Link Building - Giving Google What It Wants
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Link Building - Giving Google What It Wants

  • 2,352 views
Uploaded on

A presentation given to an audience of PR and web people at #searchme

A presentation given to an audience of PR and web people at #searchme

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
2,352
On Slideshare
659
From Embeds
1,693
Number of Embeds
6

Actions

Shares
Downloads
16
Comments
0
Likes
0

Embeds 1,693

http://uk.manuallinkbuilding.com 1,092
http://seooutsourcingcompany.co.uk 574
http://feeds.feedburner.com 20
http://translate.googleusercontent.com 3
http://testuk.manuallinkbuilding.com 3
http://www.google.co.uk 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. GARETH HOYLE
  • 2. WHO IS GARE TH HOYLE?
  • 3. WHAT ISLINK BUILDING?
  • 4. VOTE FOR OU R LINKS!
  • 5. ervices.html rilla flavour.com/shttp://www.go Example of a Link on a Page Anchor Text = SEO outsourcing
  • 6. o.uk/link-building-strategyhttp://skyrocketseo.c Example of a Natural Link Building your Brand
  • 7. NATURAL LINKS ARE GREAT!
  • 8. INFOGRAPHICS ARE POPULAR Designed Graphic or Image is used http://seooutsourc ingcompany.co.ukImage can also = the Link to-outsource-and /how- -win-big
  • 9. WHY DO YOU NEED LINK BUILDING?
  • 10. Search Engines Read Signals
  • 11. A link is aVote / Signal
  • 12. GOOD SIGNALS GOOD RANKINGS
  • 13. HOW LINK BUILDING IS DONE?
  • 14. MANUALLY  
  • 15. ALWAYS?IT DEPENDS ONTHE LINK
  • 16. Volume – We use Offshore Staff  
  • 17. Volume – We use Offshore Staff   and me!  
  • 18. OUTREACH  More contact with site owners  
  • 19. WHY YOU SHOULD USE A SPECIALIST?
  • 20. MORE  Efficiency  
  • 21. Aware of the Dangers  
  • 22. MAY BE MORE UP-TO-DATETHAN YOUR GENERAL MARKETING STAFF  
  • 23. THE DANGERS OF LINK BUILDING
  • 24. SEOIS MANIPULATING GOOGLE
  • 25. Link Building is a largepart of the manipulation
  • 26. Too Many Links PENALTY Wrong Type PENALTY HIGH RANKINGS Right Type at theRight Speed
  • 27. TECHNIQUES YOU CAN DO
  • 28. Broken Link Buildingvia Webmaster tools 404 Errors
  • 29. Use Google Alerts to trackKeyword & Brand Mentions
  • 30. SOCIAL SIGNALS
  • 31. Google cannot read links on Facebook & TwitterIt does count social votes though!
  • 32. Author Rank and Google Plus – It is the person not the site
  • 33. SOCIAL   LINKS   GREAT CONTENT   GOOGLE SUCCESS IN 2013 AND BEYOND!  
  • 34. USEFUL RESOURCES Google YouTube  Webmaster Help   Majestic SEO  
  • 35. SAY HELLO!gh@seo.im@search_magicianseooutsourcingcompany.co.uk
  • 36. IMAGE CREDITS THANKS TOSlide 4 – Vote by jonathan mcintosh Slide 10 – Signals by nottsexminer Slide 14 – Builder by Titanic Belfast Slide 20 – Camel by wwarbySlide 21 – Lion by amandarichard421