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  • First let me thank you for your business. It is an honor to be here and have the opportunity to share a few of the exciting things going on in the mobility space as well as provide you a high level value proposition on why we are better positioned to create more value than our competition. You are a very important customer of ours and we look forward to answering any questions you have so please lets make sure this is interactive I have broken the presentation into 4 areas (our network, technology, solutions and expertise). I have also included innovative examples of how real customers are applying our technology to impact key business processes that increase competitiveness, lower costs, increase revenue and/or increase customer satisfaction.
  • Use the “pyramid” to position our value.
  • This slide is intended to drive home corporate viability provided by the new AT&T Emphasize our broad reaching solutions and our specific focus in understand and providing solutions that are specific to the needs of our Enterprise Clients. Introduce Business Markets Group within the Wireless team as an example of this. Introduce the recognition we have received from industry analysts in the past referring to us as the best carrier to meet the needs of enterprise business. Use this to differentiate from what the competition is doing.
  • The new AT&T has the strongest Wireless Network Assets of any provider in the US. These assets breath of coverage, spectrum holdings, and cell sites play a key roles in providing our clients with a superior experience today while also providing the resources to launch new compelling solutions in the future. We have the largest digital voice and data network in the US. Our Data network is the largest in the US covering more people than any carrier. We continue to invest in our network by building out more than 2,000 cell sites as well as our continued role out of our 3G service utilizing HSDPA technology. We have the largest spectrum holdings within the most valuable spectrum bands (850 and 1900). These frequency bands propagate the best inside buildings and require fewer cell sites compared to other technologies which operate on higher bands. By having the most spectrum, 40% more than our closest competitor, we are uniquely positioned better than everyone else in the industry to offer enhanced 3G applications and future technologies. We have the most cell sites on the same technology platform than any other provider by a significant margin. This equates to higher cell density, capacity and fewer dropped calls. We have a very clear goal – to be recognized as the best national network. Period. Cingular is already recognized by the leading independent research company that measures the wireless industry as having the fewest dropped calls of any national carrier and no other network is more reliable than Cingular’s in 175+ markets nationwide and growing. We are continuing to invest and monitoring our progress along the way to make sure we reach our goal.
  • Key points : No carrier provides national 3G so 2.5G needs to be absolutely be part of the decision criteria and Cingular/AT&T has the largest. Cingular has strong momentum in it’s 3G deployment. We were the 1 st to launch HSDPA and have deployed it in 165 major metros thru EOY 2006. We will have a continued HSDPA deployment in 2007 which consists of new markets as well as expansion of existing. EDGE and BroadbandConnect work seamlessly together to provide a superior combination of speed and coverage
  • In customer meetings, point out specifics on countries by customer needs. GSM is the fastest growing wireless technology ever with 85% market share globally. Several recent events show that key ecosystem participants from device suppliers to carriers are shifting resources away from CDMA in favor of GSM. Nokia announced it is divesting in CDMA. In a recent statement, the CEO of Nokia explained their decision; "The CDMA market is simply financially untenable and has challenging growth prospects.” CDMA Carriers in India (Reliance), South Korea (KTF), Australia (Telstra) and the US (Chinook) are all moving to GSM technology. There are 25 operators using GSM either as an overlay to a CDMA network, or as its replacement. In the GSM product family, UMTS is the foundation 3G network technology and had worldwide carrier adoption with over 290 carriers committed to deploying networks. HSDPA is an enhancement to UMTS providing faster data throughput and over 150 carriers have committed to this upgrade. Cingular was the first carrier in the world to deploy HSDPA in December of 2005. 90+ other carriers have quickly followed and deployed HSDPA in over 50 countries. Why should you care as a customer? Most simply, with a single device , you can roam globally - with voice in 190 countries and with data in over 115 countries. Plus, from handsets to accessories to solution partners, the GSM ecosystem is broad and deep providing our customers with more choice. There are 2 additional reasons why Our technology path is the strongest. GSM, is the Global Standard and also the fastest growing technology ever with 85% of Global Market share. This creates unmatched economies of scale from hardware partners around the world. The benefits to you are having the largest choice of voice and data devices. This is NOT the case for the CDMA Carriers. Several recent events show that key ecosystem participants from device suppliers to carriers are shifting resources away from CDMA in favor of GSM. Nokia announced it is divesting in CDMA. In a recent statement, the CEO of Nokia explained their decision; "The CDMA market is simply financially untenable and has challenging growth prospects.” CDMA Carriers in India (Reliance), South Korea (KTF), Australia (Telstra) and the US (Chinook) are all moving to GSM technology. There are 25 operators using GSM either as an overlay to a CDMA network, or as its replacement. You can also take your GSM/UMTS device and use it nearly anywhere in the world. In the GSM product family, UMTS is the foundation 3G network technology and had worldwide carrier adoption with over 290 carriers committed to deploying networks. HSDPA is an enhancement to UMTS providing faster data throughput and over 150 carriers have committed to this upgrade. Cingular was the first carrier in the world to deploy HSDPA in December of 2005. 90+ other carriers have quickly followed and deployed HSDPA in over 50 countries. Why should you care as a customer? Most simply, with a single device, you can roam globally - with voice in 200 countries and with data in over 120 countries. Plus, from handsets to accessories to solution partners, the GSM ecosystem is broad and deep providing our customers with more choice
  • The goal of this slide is to educate the client on the current and future technologies and to minimize the “speed” component of the decision making process that both Verizon and Sprint want to emphasize. We want to make the claim that from a speed perspective we are at par and that decisions should be made using other criteria NOTE: Build slide Today the three major carriers have both national and Broadband networks. To help you decipher, the blue represents GSM (Cingular’s technology) and the red represents the CDMA carriers. This slide looks at the downlink capabilities of the national and broadband networks today and through the next iteration of both technologies Starting from the bottom left you can see that EDGE and 1xRTT are the national network technologies. Cingular’s EDGE has both a speed and coverage advantage over 1xRTT. Both technologies provide fall-back from the broadband (or 3G) networks when outside of 3G coverage. The full size of the blue are red bars represent the theoretical peak, the shaded band within each bar represents the average user experience. More on this in a second… Moving to the right, it’s a comparison of HSDPA to 1xEV-DO Rev O. This is what is in the market today in metropolitan areas. HSDPA has an advantage on the theoretical peak throughput. One carrier is spending a lot of money on advertising to compare EV-DO to EDGE. This is misleading and simply an apples-to-oranges comparison. The third set of bars on the far right is the next iteration of both technologies. For HSDPA, the theoretical peak increases to 7.2Mbps. The CDMA carriers plan to roll-out EV-DO Rev. A which will have a peak throughput of 3.1Mbps. Now – back to the user experience. The theoretical max is important but does not tell you the actual user experience. CLICK HERE FOR THE BUILD SLIDE TO INSERT NEW INFO FOR REMAINING POINTS In the box here you can see the user experience across the technologies. Today the Broadband networks claims are at parity. One of the CDMA carriers has made an estimate about expected Rev. A performance which is a minor increase. Cingular has not determined what our claim will be regarding the average user experience with HSDPA 7.2. We are running extensive test across our network and have determined we’re currently exceeding our HSDPA 3.6 claim on average. A lot goes into the user experience. The air-link capability – both throughput and latency. HSDPA 3.6 has average latency in the 100-200ms range and this will improve with HSDPA 7.2. Spectrum matters – how much is allocated to the network. As I mentioned earlier, Cingular has an unequalled spectrum position. Signal strength – how far are you from a tower is one thing that determined signal strength – Cingular has more towers than any other carrier. Backhaul / Backbone – providing the pipe from the cell tower back to central switches is a potential bottleneck. Cingular is in a strong position here with our wireline parents. Network load – all the carriers will be signing up more 3G subscribers over time. Because of Cingular’s superior airlink capability, spectrum holdings, signal strength and our parents assets we believe we’ll be able to provide the best WWAN broadband experience, bar none. Next slide – Uplink (same format)
  • This slide carriers from the one before and focuses on the uplink speed. Same goal to minimize the speed discussion that Verizon and Sprint want to take the client down the path with. They are using their EVDO Rev. A announcements to try to position their speed advantage. For both this slide and the previous one of the messages we should get across is that at any given time any particular carrier could have a speed advantage, but not a significant one. And given the long term relationship (1 year / 2 years) there may be other more important criteria to consider in making a decision. This slide shows the uplink characteristics of the national and Broadband networks today and through the next iteration of the technology. A few things to point out. Again, peak is not the user experience. For the 3G national networks, EDGE and 1xRTT are basically at parity. Today in 3G, Cingular has the benefit of UMTS which has a theoretical peak of 384kbps. We have two different configurations in market today that will migrate to a single configuration in Q1 2007. The resulting user experience is 280-320kbps. Later this year we’ll deploy HSDPA which will provide theoretical peaks of 1.5Mbps. This will increase the user experience beyond the 280-320kbps average of UMTS- we have not stated an expected average user experience yet. In comparison, EV-DO Rev. A uplink will have a slightly higher theoretical peak with user experience to be between 300-400kbps
  • Another significant technological advantages HSDPA has over CDMA is the ability to support simultaneous voice and data. This is something that has really started to resonate with our enterprise customer base. Think about how many times you’re mobile on a conference call and not able to read email or connect to your enterprise applications at the same time? You probably mitigate this issue by carrying 2 devices.. HSDPA allows you to interact with your business applications even while you are talking on the phone. Very powerful. The other part of the story is how we are going to be leveraging this by bringing new solutions to market. The first is called video share which will be available later this year. This application will allow you to send live streaming video and audio to another user. In the future, this will be enhanced with different phases of functionality and flexibility that will create new and innovative applications.
  • There are over 500 million non-wireless email boxes, with 14 billion email messages sent per day in the U.S.* Although we all are heavy consumers of wireless corporate mail the market is still arguably in its early adopter stage of penetration. There are incredible benefits for information flow a much larger % of your employee base who you need to interact with while they are away from their desktop. Historically, mobile mail has been more challenging to justify for the masses due to device cost, licensing fees, scalability, support requirements etc. We see the rate of growth to continue to accelerate on this front as new entrants in the mobile mail space (namely microsoft) embed this functionality into their software architecture and corporate device prices begin to drop.
  • As with its email portfolio, Cingular also has a compelling device portfolio Cingular is the largest BlackBerry provider in the world Cingular was the first North American carrier in the Windows Mobile category and is aggressively and currently offers the broadest portfolio of Windows Mobile devices. Users within your organization may have strong device preferences – or there may be an existing base of mobile devices already within your enterprise. You can choose a solution based on the devices it supports, or you can deploy multiple solutions to meet the unique device needs of all of your users. Important device considerations have been outlined in further detail on the subsequent page Microsoft Direct Push may be supported on additional device platforms through licensed 3rd parties e.g. DataViz (RoadSync)
  • “ Among top US carriers offering enterprise-grade secure mobile email, Cingular remains the uncontested category leader supporting a user base SA estimates to be nearly 40% of the market.” This is due to network strengths, mobile messaging software and service, ease of deployment, device options, line of business applications, expertise and more.
  • LaptopConnect simplifies remote access. Cingular’s LaptopConnect Cards are inter-operable on our EDGE network – which covers ~90% of US PoPs – and our BroadbandConnect network has been deployed in more than 165 major metro areas in the U.S.. With a LaptopConnect card and an unlimited DataConnect plan from Cingular, users only need a single device with a flat-rate / predictable usage plan. Employee productivity rises while IT support costs are reduced.
  • Cingular the full breadth of Laptop Mobility Solutions: LaptopConnect Cards typically offer the latest wireless technology and help increase the value of laptops already deployed in an enterprise. There is also an easy technology migration path with our cards. Integrated Laptops are a compelling solution for those customers considering refreshing their laptop deployments. Integrated Laptops are easy to deploy and use - e verything is pre-installed and pre-configured, the user must simply activate service. Tethered handsets highlight the simultaneous voice and data aspects of Cingular’s BroadbandConnect network and are a compelling solution for non-intensive data users. Cingular offers a variety of DataConnect service plans to our customers including our unlimited domestic DataConnect plans. Our DataConnect Global plans includes unlimited domestic usage and 100 MB / month in over two dozen countries. With our DataConnect Global plan and a tri-band UMTS/HSDPA device (i.e., Sierra AC875, Option GT Max 3.6), users can take advantage of the only single device, single rate plan, global coverage offered by a US carrier today.
  • Wireless WAN connectivity solutions cover a wide range of applications. This device can be configured to act as a legitimate and trusted node on your network that can provide backup or primary connectivity based on the application type. (temporary office location, job shack, ATM or Point of Sale, or Telemetry (meter reading) to name a few. There are a wide variety of devices and price points available today and many more on our roadmap. Your technical requirements (type of ip addressing, enterprise routing protocol support), etc..will help determine what device we suggest. ***** Emphasis is understanding use case scenarios ***
  • Understanding the business processes that are most impacted by wirelessly enabling is critical in order to add business value. We have invested tremendous amount of time and energy to understand the applications within several vertical industries as well as the top horizontal process applications that cut across all verticals. We engaged Diamond Cluster and Accenture on a research project to identify the top vertical industries most likely to benefit from wirelessly enabling a business process. This resulted in generating a lot of intellectual capital including pre-and – post wireless process maps, ROI templates and a strong understanding of the vertical solution partners. This data has also been supplemented by our own expertise working closely with Enterprise customers to define, design, deploy and support large scale industry solutions. This has resulted in Case Studies as well as detailed application notes. Be prepared to demonstrate how cingular goes the extra mile to understand the business and is already well equipped to deliver the right solution across multiple disciplines. What is Diamond Cluster and Accenture? What did they do for us? Be prepared to discuss examples of how FSA, SFA, and Fleet solutions impact business processes.
  • This slide is a great depiction on how we approach partnering with customers to implement wireless data solutions. We see our role as an enterprise grade solution partner in orchestrating an ecosystem of our assets and partners – giving our customers access to the most experienced teams in the market; and also supporting them with tools and resources to succeed in implementation. The define design deploy slide in the deck illustrates that we have considered the process, follow the process (we do not skip steps) and we have enabled the process with significant resource in the form of people with tools and expertise. We have found, from experience, this approach is invaluable to any customer who may wish to utilize wireless technology as part of their business process or solution. The end result is mutually satisfying, the customer’s business runs better and we have a more satisfied profitable customer; a trusted partnership that is reciprocal. Large wireless data projects tend to be complex initiatives that are usually started to from business drivers. (like improving a business process or providing a competitive advantage). We have a very effective way of ensuring we can leverage all the internal resources and intellectual capital as needed to ensure we minimize the friction points along the process. Along the top axis of this slide you get a feel for the overall lifecycle process we follow to ensure you implement a high impact and highly reliable solution. This starts by defining the business process to mobilize and ensuring we provide the necessary best practices, customer references and intellectual capital necessary to create the business case. The next step is the Solution definition and design, which may include a partner evaluation, a formal pilot followed by Solution implementation. Deployment is a critical and often oversimplified part of the process. We have deep experience deploying large scale enterprise customers and have created provisioning tools and additional resources to help work with your team to develop a thoughtful deployment strategy. Lastly and most importantly is the support we provide to our enterprise customers. We learned early that having a dedicated Tier II helpdesk to helpdesk 24x7 data and voice support team was a significant value to our enterprise customers. Along the vertical axis we identify some of the resources we mobilize as needed during the different phases of the solution process. Enterprise solution specialists Account Managers are responsible for the overall customer relationship and satisfaction Data Solution Consultants play an important role in the application definition and solution orchestration with the partner ecosystem, as well as facilitate wireless strategy sessions Enterprise Architects are highly technical resources that play an important role by leveraging our intellectual capital and knowledge base. (ROI tools/Reference architectures/Case studies and white papers) Application design & development Whether its leveraging the breadth of relationships we have with SI, Hardware and Software partners or having you join our developer program to develop your own application; we have the resources to help. Pilots and Deployment support We have a team of very experienced Certified Project Managers who have participated in large scale and complex deployments that we can leverage when needed. We also have a team of experienced System Engineers who are highly effective complex problem solvers and are available throughout the solution process as well Business Care Managers provide oversight to the provisioning and billing systems to ensure proper execution
  • Our ultimate goal at Cingular wireless is to become a trusted partner that can help orchestrate a real impact for our clients. We have invested resources to develop experience and IP in the areas of business processes that can make the biggest impact for our clients. This slide shows these processes along with examples of the specific impact a wireless enablement will make when introduced. These are typically what we see when we implement these solutions with our clients, but will work closely with you to identify how a wireless enablement will impact your business. Let’s talk through a few of the successful implementations we have been involved in thus far . . . .
  • 1. Objectives of Workshop: Transforming Workflow Streamline processes Eliminate inefficient, paper-based processes • Capture real-time data from anywhere • Shorten response time and billing cycles 2. Process of Wireless Workshop Assessment Interview key stakeholders Pre-workshop analysis Scope consciences of the workshop Workshop Analysis Identify targeted key business processes Prioritize opportunities Immediacy of benefit Affordability and simplicity Current process mapping workflow Identification of work flow inefficiencies Evaluate and determine technology requirement for improvement Post-Workshop Develop and document “pre” and “post” workflows Determine recommended technology Determine ROI and other key benefits 3. Deliverable Present findings developed in post work shop activities Recommend project scope Propose partnership parameters Recommend next steps and deployment options
  • *** The panelists needs to consider the Scenario and propose next steps. Please type onto the slide.
  • AT

    1. 1. University of Utah WEST REGION HIGHER EDUCATION 05 September 2007
    2. 2. Agenda <ul><li>AT&T Mobility Value Proposition </li></ul><ul><ul><li>Strongest Network Assets </li></ul></ul><ul><ul><li>Strongest Technology Path </li></ul></ul><ul><ul><li>Strongest Business Data Solution Portfolio </li></ul></ul><ul><ul><li>Strongest Enterprise Data Solution Expertise </li></ul></ul><ul><ul><li>HIGHER EDUCATION Solutions Focus </li></ul></ul>
    3. 3. AT&T Mobility is uniquely positioned to provide enterprises with a true end-to-end wireless business solution <ul><li>Impact </li></ul><ul><li>Dedicated account team who works every day to earn the right to be a trusted partner </li></ul><ul><ul><li>Backed up by an integrated business unit dedicated to the enterprise segment </li></ul></ul><ul><li>Expertise and passion to determine how wireless can create tangible business value for our customers </li></ul><ul><ul><li>Bring the best AT&T assets and resources </li></ul></ul><ul><ul><li>Leverage best practices, lessons learned, and our alliance ecosystem </li></ul></ul><ul><li>Foundation </li></ul><ul><li>Largest digital voice and data network in America </li></ul><ul><li>Fastest national wireless data network </li></ul><ul><li>Largest global roaming footprint </li></ul><ul><li>Service Delivery tools and processes optimized for enterprise </li></ul><ul><li>Solutions </li></ul><ul><li>Clear industry leader in corporate wireless email </li></ul><ul><li>Richest portfolio of wireless business solutions </li></ul><ul><li>Comprehensive device portfolio </li></ul><ul><li>Technical ability to support customer security models </li></ul><ul><li>Expertise </li></ul><ul><li>Enterprise wireless solution experts </li></ul><ul><li>Ecosystem of industry technology leaders </li></ul>Trusted Partner Business Value Products & Services Devices Connectivity & Security Enterprise Solution Specialists Business Alliance Ecosystem Knowledge Base Network Corporate Viability Service Delivery FOUNDATION SOLUTIONS EXPERTISE IMPACT
    4. 4. Creating a Flagship Communications Company “ The overall front-runner …” Forrester WAVE 2.5G and 3G Business Services “ value proposition for enterprises is compelling …” Anatomy of a Successful Wireless B2B Strategy
    5. 5. The Industry Has Taken Notice What the analysts are saying about BMG… <ul><li>Strong enterprise services vision </li></ul><ul><li>Solid execution in supporting: </li></ul><ul><li>Extensive coverage upgrades, </li></ul><ul><li>Back-end systems </li></ul><ul><li>Innovative wireless systems” </li></ul><ul><li>“ Cingular’s strength is in its strong B2B structure … </li></ul><ul><li>The company excels in areas where business demand is strongest: </li></ul><ul><li>Email </li></ul><ul><li>Online capabilities </li></ul><ul><li>Strong customer suppor t </li></ul>IDC Leadership Grid: US Wireless Service Provider Market August, 2005
    6. 6. Strongest Network Assets Foundation
    7. 7. Strongest Network Assets <ul><li>Largest digital wireless voice and data network in America </li></ul><ul><li>Largest national high-speed wireless data network (EDGE) </li></ul><ul><li>$13B network investment in 2005/2006 (7,000+ cell sites) </li></ul><ul><li>Continued investment in 2007 (2,000+ cell sites) </li></ul>Superior coverage and significant investment Better network performance Maintain high performance as network is loaded Best positioned to deliver advanced services Largest spectrum holdings in premier bands (850/1900) Better coverage Better voice and data quality Fewer dropped calls The most cell sites (47K) on a single standard (GSM) Coverage is not available in all areas. Cingular has 59Mhz of spectrum on average in the top 100 MSAs. CDMA subscribers estimate as of 09/06 source: CDG. Spectrum depth source: Raymond James Equity Research. Cingular spectrum holdings in top 100 markets including 850/1900Mhz bands.
    8. 8. Network: Nationwide Coverage + 3G + = BroadbandConnect 3G Speed EDGE Unmatched 2.5G coverage Industry’s best combination of speed and coverage EDGE BroadbandConnect <ul><li>BroadbandConnect now in 165+ major markets and more than 70 of the largest US cities </li></ul><ul><li>Continued deployment in 2007 </li></ul><ul><li>Extensive coverage in 13,000 cities and towns and along almost 40,000 miles of highways </li></ul><ul><li>Faster downloads than Sprint and Verizon’s 1xRTT networks </li></ul><ul><li>Average upload speeds that match Sprint and Verizon’s </li></ul><ul><li>Average download speed of 400 – 700 kbps </li></ul><ul><li>Low latency means improved responsiveness </li></ul>
    9. 9. Strongest Technology path Foundation
    10. 10. Built on the Global Standard <ul><li>GSM Standard </li></ul><ul><ul><li>2.3 Billion subscribers worldwide (vs. 350M CDMA) </li></ul></ul><ul><ul><li>85+% of the global market </li></ul></ul><ul><ul><li>Ecosystem shifting resources away from CDMA </li></ul></ul><ul><ul><li>Operators in more than 212 countries and territories </li></ul></ul><ul><li>GSM 3G Networks </li></ul><ul><ul><li>Cingular: 1st carrier in the world to deploy HSDPA </li></ul></ul><ul><ul><li>290+ carriers committed to 3G GSM, </li></ul></ul><ul><ul><ul><li>163 UMTS networks deployed in 69 countries </li></ul></ul></ul><ul><ul><ul><li>107 HSDPA networks deployed in 55 countries </li></ul></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Unparalleled international roaming potential </li></ul></ul><ul><ul><li>Single device providing access around the world </li></ul></ul><ul><ul><li>Broad and deep ecosystem provides unrivaled choice in handsets and wirelessly enabled solution partners </li></ul></ul>GSM subscriber estimate as of 12/06 source: 3GAmericas, CDMA subscriber estimate as of 09/06 source: CDG. 2.3 Billion Subscribers Worldwide Nokia announced it is divesting in CDMA. &quot;The CDMA market is simply financially untenable and has challenging growth prospects.” – CEO of Nokia                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
    11. 11. Network Technology Comparison - Downlink 70 135 153 80 60 1xRTT 1xEV-DO Rev. A 700 400 3,600 700 400 HSDPA 3.6 2,400 Data Throughput Comparison (kbps) DOWNLINK 237 70 135 EDGE 70 135 1xEV-DO Rev. A 7,200 HSDPA 7.2 3,100 Current National Coverage Fall-back from 3G Current Metropolitan Coverage Future* Metropolitan Coverage <ul><li>User experience factors: </li></ul><ul><li>- Air-link </li></ul><ul><ul><li>Throughput </li></ul></ul><ul><ul><li>Latency </li></ul></ul><ul><li>- Spectrum </li></ul><ul><li>- Signal strength </li></ul><ul><li>- Backhaul / Backbone </li></ul><ul><li>- Network load </li></ul>800 450 TBD * Sprint and Verizon have launched Rev. A in most (not all) markets CDMA GSM XXX XXX Theoretical Peak Avg. User Experience Technology Standard 800 450 3,100
    12. 12. Network Technology Comparison - Uplink 70 135 153 80 60 1xRTT 700 384 UMTS Data Throughput Comparison (kbps) UPLINK 237 EDGE 70 135 1,500 HSUPA Current National Coverage Fall-back from 3G Future* Metropolitan Coverage <ul><li>User experience factors: </li></ul><ul><li>- Air-link </li></ul><ul><ul><li>Throughput </li></ul></ul><ul><ul><li>Latency </li></ul></ul><ul><li>- Spectrum </li></ul><ul><li>- Signal strength </li></ul><ul><li>- Backhaul / Backbone </li></ul><ul><li>- Network load </li></ul>80 60 120 100 320 280 80 60 CDMA GSM XXX XXX Theoretical Peak Avg. User Experience Technology Standard TBD * Sprint and Verizon have launched Rev. A in most (not all) markets Current Metropolitan Coverage 1xEV-DO Rev. A 1,800 400 300 1xEV-DO Rev. A 1,800 400 300
    13. 13. <ul><li>Only 3G network capable of simultaneous voice and data </li></ul><ul><li>Interact with your business applications while on a call </li></ul><ul><li>Review revised documents without the need to hang up, download and call back. </li></ul><ul><li>First IMS application </li></ul><ul><li>Video Share </li></ul><ul><ul><li>Allows a wireless phone user to add live video of themselves or their surroundings while on a call </li></ul></ul>Simultaneous Voice And Data
    14. 14. The IMS Future – There’s no ignoring the 800 pound Gorilla <ul><li>AT&T’s Core networks are IMS ready---IMS Considerations </li></ul><ul><li>‘Critical Mass’ of device/infrastructure/applications </li></ul><ul><li>Business Model impacts </li></ul><ul><li>UMTS/HSDPA were designed for an IMS layer </li></ul><ul><li>Devices first half of 2008 </li></ul>
    15. 15. Strongest Business Solution Portfolio Solutions
    16. 16. Wireless Email Trends <ul><li>Wireless email is a critical business tool that has seen rapid adoption </li></ul>50 45 40 35 30 25 20 15 10 5 2006 2007 2008 2009 2010 Millions Growing Usage of North American Corporate Wireless Email 0 5.0 9.0 16.7 30.6 *Source: The Radicati Group, Inc. 2006 55 53.8 Mobile mail still in nascent stage of growth
    17. 17. RIM Good Microsoft Nokia Sybase (iAnywhere) Notify Technology Common Time Open Hand LRW Digital Challengers Leaders Niche Players Visionaries Ability to Execute Completeness of Vision Cingular’s email portfolio Wireless Email Landscape Gartner, Magic Quadrant for Enterprise Wireless E-Mail Software, 4Q06 Source: Gartner Microsoft (05)
    18. 18. Device Choices from AT&T Mobility <ul><li>AT&T Mobility offers the latest devices on a variety of device platforms </li></ul>Simulated screens <ul><li>With BlackBerry Connect. Devices running BlackBerry Connect may not have full BlackBerry functionality </li></ul><ul><li>Palm OS </li></ul><ul><li>Windows Mobile 2003 & 5.0 Pocket PC </li></ul><ul><li>Windows Mobile 2003 & 5.0 Smartphone </li></ul><ul><li>Symbian </li></ul><ul><li>BlackBerry </li></ul><ul><li>Symbian* </li></ul><ul><li>Palm OS* </li></ul><ul><li>Windows Mobile 5.0 Pocket PC </li></ul><ul><li>Windows Mobile 5.0 SmartPhones </li></ul>
    19. 19. AT&T Mobility is Leading this Market <ul><li>“ Among top US carriers offering enterprise-grade secure mobile email, Cingular remains the uncontested category leader supporting a user base SA estimates to be nearly 40% of the market.” </li></ul>*Source: Strategy Analytics 2006 <ul><ul><li>Unmatched Email Solutions Portfolio </li></ul></ul><ul><ul><li>Robust deployment expertise including project managers and best practices </li></ul></ul><ul><ul><li>Deep application design experience </li></ul></ul><ul><ul><li>International / Global capabilities through alignment with GSM </li></ul></ul><ul><ul><li>Largest portfolio of enterprise grade devices </li></ul></ul><ul><ul><li>Experienced account teams to guide customer deployments </li></ul></ul><ul><ul><li>Industry leading care and support infrastructures </li></ul></ul><ul><ul><li>Security leader through workshops, customs designs and largest partner ecosystem </li></ul></ul>
    20. 20. <ul><li>LaptopConnect simplifies remote broadband access – no need for multiple devices and access points </li></ul><ul><li>Mobile broadband services and support are merged onto one flat-rate bill </li></ul>LaptopConnect: Simple and Convenient LaptopConnect Home Airports Hotels Customer Office International Access Field Job Sites Vehicles
    21. 21. LaptopConnect: Three Ways to Connect Integrated Laptops Experience the simplicity of laptops with the Cingular Network Built-in LaptopConnect Cards Supercharge the laptops you already own with the latest wireless technology Tethered Handsets Data enabled phones connect your laptop to the Cingular Network <ul><li>DataConnect Service Plans </li></ul><ul><li>$59.99 Unlimited* Domestic </li></ul><ul><li>International plans </li></ul><ul><ul><li>DataConnect North America ($109.99) </li></ul></ul><ul><ul><li>DataConnect Global ($139.99) </li></ul></ul><ul><li>Cingular Communication Manager </li></ul><ul><li>Simplifies deployment </li></ul><ul><li>Simple one-click access </li></ul>* Requires two year unlimited DataConnect Plan and voice plan of $39.99 or higher Transform your laptops into wireless workflow enablers
    22. 22. Wireless WAN Connectivity Service <ul><ul><li>True wireline diversity </li></ul></ul><ul><ul><li>Cost effective </li></ul></ul><ul><ul><li>Portable </li></ul></ul><ul><ul><li>Secure </li></ul></ul><ul><ul><li>Rapid, flexible deployment </li></ul></ul>WWAN Devices Benefits <ul><ul><li>POS primary / back-up </li></ul></ul><ul><ul><li>Diverse remote office back-up connection </li></ul></ul><ul><ul><li>Remote Telemetry </li></ul></ul><ul><ul><li>Temporary primary connection </li></ul></ul><ul><ul><li>Fixed wireless data connection via wireless router </li></ul></ul><ul><ul><li>Diverse, back-up connectivity method </li></ul></ul><ul><ul><li>Router allows multiple machines to operate from single wireless connection </li></ul></ul>Applications Description
    23. 23. 2006 Business Data Portfolio Evolution 8700c 7100g Cingular 2125 iPAQ 6500 Treo 650 Sierra AC860 Novatel U730 Sierra AC875 GT Max 3.6 Cingular 8525 Treo 680 Nokia E62 Samsung Blackjack Treo 750 Cingular 3125 iPAQ 6900 Smart Devices Laptop Mobility Industry Solution Bundles BlackBerry Pearl 8800 GPS GPS
    24. 24. Strongest Mobility Solution Expertise Expertise Impact
    25. 25. Wireless Application Solutions UNMATCHED VERTICAL INDUSTRY FOCUS Primary Research Partners Premier Ecosystem of Trusted Market Leaders Case Studies and Application Notes Developer Program, Certified Solutions Catalogue
    26. 26. Enterprise Approach Ensures Success <ul><ul><li>Formal Pilot Framework </li></ul></ul><ul><ul><ul><li>Business (orders placed, tix closed, time saved) </li></ul></ul></ul><ul><ul><ul><li>Technical (application performance, coverage) </li></ul></ul></ul><ul><ul><li>Business Process Analysis Library </li></ul></ul><ul><ul><ul><li>Experience conducting formal process analysis to identify highest impact applications to enable </li></ul></ul></ul><ul><ul><li>Vertical Industry ROI Models </li></ul></ul><ul><ul><ul><li>Formal ROI templates based on 3 rd party research and real world experience </li></ul></ul></ul><ul><ul><li>Enterprise Solution Deployment Templates </li></ul></ul><ul><ul><ul><li>Experience deploying large complex solutions involving broad range of solution partners and custom business and technical requirements </li></ul></ul></ul>
    27. 27. Mobile Application Enablement approach Enterprise Solutions Specialists DEFINE DESIGN DEPLOY SUPPORT <ul><li>Wireless Strategy workshop </li></ul><ul><li>Business Process analysis </li></ul><ul><li>Vertical / Horizontal IP </li></ul><ul><li>Mobility value framework </li></ul><ul><li>Business / Technical req. </li></ul><ul><li>Partner intro/qualification </li></ul><ul><li>Basic solution architecture </li></ul><ul><li>Pilot/ROI design/process </li></ul><ul><li>Coord. w/solution partners </li></ul><ul><li>Troubleshooting in rollout </li></ul><ul><li>Project mgmt. expertise </li></ul><ul><li>Deployment tools </li></ul><ul><li>Post deployment support </li></ul><ul><li>Tracking/reporting/ROI </li></ul><ul><li>Capability Expansion </li></ul>ACCOUNT MANAGER DATA SOLUTION CONSULTANTS DATA DEVELOPER PROGRAM BUSINESS CARE MANAGERS CERTIFIED SOFTWARE / HARDWARE PARTNERS SYSTEM ENGINEERS PROJECT MANAGERS Point of View Business Process Impact ROI Models Reference Architectures Implementation Best Practices Deployment Templates Knowledge Base Case Studies Applications Design and Development Pilots and Deployment Support SYSTEM INTEGRATORS ENTERPRISE ARCHITECTS
    28. 28. Reaping the Benefits of Enterprise Mobility Business Processes with Highest ROI Work Order Management Sales Order Quote/Commit and Opportunity Management Workforce Scheduling/Dispatch Asset Tracking and Monitoring Mobile Inventory Management Enterprise Collaboration and Workflow Data Capture & Remote Access Business Benefits Customer Case Studies <ul><li>Availability to promise with real-time commit </li></ul><ul><li>Up-sell / cross-sell to drive revenue </li></ul><ul><li>More professional image </li></ul><ul><li>First-time fix </li></ul><ul><li>Reduced cycle time </li></ul><ul><li>More items / day </li></ul><ul><li>Reduced re-work </li></ul><ul><li>Better vehicle / asset utilization </li></ul><ul><li>Downtime converted into productive time </li></ul><ul><li>Differentiation in the market </li></ul><ul><li>Greater employee satisfaction and retention </li></ul><ul><li>Savings in time/expense of travel </li></ul><ul><li>Lower back-office support cost </li></ul><ul><li>Telecom cost reduction </li></ul><ul><li>Inventory reduction </li></ul><ul><li>Reduced reliance on overtime </li></ul>CUSTOMER SATISFACTION COST REDUCTION REVENUE GROWTH INNOVATION / EXCELLENCE IMPROVED PRODUCTIVITY FSA solution connects Diebold’s Service Techs to work ticket system increasing productivity and revenue FSA Wireless SAP CRM Application gives Boston Scientific sales representatives real time inventory visibility which drives more sales SFA Real time proof of delivery provides mission critical information for superior customer service for their entire 25,000 fleet Fleet
    29. 29. Higher Education Solutions Focus 1 - Campus Reach Solution INTEGRATING WIRELESS WITH YOUR EXISTING PBX INFRASTRUCTURE <ul><ul><li>AT&T Mobility OfficeReach is: </li></ul></ul><ul><ul><ul><li>A network-based voice service </li></ul></ul></ul><ul><ul><ul><li>A database driven, intelligent platform hosted by Ericsson </li></ul></ul></ul><ul><ul><ul><li>A voice-based Virtual Private Network solution for customers that use GSM TM service and devices </li></ul></ul></ul><ul><ul><li>Provides your enterprise a way to control telecom costs and increase employee productivity. Specific features associated with this service include: </li></ul></ul><ul><ul><ul><li>Private Numbering Plan </li></ul></ul></ul><ul><ul><ul><li>User Groups </li></ul></ul></ul><ul><ul><ul><li>Customizable Call Management </li></ul></ul></ul><ul><ul><ul><li>Zone billing </li></ul></ul></ul>
    30. 30. Higher Education Solutions Focus 2 – Net Motion LEVERAGING YOUR STRONG WiFi NETWORK WITH OUR STRONG NETWORK <ul><li>Net Motion service from AT&T Mobility provides </li></ul><ul><li>Session persistence within and between networks </li></ul><ul><li>Mobility optimized VPN services </li></ul><ul><li>Single Point of Contact and Unified billing </li></ul><ul><li>Scalability </li></ul><ul><li>Immediate implementation </li></ul>
    31. 31. Higher Education Solutions Focus 3 – Laptop Mobility <ul><li>AT&T teams with Laptop Vendors to offer integrated Wireless Cards </li></ul><ul><li>Team with IT/procurement to order equipped with HSDPA </li></ul><ul><li>BEST user experience – inherently compatible </li></ul><ul><li>LOW loss exposure </li></ul><ul><li>National/International access without hotspot hunting, day fees, etc…. </li></ul><ul><li>Tethering and CARDs work but….. </li></ul>
    32. 32. Solutions Focus 4 – Blackboard Mobilization RAVE BLACKBOARD and OTHER SERVICE FOR STUDENTS and FACULTY <ul><li>RAVE Wireless Partners with AT&T to Enrich the educational Experience </li></ul><ul><li>Safety Alerts via TEXT messaging </li></ul><ul><li>Academic Facilitation-Grades, Assignments, Polling </li></ul><ul><li>Email standardization/email they will read! </li></ul><ul><li>Groups/Affinity building </li></ul><ul><li>BURSAR billing/Revenue and Margin Opportunity for BSU </li></ul><ul><li>Promotes educational satisfaction and affinity </li></ul>
    33. 33. Wireless Strategy & Technology Workshop <ul><li>Your sponsorship & team’s commitment: </li></ul><ul><li>Pre-workshop interviews (One Hour) </li></ul><ul><li>Wireless Workshop (Half Day Session) </li></ul><ul><li>Presentation of results to team (One Hour) </li></ul><ul><li>Wireless technology and emerging trends briefing </li></ul><ul><li>Review best practices and case studies from similar businesses and organizations </li></ul><ul><li>A Cingular Data Solution Consultant facilitated initiative discussion </li></ul><ul><li>Pre-workshop teleconference identifies areas of focus and potential stakeholders </li></ul><ul><li>Agenda Review </li></ul><ul><li>Written and oral presentation of findings </li></ul><ul><li>Outline of a potential wireless program </li></ul>Preparation Workshop Analysis Workflow transformation starts with a facilitated session with your stakeholders and AT&T data solutions experts.
    34. 34. Summary & Next Steps <ul><li>Summary: </li></ul><ul><ul><li>Strongest Network Assets </li></ul></ul><ul><ul><ul><li>Completed network integration </li></ul></ul></ul><ul><ul><ul><li>Continue coverage expansion </li></ul></ul></ul><ul><ul><li>Strongest Technology Path </li></ul></ul><ul><ul><ul><li>HSPDA Global Standard </li></ul></ul></ul><ul><ul><ul><li>Simultaneous Voice & Data </li></ul></ul></ul><ul><ul><li>Strongest Business Solutions Portfolio </li></ul></ul><ul><ul><ul><li>Broadest Business Device portfolio </li></ul></ul></ul><ul><ul><ul><li>Strongest relationships with top Mobile Mail partners </li></ul></ul></ul><ul><ul><li>Strongest Business Mobility Expertise </li></ul></ul><ul><ul><ul><li>Deep experience defining, designing, deploying and supporting large scale mobility solutions </li></ul></ul></ul>
    35. 35. Next Steps <ul><li>Schedule an on campus Wireless Work Shop/Mini Work shop </li></ul><ul><li>Schedule a dedicated Campus Reach, Net Motion, Laptop Mobilization, or RAVE presentation. </li></ul><ul><li>Call your account team with any questions you have on what AT&T can do for your campus </li></ul>

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