Your SlideShare is downloading. ×
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming Culture
The Marketing Power Of Gaming Culture
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Marketing Power Of Gaming Culture

412

Published on

Content marketing is high on brands' marketing agendas. But making content that can connect isn’t easy. The best content seamlessly integrates brands into the lives of their consumers. …

Content marketing is high on brands' marketing agendas. But making content that can connect isn’t easy. The best content seamlessly integrates brands into the lives of their consumers.

Marketing expertise needs to shift from channels and disciplines to specific sub-cultures, hobbies & interests. In this type of environment leveraging gaming culture can be hugely influential.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
412
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. THE MARKETING POWER OF GAMING CULTURE
  • 2. WE’RE EXPERTS IN MARKETING GAMES • Game Room is a creative agency that combines award-winning marketing skills with in-depth gaming knowledge • Between us we have over 50 years experience in games marketing • We’re packed with blue-chip agency experience - Saatchi’s, McCann-Erickson, G2 • Perfectly positioned to offer a select group of non-gaming brands a valuable service • One that can take unique advantage of the changing marketing landscape
  • 3. THE CHANGING LANDSCAPE • ‘Content marketing’ is high on your agenda • But making content that can connect with your audience isn’t easy • The best content seamlessly integrates brands into the lives of their consumers • A new generation of agencies is required - whose expertise will not be channels or disciplines but rather specific sub-cultures, hobbies & interests
  • 4. GAME ROOM WANT TO LEAD THIS NEXT-GEN AGENCY EVOLUTIONWE SEE OURSELVES AS THE WORLD’S FIRST GAMER MARKETING AGENCY
  • 5. THE RISING FORCE OF GAMERS
  • 6. 74% of all male 16-34 year olds are gamers. 55% are female. 40% of UK adults & 25% of European adults play games once per week. (Sources: Videogames in Europe. Ipsos. 2012; YouTube 2013) MEET GENERATION GAMER
  • 7. ‘The stereotype of the reclusive gamer is outdated. These days, games are everywhere, and gamers are social, tech-savvy, goal-orientated people with a real drive.’ (Source: Latitude; The Future Of Gaming 2010)
  • 8. GAMERS CONVERT who come into contact with a marketing campaign buy the product raised on Kickstarter by Gamers (more than any other category) $100 Million 84% (Sources: Think Google: Understanding The Modern Gamer 2012; Official Kickstarter Stats 2012)
  • 9. GAMERS CONVERT who come into contact with a marketing campaign buy the product raised on Kickstarter by Gamers (more than any other category) $100 Million 84% GAMERS INFLUENCE 24% 69% are early adopters of new technology buy new products when they first come out (Sources: Videogames in Europe. Ipsos. 2012; YouGov Gaming Study 2011)(Sources: Think Google: Understanding The Modern Gamer 2012; Official Kickstarter Stats 2012)
  • 10. GAMERS CONVERT who come into contact with a marketing campaign buy the product raised on Kickstarter by Gamers (more than any other category) $100 Million 84% GAMERS INFLUENCE are early adopters of new technology buy new products when they first come out24% 69% GAMERS SHARE regularly use social media (compared to a 65% average) of all YouTube channel views are gamer related29% 85% (Sources: Think Google: Understanding The Modern Gamer 2012; Official Kickstarter Stats 2012) (Sources: Videogames in Europe. Ipsos. 2012; YouGov Gaming Study 2011) (Sources: Videogames in Europe. Ipsos. 2012; YouTube Stats 2013 - Top 1000 Channels Analysis)
  • 11. GAMERS CONVERT who come into contact with a marketing campaign buy the product raised on Kickstarter by Gamers (more than any other category) $100 Million 84% GAMERS INFLUENCE are early adopters of new technology buy new products when they first come out24% 69% (Sources: Videogames in Europe. Ipsos. 2012; YouGov Gaming Study 2011) GAMERS SHARE regularly use social media (compared to a 65% average) 29% 85% GAMERS CREATE of all user generated content is gamer related more likely to create content than the average social media user93% 18% (Sources: Game Room Meme Analysis 2013); Forrester Technographic Research 2010 * quoted with a 80% accuracy) of all YouTube channel views are gamer related (Sources: Videogames in Europe. Ipsos. 2012; YouTube Stats 2013 - Top 1000 Channels Analysis) (Sources: Think Google: Understanding The Modern Gamer 2012; Official Kickstarter Stats 2012)
  • 12. GAMER MARKETING IS A POWERFUL WEAPON THAT BRANDS SHOULD HAVE IN THEIR ARSENAL   HARNESS THE POWER OF THE GAMER
  • 13. WHAT IS GAMER MARKETING? • A unique blend of marketing techniques that leverages the culture of gaming to the advantage of brands • Culture is how gamers think, how they talk, what they like, what they create & share and where they socialise online • Gamer Marketing is NOT gamification - it’s about leveraging all things related to gaming (not just the rules of game-playing)
  • 14. WHY GAME ROOM?
  • 15. TO INTEGRATE YOUR BRAND SEAMLESSLY WITH GAMERS, YOU NEED AN EXPERT IN THEIR WORLD
  • 16. GAME ROOM HAS DEVELOPED THREE PROPRIETARY TOOLS THAT MAKE OUR APPROACH TO TARGETING GAMERS UNIQUE: INSIGHT We have distilled over 50 years of collective experience into a unique bank of gamer insights COMMS Our copy platform, spawned from an analysis of gaming culture, allows brands to talk authentically to the gaming community MEDIA We have access to 7 million passionate core gamers, skillfully segmented by our planning team to give each brand a curated audience
  • 17. WE CAN USE THESE TOOLS TO PROVIDE SOLUTIONS TO YOUR MARKETING CHALLENGES:
  • 18. PUT YOUR FINGER ON THE PULSE! Sources: Mashable Nov 2012 & UK Gaming Stats 2012 What if there was a social network that had 150 million users? With users’ activity clocking in at over 12.6 hours per week (8 x Facebooks & 144 x Twitters)? What if that social network was about to get an update that would see it become social media’s most advanced ad serving platform? Quite simply there would be a stampede of brands wanting to get in on the action. Well, that next big thing already exists and it’s only going to get bigger. The above stats reflect that of the current Xbox & PS3 networks. The upcoming launch of the next-gen consoles will include an advanced ad serving platform, that will effortlessly allow brands to tell ‘always-on’ stories. It’s an opportunity that has the potential to take immersive brand communications and content marketing to a new level.
  • 19. UNRIVALLED ROI POTENTIAL! We’ve been the marketing force behind 50 No.1 games, accumulating over 10 million views on YouTube; attracting 12 million fans on Facebook; and generating over $4 billion in sales for our clients. Imagine if Gamer Marketing could replicate even a fraction of this success for your brand? $4 BILLION
  • 20. THANK YOU Say hello. Our office is right in the heart of Shoreditch, London’s digital and tech hub. If you want to find out face-to-face how we can help you take control of your marketing, drop in and ask for Lau or Gareth. GAME ROOM The Workhouse 31 Charlotte Road Shoreditch London EC2A 3PB +44 (0)20 7729 3033 hello@gameroom-agency.com

×