LTE/WIMAX Overview


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  • Story here is that we have good alignment of architectures between WiMAX, UMB, and LTE/SAE. However, there are significant differences in detail at the next layer. Rest of the presentation focuses on LTE/SAE, but we can note where UMB applies
  • We are seeing a host of significant market trials in every region of the world, with all types of operators – seeking basic voice and data connections to unserved communities with fixed solutions or full on high-speed data mobility with Mobile WiMAX We’re seeing increasing numbers of operators extend their trials into full market deployments – deploying next generation access and in many cases, pairing that with next generation core solutions like IMS. These are arguably some of the most advanced telecommunications networks ever realized on the planet. There are over 1000 WiMAX spectrum license holders around the world – with the list growing as new spectrum is opened up all over the planet. This speaks to the tremendous addressable audience for WiMAX and the opportunity for global scale. At Motorola the momentum with WiMAX is resonating loudly. Motorola has shipped over 400 of its new WiMAX base stations and hundreds of CPE and PC card units to support 24 trials and commercial WiMAX engagements around the world. Publicly announced customer engagements CONTRACTS Wateen, Pakistan Completed deployment in 17 major cities after just 9 months IMS, WiMAX, managed services for consumer and enterprise Sprint Nextel, USA WiMAX selected as 4G technology platform Unparalleled spectrum coverage creates first-to-market position Clearwire, USA Accelerating deployment of Mobile WiMAX service 250 North America cities; 4 international markets Agni Systems, Bangladesh Commercial deployment across major metro areas Service turn up in early 2007, full deployment by mid-2008 TRIALS Softbank, Japan Mobile WiMAX trial network in Tokyo End-to-end system including network & mobile devices Maxis, Malaysia Mobile WiMAX trial across multiple sites in Kuala Lumpur Full wireless access to residential broadband users in Q2 0 Worldmax, Netherlands Pilot Mobile WiMAX network in Amsterdam Validation for mobility services and commercial effectiveness Neotel, South Africa Planning & optimization efforts for WiMAX and CDMA networks TDF, France First commercial 802.16e WiMAX networks in France Delivering broadband access to customers in rural, underserved areas
  • Introduction of a global standard with new spectrum has introduced a variety of potential players New Entrants, ISPs, Satellite and Media providers considering WiMAX as means to effectively connect to customers and capably compete with incumbents Wireline Telcos, Cable MSOs considering WiMAX as means to introduce wireless / mobility for a full quad-play offering Existing Wireless Operators considering WiMAX as means to access WiMAX enabled devices and deliver bandwidth intensive applications
  • WiMAX is a new, global standard employing new frequency allocations This opens the door to the new players seeking to build new networks Significant spectrum licensed within WiMAX allocated frequencies On average, operators have access to over 50 MHz of spectrum
  • Productivity ASP $395, Entertainment ASP $275, Connectivity $150
  • LTE/WIMAX Overview

    1. 1. LTE/WIMAX Overview
    2. 2. Agenda <ul><li>Why Broadband </li></ul><ul><li>LTE/WIMAX Technology </li></ul><ul><li>What is the market Potential </li></ul><ul><li>Network and Devices </li></ul><ul><li>Operators strategy </li></ul><ul><li>Progress So far </li></ul>
    3. 3. What is driving BROADBAND adoption <ul><li>The explosive acceptance of the Internet </li></ul>1 Time taken to reach the 10 million customer mark after being introduced to the mass market 41 Years 38 Years 25 Years 22 Years 9 Years 9 Years 7 Years 6 Years 6 Years <2 Years 2 <ul><li>Internet users want & demand speed </li></ul>
    4. 4. BROADBAND DRIVING CONVERGENCE <ul><li>New Internet applications for businesses and consumers </li></ul>3 4 Minimum 1.5 Mbps Teleworking E-Commerce Video WW Households With Internet Access: Narrowband vs. Broadband (in millions) Suitable 241 274 311 100 129 158 59% 53% 49% 51% 41% 47% 0 100 200 300 400 2004 2005 2006 0% 20% 40% 60% 80% 100% YOY % Growth WW Online Households BB Households % BB Households % Dial-Up Households <ul><li>Broadband subscriptions accelerating </li></ul>
    5. 5. WIRELESS DRIVERS – FASTER, FILLS GAPS & COSTS TO FALL <ul><li>WiBB fills broadband’s gaps </li></ul>8 WiFi Wimax 1990s 2000 2010 Adoption Curve The Path to Volume Economics Ethernet 7 <ul><li>Standards & user acceptance lowers cost. </li></ul>
    6. 6. OTHER DRIVERS – PUBLIC SECTOR, REAL-LAST-MILE ALTERNATIVES <ul><li>Public Sector – Economic, Social, Educational Development and Public Safety </li></ul>9 10 <ul><li>Finally, a low cost last-mile competitor </li></ul>
    7. 7. LTE/WIMAX Technology
    8. 8. Two Key technologies are evolving to meet the Wireless Broadband Requirements 802.11n (smart antennas) 802.11 Mesh extns. Local Area Fixed Wide Area Mobile Coverage/Mobility Metro Area Nomadic 802.16 (Fixed LOS) 802.16a/d (Fixed NLOS) 802.11b/a/g Mobile Industry Fixed Wireless Industry 4G Air Interfaces Data Rates (kbps) 100,000 + 3GPP2 GSM UMTS HSPA GPRS EDGE LTE 3GPP MOBILE BROADBAND DSL Experience Dial Up Higher Data Rate / Lower Cost per Bit 802.16e (Mobile WIMAX) CDMA 2000-1X HRPDA 1x EVDO 1x EVDV Rel. C 1x EVDV Rel. D
    9. 9. Radio Access Network <ul><li>OFDMA Technology </li></ul><ul><li>Downlink 100Mbps+ </li></ul><ul><li>Uplink 20-50Mbps+ </li></ul><ul><li>User <10msec latency </li></ul><ul><li>Flexible spectrum – 1.25-20MHz </li></ul><ul><li>FDD and TDD </li></ul><ul><li>VoIP ~3x time UMTS capacity </li></ul><ul><li>MIMO/Beamforming </li></ul><ul><li>E2E QOS </li></ul>Packet Core <ul><li>New all IP collapsed architecture </li></ul><ul><li>Centralized mobility and application layer (IMS based) </li></ul><ul><li>E2E QOS </li></ul><ul><li>Access technology agnostic </li></ul><ul><li>Connect to legacy GSM/UMTS core (LTE) </li></ul>WMAX/LTE Specifications Motorola Confidential Proprietary, LTE CxO Overview, Rev 1 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
    10. 10. HSDPA vs. WiMAX Air Interface Performance
    11. 11. <ul><li>True high-speed mobile data </li></ul><ul><li>Full-motion HD video anywhere </li></ul><ul><li>Stream any content </li></ul><ul><li>Mobile peer2peer & Web 2.0 </li></ul><ul><li>Quadruple play </li></ul><ul><li>Faster email access </li></ul><ul><li>Instantaneous web pages </li></ul>EDGE EVDO-A HSDPA LTE/Wimax Fiber ADSL-2+ ADSL Mbps 40-100Mbps Fiber like speed on mobile Faster
    12. 12. 30-10msec latency Highly Responsive Multimedia <ul><li>Improved user experience </li></ul><ul><li>Fast VoIP call set-up </li></ul><ul><li>Instantaneous web pages </li></ul><ul><li>Streaming fast buffering </li></ul><ul><li>Online mobile gaming </li></ul>EDGE EVDO-A HSDPA LTE/WIMAX Fiber ADSL-2+ ADSL msec More Responsive
    13. 13. <ul><li>Spectral efficiency Better utilization of spectrum available </li></ul><ul><li>Low frequency, Advanced Receivers and Smart Antenna For improved coverage and reduced cost of ownership </li></ul><ul><li>Increased Capacity Much higher user and sector throughput for lower individual cost service delivery </li></ul><ul><li>Simpler RAN, IP Core & Centralized service delivery Fewer nodes & interfaces (Node-B/RNC/Gateway) One Network & IMS for all access technologies </li></ul><ul><li>Connect to legacy cores Existing network asset investment protection </li></ul><ul><li>3GPP/2 Market traction Economy of scale </li></ul>LTE/WIMAX VoIP cost* UMTS rel.99 voice call cost $ 10% 3GPP subscribers 85% market share Predicted LTE VoIP voice call cost* - Sound Partners Limited Research Lower Cost
    14. 14. <ul><li>40-100Mbps Sector Throughput More capacity per user </li></ul><ul><li>Spectrum Bandwidth Up to 20MHz </li></ul><ul><li>Spectrum Efficiency Much higher bits/sec/Hz </li></ul><ul><li>Spectrum Flexibility Flexible Bandwidth (1.25 MHz to 20 MHz) Expand spectrum as demand grows </li></ul><ul><li>Centralized IMS services Easy to upgrade application capacity </li></ul><ul><li>Voice Capacity Up to 105 VoIP calls per sector per MHz* </li></ul>105 Simultaneous Calls per sector / 1MHz 1-8Mbps expected User bandwidth Added Capacity Simulated Maximum VoIP capacity based on 8Kbps CODEC
    15. 15. <ul><li>Access network agnostic Common core for all access technology </li></ul><ul><li>Centralized IMS services Common applications across access technology </li></ul><ul><li>IP Based core Adapted to data service delivery </li></ul><ul><li>Spectrum flexibility 1.25 to 20MHz for re-use in existing spectrum </li></ul><ul><li>End-2-End QoS Allow prioritization of different class of service </li></ul><ul><li>Connect to legacy networks Offer smooth subscriber LTE migration </li></ul>Flexible WiMAX LTE DSLAM WiFi IMS Layer Application services Mobility, Policy and Administration Services EPC Core network Access technologies connection gateways Access Technologies Devices
    16. 16. 3G/HSDPA vs. WIMAX/LTE Network Architecture Traditional Cellular Architecture Carrier Access Point (CAP) Architecture = Base Stations Operator’s IP Network MSS SGSN GGSN Media Gateway CAP Controller VoIP Gateway or IMS Data Gateway or IMS Internet PSTN Internet PSTN Base Station Controllers Access Points Lower Cost! Any off-the-shelf IP network with Mobile IP support =
    17. 17. Motorola’s WiMAX Architecture vs. EUTRA/EPC vs. UMB IMS <ul><li>Authenticator </li></ul><ul><li>Paging Controller </li></ul><ul><li>Page buffering </li></ul>WiMAX Access Point CAP-C FA/Router <ul><li>Handover Control </li></ul><ul><li>Radio Resource Management </li></ul><ul><li>ARQ/MAC/PHY </li></ul><ul><li>L2 Ciphering </li></ul><ul><li>Classification/ ROHC </li></ul>E-Node B MME Serv GW HSS IMS <ul><li>Authenticator </li></ul><ul><li>Paging Controller </li></ul><ul><li>Session setup </li></ul><ul><li>Handover Control </li></ul><ul><li>Radio Resource Management </li></ul><ul><li>ARQ/MAC/PHY </li></ul><ul><li>L2 Ciphering </li></ul><ul><li>ROHC </li></ul>3GPP/EUTRA-EPC PDN GW <ul><li>Local mobility </li></ul><ul><li>Page buffering </li></ul><ul><li>Local mobility </li></ul><ul><li>Session setup </li></ul><ul><li>Bearer mapping </li></ul>eBTS SRNC Access GW AAA IMS <ul><li>Authenticator </li></ul><ul><li>Paging Controller </li></ul><ul><li>Handover Control </li></ul><ul><li>Radio Resource Management </li></ul><ul><li>ARQ/MAC/PHY </li></ul><ul><li>L2 Ciphering </li></ul><ul><li>ROHC </li></ul>3GPP2/UMB HA PCRF IETF-centric architecture IETF-centric architecture IETF-friendly, but still some flavor of UMTS/GPRS – GTP, etc <ul><li>Bearer mapping </li></ul>PCRF <ul><li>Local mobility </li></ul><ul><li>Session setup </li></ul><ul><li>Bearer mapping </li></ul>AAA HA
    18. 18. <ul><li>Frequency spectrum choice & flexibility Deploy in GSM, CDMA, UMTS band </li></ul><ul><li>Global roaming 3GPP evolution & spectrum heritage 2G & 3G networks sub-layers </li></ul><ul><li>Connect to legacy networks Offer smooth subscriber LTE migration </li></ul>3GPP technologies ~85% of mobile market 450, 700, 850, 900, 1700, 1800, 1900, 2100, 2500MHz Connect to existing 3GPP & 3GPP2 networks Global /LTE
    19. 19. 2.5GHz spectrum is critical to LTE /WiMAX success in EMEA FDD Downlink FDD Uplink TDD or FDD Downlink {FDD pairing undefined} Proposed Paired Blocks @ constant 120MHz separation 2500 2690 2620 2570 Note: Frequencies in MHz Auction Bands in the UK RAS ESS Fixed P-P PMSE MSS s-e Proposed TDD 60MHz 2.5GHz auction in Europe will be in 2008/9 will enable new Entrant and Services TDD Extra TDD Extra
    20. 20. Global License Award <ul><li>More than 1000 WiMAX license holders globally </li></ul><ul><li>Operators of diverse profiles from all regions </li></ul><ul><li>Commercial trials extending to commercial deployments </li></ul>Motorola Global WiMAX Engagements
    21. 21. WiMAX Spectrum Holders Over 1000 WiMAX license holders globally Diverse profile of operators across all provider types <ul><li>Introduction of a global standard with new spectrum has introduced a variety of potential players </li></ul><ul><li>Global regulators issuing new spectrum all the time </li></ul>* Calculated from identifiable spectrum holders 3% Satellite 3% New Entrant 3% Cable MSO 11% Media 12% Mixed Asset 19% ISP 21% Wireline Telco 28% Wireless % of Total Licensees* Operator Type
    22. 22. Spectrum Available For WiMAX Deployment Canada 2.3/2.5 GHz 3.5/5 GHz USA 1.5/2.3 GHz 2.5/5 GHz LAC 2.5/3.5 GHz 5 GHz Europe 3.5 GHz 5 GHz Russia 2.3/2.5/3.5 GHz 5 GHz Asia Pacific 2.3/3.3/3.5 GHz 5 GHz MEA 3.5 GHz 5 GHz Source: Nortel, October 2006 Spectrally agile systems may be required as new spectrum becomes available in regions around the world (e.g. 700 MHz, 1700 MHz)
    23. 23. WiMAX Frequency Allocations WiMAX is a new, global standard employing new frequency allocations This opens the door to the new players seeking to build new networks Global WiMAX Licensed Frequency Allocations <ul><li>Significant spectrum licensed within WiMAX allocated frequencies </li></ul><ul><li>On average, operators have access to over 50 MHz of spectrum </li></ul>2% 2% 3% 21% 26% 47% 5.8 3.3 3.6 2.3 2.5 3.5
    24. 24. LTE/WIMAX Market Potential
    25. 25. 2005-2015 Wireless Industry Forecast <ul><li>Declining growth expected for traditional cellular infrastructure (2006-2010) </li></ul><ul><li>2009-10 growth driven by WiMAX 802.16e + LTE </li></ul><ul><li>W-CDMA spending continues in Western Europe, North America and Japan </li></ul><ul><li>GSM remains strong in LAC, MEA, China and India </li></ul>Source: H&N, Strategy & Technology , September 2007 WW TAM by Technology $ (in billions) World Total <ul><li>1.0% </li></ul><ul><li>0.9% </li></ul><ul><li>0.9% </li></ul><ul><li>0.4% </li></ul><ul><li>2.5% </li></ul><ul><li>2.3% </li></ul><ul><li>1.8% </li></ul><ul><li>1.7% </li></ul><ul><li>2.4% </li></ul><ul><li>4.1% </li></ul>1.0% 0.9% 0.9% 0.4% 2.5% 2.3% 1.8% 1.7% 2.4% 4.1% YOY Change 76.4 75.7 75.0 74.3 74.0 72.2 70.6 69.4 68.2 66.6 64.0 WW Total Mobility Public 17.5 14.0 10.8 8.1 5.7 3.7 2.4 1.1 0.2 0.0 0.0 WiMAX Mobile (802.16e) 0 0.05 0.1 0.2 0.3 0.4 0.5 0.5 0.8 1.2 1.4 iDEN 7.9 6.7 5.4 4.1 2.5 1 0.2 0 0 0 0 UMB/LTE (3GPP2) 2.0 3.8 5.6 7.4 9.4 9.9 10.5 10.9 11.1 11.5 12.5 CDMA (IS95-A / 1X RTT / EV-DO) 20.6 15.5 10.1 5.9 3.2 1.5 0.4 0 0 0 0 LTE (3GPP) 16.5 20.4 24.0 26.4 27.1 26.6 24.9 22.2 18.8 14.2 11.6 WCDMA/HSDPA 11.9 15.2 19.0 22.2 25.8 29.1 31.8 34.7 37.3 39.7 38.5 GSM/GPRS/EDGE 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 World by Technology
    26. 26. Wireless Industry Breakdown by Region and Technology for 2006 Total $66.6B Region Technology Source: Strategy & Technology , September 2007
    27. 27. Europe : Top Five Markets <ul><li>When will wireless broadband deliver? </li></ul><ul><li>GPRS/EDGE/UMTS not good enough for wireless broadband </li></ul><ul><li>mobile Broadband will move mainstream in next 5 years </li></ul><ul><li>Source: Informa, “Future Mobile Broadband, 2 nd Edition” </li></ul><ul><li>In 2007 </li></ul><ul><li>Mobile Broadband Subs = 2% </li></ul><ul><li>Rear view mirror perspective </li></ul><ul><li>By 2012 </li></ul><ul><li>Mobile Broadband devices = 86% </li></ul><ul><li>Mobile Broadband subs = 55% </li></ul><ul><li>Forward looking perspective </li></ul>
    28. 28. WIMAX technology will in most consumer devices “ By 2008, 14 million laptops will have WIMAX built-in” - Intel CHANGING THE WAY WE: outdoor CPE digital cameras set top boxes laptops Gaming consoles pdas televisions MP3 player vehicles Video cameras indoor CPE handsets
    29. 29. Network & Devices
    30. 30. Current WiMAX TRX Portfolio Deployed DAP TRX (Diversity Access Point) DAP TRX SAAP TRX (Smart Antenna Access Point) SAAP TRX <ul><li>Single Carrier Macro AP TRX </li></ul><ul><li>Tower Top Type </li></ul><ul><li>Hardware combination: </li></ul><ul><ul><li>BCU (or small BCU) </li></ul></ul><ul><li>2.3/ 2.5/ 3.5GHz </li></ul><ul><ul><li>2.5GHz: 1x10MHz or 5MHz </li></ul></ul><ul><li>Diversity Rx, Tx </li></ul><ul><li>1W x 2 Transmit Power </li></ul><ul><li>MIMO (Matrix A /B) </li></ul><ul><li>Size: </li></ul><ul><ul><li>177.8mmW x 228.6D x 711.2T </li></ul></ul><ul><li>Weight: 14.0kg </li></ul><ul><li>*excluding Solar-cover and mounting bracket </li></ul><ul><li>Location: Outdoor </li></ul><ul><li>Single Carrier Macro AP TRX </li></ul><ul><li>Tower Top Type </li></ul><ul><li>Hardware combination: </li></ul><ul><ul><li>BCU (or small BCU) </li></ul></ul><ul><li>3.5GHz </li></ul><ul><ul><li>1x10MHz or 5MHz </li></ul></ul><ul><li>Beam Forming 8Rx, 4Tx </li></ul><ul><li>1W x 4 Transmit Power </li></ul><ul><li>Size: </li></ul><ul><ul><li>584.2mmW x 254D x 1041.4T </li></ul></ul><ul><li>Weight: 47.7kg </li></ul><ul><li>*excluding Solar-cover and mounting bracket </li></ul><ul><li>Location: Outdoor </li></ul>SC-GAP TRX (Single Carrier GAP) SC-GAP TRX MC-DAP TRX (Multi Carrier DAP) MC-DAP TRX Under Development <ul><li>Single Carrier Macro AP TRX </li></ul><ul><li>Tower Bottom Type </li></ul><ul><li>Hardware combination: </li></ul><ul><ul><li>BCU (or small BCU) </li></ul></ul><ul><li>2.5GHz </li></ul><ul><ul><li>1x10MHz or 5MHz </li></ul></ul><ul><li>Diversity Rx, Tx </li></ul><ul><li>10W x2 Transmit Power </li></ul><ul><li>MIMO (Matrix A/ B) </li></ul><ul><li>Location: Outdoor </li></ul><ul><li>Multi Carrier Macro AP TRX </li></ul><ul><li>Tower Top Type </li></ul><ul><li>Hardware combination: </li></ul><ul><ul><li>BCU (or small BCU) </li></ul></ul><ul><li>2.5/ 3.5GHz </li></ul><ul><li>2.5GHz 20MHz Multi Carrier capable: </li></ul><ul><ul><li>1x20MHz, 2x10MHz, 4x5MHz </li></ul></ul><ul><li>Diversity Rx, Tx </li></ul><ul><li>1W x2 Transmit Power </li></ul><ul><li>MIMO (Matrix A /B) </li></ul><ul><li>Location: Outdoor </li></ul>MC-GAP TRX <ul><li>Multi Carrier Macro AP TRX </li></ul><ul><li>Tower Bottom Type </li></ul><ul><li>Hardware combination: </li></ul><ul><ul><li>BCU (or small BCU) </li></ul></ul><ul><li>2.5GHz20MHz Multi Carrier capable: </li></ul><ul><ul><li>1x20MHz, 2x10MHz, 4x5MHz </li></ul></ul><ul><li>Diversity Rx, Tx </li></ul><ul><li>10W x2Transmit Power </li></ul><ul><li>MIMO (Matrix A /B) </li></ul><ul><li>Location: Outdoor </li></ul>Planned MC-GAP TRX (Multi Carrier GAP) Highly Leverage into LTE (FDD) Products
    31. 31. Physical Configurations Digital / Modem Subsystem RF Modules and Antennas Traditional Base Site Configuration Remote RF Configuration Smart Antenna Configuration
    32. 32. Fixed/Nomadic WiMAX Devices <ul><li>First-rate Consumer and Industrial Design and Manufacturing </li></ul><ul><li>Best-in-Class RF Performance </li></ul><ul><li>IPR and TDD Cost Advantages </li></ul>
    33. 33. Alliance with Intel <ul><li>By 2008, 14 Million Laptops will have 802.16e built-in ! </li></ul>
    34. 34. Mobile Devices Multimedia Productivity Experience Entertainment Experience Simple Data/VoIP Browsing WiMAX / GSM / WiFi WiMAX / GSM / WiFi WiMAX / GSM / WiFi WiMAX only test device Final form factors to be determined 2.5 GHZ 2.5 GHZ 2.5 GHZ 2.5 GHZ
    35. 35. “ Broadband on the go” <ul><li>Key Features </li></ul><ul><li>Seamless Mobility WiMAX@2.5 GHz, GSM, and WiFi </li></ul><ul><li>Vibrant 2.8’ QVGA Display </li></ul><ul><li>3.1 Megapixel Digital Auto Focus Camera with Flash </li></ul><ul><li>Windows Mobile Operating System 6.0 </li></ul><ul><li>Innovative Form Factor—Full QWERTY Access </li></ul><ul><li>Broadcast TV and Video on Demand </li></ul><ul><li>Suite of Productivity Applications </li></ul><ul><li>Full Portal Browsing; Adobe Flash, YouTube, My Space </li></ul><ul><li>Video Conferencing with Dedicated VGA Camera </li></ul><ul><li>Bluetooth 2.0 </li></ul><ul><li>High Speed USB </li></ul><ul><li>Voice Over IP Enabled </li></ul><ul><li>TV Out Capability </li></ul>An innovative device offering multiple simultaneous sessions for greater business productivity and enhanced multimedia experiences
    36. 36. “ Entertainment at your fingertips” <ul><li>Key Features </li></ul><ul><li>WiMAX@2.5 GHz, GSM and WiFi </li></ul><ul><li>Vibrant 2.4” QVGA Display </li></ul><ul><li>2 Megapixel Camera </li></ul><ul><li>Windows Mobile Operating System 6.0 </li></ul><ul><li>Convenient Slider Form Factor </li></ul><ul><li>Easy to Access Music and Video Experiences </li></ul><ul><li>Video Conferencing </li></ul><ul><li>Voice Over IP Enabled </li></ul><ul><li>Stereo Bluetooth </li></ul><ul><li>High Speed USB </li></ul><ul><li>Application Morphing </li></ul><ul><li>External Data Storage </li></ul><ul><li>Create and Share Experiences </li></ul><ul><li>Broadband Multimedia </li></ul>Enjoy Interactive Music and Video Images On the Go While Leveraging WiMAX Upload Speed
    37. 37. “ Simple, Fast Internet on the go” <ul><li>Key Features </li></ul><ul><li>WiMAX@2.5 GHz, GSM and WiFi </li></ul><ul><li>Large 176x220 TFT Display </li></ul><ul><li>High Speed Internet Browsing Capability </li></ul><ul><li>Voice Over IP Enabled </li></ul><ul><li>Simple Email Everywhere </li></ul><ul><li>Broadband to Your Home </li></ul><ul><li>Simple to Use and Access Features </li></ul><ul><li>Streaming Radio </li></ul>Differentiated Voice plus Super Fast Internet Access
    38. 38. Operator Strategy/Proposition
    39. 39. New market segments for fixed and mobile operators <ul><li>Entertainment </li></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Gaming </li></ul></ul><ul><li>Information </li></ul><ul><ul><li>Web services </li></ul></ul><ul><ul><li>VPN access </li></ul></ul><ul><ul><li>LBS </li></ul></ul><ul><li>Multimedia Communications </li></ul><ul><ul><li>Email/IM/SMS </li></ul></ul><ul><ul><li>MMS </li></ul></ul><ul><ul><li>Video-conf. </li></ul></ul><ul><li>Voice Communications </li></ul><ul><ul><li>Local/LD </li></ul></ul><ul><ul><li>VAS </li></ul></ul><ul><ul><li>Push-to-Talk </li></ul></ul>Home Office Mobile Hot Spots Applications Convergence or FMS for Mobile Operator Environments Mobile Operator <ul><li>Entertainment </li></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Gaming </li></ul></ul><ul><li>Information </li></ul><ul><ul><li>Web services </li></ul></ul><ul><ul><li>VPN access </li></ul></ul><ul><ul><li>LBS </li></ul></ul><ul><li>Multimedia Communications </li></ul><ul><ul><li>Email/IM/SMS </li></ul></ul><ul><ul><li>MMS </li></ul></ul><ul><ul><li>Video-conf. </li></ul></ul><ul><li>Voice Communications </li></ul><ul><ul><li>Local/LD </li></ul></ul><ul><ul><li>VAS </li></ul></ul><ul><ul><li>Push-to-Talk </li></ul></ul>Home Office Mobile Hot Spots Applications Convergence for Fixed Operator Environments Fixed Operator/ New Entrant
    40. 40. Wholesale is important 14 End user Market Residential SME Corporates ISPs Mobile Operators Distribution Channels Mass Markets (Indirect Sales Channel) Niche Markets (Direct Sales Channel) Partner/Channel Manager Accountmanager MVNOs Cable Companies
    41. 41. Case Study :WIMAX value proposition 39
    42. 43. Start with Dual Play package in October 2007 Potential Monthly ARPU Services $300-$3000 Leased Lines $10-$15 Wholesale $50-$100 Data 256K-2M $30-$180 Broadband DSL 256k-2M Mobile Broadband <ul><li>Broadband </li></ul><ul><ul><li>Web services </li></ul></ul><ul><ul><li>VPN access </li></ul></ul><ul><ul><li>Data services </li></ul></ul><ul><ul><li>LBS </li></ul></ul><ul><ul><li>Email/IM </li></ul></ul><ul><li>Entertainment on Demand </li></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Movie </li></ul></ul><ul><ul><li>Gaming </li></ul></ul><ul><ul><li>Video streaming </li></ul></ul><ul><ul><li>Media servers photo </li></ul></ul><ul><li>Fixed Voice Communications </li></ul><ul><ul><li>Local/LD </li></ul></ul><ul><ul><li>VAS </li></ul></ul><ul><ul><li>PBX </li></ul></ul>Home Office Mobile Hot Spots Applications Triple Play 2007/08 Environments MENA Telecom
    43. 44. Triple Play package in 2007/8 $50-$100 Data/VPN 256K-2M Potential Monthly ARPU Services $300-$3000 Leased Lines $10-$15 Wholesale $300-$3000 Leased Lines $30-$180 Broadband DSL 256k-2M $3-$10 Fixed Voice Mobile Broadband <ul><li>Broadband </li></ul><ul><ul><li>Web services </li></ul></ul><ul><ul><li>VPN access </li></ul></ul><ul><ul><li>Data services </li></ul></ul><ul><ul><li>LBS </li></ul></ul><ul><ul><li>Email/IM </li></ul></ul><ul><li>Entertainment on Demand </li></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Movie </li></ul></ul><ul><ul><li>Gaming </li></ul></ul><ul><ul><li>Video streaming </li></ul></ul><ul><ul><li>Media servers photo </li></ul></ul><ul><li>Fixed Voice Communications </li></ul><ul><ul><li>Local/LD </li></ul></ul><ul><ul><li>VAS </li></ul></ul><ul><ul><li>PBX </li></ul></ul>Home Office Mobile Hot Spots Applications Triple Play 2007/08 Environments MENA Telecom
    44. 45. Quad Play package in 2008/9 by adding Mobility Mobile Broadband <ul><li>Broadband </li></ul><ul><ul><li>Web services </li></ul></ul><ul><ul><li>VPN access </li></ul></ul><ul><ul><li>Email/IM </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><li>Multimedia/ </li></ul><ul><ul><li>Entertainment </li></ul></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Gaming </li></ul></ul><ul><li>Fixed Voice Communications </li></ul><ul><ul><li>Local/LD </li></ul></ul><ul><ul><li>VAS </li></ul></ul>Home Office Mobile Hot Spots Applications Quad Play in 2008/9 Environments MENA Telecom $50-$100 Data/VPN 256K-2M $10-$20 Mobility and Roaming Potential Monthly ARPU Services $300-$3000 Leased Lines $10-$15 Wholesale $300-$3000 Leased Lines $30-$180 Broadband DSL 256k-2M $3-$10 Fixed Voice
    45. 46. Progress So far
    46. 47. Sprint makes $3B bet on WiMax Sprint Value Proposition Target Segments Differentiators Services Offered Major Competitors Complement existing services Expand mobile broadband market Low Cost nationwide service Full Mobility CE devices, Portable Multimedia Users Residential Enterprise SoHo CE Devices Users First-to-Market Nationwide Coverage Anywhere broadband for CE devices Dual Mode (WiMAX/CDMA) handsets Home/SoHo Broadband Visual centric Portable Multimedia Interactive Applications CE Devices support Incumbent Wireless Operators Incumbent Cable Operators First-to-Market Nationwide WiMAX 16e Mobile Network In the USA
    47. 48. Clearwire Corp. Takes Aim at Mobile WiMax Business <ul><li>Clearwire currently offers service in more than 200 cities and towns in the United States, Ireland, Belgium, Denmark </li></ul><ul><li>Clearwire provides a simple, “off-the-shelf” wireless broadband Internet solution. </li></ul><ul><li>Clearwire has struck alliances with Intel, Motorola and Bell Canada to give it a rapidly growing stake in the broadband wireless market and to be a major player in the mobile-capable WiMax technology </li></ul><ul><li>Intend to migrate the Next net network to WIMAX in 2007/8. </li></ul><ul><li>Motorola is the 100% vendor to the WIMAX network </li></ul>
    48. 49. Wateen : First nationwide WiMAX 16e Fixed deployment in the world First Nationwide Wateen Background Value Proposition Target Segments Differentiators Services Offered Major Competitors Division of Warid Telecom (Abu Dhabi) Nationwide WiMAX license (3.5 GHz) in Pakistan Speedy Installation Low Cost replacement to DSL E2E network (IP NGN Core, IMS) Nationwide service footprint One Stop Triple Play Residential Enterprise SME SoHo Nationwide Coverage Untethered (Wireless) Fixed with evolution to Mobility Internet Access VoIP VPN Incumbent Fixed Operators
    49. 50. Flat Fee is starting to drive Data Take-up in the Europe <ul><li>How many Subs and Bytes ? </li></ul><ul><li>Penetration depends on price </li></ul><ul><li>$60 - $80 = Early Adopter </li></ul><ul><li>$30 = Mass Market </li></ul><ul><li>UK market similar to NA </li></ul><ul><li>From MOT NA Market Research </li></ul>Initial EV-DO Sprint/VzW EV-DO Unlimited T-Mobile V.Fone HSDPA 3Gbyte <ul><li>Subscriber Penetration </li></ul><ul><li>GBytes / Month </li></ul><ul><li>Wireless Broadband profile </li></ul><ul><li>~5 GBytes / month in 2011 </li></ul><ul><li>From MOT NA Market Research </li></ul>H3G @ $50 7 Gbyte 02 @ $15 Unlimited H3G @ $20 1 Gbyte <ul><li>Source: PriceWaterhouseCoopers commissioned report </li></ul><ul><li>Source: Parks Associates, “Mobile Broadband Wireless” </li></ul>
    50. 51. However mobile broadband data is still expensive : Example of UK Flat Rate Tariffs
    51. 52. Thank you