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Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
Panel: Industry Update on New Mobile Devices and Portable ...
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Panel: Industry Update on New Mobile Devices and Portable ...

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  • Proven Track Record
  • Transcript

    • 1. Connected and Mobile 2006 Elizabeth Mackey VP/GM eReader/Motricity IDPF 2006
    • 2. Motricity Corporate Overview Leading Customer Base World leader in Mobile Marketplace Management …delivering the right content, to the right device, at the right time – EVERY TIME
      • 120 MM+ consumer footprint
      • 600,000+ digital media files
      • 10,000+ content providers in our Network
      • Global Presence: North Carolina (HQ), London, Beijing, Munich, San Diego
      • 300+ Employees
      What We Do Large Footprint Growing Team Strong Investors External Validation
    • 3. Leading the Mobile Market
      • Enabling more than 120 million subscribers worldwide
      • Delivered over 200 million paid downloads in 2005
      • Powered over $500 million in content revenues
      • Over 10,000 content providers
      • Over 600,000 applications and digital media
      • Over 200 handsets models have been tested and certified by Motricity
    • 4. Case Study: Raising the Bar at Cingular Cingular 1Q’05 Financial Release Data ARPU Cingular introduces Motricity’s Fuel Platform – quarterly Data ARPU increases from $1.10 to $3.70 Powering more than $1 million per day in mobile content revenues for the World’s 3rd Largest GSM carrier with 51 million subscribers
    • 5.
      • Longtime leader in ebooks
      • 0ver 17,000 titles
      • Supports
        • PC’s/laptops – Windows, Macs
        • PDA’s – Palm, Windows Mobile, Pocket PC
        • Phones – Symbian Series 60
        • and UIQ
      • Own ecommerce site – eReader.com
    • 6. Annual Renewal of Devices is Strong
      • Mobile Phone Shipments reached 120 mill in 2005 and roughly remain at this level in subsequent years
      million
    • 7. Leaps in Smartphone User Growth
      • Smartphone users increase from 2% of wireless subscribers in 2005 to over 25% of base by 2010
      million
    • 8. User Base Grows Incrementally
      • On the user side, s ubscriber penetration will reach 70% by 2006 and 75% by 2010
      million
    • 9. Access to a Diverse Mix of Users Age
    • 10. We Live in a Mobile Universe…
      • 14 million users download ringtones, 70% are under 35
      • 10 million users download games, 50% are under 35
      • Downloading is EASY
      • Add photos of users
    • 11. 2006 Premium Content Sales Mix The North American premium content market is projected to finish 2006 at $2.8 billion. Information Services & Applications Personalization & Games Entertainment Source: Strategy Analytics, 2005
    • 12. North American Premium Content Market Personalization Entertainment Information Services Applications In 2010, North America will grow to a $9.1 billion dollar market. 35% CAGR from 2006 to 2010 $2.8 Billion Source: Strategy Analytics, 2005
    • 13. Portability creates demand
      • iPods – music anywhere, anytime
      • Video iPods – video anywhere, anytime
      • Play stations – gaming anywhere, anytime
      • DVR – not quite, but they watch more TV
      • Web – reading anywhere, anytime
      And this TREND started in PRINT!
    • 14. More time spent with mobile media PER DAY
    • 15. If You’re Not on Their Screen, You’re Not in Their World
      • The one item we never leave home without
      • Communication
      • Information
      • Entertainment
      • Work applications
      • Productivity
      • Camera
        • In the US, in 2005 31 million users downloaded
        • 575 million games, graphics and ringtones
        • totaling $1.3 billion in revenue
    • 16. Approaching the Final Frontier of Portable Convergence Music Video Browsing Games Books … + + Multiple types of Infotainment Multiple types of Communication Calls Text messaging Picture messaging Email … Multiple types of mCommerce A la carte Subscription Premium SMS …
        • All in ONE place
      And improvements in screen size, # pixels and color depth for video …. this all is GOOD for BOOKS too.
    • 17. Some Challenges We Still Face
      • Multiple operating systems
        • Palm
        • Windows
        • Symbian
        • SONY
        • ETI
        • RIM
        • iPod
        • PC’s
        • Mac’s
    • 18. And More Challenges
      • And multiple devices from multiple manufacturers
      • Treo’s
      • Blackberries
      • New entrants – SONY, IREX, Hitachi
    • 19. The Killer device
      • It’s what we all want
      • We aren’t there yet
      • The $100 computer – one laptop per child
        • In production March 2007, with ebook screen
        • 7 million units, 7 countries WW
    • 20.
      • Apple’s iPod
      • For perspective
        • 13.5 million iPods sold vs. 120 million phones (US, 2005)
      • 50 years of technology in portable music
      • Consume music differently
          • By song, Over and over
          • How many times have you heard your favorite song, how many times have you read your favorite book
          • Set trends for music and videos, but proprietary
      The Killer Device
    • 21. What we can do – Enhance the functionality
      • OTA delivery
      • MP3 support
      • Search inside the book
      • Multiple language support
      • Downloadable catalogs
      • Support standards
    • 22. What Publishers can do
      • More titles
      • Good “Filters” are critical*
      • “Info Snacks” - shorter and smaller**
      • Niche markets and the long tail*
      • New models – subscriptions
      * Chris Anderson ** John Kilcullen
    • 23. Marketing opportunities
      • Critical to reaching the mobile user:
        • Community programs &
        • social networking
        • Loyalty programs
        • Subscriptions
          • iAmplify: audio and video
          • direct to the consumer
          • @ $10 month
    • 24. More Marketing Opportunities
      • Bundles
        • EVERY mobile device should come with a free book
        • Title bundles
    • 25. Even More Marketing Opportunities
      • Push technology – direct delivery to the device
        • Harlequin on the GO
          • Chapter a day
          • Subscription based/
          • $2.49 a month
        • SMS alerts
    • 26. Not to be forgotten
      • Libraries – remember when libraries were dying? Now I can’t find a parking space
        • Opportunity to try before you buy
        • Need to work out better model among publishers, libraries and software and hardware vendors
    • 27. Online Marketing Snapshot
      • eCommerce has grown 25% annually in prior 2 years, but at $143 billion less than 2.5% of total US retail sales – HUGE Growth potential
      • Best Sources for Website visitors
        • Paid Search
        • Search Engine Optimization
          • online advertising
    • 28. eBooks Today…
      • 72% of ebook readers shop for books at least 3x a month
      • 92% have never been able to borrow an ebook from a library
      • 99% say GOOD SELECTION is critical, but only half of them find the selection above average
      • Pricing and DRM – remains a challenge
    • 29. But keep in mind…
      • Online shopping is directed activity
      • Online shoppers price compare, but they don’t “window shop”
      • Use online stores as a search tool rather than shopping as entertainment
      • 20-30% of sales online are web exclusive products NOT available in stores
      * Marketing Sherpa ecommerce benchmark guide 2006
    • 30. eBooks Tomorrow…
      • There is tremendous upside potential for eBooks
      • The market and devices are ready
      • Together we can take it to the next level
      35% CAGR from 2006 to 2010 $2.8 Billion
    • 31. Connected and Mobile 2006 Elizabeth Mackey VP/GM eReader/Motricity IDPF 2006

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