USA Football High School Opportunities

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USA Football High School Opportunities

  1. 1. Official Football DevelopmentPartner of the NFL and all 32NFL teamsFootball’s NationalGoverning Body• Responsibility of fielding U.S.National Teams that compete inInternational competitionsWHAT IS USA FOOTBALL?
  2. 2. USA Football MissionUSA Football, the sport’s national governing body, leads thegame’s development, inspires participation and ensures abetter and safer experience for all youth,high school and other amateur players.
  3. 3. Impacting H.S. AthletesLEADERSHIP: USA Football Captain’s Program – Recognize and reward high schoolfootball captain’s and own one of the greatest traditions in football.SAFETY: Heads Up Football – Promoting a better, safer game at the high school levelthrough a unique marketing campaign that will impact high schools across America.WORK ETHIC: Honoring the hardest working athletes – Celebrating athletes who aren’tnecessarily the top athlete, but exercise a strong commitment to his training andpreparationDEVELOPMENT: All-Fundamentals Team – recognizing the most fundamentally soundhigh school athletes at their respective positionSTRENGTH & CONDITIONING/SKILLS TRAINING: Providing athletes and coaches withcontent to ultimately mold better football players and maximize their performance.INSPIRATION: U.S. National Football Team – providing athletes with the opportunity torepresent their sport and country and offers the most comprehensive football trainingand development program in the nation.
  4. 4. CoreActivation ComponentsEventsDirect marketingPublic relationsNational mediaPhilanthropySocial mediaOnline advertisingDigitalMobile
  5. 5. Leadership – Captains ProgramCAPTAIN’S PACK: Co-brandedcaptain’s “C” patches, captain’spledges and leadership contentLEADERSHIP TRAINING: Enlist NFLand NCAA captains to educateathletes on how to be more effectiveleadersIn-person (high school setting,camps/clinics, etc.)Online (branded digital micro-sitefeaturing leadership education)USA Football’s Captain’s Program presentsthe opportunity to own one of the greatesttraditions in football – high school footballcaptains.
  6. 6. Sample Captains ProgramREACH: 15,000 high schoolsENROLL: 2,500 high school football programsIMPACT: 250,000 high school athletes and 25,000 coaches-Provide a regional or national platform to recognize high school football’s premier leaders-Generate 200,000 online votes through social media
  7. 7. Safety – Heads Up FootballH.S. Heads Up FootballEnroll high school football teams (players,parents and coaches) to take the FREE onlineHUF Safety Course.- Online education & marketing campaign in5,000 high schools across America.- Heads Up Poster program in high schoollocker rooms, weight rooms and training roomsto reinforce core initiatives:- H.S. Poster Program- Terminology (Coaches Office)- Tackling Techniques (Locker room)- Concussion Symptoms (Training room)- Equipment Fitting (Equip Room)- Checklist (On way to the Fields)- General Messaging (Weight Room)
  8. 8. Safety – Heads Up Football2013 H.S. Heads Up Football PilotHeads Up Football will be implemented at 25 high schools in VirginiaUSA Football will plan to use this as a pilot program and will launch high school HeadsUp Football programming on a national level in 2014Participating high schools will agree to thefollowing:Every coach will be certified by USA FootballEach H.S. will nominate a player safety coachwho will be trained by USA FootballEach H.S. program will conduct a preseasonHeads Up Football Safety Clinic for H.S.parents and playersPlayer Safety Coaches will monitor theimplementation of the HUF program
  9. 9. Work EthicAwardsRecognize high school football players who exhibit afirm commitment to their football training andpreparation through a fully integrated awardscampaign:Key Program Components:Branded micro-siteNFL player integrationSocial media integrationBranded promotional itemsLeverage NFL team relationships/assetsBranded trophy and check presentationEquipment donationsMedia/PR opportunities
  10. 10. Development –All FundamentalsAll-Fundamentals Team:Each year, USA Football recognizes 26 ofthe most fundamentally sound NFLplayersOpportunity to recognize and award highschool football players based onfundamentally sound play throughregional and national All-FundamentalsTeamsSocial media promotion and onlinevoting model
  11. 11. Strength & ConditioningISSUE – H.S. football programs lack quality strength &conditioning or on-field skills training programs as well asplatforms for delivering such contentSOLUTION – USAF and sponsors can deliver a mobile & onlineplatform to refine football strength & conditioning and footballskills training for high schools in tri-state area.OPPORTUNITY – Offer platform to 15,000 high schools acrossAmerica (estimated 3,000 high schools enrolled in year 1)300,000 high school athletes would utilizeEach athlete using across a 10 week periodEach week featuring 4 days and 1 hour per day12 million one hour sessions using the mobile appNFL TIE-INS :Strength & Conditioning Program designed by NFL strength& conditioning coachesOn-field workout program designed by NFL coaches
  12. 12. Heads Up Football
  13. 13. The Only National Team in theUS, managed by the NationalGoverning Body, supported bythe NCAA and NFHSNCAA coaches attraining campsand gamesNOT A ONE GAME EXPERIENCE…A 5-year program for elite athletes to trainand compete against each otherU.S. National Team – There’s Only One
  14. 14. Joe Bergeron – University of Texas“Not many people can say it, not many peoplecan walk around with the USA logo and sayyeah I played for our country”David Wilson – NY Giants“Is there anything more American thanrepresenting your country through football?It’d be like a runner turning down a chance togo to the Olympics.”Play For Your Country
  15. 15. - David Wilson, RB – New York Giants- Aaron Dobson, WR – New England Patriots- Tyrann Mathieu, DB – Arizona Cardinals- Oday Aboushi, OT – New York Jets- Jordan Poyer, CB – Philadelphia Eagles- Shamarko Thomas, DB – Pittsburgh Steelers- Todd Gurley, RB – Georgia- Kevin Hogan, QB – Stanford- Stephon Tuitt, DE – Notre Dame- Jordan Lynch, QB – Northern Illinois- George Atkinson III, WR – Notre Dame- Jaxon Shipley, WR – Texas- Joe Bergeron, RB – Texas- Kiehl Frazier, QB - Auburn- Wayne Lyons, DB – Stanford- Ty Montgomery, WR – Stanford- Devin Funchess, TE – Michigan- Michael Bennett, DL – Ohio StateU.S. National TeamAlumni
  16. 16. 7th-11th grade athletes are eligibleFirst step in the National Team pathway• Recruiting/Current NCAA Coaches• Development/NFL Players and Coaches• Competition/7 on 7 and 1 on 1’s• Evaluation/Try-out for Team USA• Leadership EducationHeads Up Football taught at all camps2013: 10 events featuring 2,000 players2014: 16 events featuring 3,200 playersTeam USA Regionals
  17. 17. Second step in the National Team program are USAFootball’s Development GamesSix Days of training and competition in a paddedcontact settingAthletes are evaluated on the first day and assignedteams on the second day. Athletes train as a teamand compete in jamborees, 7 on 7 and official games.Teams visit NFL facilities/stadiums during weekNFL players (Retired) serve as coachesCurrent NCAA coaches can serve as coaches.2012: Six teams competed at Univ. of Texas2013: Twelve teams will compete at 3 locations2014: Sixteen teams at 4 locationsSummer Development Games
  18. 18. -Every two years-Nation’s top rising seniors-3 games for that can be nationally televised-Strong lead in for HS Football Season-July 2014, 2016, 2018-8 country tournament-Competing for Gold, Silver and BronzeU-19 World Championship
  19. 19. The single largest collection of elite HS footballtalent.Seven (7) U.S. National Teams featuring the topplayers in the following grade levels:- U19 – 12th graders- U18 – 11th graders- U17 – 10th graders- U16 – 9th graders (2 Teams)- U15 – 8th graders (2 Teams)Part of National Signing Day WeekNCAA Coaches can lead the U.S. National TeamsFriday Night: U19 US vs. Canada gamesSaturday: U15 & U18 US vs. Canada gamesDay #3: U16 & U17 US vs. Canada gamesInternational Bowl Series
  20. 20. • Largest gathering of NCAA Division-I boundrecruits on National Signing Day in thecountry as part of the International BowlWeek.• Media coverage from national mediaplatforms, including:• CBS Sports Network• ESPNU• MaxPreps.com• Rivals.com• and more …• Top college football program signees,including Notre Dame, Alabama, Texas, OhioState, Florida State, Oregon and more comethe fall.PLAY VIDEONational Signing Day
  21. 21. Garrett SheaSenior Director, Business DevelopmentO: 609-662-4631M: 732-991-9636E: gshea@usafootball.comDan GantSenior Coordinator, SponsorshipsO: 609-619-3337M: 732-859-3775E: dgant@usafootball.com

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