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Download Powerpoint - Game Developers Conference San ... Presentation Transcript

  • 1. Mobile Gaming from Asia Vishal Gondal CEO, Indiagames Ltd. vishal@indiagames.com
  • 2. The Asian Tigers !
  • 3. Overview of Asian mobile markets
    • Mature Markets
    • Mixture of technologies – CDMA, GSM
    • Mixture of platforms
    • Trendsetters – Korea, Japan
    • 3G in many countries
    • EVDO & EDGE trials underway
    • * all data in the presentation based on market estimates
    MS-DOS
  • 4. Market overview
    • Hong Kong
      • New World Mobility (6,80,000)
      • Orange HK ( 1.7 million)
      • HKCSL(1.08 million)
      • Peoples Telecom (6,50,000 )
      • Smarttone(1 million)
      • Sunday(4,80,000)
    • Technology
      • GSM
      • Java
    • Singapore
      • M1(1 million )
      • Singtel(1.53 million)
      • Starhub(0.9 million )
    • Technology
      • GSM
      • Java
  • 5. Market overview
    • India
      • BPL(1.4 million)
      • Orange Hutch(2.9 million)
      • Airtel(4.7 million)
      • Reliance(4.5 million)
      • BSNL& MTNL(4.2 million)
      • IDEA( 2.2 million)
    • Technology
      • GSM + CDMA
      • Java and BREW
    • Indonesia
      • Telekomsel(14 million)
      • Selular( 7 million)
    • Technology
      • GSM
      • Java
  • 6. Market overview
    • Malaysia
      • Celcom(3.5 million)
      • DiGI( 2 million +)
      • Maxis(4 million)
    • Technology
      • GSM
      • Java
    • Philippines
      • Globe(8.9 million)
      • Smart(10 million)
    • Technology
      • GSM
      • Java
  • 7. Market overview
    • Thailand
      • DTAC( 6 million)
      • AIS( 12 million)
      • Hutch CAT
      • Orange(1.8 million)
    • Technology
      • GSM + CDMA
      • Java and BREW
    • Taiwan
      • TCC( 7 million)
      • Chunghwa Telecom (8 million)
      • Fareast Tone( 2 million)
    • Technology
      • GSM + CDMA
      • Java, IMODE and BREW
  • 8. India ! What's hot!
    • Java services are live from Airtel, Hutch, BPL, Reliance. BREW to launch soon
    • Pricing – Rs. 50 (USD 1.2) for full version, Rs 20 (USD 0.4) for demo version. Reliance is offering the games free
    • Content which is hot
      • Bollywood Movies
      • Indian Television series
      • Cricket
      • Action Games
      • Games based on festivals & gods. ( Krishna, Holi, Diwali etc.)
      • Bigger Hollywood brands eg. Spider-Man
    • Language
      • English (thank the British)
      • Local language for very selected content
  • 9. India ! What's hot!
    • Local developers
      • Indiagames
      • Mobile2Win
      • Paradox (owned by Reliance)
    • Important revenue generating handsets
      • Nokia Series 30,40,60
      • SE T610, CDMA handsets
    • Revenue share
      • As well as you can negotiate!
    • Promotion
      • Below the line promotion by many operators
      • Later this year Television and Print campaigns expected
    • Other channels
      • Many sites offering ringtones and images
      • Games still developing
  • 10.  
  • 11. Singapore What's hot!
    • Java services are live from M1, Singtel and Starhub
    • Pricing – SGD. 6 (USD 3) for full version, SGD 3 (USD 1.5) for demo version.
    • Content which is hot
      • Majhong
      • Soccer
      • Branded Games – Console/PC
      • Action Games
      • Chinese new year, Karaoke,
    • Language –
      • English (thank the British)
  • 12. Singapore What's hot!
    • Local developers
      • Orange Gum
      • Activate Interactive
      • Nokia Regional HQ!!! a lot of activity
    • Important revenue generating handsets
      • Nokia Series 30,40,60
      • Sony Ericcson T610
    • Revenue share
      • Developer share 50% to 60% depending on content
    • Promotion
      • Below the line promotion by many operators
      • Outdoor, POS and Print campaigns
    • Other channels
      • Many sites offering ringtones and images
      • Games still developing
  • 13. Malaysia What's hot!
    • Java services are live from Cellcom, Maxis, DiGI
    • Pricing – Ring 5 (USD 1.3) for full version.
    • Content which is hot
      • Majhong
      • Soccer
      • Hollywood and Bollywood
      • Action Games
      • Chinese new year, Karaoke.
    • Language
      • English
      • Malay in some cases
  • 14.
    • Local developers
      • Multimedia Corridor project
      • GameBrains
    • Important revenue generating handsets
      • Nokia Series 30,40,60
      • SE T610
    • Revenue share
      • Developer share 40% to 60% depending on content
    • Promotion
      • Outdoor, POS and Print campaigns
    • Other channels
      • Many sites offering ringtones and images
      • Gaming channels yet to develop
    Malaysia What's hot!
  • 15. Thailand What's hot!
    • Java services are live from AIS, DTAC
    • Pricing – Bhat 20 (USD 0.2) for full version.
    • Content which is hot
      • Kick Boxing
      • Soccer
      • Games on local stars
      • Action Games
      • Chinese new year, Karaoke
    • Language
      • English
      • Some games in Thai
  • 16.
    • Local developers
      • Cyber Planet
    • Important revenue generating handsets
      • Nokia Series 30,40,60
      • SE T610
    • Revenue share
      • Developer share 40% to 60% depending on content
    • Promotion
      • Outdoor, POS and Print campaigns
    • Other channels
      • Many websites offering games siam2you, Gambaro, Sam click
    Thailand What's hot!
  • 17. Hong Kong What's hot!
    • Java services are live from Sunday, HKCSL, Smarttone, NW Mobile, Orange
    • Pricing – 15 HKD (USD 1.9) for full version.
    • Content which is hot
      • Gambling and Casino Games
      • Horse Racing
      • Branded Games – Console/PC
      • Cute Games
      • Chinese new year, Karaoke.
    • Language
      • English
      • Games with a lot of text are expected to be localized in Chinese
  • 18.
    • Local developers
      • M-Intenet
      • mBounce
    • Important revenue generating handsets
      • Nokia Series 30,40,60
      • Sharp GX12, GX22
    • Revenue share
      • Developer share 40% to 60% depending on content
    • Promotion
      • Below the line promotion by many operators
      • Outdoor, POS and Print campaigns
    • Other channels
      • Many sites offering games, ringtones and images
    Hong Kong What's hot!
  • 19.  
  • 20. Indonesia What's hot!
    • Java services are live from Telekomsel Game Planet
    • Pricing – Rph 10,000 (USD 1.16) for full version.
    • Content which is hot
      • Racing
      • Soccer
      • Hollywood Games
      • Action Games
    • Language
      • English
  • 21.
    • Local developers
      • Elasitas
    • Important revenue generating handsets
      • Nokia Series 30,40,60
      • SE T610
    • Revenue share
      • Developer share 40% to 60% depending on content
    • Promotion
      • Below the line promotion by many operators
      • Outdoor, POS and Print campaigns
    • Other channels
      • Alternate channels still developing
    Indonesia What's hot!
  • 22. Taiwan R.O.C What's hot!
    • Java services are live from AIS, DTAC
    • Pricing – TW$ 50 (USD 1.49) for full version.
    • Content which is hot
      • Chinese Content
      • Soccer
      • Action Games
      • Gambling
    • Language
      • English
      • Games with a lot of text are expected to be localized in Chinese
  • 23.
    • Local developers
      • SQBASE
      • Ulead
    • Important revenue generating handsets
      • Nokia Series 30,40,60
      • ASUS, BENQ
    • Revenue share
      • Developer share 40% to 60% depending on content
    • Promotion
      • Below the line promotion by many operators
      • TV, Outdoor, POS and Print campaigns
    • Other channels
      • Many sites offering games, ringtones and images
    Taiwan R.O.C What's hot!
  • 24. Philippines What's hot!
    • Java services are live from Globe and Smart
    • Pricing – 30 pesos (USD 0.53) for full version.
    • Content which is hot
      • Local movie content
      • Soccer
      • Action Games
      • Gambling
    • Language
      • English
  • 25. Philippines What's hot!
    • Local developers
      • SQBASE
      • Ulead
    • Important revenue generating handsets
      • Nokia Series 30,40,60
    • Revenue share
      • Developer share 30% 
    • Promotion
      • Below the line promotion by many operators
      • TV, Outdoor, POS and Print campaigns
    • Other channels
      • Many sites offering games, ringtones and images
  • 26. Asian market analysis
    • One of the highest growth of mobile phones
    • Java is the dominant platform
    • BREW is making inroads
    • Cost sensitive
    • Nokia is the most important handset
    • English language games are accepted in most regions except HK and Taiwan where it is on case to case basis
    • Local content is a very important winner
    • Operator channels are very strong but alternate channels are developing rapidly
    • Many local developers are present in each of the markets who drive the eco-system
    • Working with local partners is a good market entry strategy which most content providers have adapted
  • 27.  
  • 28. TV Commercial Taiwan – TCC Which I will add
  • 29. Thank you