Mobile Commerce 陳偉樑  B91901156
Outline <ul><li>Introduction </li></ul><ul><li>Characteristics of M-commerce </li></ul><ul><li>Enabling Technologies </li>...
Outline <ul><li>Introduction </li></ul><ul><li>Characteristics of M-commerce </li></ul><ul><li>Enabling Technologies </li>...
The Drivers <ul><li>Widespread availability of devices </li></ul><ul><li>No need for a PC </li></ul><ul><li>Handset cultur...
Mobile Commerce: Overview <ul><li>Mobile commerce (m-commerce, m-business)—any   e-commerce done in a wireless environment...
Mobile Interfaces
Classification of  M-Commerce Services <ul><li>Financial </li></ul><ul><li>e. g.  Secure banking services </li></ul><ul><l...
Outline <ul><li>Introduction </li></ul><ul><li>Characteristics of M-commerce </li></ul><ul><li>Enabling Technologies </li>...
Characteristics of M-Commerce Mobile  Commerce Mobility Reachability Characteristics Value-added attributes Product and se...
A Example (The next bus model) <ul><li>The Problem </li></ul><ul><ul><li>Buses in San Francisco have difficulty keeping to...
NextBus Operational Model Localization Convenience Connectivity Ubiquity
NextBus  (cont.) <ul><li>The Results </li></ul><ul><ul><li>Passengers in San Francisco are happy with the system </li></ul...
Outline <ul><li>Introduction </li></ul><ul><li>Characteristics of M-commerce </li></ul><ul><li>Enabling Technologies </li>...
Enabling Technologies <ul><li>Introduce two transmission mode, GPRS and W-CDMA  </li></ul><ul><li>GPRS (General Packet Rad...
Enabling Technologies  (cont.)   <ul><li>WAP(Protocol) and i-mode(Service )  </li></ul><ul><li>WAP(Wireless Application Pr...
Enabling Technologies  (cont.) <ul><li>Other related technologies </li></ul><ul><ul><li>J2ME (Java 2 Micro Edition) A kind...
Outline <ul><li>Introduction </li></ul><ul><li>Characteristics of M-commerce </li></ul><ul><li>Enabling Technologies </li>...
Mobile Payment Players User Network  Operator Financial  Institution Content Provider/ Merchant
Mobile Payment Issues User Network  Operator Financial  Institution Content Provider/ Merchant <ul><li>Security </li></ul>...
Mobipay system User ))))         OPERATOR NETWORK + Processor +Issuer/ Acquirer If PIN not entered directly Internet Me...
Outline <ul><li>Introduction </li></ul><ul><li>Characteristics of M-commerce </li></ul><ul><li>Enabling Technologies </li>...
Conclusion <ul><li>Meteoric growth of the Internet and mobile communications </li></ul><ul><li>Increasing mobility </li></...
Internet Waves GOVERNMENT & RESEARCH EMAIL WORLDWIDE WEB WIRELESS / MOBILE INTERNET Today EMBEDDED INTERNET Source:  Motor...
Thank you for your attention!
Reference <ul><li>http:// misbridge.mccombs.utexas.edu/knowledge/topics/mcom </li></ul><ul><li>http://www.fenestrae.com/ <...
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mCommerce

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mCommerce

  1. 1. Mobile Commerce 陳偉樑 B91901156
  2. 2. Outline <ul><li>Introduction </li></ul><ul><li>Characteristics of M-commerce </li></ul><ul><li>Enabling Technologies </li></ul><ul><li>Mobile Payment </li></ul><ul><li>Conclusion </li></ul>
  3. 3. Outline <ul><li>Introduction </li></ul><ul><li>Characteristics of M-commerce </li></ul><ul><li>Enabling Technologies </li></ul><ul><li>Mobile Payment </li></ul><ul><li>Conclusion </li></ul>
  4. 4. The Drivers <ul><li>Widespread availability of devices </li></ul><ul><li>No need for a PC </li></ul><ul><li>Handset culture </li></ul><ul><li>Vendors’ push </li></ul><ul><li>Declining prices </li></ul><ul><li>Improvement of bandwidth </li></ul><ul><li>Explosion of EC in general </li></ul>
  5. 5. Mobile Commerce: Overview <ul><li>Mobile commerce (m-commerce, m-business)—any e-commerce done in a wireless environment, especially via the Internet </li></ul><ul><ul><li>Can be done via the Internet, private communication lines, smart cards, etc. </li></ul></ul><ul><ul><li>Creates opportunity to deliver new services to existing customers and to attract new ones </li></ul></ul>
  6. 6. Mobile Interfaces
  7. 7. Classification of M-Commerce Services <ul><li>Financial </li></ul><ul><li>e. g. Secure banking services </li></ul><ul><li>Entertainment </li></ul><ul><li>e. g. Mobile Gambling </li></ul><ul><li>Shopping </li></ul><ul><li>e.g. Purchase of goods </li></ul><ul><li>Information </li></ul><ul><li>e.g. Local Information </li></ul><ul><li>Payment </li></ul><ul><li>e.g. Electronic Wallet </li></ul><ul><li>Advertising </li></ul><ul><li>e.g. Intelligent Advertising </li></ul>
  8. 8. Outline <ul><li>Introduction </li></ul><ul><li>Characteristics of M-commerce </li></ul><ul><li>Enabling Technologies </li></ul><ul><li>Mobile Payment </li></ul><ul><li>Conclusion </li></ul>
  9. 9. Characteristics of M-Commerce Mobile Commerce Mobility Reachability Characteristics Value-added attributes Product and service localization Product personalization Ubiquity enhancement Instant connectivity Convenience
  10. 10. A Example (The next bus model) <ul><li>The Problem </li></ul><ul><ul><li>Buses in San Francisco have difficulty keeping to 20 minute schedule during rush hours </li></ul></ul><ul><ul><li>Posted schedule becomes meaningless </li></ul></ul><ul><li>The Solution </li></ul><ul><ul><li>Bus riders carrying Internet-enabled cell phone or PDA helps: </li></ul></ul><ul><ul><ul><li>Find estimated arrival time at each stop, digitally in real time </li></ul></ul></ul><ul><ul><ul><li>Soon location-based advertisements will pop up—you have time to get a cup of coffee before the bus arrives—Starbuck’s is 200 feet to the right </li></ul></ul></ul>
  11. 11. NextBus Operational Model Localization Convenience Connectivity Ubiquity
  12. 12. NextBus (cont.) <ul><li>The Results </li></ul><ul><ul><li>Passengers in San Francisco are happy with the system </li></ul></ul><ul><ul><ul><li>Worries about missing the bus are diminished </li></ul></ul></ul><ul><ul><ul><li>May discover they have time for a cup of coffee before the bus arrives </li></ul></ul></ul><ul><ul><li>Bus company can: </li></ul></ul><ul><ul><ul><li>Schedule better </li></ul></ul></ul><ul><ul><ul><li>Arrange for extra buses when needed </li></ul></ul></ul><ul><ul><ul><li>Improve operations </li></ul></ul></ul>
  13. 13. Outline <ul><li>Introduction </li></ul><ul><li>Characteristics of M-commerce </li></ul><ul><li>Enabling Technologies </li></ul><ul><li>Mobile Payment </li></ul><ul><li>Conclusion </li></ul>
  14. 14. Enabling Technologies <ul><li>Introduce two transmission mode, GPRS and W-CDMA </li></ul><ul><li>GPRS (General Packet Radio Service) </li></ul><ul><ul><li>A step between GSM and 3G cellular networks. </li></ul></ul><ul><ul><li>Transmission rate via a GSM network within 9.6Kbps ~ 115Kbps. </li></ul></ul><ul><ul><li>GPRS supports the widespread range of bandwidth, it is a effective application under the limited bandwidth. </li></ul></ul><ul><ul><li>Mobile phone can receive and transmit data at the same time. ( e.g. make a phone call and receives e-mail at the same time ) </li></ul></ul><ul><li>W-CDMA (Wideband Code-Division Multiple Acces) </li></ul><ul><ul><li>the transmission technology for third generation (3G) UMTS mobile communication. </li></ul></ul><ul><ul><li>The transmission rate is up to 2Mbps, it makes mobile multimedia grows rapidly. </li></ul></ul>
  15. 15. Enabling Technologies (cont.) <ul><li>WAP(Protocol) and i-mode(Service ) </li></ul><ul><li>WAP(Wireless Application Protocol) </li></ul><ul><ul><li>It is a open and standard wireless application software protocol. </li></ul></ul><ul><ul><li>The WAP system are composed of two main factors : </li></ul></ul><ul><ul><ul><li>WML ( Wireless Markup Language ) : similar to HTML </li></ul></ul></ul><ul><ul><ul><li>WAP Gateway / Proxy : to change the webpage source code to the suitable one. </li></ul></ul></ul><ul><ul><li>Need a connecting action </li></ul></ul><ul><ul><li>Payment according to time used. </li></ul></ul><ul><li>i-mode </li></ul><ul><ul><li>T he first packet-based, always-on, mobile Internet service </li></ul></ul><ul><ul><li>Various services available : Banking, game, wallpaper, music…. </li></ul></ul><ul><ul><li>Payment according to packets received . </li></ul></ul>
  16. 16. Enabling Technologies (cont.) <ul><li>Other related technologies </li></ul><ul><ul><li>J2ME (Java 2 Micro Edition) A kind of programming language used in small, connectable consumer and embedded devices. it makes mobile phones have a ability to execute program . </li></ul></ul><ul><ul><li>XML ( eXtensible Markup Language ) A Standard for structured document interchange on the Web. It makes the description language used by different browsers can be changed more quickly . </li></ul></ul><ul><ul><li>IPv6 IPv4 use 32bit, this is not enough. IPv6 expand it to 128bit, so that every mobile phone can get its own IP. </li></ul></ul>
  17. 17. Outline <ul><li>Introduction </li></ul><ul><li>Characteristics of M-commerce </li></ul><ul><li>Enabling Technologies </li></ul><ul><li>Mobile Payment </li></ul><ul><li>Conclusion </li></ul>
  18. 18. Mobile Payment Players User Network Operator Financial Institution Content Provider/ Merchant
  19. 19. Mobile Payment Issues User Network Operator Financial Institution Content Provider/ Merchant <ul><li>Security </li></ul><ul><li>Privacy </li></ul><ul><li>Ease of Use </li></ul><ul><li>Devices </li></ul><ul><li>Open Standards </li></ul><ul><li>Inter-operability </li></ul><ul><li>Roaming </li></ul><ul><li>Authentication </li></ul><ul><li>Integrity </li></ul><ul><li>Non-repudiation </li></ul><ul><li>Fraud reduction </li></ul><ul><li>Getting Paid </li></ul><ul><li>User adoption </li></ul><ul><li>Low Cost </li></ul>Issues
  20. 20. Mobipay system User ))))    OPERATOR NETWORK + Processor +Issuer/ Acquirer If PIN not entered directly Internet Merchant Mobipay System with Access Node router WEB WEB GSM Vending Machine OR 1. User chooses Mobipay payment method on merchant site 1 REF: 01021234 Alternative : + PIN 3 3. User sends reference (+ PIN) 4 4. Data validation 4 5. PIN request REF: 01021234 1500 ptas Store X PIN: - - - - - 5 7 7. Authorisation 2. Merchant sends unique Mobipay reference asociated with amount Product .....: REF. 1234 2 6. PIN response 6 REF: 01021234 1500 ptas Store X PIN: 12345 Delivery REF 1234 Store x OK 8 8. Confirmation 8
  21. 21. Outline <ul><li>Introduction </li></ul><ul><li>Characteristics of M-commerce </li></ul><ul><li>Enabling Technologies </li></ul><ul><li>Mobile Payment </li></ul><ul><li>Conclusion </li></ul>
  22. 22. Conclusion <ul><li>Meteoric growth of the Internet and mobile communications </li></ul><ul><li>Increasing mobility </li></ul><ul><li>New applications, services and business models </li></ul><ul><li>Enabling technologies </li></ul>87% 52% 6% Telephone lines Cellular subscribers Internet hosts Annual growth 1990-1999
  23. 23. Internet Waves GOVERNMENT & RESEARCH EMAIL WORLDWIDE WEB WIRELESS / MOBILE INTERNET Today EMBEDDED INTERNET Source: Motorola.
  24. 24. Thank you for your attention!
  25. 25. Reference <ul><li>http:// misbridge.mccombs.utexas.edu/knowledge/topics/mcom </li></ul><ul><li>http://www.fenestrae.com/ </li></ul><ul><li>http://www.ti.com/tiris/docs/applications/pos/retail.shtml </li></ul><ul><li>http://www.ericsson.com/technology/ </li></ul><ul><li>前人的投影片 </li></ul><ul><li>Computer networking(third edition,James F.Kurose Keith W.Ross) </li></ul>
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