Mobile Gaming from Asia  Vishal Gondal CEO,  Indiagames Ltd. vishal@indiagames.com
The Asian Tigers !
Overview of Asian mobile markets <ul><li>Mature Markets </li></ul><ul><li>Mixture of technologies – CDMA, GSM </li></ul><u...
Market overview <ul><li>Hong Kong </li></ul><ul><ul><li>New World Mobility (6,80,000) </li></ul></ul><ul><ul><li>Orange HK...
Market overview <ul><li>India </li></ul><ul><ul><li>BPL(1.4 million) </li></ul></ul><ul><ul><li>Orange Hutch(2.9 million) ...
Market overview <ul><li>Malaysia </li></ul><ul><ul><li>Celcom(3.5 million) </li></ul></ul><ul><ul><li>DiGI( 2 million +) <...
Market overview <ul><li>Thailand </li></ul><ul><ul><li>DTAC( 6 million) </li></ul></ul><ul><ul><li>AIS( 12 million) </li><...
India ! What's hot! <ul><li>Java services are live from Airtel, Hutch, BPL, Reliance. BREW to launch soon </li></ul><ul><l...
India ! What's hot! <ul><li>Local developers  </li></ul><ul><ul><li>Indiagames  </li></ul></ul><ul><ul><li>Mobile2Win </li...
 
Singapore What's hot! <ul><li>Java services are live from M1, Singtel and Starhub </li></ul><ul><li>Pricing  – SGD. 6 (USD...
Singapore What's hot! <ul><li>Local developers   </li></ul><ul><ul><li>Orange Gum </li></ul></ul><ul><ul><li>Activate Inte...
Malaysia What's hot! <ul><li>Java services are live from Cellcom, Maxis, DiGI </li></ul><ul><li>Pricing  – Ring 5 (USD 1.3...
<ul><li>Local developers  </li></ul><ul><ul><li>Multimedia Corridor project </li></ul></ul><ul><ul><li>GameBrains </li></u...
Thailand What's hot! <ul><li>Java services are live from AIS, DTAC </li></ul><ul><li>Pricing  – Bhat 20 (USD 0.2) for full...
<ul><li>Local developers  </li></ul><ul><ul><li>Cyber Planet </li></ul></ul><ul><li>Important revenue generating handsets ...
Hong Kong What's hot! <ul><li>Java services are live from Sunday, HKCSL, Smarttone, NW Mobile, Orange  </li></ul><ul><li>P...
<ul><li>Local developers  </li></ul><ul><ul><li>M-Intenet </li></ul></ul><ul><ul><li>mBounce </li></ul></ul><ul><li>Import...
 
Indonesia What's hot! <ul><li>Java services are live from Telekomsel Game Planet </li></ul><ul><li>Pricing  – Rph 10,000  ...
<ul><li>Local developers  </li></ul><ul><ul><li>Elasitas </li></ul></ul><ul><li>Important revenue generating handsets </li...
Taiwan R.O.C What's hot! <ul><li>Java services are live from AIS, DTAC </li></ul><ul><li>Pricing  – TW$ 50 (USD 1.49) for ...
<ul><li>Local developers   </li></ul><ul><ul><li>SQBASE  </li></ul></ul><ul><ul><li>Ulead  </li></ul></ul><ul><li>Importan...
Philippines What's hot! <ul><li>Java services are live from Globe and Smart </li></ul><ul><li>Pricing  – 30 pesos (USD 0.5...
Philippines What's hot! <ul><li>Local developers   </li></ul><ul><ul><li>SQBASE  </li></ul></ul><ul><ul><li>Ulead  </li></...
Asian market analysis <ul><li>One of the highest growth of mobile phones </li></ul><ul><li>Java is the dominant platform <...
 
TV Commercial Taiwan – TCC Which  I will add
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  1. 1. Mobile Gaming from Asia Vishal Gondal CEO, Indiagames Ltd. vishal@indiagames.com
  2. 2. The Asian Tigers !
  3. 3. Overview of Asian mobile markets <ul><li>Mature Markets </li></ul><ul><li>Mixture of technologies – CDMA, GSM </li></ul><ul><li>Mixture of platforms </li></ul><ul><li>Trendsetters – Korea, Japan </li></ul><ul><li>3G in many countries </li></ul><ul><li>EVDO & EDGE trials underway </li></ul><ul><li>* all data in the presentation based on market estimates </li></ul>MS-DOS
  4. 4. Market overview <ul><li>Hong Kong </li></ul><ul><ul><li>New World Mobility (6,80,000) </li></ul></ul><ul><ul><li>Orange HK ( 1.7 million) </li></ul></ul><ul><ul><li>HKCSL(1.08 million) </li></ul></ul><ul><ul><li>Peoples Telecom (6,50,000 ) </li></ul></ul><ul><ul><li>Smarttone(1 million) </li></ul></ul><ul><ul><li>Sunday(4,80,000) </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>GSM </li></ul></ul><ul><ul><li>Java </li></ul></ul><ul><li>Singapore </li></ul><ul><ul><li>M1(1 million ) </li></ul></ul><ul><ul><li>Singtel(1.53 million) </li></ul></ul><ul><ul><li>Starhub(0.9 million ) </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>GSM </li></ul></ul><ul><ul><li>Java </li></ul></ul>
  5. 5. Market overview <ul><li>India </li></ul><ul><ul><li>BPL(1.4 million) </li></ul></ul><ul><ul><li>Orange Hutch(2.9 million) </li></ul></ul><ul><ul><li>Airtel(4.7 million) </li></ul></ul><ul><ul><li>Reliance(4.5 million) </li></ul></ul><ul><ul><li>BSNL& MTNL(4.2 million) </li></ul></ul><ul><ul><li>IDEA( 2.2 million) </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>GSM + CDMA </li></ul></ul><ul><ul><li>Java and BREW </li></ul></ul><ul><li>Indonesia </li></ul><ul><ul><li>Telekomsel(14 million) </li></ul></ul><ul><ul><li>Selular( 7 million) </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>GSM </li></ul></ul><ul><ul><li>Java </li></ul></ul>
  6. 6. Market overview <ul><li>Malaysia </li></ul><ul><ul><li>Celcom(3.5 million) </li></ul></ul><ul><ul><li>DiGI( 2 million +) </li></ul></ul><ul><ul><li>Maxis(4 million) </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>GSM </li></ul></ul><ul><ul><li>Java </li></ul></ul><ul><li>Philippines </li></ul><ul><ul><li>Globe(8.9 million) </li></ul></ul><ul><ul><li>Smart(10 million) </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>GSM </li></ul></ul><ul><ul><li>Java </li></ul></ul>
  7. 7. Market overview <ul><li>Thailand </li></ul><ul><ul><li>DTAC( 6 million) </li></ul></ul><ul><ul><li>AIS( 12 million) </li></ul></ul><ul><ul><li>Hutch CAT </li></ul></ul><ul><ul><li>Orange(1.8 million) </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>GSM + CDMA </li></ul></ul><ul><ul><li>Java and BREW </li></ul></ul><ul><li>Taiwan </li></ul><ul><ul><li>TCC( 7 million) </li></ul></ul><ul><ul><li>Chunghwa Telecom (8 million) </li></ul></ul><ul><ul><li>Fareast Tone( 2 million) </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>GSM + CDMA </li></ul></ul><ul><ul><li>Java, IMODE and BREW </li></ul></ul>
  8. 8. India ! What's hot! <ul><li>Java services are live from Airtel, Hutch, BPL, Reliance. BREW to launch soon </li></ul><ul><li>Pricing – Rs. 50 (USD 1.2) for full version, Rs 20 (USD 0.4) for demo version. Reliance is offering the games free </li></ul><ul><li>Content which is hot </li></ul><ul><ul><li>Bollywood Movies </li></ul></ul><ul><ul><li>Indian Television series </li></ul></ul><ul><ul><li>Cricket </li></ul></ul><ul><ul><li>Action Games </li></ul></ul><ul><ul><li>Games based on festivals & gods. ( Krishna, Holi, Diwali etc.) </li></ul></ul><ul><ul><li>Bigger Hollywood brands eg. Spider-Man </li></ul></ul><ul><li>Language </li></ul><ul><ul><li>English (thank the British) </li></ul></ul><ul><ul><li>Local language for very selected content </li></ul></ul>
  9. 9. India ! What's hot! <ul><li>Local developers </li></ul><ul><ul><li>Indiagames </li></ul></ul><ul><ul><li>Mobile2Win </li></ul></ul><ul><ul><li>Paradox (owned by Reliance) </li></ul></ul><ul><li>Important revenue generating handsets </li></ul><ul><ul><li>Nokia Series 30,40,60 </li></ul></ul><ul><ul><li>SE T610, CDMA handsets </li></ul></ul><ul><li>Revenue share </li></ul><ul><ul><li>As well as you can negotiate! </li></ul></ul><ul><li>Promotion </li></ul><ul><ul><li>Below the line promotion by many operators </li></ul></ul><ul><ul><li>Later this year Television and Print campaigns expected </li></ul></ul><ul><li>Other channels </li></ul><ul><ul><li>Many sites offering ringtones and images </li></ul></ul><ul><ul><li>Games still developing </li></ul></ul>
  10. 11. Singapore What's hot! <ul><li>Java services are live from M1, Singtel and Starhub </li></ul><ul><li>Pricing – SGD. 6 (USD 3) for full version, SGD 3 (USD 1.5) for demo version. </li></ul><ul><li>Content which is hot </li></ul><ul><ul><li>Majhong </li></ul></ul><ul><ul><li>Soccer </li></ul></ul><ul><ul><li>Branded Games – Console/PC </li></ul></ul><ul><ul><li>Action Games </li></ul></ul><ul><ul><li>Chinese new year, Karaoke, </li></ul></ul><ul><li>Language – </li></ul><ul><ul><li>English (thank the British) </li></ul></ul>
  11. 12. Singapore What's hot! <ul><li>Local developers </li></ul><ul><ul><li>Orange Gum </li></ul></ul><ul><ul><li>Activate Interactive </li></ul></ul><ul><ul><li>Nokia Regional HQ!!! a lot of activity </li></ul></ul><ul><li>Important revenue generating handsets </li></ul><ul><ul><li>Nokia Series 30,40,60 </li></ul></ul><ul><ul><li>Sony Ericcson T610 </li></ul></ul><ul><li>Revenue share </li></ul><ul><ul><li>Developer share 50% to 60% depending on content </li></ul></ul><ul><li>Promotion </li></ul><ul><ul><li>Below the line promotion by many operators </li></ul></ul><ul><ul><li>Outdoor, POS and Print campaigns </li></ul></ul><ul><li>Other channels </li></ul><ul><ul><li>Many sites offering ringtones and images </li></ul></ul><ul><ul><li>Games still developing </li></ul></ul>
  12. 13. Malaysia What's hot! <ul><li>Java services are live from Cellcom, Maxis, DiGI </li></ul><ul><li>Pricing – Ring 5 (USD 1.3) for full version. </li></ul><ul><li>Content which is hot </li></ul><ul><ul><li>Majhong </li></ul></ul><ul><ul><li>Soccer </li></ul></ul><ul><ul><li>Hollywood and Bollywood </li></ul></ul><ul><ul><li>Action Games </li></ul></ul><ul><ul><li>Chinese new year, Karaoke. </li></ul></ul><ul><li>Language </li></ul><ul><ul><li>English </li></ul></ul><ul><ul><li>Malay in some cases </li></ul></ul>
  13. 14. <ul><li>Local developers </li></ul><ul><ul><li>Multimedia Corridor project </li></ul></ul><ul><ul><li>GameBrains </li></ul></ul><ul><li>Important revenue generating handsets </li></ul><ul><ul><li>Nokia Series 30,40,60 </li></ul></ul><ul><ul><li>SE T610 </li></ul></ul><ul><li>Revenue share </li></ul><ul><ul><li>Developer share 40% to 60% depending on content </li></ul></ul><ul><li>Promotion </li></ul><ul><ul><li>Outdoor, POS and Print campaigns </li></ul></ul><ul><li>Other channels </li></ul><ul><ul><li>Many sites offering ringtones and images </li></ul></ul><ul><ul><li>Gaming channels yet to develop </li></ul></ul>Malaysia What's hot!
  14. 15. Thailand What's hot! <ul><li>Java services are live from AIS, DTAC </li></ul><ul><li>Pricing – Bhat 20 (USD 0.2) for full version. </li></ul><ul><li>Content which is hot </li></ul><ul><ul><li>Kick Boxing </li></ul></ul><ul><ul><li>Soccer </li></ul></ul><ul><ul><li>Games on local stars </li></ul></ul><ul><ul><li>Action Games </li></ul></ul><ul><ul><li>Chinese new year, Karaoke </li></ul></ul><ul><li>Language </li></ul><ul><ul><li>English </li></ul></ul><ul><ul><li>Some games in Thai </li></ul></ul>
  15. 16. <ul><li>Local developers </li></ul><ul><ul><li>Cyber Planet </li></ul></ul><ul><li>Important revenue generating handsets </li></ul><ul><ul><li>Nokia Series 30,40,60 </li></ul></ul><ul><ul><li>SE T610 </li></ul></ul><ul><li>Revenue share </li></ul><ul><ul><li>Developer share 40% to 60% depending on content </li></ul></ul><ul><li>Promotion </li></ul><ul><ul><li>Outdoor, POS and Print campaigns </li></ul></ul><ul><li>Other channels </li></ul><ul><ul><li>Many websites offering games siam2you, Gambaro, Sam click </li></ul></ul>Thailand What's hot!
  16. 17. Hong Kong What's hot! <ul><li>Java services are live from Sunday, HKCSL, Smarttone, NW Mobile, Orange </li></ul><ul><li>Pricing – 15 HKD (USD 1.9) for full version. </li></ul><ul><li>Content which is hot </li></ul><ul><ul><li>Gambling and Casino Games </li></ul></ul><ul><ul><li>Horse Racing </li></ul></ul><ul><ul><li>Branded Games – Console/PC </li></ul></ul><ul><ul><li>Cute Games </li></ul></ul><ul><ul><li>Chinese new year, Karaoke. </li></ul></ul><ul><li>Language </li></ul><ul><ul><li>English </li></ul></ul><ul><ul><li>Games with a lot of text are expected to be localized in Chinese </li></ul></ul>
  17. 18. <ul><li>Local developers </li></ul><ul><ul><li>M-Intenet </li></ul></ul><ul><ul><li>mBounce </li></ul></ul><ul><li>Important revenue generating handsets </li></ul><ul><ul><li>Nokia Series 30,40,60 </li></ul></ul><ul><ul><li>Sharp GX12, GX22 </li></ul></ul><ul><li>Revenue share </li></ul><ul><ul><li>Developer share 40% to 60% depending on content </li></ul></ul><ul><li>Promotion </li></ul><ul><ul><li>Below the line promotion by many operators </li></ul></ul><ul><ul><li>Outdoor, POS and Print campaigns </li></ul></ul><ul><li>Other channels </li></ul><ul><ul><li>Many sites offering games, ringtones and images </li></ul></ul>Hong Kong What's hot!
  18. 20. Indonesia What's hot! <ul><li>Java services are live from Telekomsel Game Planet </li></ul><ul><li>Pricing – Rph 10,000 (USD 1.16) for full version. </li></ul><ul><li>Content which is hot </li></ul><ul><ul><li>Racing </li></ul></ul><ul><ul><li>Soccer </li></ul></ul><ul><ul><li>Hollywood Games </li></ul></ul><ul><ul><li>Action Games </li></ul></ul><ul><li>Language </li></ul><ul><ul><li>English </li></ul></ul>
  19. 21. <ul><li>Local developers </li></ul><ul><ul><li>Elasitas </li></ul></ul><ul><li>Important revenue generating handsets </li></ul><ul><ul><li>Nokia Series 30,40,60 </li></ul></ul><ul><ul><li>SE T610 </li></ul></ul><ul><li>Revenue share </li></ul><ul><ul><li>Developer share 40% to 60% depending on content </li></ul></ul><ul><li>Promotion </li></ul><ul><ul><li>Below the line promotion by many operators </li></ul></ul><ul><ul><li>Outdoor, POS and Print campaigns </li></ul></ul><ul><li>Other channels </li></ul><ul><ul><li>Alternate channels still developing </li></ul></ul>Indonesia What's hot!
  20. 22. Taiwan R.O.C What's hot! <ul><li>Java services are live from AIS, DTAC </li></ul><ul><li>Pricing – TW$ 50 (USD 1.49) for full version. </li></ul><ul><li>Content which is hot </li></ul><ul><ul><li>Chinese Content </li></ul></ul><ul><ul><li>Soccer </li></ul></ul><ul><ul><li>Action Games </li></ul></ul><ul><ul><li>Gambling </li></ul></ul><ul><li>Language </li></ul><ul><ul><li>English </li></ul></ul><ul><ul><li>Games with a lot of text are expected to be localized in Chinese </li></ul></ul>
  21. 23. <ul><li>Local developers </li></ul><ul><ul><li>SQBASE </li></ul></ul><ul><ul><li>Ulead </li></ul></ul><ul><li>Important revenue generating handsets </li></ul><ul><ul><li>Nokia Series 30,40,60 </li></ul></ul><ul><ul><li>ASUS, BENQ </li></ul></ul><ul><li>Revenue share </li></ul><ul><ul><li>Developer share 40% to 60% depending on content </li></ul></ul><ul><li>Promotion </li></ul><ul><ul><li>Below the line promotion by many operators </li></ul></ul><ul><ul><li>TV, Outdoor, POS and Print campaigns </li></ul></ul><ul><li>Other channels </li></ul><ul><ul><li>Many sites offering games, ringtones and images </li></ul></ul>Taiwan R.O.C What's hot!
  22. 24. Philippines What's hot! <ul><li>Java services are live from Globe and Smart </li></ul><ul><li>Pricing – 30 pesos (USD 0.53) for full version. </li></ul><ul><li>Content which is hot </li></ul><ul><ul><li>Local movie content </li></ul></ul><ul><ul><li>Soccer </li></ul></ul><ul><ul><li>Action Games </li></ul></ul><ul><ul><li>Gambling </li></ul></ul><ul><li>Language </li></ul><ul><ul><li>English </li></ul></ul>
  23. 25. Philippines What's hot! <ul><li>Local developers </li></ul><ul><ul><li>SQBASE </li></ul></ul><ul><ul><li>Ulead </li></ul></ul><ul><li>Important revenue generating handsets </li></ul><ul><ul><li>Nokia Series 30,40,60 </li></ul></ul><ul><li>Revenue share </li></ul><ul><ul><li>Developer share 30%  </li></ul></ul><ul><li>Promotion </li></ul><ul><ul><li>Below the line promotion by many operators </li></ul></ul><ul><ul><li>TV, Outdoor, POS and Print campaigns </li></ul></ul><ul><li>Other channels </li></ul><ul><ul><li>Many sites offering games, ringtones and images </li></ul></ul>
  24. 26. Asian market analysis <ul><li>One of the highest growth of mobile phones </li></ul><ul><li>Java is the dominant platform </li></ul><ul><li>BREW is making inroads </li></ul><ul><li>Cost sensitive </li></ul><ul><li>Nokia is the most important handset </li></ul><ul><li>English language games are accepted in most regions except HK and Taiwan where it is on case to case basis </li></ul><ul><li>Local content is a very important winner </li></ul><ul><li>Operator channels are very strong but alternate channels are developing rapidly </li></ul><ul><li>Many local developers are present in each of the markets who drive the eco-system </li></ul><ul><li>Working with local partners is a good market entry strategy which most content providers have adapted </li></ul>
  25. 28. TV Commercial Taiwan – TCC Which I will add
  26. 29. Thank you
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