping
  • 39. Shipping• Carriers • UPS • USPS • Fedex
  • 40. Shipping• Carriers • UPS • USPS • Fedex• Pricing Models • Flat Fee • Based on Weight • Based on Price
  • 41. Shipping• Carriers • UPS • USPS • Fedex• Pricing Models • Flat Fee • Based on Weight • Based on Price• Local Pick Up
  • 42. Payments
  • 43. Payments• Merchant Payment Gateway
  • 44. Payments• Merchant Payment Gateway• eCheck
  • 45. Payments• Merchant Payment Gateway• eCheck• Purchase Order
  • 46. Payments• Merchant Payment Gateway• eCheck• Purchase Order• C.O.D.
  • 47. Merchant Payment Gateway
  • 48. Policies
  • 49. Policies• Return Policy
  • 50. Policies• Return Policy• Shipping Policy
  • 51. Policies• Return Policy• Shipping Policy• Privacy Policy
  • 52. Collecting Tax
  • 53. Collecting Tax• You must collect tax on taxable items for states
  • 54. Collecting Tax• You must collect tax on taxable items for states• Where your: • Business is located • Warehouse is located
  • 55. Hosting
  • 56. Hosting• Shared • Refers to a web hosting service where many websites reside on one web server connected to the Internet.
  • 57. Hosting• Shared • Refers to a web hosting service where many websites reside on one web server connected to the Internet.• Dedicated • Type of Internet hosting in which the client leases an entire server not shared with anyone.
  • 58. Hosting• Shared • Refers to a web hosting service where many websites reside on one web server connected to the Internet.• Dedicated • Type of Internet hosting in which the client leases an entire server not shared with anyone.• Cloud • Delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).
  • 59. Security
  • 60. Security• SSL Encryption
  • 61. Security• SSL Encryption• Website Scanning Service
  • 62. Security• SSL Encryption• Website Scanning Service• Beef up passwords
  • 63. Security• SSL Encryption• Website Scanning Service• Beef up passwords• Keep cart system up to date
  • 64. Without Marketing your site isjust a billboard in the woods!
  • 65. Without Marketing your site isjust a billboard in the woods!
  • 66. Marketing
  • 67. Marketing• Search Engine Optimization (SEO)
  • 68. Marketing• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)
  • 69. Marketing• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Social Media Marketing (SMM)
  • 70. Marketing• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Social Media Marketing (SMM)• Affiliate Marketing
  • 71. Marketing• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Social Media Marketing (SMM)• Affiliate Marketing• Pricing Comparing Websites
  • 72. Marketing• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Social Media Marketing (SMM)• Affiliate Marketing• Pricing Comparing Websites• Traditional
  • 73. Search Engine Optimization (SEO)• Takes time to get results• More people click on organic results• Budget • Just pay firm • labor intensive
  • 74. Search Engine Marketing (SEM)• Gets results fast• Analytics• Adjustable Budget • Pay firm • Pay SEs
  • 75. Social Media Marketing (SMM)• Can get fast results• Opportunity to engage• Monitor brand mentions• Budget • Low cost to no cost
  • 76. Affiliate Marketing
  • 77. Affiliate Marketing
  • 78. Pricing Comparing Websites
  • 79. Pricing Comparing Websites
  • 80. Traditional• Can get fast results• Marketing Channels • Radio • Television • Billboard • Direct mail• Hard to track results• Budget • Varies per media outlet
  • 81. Thankyouverymuch
  • 82. Thankyouverymuch• LinkedIn.com/in/CocoDesign• SlideShare.com/CocoDesign• Facebook.com/CocoDesign• Twitter.com/Chriskenney• chrisk@cocodesign.com