GPS AND MOBILE HANDSETS                                                                                                   ...
INDEX                                                                                               GPS AND MOBILE HANDSET...
GPS AND MOBILE HANDSETS                                                                                                   ...
INDEX                                                                                                GPS AND MOBILE HANDSE...
GPS AND MOBILE HANDSETS                                                                                                   ...
INDEX                                                                                        GPS AND MOBILE HANDSETS




 ...
GPS AND MOBILE HANDSETS                                                                                                   ...
INDEX                               GPS AND MOBILE HANDSETS




 viii   STRATEGIC RESEARCH SERIES
        LBS RESEARCH SER...
Upcoming SlideShare
Loading in...5
×

GPS and Mobile Handsets - 4th edition

1,264

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,264
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
21
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "GPS and Mobile Handsets - 4th edition"

  1. 1. GPS AND MOBILE HANDSETS INDEX Index Table of Contents Table of Contents......................................................................................................................... i List of Figures............................................................................................................................. vi Executive summary..................................................................................................................... 1 1 GNSS in mobile phones ...................................................................................................... 3 1.1 Introduction to GPS in mobile handsets ..................................................................... 3 1.1.1 Global navigation satellite system technology...................................................... 3 1.1.2 Challenges of GPS integration in mobile handsets .............................................. 4 1.2 GPS handset value chain analysis .............................................................................. 5 1.2.1 Traditional handset vendors face competition from new entrants........................ 5 1.2.2 Mobile network operators show interest in smartphones and apps..................... 6 1.2.3 Handset software and applications central to new user experiences .................. 7 1.2.4 Reformation of the cellular chipset industry continues......................................... 7 1.3 Drivers and barriers to GPS integration in handsets................................................... 8 1.3.1 Key drivers............................................................................................................. 8 1.3.2 Key barriers ........................................................................................................... 9 1.4 Overview of key handset segments .......................................................................... 10 1.4.1 Main handset segments ...................................................................................... 10 1.4.2 Popular handset categories and form factors..................................................... 11 1.4.3 New devices blur the line between handsets and mobile computers ................ 12 1.5 GPS handset trends .................................................................................................. 13 1.5.1 Proliferation of GSM/WCDMA handset models .................................................. 13 1.5.2 Best selling GPS-enabled GSM/WCDMA handsets in 2009............................... 15 1.5.3 GPS gradually becoming a standard feature in Japanese WCDMA handsets .. 18 2 Technology overview ......................................................................................................... 21 2.1 Overview of global navigation satellite systems........................................................ 21 2.1.1 Global Positioning System (GPS) ....................................................................... 22 2.1.2 Galileo ................................................................................................................. 25 2.1.3 GLONASS............................................................................................................ 27 STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES i
  2. 2. INDEX GPS AND MOBILE HANDSETS 2.1.4 Compass/Beidou 2.............................................................................................. 28 2.2 Mobile network location technologies and platforms ............................................... 29 2.2.1 Mobile location technologies .............................................................................. 30 2.2.2 Control Plane and User Plane location platforms ............................................... 31 2.2.3 Location platforms and technologies in 3GPP2 standard networks................... 32 2.3 Assisted GPS and hybrid location technologies ....................................................... 32 2.3.1 Assisted GPS....................................................................................................... 33 2.3.2 Enhanced GPS.................................................................................................... 34 2.3.3 Hybrid and mixed mode technologies................................................................ 35 2.4 GPS, cellular and wireless technology integration.................................................... 36 2.4.1 GPS receiver functionality and architectures ...................................................... 36 2.4.2 Handset hardware and software platforms ......................................................... 38 2.4.3 Wireless connectivity technologies ..................................................................... 40 2.4.4 Horizontal and vertical integration of connectivity technologies ........................ 41 3 GPS and wireless chipset developers ............................................................................... 43 3.1 Overview of the wireless chipset industry ................................................................. 43 3.1.1 Handset baseband vendors................................................................................ 45 3.1.2 GPS and connectivity chipset vendors ............................................................... 46 3.1.3 Sensor IC vendors............................................................................................... 48 3.2 GPS and connectivity chipset vendor profiles .......................................................... 50 3.2.1 Atheros Communications.................................................................................... 50 3.2.2 CellGuide............................................................................................................. 51 3.2.3 CSR ..................................................................................................................... 52 3.2.4 Texas Instruments ............................................................................................... 54 3.2.5 u-blox................................................................................................................... 56 3.3 Cellular chipset vendor profiles ................................................................................. 58 3.3.1 Broadcom............................................................................................................ 58 3.3.2 Freescale Semiconductor ................................................................................... 60 3.3.3 Infineon Technologies ......................................................................................... 61 3.3.4 Marvell ................................................................................................................. 62 3.3.5 MediaTek............................................................................................................. 63 3.3.6 Qualcomm........................................................................................................... 63 ii STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES
  3. 3. GPS AND MOBILE HANDSETS INDEX 3.3.7 Renesas Technology........................................................................................... 66 3.3.8 ST-Ericsson ......................................................................................................... 66 4 Handset operating systems............................................................................................... 69 4.1 Introduction to mobile operating systems................................................................. 69 4.1.1 Proliferation of mobile operating systems........................................................... 69 4.1.2 Efforts to reduce fragmentation for Linux and Symbian ..................................... 70 4.1.3 Application stores provide a new channel to the market.................................... 71 4.1.4 Web technologies and runtimes will eventually overtake native applications .... 72 4.2 Leading operating systems and software platforms ................................................. 73 4.2.1 The Android platform .......................................................................................... 74 4.2.2 BlackBerry OS ..................................................................................................... 75 4.2.3 iPhone OS ........................................................................................................... 76 4.2.4 Symbian Foundation ........................................................................................... 76 4.2.5 webOS................................................................................................................. 78 4.2.6 Windows Mobile .................................................................................................. 79 4.2.7 BREW .................................................................................................................. 80 4.2.8 Java Micro Edition ............................................................................................... 81 4.3 Application stores ...................................................................................................... 82 4.3.1 The Apple App Store........................................................................................... 82 4.3.2 The Android Market............................................................................................. 83 4.3.3 BlackBerry App World ......................................................................................... 83 4.3.4 Ovi Store.............................................................................................................. 83 4.3.5 Windows Marketplace for Mobile........................................................................ 84 5 Handset manufacturers ..................................................................................................... 85 5.1 Nokia.......................................................................................................................... 87 5.2 Samsung Electronics................................................................................................. 89 5.3 LG Electronics ........................................................................................................... 91 5.4 Sony Ericsson............................................................................................................ 93 5.5 Motorola..................................................................................................................... 95 5.6 Research In Motion.................................................................................................... 97 5.7 Apple.......................................................................................................................... 99 5.8 HTC............................................................................................................................ 99 STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES iii
  4. 4. INDEX GPS AND MOBILE HANDSETS 5.9 Second tier handset vendors .................................................................................. 101 5.9.1 Acer ................................................................................................................... 101 5.9.2 ASUSTeK – Garmin ........................................................................................... 101 5.9.3 Dell..................................................................................................................... 102 5.9.4 Fujitsu ................................................................................................................ 103 5.9.5 Hewlett Packard ................................................................................................ 103 5.9.6 Huawei............................................................................................................... 103 5.9.7 Kyocera Sanyo Telecom ................................................................................... 104 5.9.8 NEC Casio Mobile Communications................................................................. 105 5.9.9 Palm................................................................................................................... 105 5.9.10 Panasonic.......................................................................................................... 106 5.9.11 Pantech ............................................................................................................. 106 5.9.12 Sharp ................................................................................................................. 107 5.9.13 Toshiba.............................................................................................................. 107 5.9.14 ZTE .................................................................................................................... 108 6 Market trends and forecasts ............................................................................................ 109 6.1 Market trends........................................................................................................... 109 6.1.1 Focus on smartphones and apps among vendors and operators ................... 109 6.1.2 Changing demands reshapes the wireless chipset industry ............................ 110 6.1.3 Cost requirements drive development of integrated GPS architectures .......... 110 6.1.4 Further performance improvements from A-GPS and hybrid navigation ......... 111 6.2 Handset shipment forecasts.................................................................................... 112 6.2.1 Handset shipment forecasts by access technology ......................................... 112 6.2.2 Handset shipment forecasts by feature and price segment ............................. 114 6.3 GPS-enabled CDMA handset shipment forecasts .................................................. 115 6.4 GPS-enabled GSM/WCDMA handset shipments.................................................... 116 6.4.1 GPS handset vendor market shares ................................................................. 116 6.4.2 GPS handset shipments by OS and primary input method ............................. 117 6.4.3 GPS handset shipment forecasts by segment ................................................. 118 6.4.4 GPS handset shipment forecasts by geographical region ............................... 120 6.5 GPS solution shipments and revenue forecasts ..................................................... 123 6.5.1 GPS IC vendor market shares........................................................................... 123 iv STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES
  5. 5. GPS AND MOBILE HANDSETS INDEX 6.5.2 GPS receiver solution revenue forecasts .......................................................... 123 Glossary .................................................................................................................................. 127 STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES v
  6. 6. INDEX GPS AND MOBILE HANDSETS Index List of Figures Figure 1.1: Mobile handset and smartphone vendor market shares (2006-2009) ..................... 5 Figure 1.2: Mobile subscribers and handset sales by region (2009) ......................................... 6 Figure 1.3: Mobile handset form factors................................................................................... 11 Figure 1.4: Comparison of GPS-enabled GSM/WCDMA handset form factors ....................... 12 Figure 1.5: Number of GPS-enabled GSM/WCDMA handset models available ...................... 13 Figure 1.6: Number of GPS-handset models available by category, outside Japan ............... 14 Figure 1.7: Top 10 best selling GPS-enabled GSM/WCDMA handsets (2009)........................ 15 Figure 1.8: Examples of latest GPS-enabled GSM/WCDMA handsets .................................... 16 Figure 1.9: Examples of current GPS-enabled Japanese WCDMA handsets.......................... 19 Figure 2.1: GPS navigation message ....................................................................................... 23 Figure 2.2: Current and planned Galileo and GPS signals ...................................................... 27 Figure 2.3: LBS system overview.............................................................................................. 29 Figure 2.4: Assisted GPS technologies .................................................................................... 33 Figure 2.5: Mobile phone hardware and software platform...................................................... 38 Figure 3.1: Handset semiconductor revenues, by company (2009) ........................................ 44 Figure 3.2: Connectivity chipset revenues and attach rates (2007-2012) ................................ 45 Figure 3.3: Key wireless IC and handset platform vendors...................................................... 46 Figure 3.4: GPS technology developers and offerings............................................................. 47 Figure 3.5: Key sensor IC vendors ........................................................................................... 49 Figure 3.6: Atheros Communications A-GPS receivers............................................................ 50 Figure 3.7: Examples of SiRF GPS ICs for handsets................................................................ 53 Figure 3.8: Examples of Texas Instruments GPS solutions...................................................... 55 Figure 3.9: Examples of u-blox GPS receivers for mobile applications ................................... 57 Figure 3.10: Broadcom A-GPS solutions.................................................................................. 59 Figure 3.11: Infineon GPS ICs .................................................................................................. 62 Figure 3.12: Qualcomm wireless chipset sales ........................................................................ 64 Figure 3.13: Examples of Qualcomm wireless basebands and single-chip solutions............. 65 Figure 3.14: Examples of ST-Ericsson A-GPS receivers for handsets ..................................... 68 vi STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES
  7. 7. GPS AND MOBILE HANDSETS INDEX Figure 4.1: Overview of smartphone operating systems (2009)............................................... 70 Figure 4.2: Smartphone OS market shares (2006-2009).......................................................... 73 Figure 5.1: Handset shipments (Worldwide 2003-2009) .......................................................... 85 Figure 5.2: Mobile phone vendor market shares and revenues (2009) ................................... 86 Figure 5.3: Nokia handset sales and market share .................................................................. 87 Figure 5.4: GPS-enabled Nokia GSM/UMTS handsets ............................................................ 88 Figure 5.5: Samsung handset sales and market share............................................................ 90 Figure 5.6: Samsung GPS-enabled GSM/UMTS handsets ...................................................... 90 Figure 5.7: LG handset sales and market share....................................................................... 92 Figure 5.8: GPS-enabled LG GSM/UMTS handsets................................................................. 92 Figure 5.9: Sony Ericsson handset sales and market share .................................................... 93 Figure 5.10: Sony Ericsson GPS-enabled GSM/UMTS handsets ............................................ 94 Figure 5.11: Motorola handset sales and market share ........................................................... 95 Figure 5.12: Motorola GPS-enabled GSM/UMTS handsets ..................................................... 96 Figure 5.13: RIM handset sales and market share ................................................................... 97 Figure 5.14: GPS-enabled RIM BlackBerry smartphones ........................................................ 98 Figure 5.15: GPS-enabled HTC handsets .............................................................................. 100 Figure 6.1: Worldwide handset sales by technology (2006-2014) ......................................... 113 Figure 6.2: Handset shipments by segment and price range (2008-2014)............................ 114 Figure 6.3: GPS enabled handset sales as share of total CDMA handset sales.................... 115 Figure 6.4: Vendor market shares, GPS-enabled GSM/WCDMA handsets outside Japan ... 116 Figure 6.5: GPS handset OS market share, excluding Japan................................................ 117 Figure 6.6: GPS handset shipments by primary input method (2006-2009).......................... 118 Figure 6.7: GPS attach rate forecast by handset segment (2008-2014) ................................ 119 Figure 6.8: GPS attach rate forecast by handset price segment (2008-2014) ....................... 120 Figure 6.9: GPS-enabled GSM/WCDMA handset sales and attach rate by region................ 121 Figure 6.10: GPS IC vendor market shares (2006–2009)....................................................... 123 Figure 6.11: GPS chipset shipments and revenues by category (2008-2014)....................... 124 STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES vii
  8. 8. INDEX GPS AND MOBILE HANDSETS viii STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES

×