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    Nateriggs Objective Basedlinkedin 090721151804 Phpapp02 Nateriggs Objective Basedlinkedin 090721151804 Phpapp02 Presentation Transcript

    • Tuesday, July 21, 2009 1
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    • Strategy Based LinkedIn • Why the social graph is important • Communication theory behind successful strategic networking • Social search, developing keyword strategies & optimizing your profile for inbound traffic • Using applications for tactical branding Tuesday, July 21, 2009 4
    • Strategy Based LinkedIn • Selecting the right groups and subgroups to connect with your target audience • Crowd-sourcing to build your network • Offline disciplines for network growth • Transitioning relationships into offline opportunities Tuesday, July 21, 2009 5
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    • Definition: The Social Graph is the representation of our relationships. In present day context, these graphs define our personal, family, or business communities on social networking websites — Jeremiah Owyang, Forrester Research Tuesday, July 21, 2009 7
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    • Social Penetration Theory Tuesday, July 21, 2009 15
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    • http://learn.linkedin.com Tuesday, July 21, 2009 21
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    • Factors in LinkedIn Search Results •Relevant Keywords •Direct Connection •2nd Degree Connection •3rd Degree Connection •Connection via Group •Outside of Network Tuesday, July 21, 2009 36
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    • Search For: Background Check (8,396 Results) Tuesday, July 21, 2009 39
    • Search For: Background Check OH (63 Results) Tuesday, July 21, 2009 40
    • Search For: Background Check Columbus OH (11 Results) Tuesday, July 21, 2009 41
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    • • Show your progression • How did you get where you are today? • Accomplishments? • Where are you heading? Tuesday, July 21, 2009 52
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    • Crowd Sourcing is a powerful way to grow your network with relevant SME relationships Tuesday, July 21, 2009 89
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    • • Complete your profile to 100%. Follow the guide. • Import your email contacts and invite those already on LinkedIn • Check you LinkedIn account BEFORE your email inbox • Spend time reading your streams at least once per day • At business meetings, talk about using LinkedIn to your contacts. Let them know how you intend to use it. Tuesday, July 21, 2009 101
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    • • How to use the social graph and communication theory to help you network on LinkedIn • Methods for optimizing your profile for the right keywords so that you can be found • Professional Social Branding and how you can maximize up your professional presence • Online and offline techniques for growing your personal network Tuesday, July 21, 2009 103
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