0
GARETH HOYLE
WHO IS GARE            TH  HOYLE?
WHAT ISLINK BUILDING?
VOTE FOR OU            R   LINKS!
ervices.html              rilla flavour.com/shttp://www.go                                            Example of a Link   ...
o.uk/link-building-strategyhttp://skyrocketseo.c                                                    Example of a          ...
NATURAL LINKS ARE GREAT!
INFOGRAPHICS ARE POPULAR   Designed   Graphic or Image is used                            http://seooutsourc              ...
WHY DO YOU NEED LINK BUILDING?
Search Engines Read Signals
A link is aVote / Signal
GOOD SIGNALS   GOOD RANKINGS
HOW LINK BUILDING    IS DONE?
MANUALLY   	  
ALWAYS?IT DEPENDS ONTHE LINK
Volume – We use Offshore Staff	  
Volume – We use Offshore Staff	                           and me!	  
OUTREACH	  More contact with site owners	  
WHY YOU SHOULD USE   A SPECIALIST?
MORE	  Efficiency   	  
Aware of the Dangers                   	  
MAY BE MORE UP-TO-DATETHAN YOUR GENERAL MARKETING STAFF                                	  
THE DANGERS OF LINK BUILDING
SEOIS MANIPULATING GOOGLE
Link Building is a largepart of the manipulation
Too Many Links   PENALTY   Wrong Type    PENALTY                 HIGH RANKINGS Right Type   at theRight Speed
TECHNIQUES YOU CAN DO
Broken Link Buildingvia Webmaster tools     404 Errors
Use Google Alerts to trackKeyword & Brand Mentions
SOCIAL SIGNALS
Google cannot                          read links on                       Facebook & TwitterIt does count social    votes...
Author Rank and Google Plus – It is the person not the site
SOCIAL	           LINKS	     GREAT CONTENT	        GOOGLE SUCCESS IN 2013 AND BEYOND!	  
USEFUL RESOURCES Google                        YouTube                                     	  Webmaster   Help      	     ...
SAY HELLO!gh@seo.im@search_magicianseooutsourcingcompany.co.uk
IMAGE CREDITS            THANKS TOSlide 4 – Vote by jonathan mcintosh Slide 10 – Signals by nottsexminer Slide 14 – Builde...
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Link Building - Giving Google What It Wants

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A presentation given to an audience of PR and web people at #searchme

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Transcript of "Link Building - Giving Google What It Wants"

  1. 1. GARETH HOYLE
  2. 2. WHO IS GARE TH HOYLE?
  3. 3. WHAT ISLINK BUILDING?
  4. 4. VOTE FOR OU R LINKS!
  5. 5. ervices.html rilla flavour.com/shttp://www.go Example of a Link on a Page Anchor Text = SEO outsourcing
  6. 6. o.uk/link-building-strategyhttp://skyrocketseo.c Example of a Natural Link Building your Brand
  7. 7. NATURAL LINKS ARE GREAT!
  8. 8. INFOGRAPHICS ARE POPULAR Designed Graphic or Image is used http://seooutsourc ingcompany.co.ukImage can also = the Link to-outsource-and /how- -win-big
  9. 9. WHY DO YOU NEED LINK BUILDING?
  10. 10. Search Engines Read Signals
  11. 11. A link is aVote / Signal
  12. 12. GOOD SIGNALS GOOD RANKINGS
  13. 13. HOW LINK BUILDING IS DONE?
  14. 14. MANUALLY  
  15. 15. ALWAYS?IT DEPENDS ONTHE LINK
  16. 16. Volume – We use Offshore Staff  
  17. 17. Volume – We use Offshore Staff   and me!  
  18. 18. OUTREACH  More contact with site owners  
  19. 19. WHY YOU SHOULD USE A SPECIALIST?
  20. 20. MORE  Efficiency  
  21. 21. Aware of the Dangers  
  22. 22. MAY BE MORE UP-TO-DATETHAN YOUR GENERAL MARKETING STAFF  
  23. 23. THE DANGERS OF LINK BUILDING
  24. 24. SEOIS MANIPULATING GOOGLE
  25. 25. Link Building is a largepart of the manipulation
  26. 26. Too Many Links PENALTY Wrong Type PENALTY HIGH RANKINGS Right Type at theRight Speed
  27. 27. TECHNIQUES YOU CAN DO
  28. 28. Broken Link Buildingvia Webmaster tools 404 Errors
  29. 29. Use Google Alerts to trackKeyword & Brand Mentions
  30. 30. SOCIAL SIGNALS
  31. 31. Google cannot read links on Facebook & TwitterIt does count social votes though!
  32. 32. Author Rank and Google Plus – It is the person not the site
  33. 33. SOCIAL   LINKS   GREAT CONTENT   GOOGLE SUCCESS IN 2013 AND BEYOND!  
  34. 34. USEFUL RESOURCES Google YouTube  Webmaster Help   Majestic SEO  
  35. 35. SAY HELLO!gh@seo.im@search_magicianseooutsourcingcompany.co.uk
  36. 36. IMAGE CREDITS THANKS TOSlide 4 – Vote by jonathan mcintosh Slide 10 – Signals by nottsexminer Slide 14 – Builder by Titanic Belfast Slide 20 – Camel by wwarbySlide 21 – Lion by amandarichard421  
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