2008 Corporate Brochure


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2008 Corporate Brochure

  1. 1. 2008 Corporate Brochure
  2. 2. Contents Section Page 1 Introduction 1 2 About the GSMA 3 3 The GSM Technology Family 7 4 GSMA in Action 9 5 Public Policy 15 6 Working Groups 19 7 Security Initiatives / Fora 23 & Standard Bodies 8 GSMC Limited 26 9 GSMA Events 27 10 Membership 32 11 GSM & GSMA Milestones 34
  3. 3. 1 Introduction BACk To ConTEnTS > 1 Robert G. Conway CEO and Member of the Board GSMA 2007 saw recognition within the mobile community of three major trends impacting our industry. Firstly, the convergence of the mobile and IP worlds is now fully underway and presents both great opportunities and significant challenges. Secondly, it is clear that the mobile industry The GSMA has once again been at has a considerable and positive impact on the the forefront of promoting mobile social and economic well-being of individuals, as an enabler of social and economic development. Our Development businesses and nations. And, thirdly, the pace Fund continues to go from strength to of innovation and development in mobile is strength, with highlights including a increasing, with the market demanding that partnership with the United Nations High effective solutions be delivered at ever-greater Commissioner for Refugees, and a Phones for Health initiative that will utilise mobile speeds. The GSM Association’s (GSMA) work technology to help record and control the in the past twelve months has fully reflected spread of diseases in Africa. The launch these trends. of the GSMA’s Mobile Money Transfer project also aims to enable the world’s 200 Mobile broadband in the form of HSPA million international migrant workers to is the choice of the mobile operator easily and securely send remittances to community, with over 150 networks their dependents, many of whom do not commercially launched worldwide in 72 have bank accounts. countries. HSPA has demonstrated just how effective mobile broadband can be as Of course, none of these achievements are a channel for the plethora of exciting new possible without a positive regulatory and services that will take our industry and developmental environment for mobile our customers to an entirely new level. communications. In 2007 the GSMA’s Furthermore, the Board has already voiced Public Policy division was instrumental its support for the continuation of mobile in advocating sensible regulatory broadband development in the form of developments on a local, regional and LTE technology. Through the launch of a global level that have helped to close number of partnerships and initiatives, the digital divide. In addition, last year the GSMA has also helped establish the the GSMA recognised the crucial role of role of the mobile phone as the ‘fourth innovation in the mobile industry with the screen medium,’ with huge potential for launch of its Mobile Innovation Market, growth in the areas of mobile content and designed to stimulate and showcase advertising. innovation around mobile services and better align innovators with the needs of Meanwhile our efforts in the area of IP the mobile industry and its customers. Interworking (IPI) have become central to the converged IP world, and services In 2008 the GSMA will build on this built on these principles have already progress and deliver even greater value been introduced to market. The GSMA’s to its membership and the wider mobile Personal IM campaign, for example, industry. I look forward to working with has now been launched by 31 operators you for the benefit of the whole industry. throughout Europe and Asia, including recent launches in India and Malaysia. Elsewhere, 12 mobile operators plan to run trials of contactless mobile payment services as part of the GSMA’s Pay-Buy Mobile initiative.
  4. 4. 1 Introduction BACk To ConTEnTS > 2 Craig Ehrlich Chairman of the Board GSMA Towards the end of 2007 the mobile industry celebrated achieving 2.5 billion GSM connections. The speed at which such growth has occurred is an incredible accomplishment, with new users signing up at the rate of over 1,000 per minute to services capable of supporting music, TV and video content. In fact, GSM has become the first communications technology to have more users in the developing world than the developed world. Around the same time as the 2.5 billion The composition of our Board – including milestone, the GSMA celebrated its senior representatives from the industry’s twentieth anniversary. The ‘Memorandum most influential operators – has been designed to ensure that the Association of Understanding’ agreement of 7th continues to make a major contribution September 1987 – signed in Copenhagen by to the development and growth of the 15 telecommunications operators from 13 mobile ecosystem to the benefit of both countries – laid the foundation for the first end users and the industry itself. We plan to maintain that expansion to ensure the Europe-wide digital cellular system, which GSMA continues to play a leading role soon became the world’s first global mobile in strategic, technical and public policy system as used by more than 700 mobile matters of importance to the operator operators and served by thousands community. of suppliers today. Together with the Board, I will ensure It is clear that the mobile industry has that the GSMA continues to proactively achieved incredible success, but we must drive and reflect industry developments, not stand still. As the mobile phone both in the areas of technology and increasingly becomes the remote control services, and ensuring that the potential of for life, the GSMA will further broaden its emerging markets is achieved. In addition, expertise and the scope of its work so it the GSMA’s production of the world’s can guide the mobile industry through this premier mobile communications events – extraordinary period of growth the Mobile World Congress in Barcelona and change. and the Mobile Asia Congress in Macau – will continue to help drive the strategic direction of our industry. The success of previous years must now be strengthened. As Chairman of the GSMA Board, I am committed to ensuring the Association remains focused and active in those areas that bring value to the market. By doing so, the GSMA will help make 2008 the most successful year yet for the global mobile industry as we approach the third billion milestone.
  5. 5. 2 About the GSMA BACk To ConTEnTS > 3 The GSMA is the global trade association representing more than 740 GSM mobile operator Members across 219 countries and territories of the world. In addition, over 210 Associate Members (manufacturers and suppliers) support the Association’s initiatives as key partners. The GSMA was founded in 1987 by 15 The Association does this effectively by: operators committed to the joint development • Supporting the evolution and of a cross border digital system for mobile broadest deployment of the GSM communications. Encompassing commercial, family of technologies, thereby public policy and technical initiatives, the enabling economies of scale, ease of connection and service use GSMA focuses on ensuring mobile services work globally, thereby enhancing their value • Supporting the development, market to individual users and national economies implementation and promotion of new servicesand products while creating new business opportunities for operators and their supplier partners. • Supporting services and capabilities that enable mobile services to work seamlessly and on a global, The Association’s members now serve more interoperable basis than 2.6 billion customers – over 85% of the • Supporting the promotion and world’s mobile phone users. communication of the value creation of mobile, for example, stimulating social Mission statement and economic development and helping bridge the digital divide The GSMA’s mission is to create • Providing services to the industry, value for operators and the such as conferencing, that promote mobile industry in the provision and serve the goals of the GSMA of services for the benefit of end • Supporting environmentally sound and sensitive policies and activities users, so that those users can related to the mobile industry, its readily and affordably connect products and services to and use the services they • Advocating sensible regulatory developments locally, regionally desire, anywhere, anytime. and globally that further the goals of the GSMA in enabling value creation through mobile.
  6. 6. 2 About the GSMA BACk To ConTEnTS > 4 Structure GSMA Board Formed in 2003, the Board provides the Association’s membership with a strong voice, clear direction, and fast decision-making. The GSMA Board comprises 23 senior operator representatives (one of whom is elected as Chairman), plus the Chair of the Executive Management Committee – the body that manages the Association’s ongoing activities in the area of products, services and technology – and the CEo. Each of the twelve largest operator groups within the Association’s membership is entitled to nominate one Board member. Eleven other operator members are nominated to reflect the needs of smaller, independent operators and to ensure global representation. Those appointed to serve for a two-year term from 1 January 2007, are: • William W. Hague, AT&T • Naguib Sawiris, Orascom • Sunil Bharti Mittal, Bharti • Frank Esser, SFR • TBC, Cable & Wireless International • Allen Lew, SingTel • Lu Xiangdong, China Mobile • Napoleon Nazareno, Smart • Zhang Fan, China Unicom • Tetsuzo Matsumoto, Softbank • Rob Conway, CEO, GSMA • Mauro Sentinelli, TIM Group • Stein Hansen, GSMA EMC (Telenor) • David Williams, Telefonica • Craig Ehrlich, Chairman, GSMA O2 Europe (Hutchison) • Arve Johansen, Telenor • Young-Chu Cho, KTF • Joachim Horn, T-Mobile • Boris Nemsic, Mobilkom • Muzaffer Akpinar, Turkcell Austria Group • Alexander Izosimov, VimpelCom • Phuthuma F Nhleko, MTN • Terry Kramer, Vodafone • Takanori Utano, NTT DoCoMo • Brigitte Bourgoin, Orange FT Group
  7. 7. 2 About the GSMA BACk To ConTEnTS > 5 Chairman Executive Management Committee Craig Ehrlich, Hutchison Group, is The role of the Executive Management Chairman of the GSMA Board. This is Committee (EMC) is to drive the GSMA’s an elected position voted for by the operational activities in the areas of Board and has a two-year tenure. Craig products, services and technology, and was re-elected for the second time in provide guidance to the GSMA Board on December 2006. its strategy and vision. This work is then implemented via the GSMA’s various Deputy Chairman project teams and Working Groups, all of which report directly to the EMC. Mauro Sentinelli, TIM Group, is Deputy Chairman of the GSMA Board. The EMC comprises 23 Members, currently including 22 operator Chief Executive Officer representatives and the GSMA’s CTO Robert G. Conway is a member of the Alex Sinclair. The EMC is chaired by Stein Board, and is responsible for the overall Hansen, VP Group Technology at Telenor, management of the GSMA. He has held who also has a seat on the GSMA Board. the CEO position since 1999. Special Project teams are created for The overall direction set by the Board specific initiatives and then disbanded results in a development pipeline of when their goals have been achieved. possible projects initiated by the Executive In addition, there are several permanent Management Committee, Public Policy Working Groups that concentrate on Committee and Strategy Committee, issues that are fundamental to the GSM which are approved through a toll gating community, such as interoperability, process. Once approved, these projects roaming, security and service form a portfolio of projects, which is development. refreshed three times per year. Strategy Committee The GSMA Strategy Committee identifies strategic initiatives for the benefit of the entire mobile industry. It works to prioritise these key Association initiatives and support the GSMA Board and other Working Groups through strategic guidance, prioritisation and industry insight. The Strategy Committee consists of GSMA Board Members and is supported by GSMA officers and professional staff who in turn drive initiatives within the Association.
  8. 8. 2 About the GSMA BACk To ConTEnTS > 6 Public Policy Committee GSMA Officers The role of the GSMA’s Public Policy The GSMA officers – including the Committee is to identify and endorse Chief Executive Officer, Commercial public policy positions that foster Officer, Chief Financial Officer, Chief sustainable growth based on economically Strategy Officer, Chief Technical Officer, viable businesses. General Counsel, Chief Government and Regulatory Affairs Officer, and Chief The Public Policy Committee comprises Executive Officer of GSMC Ltd. – support 10 Members, including 8 operator and guide GSMA groups in achieving representatives as well as GSMA officers. key deliverables, driving the strategic objectives of the Board to market. The agenda of the Public Policy Committee is broad and diverse. It has therefore GSMA Professional Staff created two Advisory Groups, receiving With headquarters in London and offices dedicated and high-level resources from around the world, GSMA professional staff a number of experts, to address specific comprise GSMA officers, project directors issues. Firstly, the Spectrum Management and dedicated staff with specialist Group is responsible for issues concerning expertise in areas such as legal, marketing the allocation and management of and communications, project management, spectrum; secondly, the Regulatory public policy and strategy, and events Advisory Group addresses issues such as management. This team is responsible the control of inappropriate content over for serving the needs of the GSMA mobile systems, general regulatory matters Membership while guiding and shaping and health-related issues. policy to ensure the GSMA continues in its leadership role within the global mobile communications industry.
  9. 9. 3 The GSM Technology Family BACk To ConTEnTS > 7 GSM (Global System for Mobile communications) is an evolving mobile GPRS communications standard that already offers an extensive and feature-rich GPRS (General Packet Radio Service) is the world’s most ubiquitous mobile data ‘family’ of voice and multimedia services. The GSM family of technologies service, available now with almost every consists of GSM, General Packet Radio Service (GPRS), Enhanced Data rates GSM network. GPRS-enabled networks for GSM Evolution (EDGE), and third generation GSM services (3GSM) also offer ‘always-on’ data rates of up to 40 kbit/s, giving users a similar access known as W-CDMA (Wideband – Code Division Multiple Access) and its speed to a dial-up modem, but with the mobile broadband evolution, HSPA (High Speed Packet Access). The GSMA convenience of being able to connect from anywhere. GPRS customers enjoy Board has also voiced its support for the future continuation of mobile advanced, feature-rich data services broadband development in the form of the technology resulting from the Long such as colour Internet browsing, and Term Evolution (LTE) project in 3GPP. Together these technologies underpin powerful visual communications such as multimedia messaging and location-based the GSM platform, the world’s fastest growing communications technology of services. all time and the leading global mobile standard, spanning 219 countries and territories. The deployment of GSM technology provides both backward and EDGE forward compatibility, future proofing operator network investment. Further enhancements to GSM networks can be achieved by deploying EDGE technology. EDGE provides up to three times the data capacity and throughput GSM Family of GPRS. EDGE therefore enables the GSM delivery of advanced mobile services such The GSM standard is an open, digital as the downloading of brief video and cellular technology used for transmitting music clips, full multimedia messaging, mobile voice and data services. GSM high-speed colour Internet access and supports data transfer speeds of up to email on the move. For many existing 9.6 kbit/s, allowing the transmission of GSM/GPRS networks, EDGE is a simple basic data services such as SMS (Short software upgrade. Due to the very small Message Service). A major benefit is its incremental cost of including EDGE international roaming capability, allowing capability in GSM network deployment, users to access the same services when virtually all new GSM infrastructure travelling abroad as at home. GSM deployments are also EDGE capable technology is used by over a quarter of and nearly all new mid- to high-level the world’s population – by September GSM devices also include EDGE radio 2007 there were more than 2.5 billion technology. As of January 2008, there were GSM subscribers, representing 85% of the 290 EDGE networks delivering commercial world’s mobile market. service in 158 countries.
  10. 10. 3 The GSM Technology Family BACk To ConTEnTS > 8 3GSM/W-CDMA Mobile Broadband – HSPA 2007 saw the introduction of High Speed 3GSM enables the global provision of HSPA (High Speed Packet Access) is Uplink Packet Access (HSUPA) services, mobile multimedia services such as music, proving itself as the technology of choice which dramatically increased the uplink TV and video, rich entertainment content for operators wanting to offer mobile data rate of current W-CDMA networks. and Internet access. The technology on broadband services to both urban and As of the end of December 2007 this which 3GSM services are delivered is rural communities. HSPA allows for was available in 15 networks, with a based on a GSM network enhanced with simultaneous voice and data connections, further 21 being deployed or in trial. a Wideband- CDMA (W-CDMA) air making it attractive to business and The introduction of this technology has interface – the over-the-air transmission consumer users. HSPA is also an extremely boosted the amount of data uploaded element. Global operators, in conjunction cost effective way to bring broadband over mobile networks, especially user- with the 3G Partnership Project (3GPP) to the developing world. generated content. Jointly these downlink standards organisation, have developed and uplink developments have further 3GSM as an open standard. This In comparison to other high-speed enhanced user experiences, especially interoperability of systems and services mobile broadband technologies, HSPA where data is shared between users, for will ensure the continuation of the builds on the successful GSM business example with interactive multi-player worldwide roaming experience users model, offering users secure network games. have enjoyed with GSM technology. interoperability access and global roaming. As of January 2008, there were 197 HSPA is, in many cases, a software HSPA Evolved (also known as HSPA+) commercial W-CDMA networks launched upgrade to existing 3GSM networks is the next step in the evolution of GSM in 87 countries. With over 160 million and operators are able to benefit from and is focused on delivering data services subscriptions W-CDMA is the leading 3G economies of scale and global experience enabling peak theoretical speeds of up to standard, by a huge margin. There are over of mobile network planning and 42Mb/s in the downlink and 11Mb/s in 500 W-CDMA user devices on the market. deployment. HSPA also has a significant the uplink. HSPA Evolved is expected to head start over some alternative mobile be launched commercially from late 2008/ broadband technologies. early 2009. HSDPA (High Speed Downlink Packet LTE Access) delivers a 5-10 fold increase in LTE makes up one part of an all-IP next downlink data rates of standard W-CDMA generation mobile standard regarded as networks, enabling high-speed Internet the step on from HSPA technology. LTE access and rapid download of emails with is in the 3GPP’s standards development attachments, as well as access to mobile process, with the Requirements and audio and full-motion video services. Architectural documentation agreed in As of January 2008, 221 operators had December 2007, and remaining work to committed to HSDPA in 97 countries, with be completed in 2008. LTE is intended 151 networks commercially launched in to enable data rates many times faster 72 countries. Of those, 67 operators had than the high-speed mobile broadband already committed to delivering networks connectivity already offered by today’s capable of supporting downlink data HSPA networks, and will also provide speeds of 3.6Mb/s. There is a rapidly greater network capacity for operators. expanding range and availability of With great support from the world’s HSDPA-capable devices (PC datacards, major operators and manufacturers, LTE phones and embedded notebooks), with has emerged as the leading candidate 414 devices from 91 suppliers already technology for next-generation mobile launched in the market, including systems. LTE builds on the success of 181 handsets. HSPA and ensures the GSM community will stay ahead of the mobile broadband demand curve. Commercial deployments of LTE technology are expected from 2010.
  11. 11. 4 GSMA In Action BACk To ConTEnTS > 9 2007 saw the emergence and establishment of some significant technology and service developments as the mobile and IP worlds converged, along with a widespread acceptance that the mobile industry has a considerable impact on the social and economic well-being of individuals, businesses and nations. The following is a just a selection of some of the initiatives spearheaded by the GSMA in 2007 that reflected these two critical trends. Mobile Payments Mobile Money Transfer The GSMA’s ‘Pay-Buy-Mobile’ (PBM) The GSMA’s Mobile Money Transfer initiative is at the heart of new services (MMT) programme was launched with the being rolled-out by the world’s mobile aim of tapping the ubiquity and ease-of- network operators that will enable users use of mobile communications to enable to pass a phone close to a point-of-sale the world’s 200 million international ‘reader’ when buying goods or services. migrant workers to easily and securely With PBM, instead of handing over a send remittances to their dependents, physical card, consumers will simply many of whom don’t have bank accounts. use their mobile phone to pay for goods and services. By utilising the extensive reach of mobile networks, the programme will Over the next several months, 12 mobile complement existing local remittances operators will run trials of contactless channels and make transferring money mobile payment services as part of the internationally significantly more PBM initiative in Australia, France, affordable. The programme has a Ireland, Korea, Malaysia, Norway, The working group of 35 operator members Philippines, Singapore, Taiwan, Turkey representing over 100 countries and over and the U.S. as a precursor to commercial 800 million subscribers worldwide. launches. Consumers will be able to use their handsets to quickly, easily and In October 2007 the GSMA and Western securely pay for goods and services in Union announced an agreement to shops, restaurants and train stations. facilitate the development of cross-border mobile money transfer services. Both There are 35 mobile operators with parties are developing a commercial 1.3 billion customers participating in and technical framework that mobile the initiative. In a global first, in 2007 operators can use to deploy services that executives from Korean operator KTF paid enable consumers to send and receive for goods by passing their NFC-equipped low-denomination, high frequency money handsets by contactless readers in retail transfers using their mobile phones. The outlets in Korea, Taiwan and the U.S. in a first commercial services that make use of trial involving real transactions facilitated the framework are anticipated to be rolled by MasterCard. out from the second quarter of 2008.
  12. 12. 4 GSMA In Action BACk To ConTEnTS > 10 IP Interworking (IPI) Personal Instant Messaging IP-based services are central to the future Personal Instant Messaging (Personal IM) growth of mobile communications. They is an initiative designed to enable mobile will offer global users a wide range of users worldwide to exchange instant new applications including innovative messages across networks. Personal messaging applications and rich content IM is the next step in the evolution delivery of simultaneous voice and images of text messaging and ‘traditional’ to users. The mobile IP world also presents instant messaging – creating a service an attractive opportunity for new business that connects the mobile and Internet to mobile and fixed network operators as worlds and brings the convenience and well as carriers. immediacy of mobility to IM services. The user benefits of Personal IM aims The GSMA has been actively engaged in to make instant messaging as popular a number of projects that are leading a and ubiquitous among mobile users coordinated approach to develop technical as text messaging. and commercial solutions that will enable a smooth and rapid deployment of IP During the last two years, the GSMA’s based services. These projects address the Personal IM initiative has quickly built critical success factors for all participants momentum. As of December 2007 in order to build a solid business from there are more than 55 countries and 68 IP based services. operators involved and in excess of 1.38 billion subscribers (over 50% of the total The communications programme for IPI GSM community) are covered by these in 2007 consisted of a series of events and operators worldwide. Thirty-one operators activities including specially organised have gone live with services throughout seminars and workshops as well as significant areas of the world, including international conference participation. recent launches in India and Malaysia. The programme is aimed at all the potential players in the IP service delivery chain: fixed and mobile network operators, carriers and ISPs. These activities will continue through 2008 and senior members of the GSMA’s technical groups and key industry participants in the GSMA’s IPI work programme will give more detail on the IPI proposals and the benefits to all parties: industry and users alike.
  13. 13. 4 GSMA In Action BACk To ConTEnTS > 11 3G For All to voice for disabled entrepreneur citizens In 2007 the GSMA was at the forefront in Kenya; shared access to voice and data of a ‘3G For All’ programme to bring the services in refugee camps in northern benefits of 3G multimedia services and Uganda, which if successful will be rolled mobile Internet access to a much wider out to refugee camps worldwide; phones user base. It built on the principles that for health for workers in Rwanda, which underpinned the success of the Emerging helps them report back on outbreaks of Market Handset programme which AIDS, Avian Flu and other diseases; and, delivered a total of 20 million Ultra-Low finally, shared access to voice and data in Cost terminals to the market and catalysed a Rwandan Millennium Village alongside the creation of a highly competitive sub- the United Nations Development Program. $30 market. Mobile Broadband Today The 3G For All initiative saw twelve leading mobile operators spanning six The GSMA’s ‘HSPA – Mobile Broadband continents – Cingular Wireless, Globe Today’ initiative gained significant Telecom, Hutchison 3G, KTF, MTN, momentum throughout 2007. The Orange, Smart, Telecom Italia, Telefonica, programme is designed to showcase High Telenor, T-Mobile and Vodafone – select a Speed Packet Access (HSPA) technology flagship 3G handset designed to appeal to as the best choice to deliver the full the mass market and costing significantly promise of ubiquitous high-speed mobile less than a low-end 3G handset today. broadband. The rollout and usage of mobile broadband services was one of The winning handset in the programme, the main themes of the GSMA’s Mobile the LG-KU250 from LG Electronics, went Asia Congress 2007 in Macau and last on sale across the globe in June 2007. The year saw the introduction of higher-speed handset is priced to enable many more uplink connections that encourage users to people to take advantage of 3G services, upload their own content to the network. such as video calls, music downloads, high-speed Internet access, multi-tasking Building on the successful GSM business and many other multimedia services. The model, HSPA has a significant head start availability of the LG-KU250 underlines over certain other mobile broadband how consumers are increasingly being technologies and is an extremely cost offered a much wider choice of 3G effective way of bringing broadband to both the developed and developing handsets at a broad range of price points. world. As of January 2008, 221 operators in 97 countries had committed to the Development Fund technology. Operators in Asia, Europe, Established in October 2005, the GSMA North America and Australia are all Development Fund aims to build on reporting a surge in uptake of HSPA the social, economic and environmental devices capable of accessing the Internet benefits already generated from the and other multimedia services at success of mobile technology, by broadband speeds, typically ranging from identifying and rolling out projects in 500kb/s to over 3Mb/s per second. regions that previously had little or no access to telecommunications. This is High-speed mobile broadband achieved by establishing best practice connectivity is also set to become methodologies for services that can be a standard feature of notebook PCs. commercially replicated across a range The GSMA in November 2007 launched of different countries. In two years, the a competition to identify devices and Development Fund has delivered 16 pilot manufacturers able to serve this market. projects, with 12 mobile operators, in 11 Notebook manufacturers and OEMs developing markets. (Original Equipment Manufacturers) have been asked to propose new designs that There have been a number of successful can meet this currently unmet need projects in 2007. Highlights include: shared for mass-market priced mobile broadband access to the Internet for villagers in notebooks. The winner will be announced Bangladesh through GrameenPhone and at the Mobile World Congress in Barcelona its 560 micro-entrepreneurs; shared access in February 2008.
  14. 14. 4 GSMA In Action BACk To ConTEnTS > 12 Mobile as the Fourth Screen The GSMA intends to ensure that The fruits of the collaboration between standards established include metrics for the Sundance Institute, a champion for measuring the effectiveness of mobile independent filmmakers for over 25 years, adverts and for optimising the commercial and the GSMA were premiered at the models and formats of adverts for different Mobile World Congress in Barcelona in kinds of mobile content. The Programme February 2007. The project explored the will also promote codes of conduct to potential of the mobile medium to deliver facilitate the development of marketing compelling, cinematic entertainment to techniques that will enhance, rather than a global audience on an unprecedented diminish, the mobile user’s experience. scale. Five ‘made-for-mobile’ films were The opportunity for advertisers to available for mobile phone download communicate with their customers in during the Congress for attendees, and innovative and targeted ways will be for broader distribution through mobile balanced with safeguards to properly operators following the event. protect personal privacy. In addition, the GSMA joined forces with WRC 07 Roamware and Hungama Mobile for the At the 2007 World Radiocommunication launch of a ‘Mobile Bollywood Initiative’ Conference (WRC) the agenda item of to create short movies tailored for mobile particular interest to the mobile industry devices, taking the world’s largest film was the potential access to spectrum in industry onto mobile devices all over the the UHF bands of 470-862 MHz, which is globe. The trio teamed up with leading currently allocated to analogue television. Bollywood film maker, Sanjay Gupta, to With the emergence and success of digital premiere three Bollywood short movies for television, which is four or five times more the mobile medium at the GSMA’s Mobile spectrally efficient than analogue, many World Congress 2007 in Barcelona. governments plan to switch off analogue broadcasting in the next decade and move Also in 2007, the GSMA launched a Mobile completely to digital TV. This will give Advertising Programme to drive the rise to what is referred to by many as development and success of advertising the ‘digital dividend.’ The WRC debated on mobile phones. The Programme is whether parts of the analogue directed by the GSMA’s Mobile Media TV spectrum should be allocated to and Entertainment Group, which includes mobile services or retained by the leading operators from around the globe. broadcasting industry. With the leadership of the Mobile Media and Entertainment Group, the Programme will seek consultation with players from across the marketing, advertising and mobile industry value chains to promote a consistent approach to the delivery and measurement of mobile advertising.
  15. 15. 4 GSMA In Action BACk To ConTEnTS > 13 The GSMA played an important role Mobile Innovation Market in helping to persuade the Conference The GSMA has launched the Mobile that a significant portion of the ‘digital Innovation Market, bringing together dividend’ should indeed be allocated operators, manufacturers, corporations, to mobile use, in a harmonised way, investors and innovators to exchange ideas and that this decision should not wait and do business. The Market is designed until WRC in 2011. The broadcasting to stimulate and showcase innovation industry had been lobbying to retain around mobile services and ultimately all of the spectrum for digital television drive faster and wider adoption of expansion. GSMA activities at the event innovative solutions. included presentations on the benefits to consumers of access to these frequencies The Mobile Innovation Market has several for mobile broadband services, as well components: as demonstrations of current mobile technology. • The Mobile Innovation Awards recognise excellence and showcase innovation The Conference set aside spectrum for 3G by providing innovators with the use in the two following bands: opportunity to be endorsed by the GSMA and take their technology, application • 790-862 MHz - Europe, Middle East, or service idea from concept to launch Africa, Russia and a large part of Asia through a unique, high profile audience • 698-806 MHz - Americas, China, India, of operators, investors and media. Japan, Korea, Bangladesh and Philippines • The Mobile Innovation Marketplace global events are held in conjunction This new allocation of spectrum will be with GSMA Mobile Congress events. In instrumental in bringing broadband to addition, regional Marketplace events the developing world. Because the lower are held, where top innovators pitch spectrum band provides a lower cost their products and services to senior alternative for serving rural communities, executives from mobile operators and and is also better at penetrating buildings, venture capitalists. network costs can be considerably reduced and potential subscribers offered coverage, • Currently in development, the Mobile where today it would be uneconomic. Innovation Portal will be the match- making marketplace for innovators, Finally, the Conference also agreed to set investors, operators, strategic partners, aside 200 MHz contiguous spectrum in the and corporate interests to stimulate high frequency, C-band spectrum (3400- and facilitate research, introductions, 3600 MHz) which will be available for discussions and, most importantly, future, high-capacity mobile networks. business development.
  16. 16. 4 GSMA In Action BACk To ConTEnTS > 14 Wireless Intelligence In addition, 2007 saw the GSMA acquire Wireless Intelligence is a comprehensive the rights to produce and distribute database covering the global mobile the official Show Daily newspaper market. It tracks all mobile technologies publications at both GSMA Mobile and includes over a million individual Congress events. The first editions were data points across 650 operators and successfully produced at the GSMA 1,300 networks in 220 countries. It was Mobile Asia Congress in Macau in established due to a need for an up-to-date November 2007. and accurate view of the global mobile markets. Mobile Planet – Connecting the World In 2007/08 TelecomTV and the GSMA Through the GSMA, the majority of the collaborated to produce the Mobile world’s operators have access to their Planet, a documentary marking the 20th own data and, with over 45,000 database Anniversary of the signing of the original queries by members in 2007, this makes MoU agreement, the foundations for the Wireless Intelligence one of the most global system for mobile. Celebrating referenced sources of its kind in the rapid rise of mobile communications the world. and its subsequent impact on the world via a journey to 20 countries, the film Wireless Intelligence provides operator documents the innovative and creative data across operational and financial ways mobile is changing and enhancing metrics and allows analysis at an operator, people’s lives, and the wider social and country, regional or global level. The economic impact of the mobile phone. An metrics in the service cover subscriber accompanying book tells the story behind connections, growth rates, and technology the film with exclusive photography from market shares as well as a range of the journey, plus facts, figures and guest operational metrics such as churn, minutes editorials from industry leaders, country of use and financial metrics including profiles, case studies and CEO interviews. revenue, CAPEX and EBITDA margin. The two disc special edition DVD will include the documentary itself plus case The database is renowned for being easy studies and project features, and 12 CEO to use and allows its users to get the data and Minister level stand-alone interviews. they need quickly and easily, as well as Both the full version of the DVD and book download the data into spreadsheets or will be available from April 2008. copy charts straight into presentations. Mobile Business Briefing At the end of 2007 the GSMA launched Mobile Business Briefing (MBB), a free global daily e-newsletter service dedicated to covering the key issues critical to determining operator strategies and new mobile business models. MBB has global scope and distribution and covers broad industry developments. A dedicated inhouse editorial team provides the global industry with a primary source of essential intelligence shaping the mobile world. To sign up to receive the newsletter please visit www.gsmworld.com/mbb/mbb_form. shtml.
  17. 17. 5 Public Policy BACk To ConTEnTS > 15 The GSMA, on behalf of the operator community, leads the policy debate with governments and regulators to deliver a regulatory environment that maximises the opportunities for its members and the benefits for mobile phone users. Spectrum They must carefully assess the level of The success of GSM and 3G services over competing demand for spectrum and the past decade is due in large part to devise an allocation process to ensure that the global harmonisation of spectrum all applicants have an equal chance of bands, which has delivered economies of securing access to key frequency bands. scale and helped lay the foundations for At the same time they must ensure that international roaming. Spectrum resources the benefits of vigorous competition are are, however, under increasing pressure secured, as well as maintaining a strong from exponential growth in subscribers incentive for commercial operators to and rapid uptake of high-bandwidth connect the unconnected. content services and flat-rate broadband. As 3G evolves, with the rapid deployment During 2008, the GSMA will continue of High Speed Packet Access (HSPA) and, to work with industry stakeholders, in the future, Long Term Evolution (LTE) governments, and the operator community technology, the demand for more spectrum to encourage the allocation of the 2.5GHz allocated to mobile use will only increase. extension band spectrum, provide support to help refarming of 900MHz The mounting pressures on scarce spectrum and will work with the ITU and spectrum resources can be relieved governments to help the detailed planning through the identification and allocation of required to release UHF digital dividend new spectrum bands, refarming of existing spectrum for mobile broadband. The spectrum, and the judicial application of goal is to ensure decisions on spectrum spectrum liberalisation policies. licensing do not limit the mobile industry’s ability to bring new and innovative The GSMA works closely with services to market for the benefit of governments and regulators on spectrum consumers. issues and advocates spectrum policies that strike a careful balance between harmonisation of core spectrum bands and liberalisation of spectrum policy. Governments need to provide flexibility to operators to manage their licensedspectrum efficiently without impacting supply-side economics or other operators’ spectrum.
  18. 18. 5 Public Policy BACk To ConTEnTS > 16 Competition & Regulation New Services A critical role for government and New and innovative mobile services often regulators is to ensure there is fair generate new and different regulatory and equitable competition in the pressures, many of which do not fall under market. Regulators play an important role existing laws or codes of conduct. The in creating stable regulatory environments GSMA has been participating in a number that encourage investment and the of public consultations and debates related development of new services to convergence and new services. We seek for consumers. to promote the responsible use of content services, whilst working to facilitate The approach to mobile industry international cooperation between our regulation taken by governments members, governments and regulators. varies significantly by region. Some Currently, three initiatives are particular administrations favour ex ante regulation, priorities: the development of Mobile which gives regulators the power to Advertising Guidelines, the introduction intervene before anti-competitive practices of a Mobile Money Transfer programme take place. Ex ante regulation may be more and the planning of a Carrier Telephone common in immature markets but Number Mapping initiative. can be subject to political interference and inherently involves an element Mobile advertising offers an opportunity of ‘second guessing’ the market. to bring trusted brands and their customers closer together. The GSMA The GSMA is opposed to prescriptive ex has developed guidelines for conduct on ante regulation in areas where markets mobile advertising that aims for balance are already operating competitively and between a consistent environment for efficiently. We closely monitor regulatory mobile advertising and the regulatory, developments and lobby for a regulatory legal and behavioural differences in approach that encourages, rather than local markets. restricts, growth and investment. If operators are constrained by the The GSMA launched the Mobile Money imposition of inappropriate regulation, Transfer programme in 2006. To date it industry performance will suffer and its has consisted of three key initiatives: a contribution to overall economic welfare pilot mobile handset payment programme will be reduced. with MasterCard; a framework for money transfers on handsets with Western Union; and a research study with CGAP (the Consultative Group to Assist the Poor) and the UK Government’s Department for International Development to identify the best regulatory framework. With the growth of IP-based mobile services, it will become increasingly important for mobile networks to link customers’ mobile phone numbers to their IP addresses. The GSMA has identified Carrier ENUM as the best approach. It is intended that Carrier ENUM be globally interoperable, at a commercial and technical level. The Association has been working to develop a Number Resolution System (NRS) which can be used by an operator within their own network or for interconnect between networks for routing enabled by ENUM.
  19. 19. 5 Public Policy BACk To ConTEnTS > 17 Corporate Responsibility Based on the extensive body of The mobile industry recognises that it independent research, the GSMA believes has a unique position in society and that there is no convincing scientific so takes its social and environmental evidence of a health risk associated with responsibilities very seriously, whether either the proper use of mobile phones or for the benefit of customers or the wider living near a base station. public. These responsibilities are varied and range from responding to concerns The GSMA is also working hard to help about possible health risks from mobile operators regulate content on mobile networks and addressing environmental devices. This includes the responsible impacts, to developing responsible delivery of age-sensitive commercial approaches to the delivery of age- content to mobile devices; the elimination sensitive content to children and keeping of Spam through bilateral agreements; and unsolicited and illegal content out of the an initiative to prevent mobile services mobile environment. being misused to access child sexual abuse content. The GSMA initiated an extensive health research programme in 2000 to address Industry Stakeholders the priorities highlighted by the World The GSMA works closely with external Health Organisation (WHO). To ensure stakeholders such as governments, the scientific independence of the research regulators, NGOs and other industry trade is not compromised, expert laboratories bodies to foster an environment of support are commissioned, supported by industry for the growth of mobile communications and government funding, to conduct technology. It is crucial that government the programme. A number of studies and industry work together to promote have already been published (available the positive economic and social effects of on www.gsmworld.com/health). The mobile communication, in both developed research programme is ongoing, with countries and developing markets, and to further studies due for publication in the deploy mobile infrastructure efficiently in scientific literature during 2007 new markets. and 2008. The GSMA runs a programme of events for ministers and regulators, in which the key element is an annual Government Mobile Forum that takes place during the Mobile World Congress in Barcelona. The Forum enables representatives of governments to meet with senior executives from private companies in the mobile communications sector to discuss critical issues facing the mobile industry globally.
  20. 20. 5 Public Policy BACk To ConTEnTS > 18 Social Inclusion Mobile communications have an impact A second major study commissioned on economic and social development during 2007 investigated the impact of akin to other major enabling infrastructure international gateway (IGW) liberalisation such as roads, ports and railways. on mobile development. The study found All stimulate trade, create jobs, generate that the introduction of competition into wealth and enhance social welfare. the international gateways market can A GSMA and Deloitte study found that a reduce call prices by up to 90% and double 10% increase in mobile penetration leads call volumes. Regulators should set a clear to a 1.2% increase in annual GDP, twice timetable for liberalisation, placing no the previously estimated impact (which restrictions on the number of IGW licences did not look specifically at the developing and setting low licence fees to encourage market scenario). Despite the proven new market entrants. positive impact of mobile communications, East African community member states The final barrier to uptake was the hike continue to impose a sector-specific tax in the prices for new telecoms licences on mobile usage that is regressive, hitting in Africa. Licensing in many developing poorer consumers harder. markets has become highly inconsistent, which is having a negative impact To better understand the impact of mobile- on operators’ investment strategies. specific taxation, the GSMA commissioned The GSMA commissioned a study Deloitte to assess taxation and growth that examined key licensing issues for in Kenya, Tanzania and Uganda, three developing countries and presented a countries with mobile taxes, and Rwanda, programme of practical reforms that which is planning to introduce them. The licensing authorities should consider to report concludes that lowering mobile- support the ongoing development of their specific taxes will allow many millions communications industries. more Africans to have mobile phones, thereby boosting economic growth and increasing total government tax receipts in the medium and long term.
  21. 21. 6 Working Groups BACk To ConTEnTS > 19 Working Groups of operator and supplier members from around the world oversee the practical aspects of running mobile services today and for the future. The scope of these groups is considerable, reflecting the sophisticated and thorough approach to the maintenance and growth of the GSM family of mobile communication platforms. Each group has a section in the Infocentre Transferred Account Data (Members-only website), which allows Interchange Group – TADIG members to register to join a group, The main focus of TADIG is the communicate with other members of that development and maintenance of data group and access relevant information such interchange specifications facilitating inter-operator billing, financial settlement as current issues, output documents, meeting and fraud monitoring, for international schedules and contact details. The Working roaming purposes. TADIG is responsible Groups are responsible to the EMC and for the following specifications: maintain an annual work programme that • Transferred Account Procedure (TAP3) is approved by the EMC. Where a number of the exchange of wholesale billing Working Groups are required to coordinate information. The TAP3 specification is their activities to deliver a specific topic then available from www.gsmworld.com/ a project team is created for this purpose, also using/billing/index.shtml reporting to the EMC. • The Roaming Agreement Electronic eXchange (RAEX) – the exchange of Billing, Accounting international roaming agreement (AA.14 and IR.21 ) data & Roaming Group – BARG BARG supports international roaming • Electronic Invoice Data (EID) the through the ongoing evaluation and exchange of inter-operator invoice data assessment of the specification, focusing • Near Real Time Roaming Data on financial, administrative and Exchange (NRTRDE) the exchange procedural issues. This work includes the of roaming usage details definition and implementation of charging principles for international roaming, Email: tadig@gsm.org together with the related inter-operator procedures, billing harmonisation, credit control and liaison with other groups regarding fraud control. Email: barg@gsm.org
  22. 22. 6 Working Groups BACk To ConTEnTS > 20 Inter-working Roaming Security Group – SG Expert Group – IREG SG maintains and develops GSMA IREG specifies technical, operational and algorithms and protocols, and has performance issues supporting inter- responsibility for maintaining the technical working and roaming in close liaison security aspects of network infrastructure with the operator community. IREG and customer apparatus. The group also is responsible for the GPRS Roaming works closely with the Fraud Forum Exchange (GRX) and its evolution, the by examining and recommending IP packet Exchange (IPX) architecture infrastructure solutions to combat and delivery of Open Connectivity fraud. The Group consists of technical initiatives such as electronic exchange representatives from Association members of roaming data, SMS and roaming who study the security threats to GSM, hubbing. IREG studies the compatibility its interfacing with 3rd Generation and and interoperability perspectives of the converging technologies, and advises signalling (SS7/MAP) and interworking of members of possible security issues, or roaming issues between voice and packet required countermeasures. data networks including PLMNs (Public Email: sg@gsm.org Land Mobile Networks), PSTNs (Public Switched Telephone Networks), IN/Camel (Intelligent Networks), ISDNs (Integrated Fraud Forum – FF Services Digital Networks), NGNs (Next In conjunction with the Security Group, Generation Networks) and IP/Packet the Fraud Forum exchanges best Data Networks, to define the end-to- practice globally in relation to fraud end functional tests of bearer services, and security management for mobile teleservices, supplementary services and network operators. The main focus IP services such as MMS, GPRS, IMS, IM, of the Fraud Forum is to identify and WLAN, ENUM, Sigtran,C7 emulation, etc. analyse the various techniques that are Email: ireg@gsm.org used throughout the world to perpetrate fraud against member networks and to recommend practical, cost-effective solutions. As the mobile industry continues to develop, the Fraud Forum analyses potential fraud risks associated with the latest advanced services in addition to combating traditional mobile telecoms fraud. Email: ff@gsm.org
  23. 23. 6 Working Groups BACk To ConTEnTS > 21 Services Review Group – SRG Smart Card Working Group – SCaG The main focus of the Services Review The SCaG group addresses all issues Group (SRG) is the prioritisation of related to Smart Cards (SIM/UICC): services work from a roaming and • Smart Card and SIM development issues interworking perspective within the GSM community in order to ensure a consistent • The role of Smart Cards as an enabler for service offering to mobile customers on a connecting the unconnected worldwide basis. • The role of the Smart Card in the Machine-to-Machine environment SRG members are nominated by the EMC, and the Chair of the SRG sits on the EMC. • Create a common industry standard mark-up language for defining SIM/ Email: srg@gsm.org USIM data profiles. Devices Working Group – DG Email: scag@lists.gsm.org The DG is actively involved in all Device matters covering issues such as: Interconnect Working Group – IWG IWG has overall responsibility for • Specifying device requirements, resolving Interconnection and Interworking-related interoperability, and quality issues matters aimed at improving the quality • Working with SDOs for device testing of GSM operator interconnection and and certification Interworking relationships worldwide between operators and third parties, and • Field Trial testing for input into GCF will between operators themselves covering include WB-AMR (March 2008), IMS/SIP the following responsibilities: (Sept. 2008) and First Considerations of LTE (Q4 2008) • Development of procedures and processes to enable efficient interconnect • Maintaining the IMEI Allocation accounting and setting rules and/or Guidelines & data base. guidelines for relationships between Email: dg@gsm.org parties • Development of interworking charging principles • Promotion and development of Service Level Agreements, Key Performance Indicators and generally improving Quality of Service for Interconnection and Interworking. Email: iwg@gsm.org
  24. 24. 6 Working Groups BACk To ConTEnTS > 22 Regional Issues Regionally, the GSMA aims to: Whilst the reach and impact of the GSM • Promote and facilitate development family of mobile communications is by its of the GSM family of mobile very definition global, there are always communication platforms within particular issues that may be of higher a particular region importance or relevance within a specific region. Accordingly, the GSMA has • Support the evolution of the GSM developed a network of regional offices family of mobile communications and working groups to work with and inter-operator relationships a broad cross-section of operators to • Represent issues and concerns deliver its agenda regionally and develop at a regional level co-ordinated responses to issues of common concern. • Facilitate, enhance, protect and support the investment in network infrastructure within the geographical area. Africa gsmaf@gsm.org Arab World gsmaw@gsm.org Asia Pacific gsmap@gsm.org Europe gsme@gsm.org north America gsmna@gsm.org Latin America gsmla@gsm.org
  25. 25. 7 Security Initiatives / Fora & Standards Bodies BACk To ConTEnTS > 23 Security Initiatives The GSMA’s role as a security guardian for the GSM industry is evident through the provision of the following initiatives: Security Accreditation Scheme (SAS) IMEI Database (IMEIDB) The Security Accreditation Scheme is a The GSMA maintains the IMEI Database unique industry initiative that aims to as a centrally located database of valid and further enhance the integrity of the GSM stolen handset IMEIs to which operators family of technologies by having key may connect to upload and download industry suppliers voluntarily subject data. The hosting of the IMEIDB, which themselves to rigorous audits, which is a unique application to facilitate the are conducted by independent third exchange of handset data, plays a key role parties. Participation in the scheme in supporting the operator community. provides operators with peace of mind The sharing of stolen handset data helps to knowing that accredited suppliers have reduce theft levels. demonstrated their ability to work to a strict set of standardised security criteria.
  26. 26. 7 Security Initiatives / Fora & Standards Bodies BACk To ConTEnTS > 24 Fora & Standards Bodies Members of the GSMA participate in various industry standards bodies and fora. To ensure that GSMA strategies are focused and championed, the GSMA, on behalf of its operator members, coordinates member input and organises activities in some of these external groups: Global Certification Forum (GCF) – GCF membership is free to all GSMA Enhancing Mobile Interoperability operator members. In 2008 GCF will strive for increased participation of operators in GCF programme contributes to the global Asia and East Europe, in particular. interoperability of terminals and networks using GSM and WCDMA technology. In a GCF operator benefits: world of increased scale and globalisation, with ever more complex technology and • Increased confidence that certified diversity of network deployments, the terminals will work properly on GCF has a critical role to play in helping networks, interoperate with other make terminal acceptance more efficient. networks, and enable roaming • Lower costs and improved time to GCF enables operators and manufacturers market, including fewer pre-launch to work closely together to enhance testing problems and the possibility interoperability testing. Its clear of reducing testing processes mean complete clarity regarding what is required from • Ultimately an improved testing and shared best practice in the customer experience. technical arena to help facilitate business pragmatism. Unnecessary duplication Through active participation in of interoperability, compatibility and GCF, operators can stimulate early functionality testing is eliminated, planning for future developments meaning reduced cost and time to market and emerging technologies such as for operators and consistency of testing High Speed Packet Access (HSPA) amongst all manufacturers. and Long Term Evolution (LTE). For further information please visit www.globalcertificationforum.org or email gcf@globalcertificationforum.org