The Journey of Building A Brand
Teresa O’Connor of Seasonal Wisdom
1
http://garden-bloggers-conference.com/
Copyright Tere...
Please Fasten Your Seat Belts
• A Quick Trip Back to Past
• Various Stops Along the Way
• Moving Forward
– 7 Social Media ...
But First, Let’s Rewind
Back to ...
http://garden-bloggers-conference.com/
Copyright Teresa Connor
SeasonalWisdom.com
3
20...
My Journey Began
• Professional Writer ...
With strong background
in marketing and PR.
• Master Gardener ...
Trying to bre...
Three Women Pushed Me On
http://garden-bloggers-conference.com/
Copyright Teresa Connor
SeasonalWisdom.com
5
Seasonal Wisdom Was Born
• New blog
• New creative direction
• New way to network
Baby Steps
http://garden-bloggers-confer...
2009 – 2011: Glory Years of Twitter
• Lots of excitement
• Everyone “new”
• More interaction
• Less self-promotion
• Conve...
GWA 2009
• First Tweet-Up Ever
• Hosted by @HelenYoest
• All “knew” each other
• Instant recognition
• Steps ahead already...
You Can Still Benefit from Twitter
We’ll talk about
HOW in a
minute.
http://garden-bloggers-conference.com/
Copyright Tere...
Next Stops on Journey
http://garden-bloggers-conference.com/
Copyright Teresa Connor
SeasonalWisdom.com
10
But most of us
...
Unexpected Side Trip
• 3 Months on Twitter
• Asked to Co-Author
• First Crowd-Sourced
Garden Book
• Social Media Driven
• ...
Grocery Gardening Team
Other Authors:
• Jean Ann Van Krevelan
@JeanAnnVK
• Amanda Thompsen
@KissMyAster
• Robin Ripley
@Ro...
Next Stop? Podcasting
http://garden-bloggers-conference.com/
Copyright Teresa Connor
SeasonalWisdom.com
13
Nest In Style o...
Interviewed Nearly Everybody
• Rosalind Creasy
(Leader in Edible
Landscaping)
• Magazine editors,
garden designers, book
a...
Nest in Style Interviews
• Garden designers like @SusanCohan (NYC
metro) and @SweetRebecca (San Francisco)
• Garden Show o...
Benefits of Podcasts
• Met lots of people
• Gained knowledge
• Got great content
• Built relationships
• Showed skills
htt...
Nest in Style Hort Radio
Monthly Segments for Horticulture Magazine
http://garden-bloggers-conference.com/
Copyright Teres...
Next Stop? A New Look
http://garden-bloggers-conference.com/
Copyright Teresa Connor
SeasonalWisdom.com
18
Moved On to WordPress
http://garden-bloggers-conference.com/
Copyright Teresa Connor
SeasonalWisdom.com
19
Web design and ...
Kicked Off with Week of Giveaways
http://garden-bloggers-conference.com/
Copyright Teresa Connor
SeasonalWisdom.com
20
Hasn’t Slowed Down Yet...
http://garden-bloggers-conference.com/
Copyright Teresa Connor
SeasonalWisdom.com
21
Trip Highlights
http://garden-bloggers-conference.com/
Copyright Teresa Connor
SeasonalWisdom.com
22
Garden2Blog with P. Allen Smith
One of “Ten
Great Garden
Blogs,” P. Allen
Smith.
http://garden-bloggers-conference.com/
Co...
Two Years of Garden2Blog Invites
http://garden-bloggers-conference.com/
Copyright Teresa Connor
SeasonalWisdom.com
24
Best Part? Meet Other Bloggers
http://garden-bloggers-conference.com/
Copyright Teresa Connor
SeasonalWisdom.com
25
• @Urb...
Bing’s Summer of Doing
Vertical Gardening Expert
http://garden-bloggers-conference.com/
Copyright Teresa Connor
SeasonalWi...
Speaking Opportunities
Panel on Incredible Edibles Talks from Boston to Boise
http://garden-bloggers-conference.com/
Copyr...
Resource for Garden Companies
Pleasant Valley/GrowOrganic.com Burpee’s Blog
http://garden-bloggers-conference.com/
Copyrig...
Media Source
Gardening, Food, Folklore
http://garden-bloggers-conference.com/
Copyright Teresa Connor
SeasonalWisdom.com
2...
Editors Started Calling
http://garden-bloggers-conference.com/
Copyright Teresa Connor
SeasonalWisdom.com
30
http://garden-bloggers-conference.com/
Copyright Teresa Connor
SeasonalWisdom.com
31
National Garden Authors Team
What About Your Journey?
http://garden-bloggers-conference.com/
Copyright Teresa Connor
SeasonalWisdom.com
32
Success You Want
1. Often when you’re most discouraged, the
phone will ring. Keep moving forward.
2. It’s easy to forget w...
Seven Steps to Social Media Success
http://garden-bloggers-conference.com/
Copyright Teresa Connor
SeasonalWisdom.com
34
#1 – Think Outside Yourself
You are NOT alone:
• Share like crazy
• RT/FB shares/ G+
• Reach out to others
• Join conversa...
From the Very Beginning ...
• Stories about others:
– Favorite plants
– Favorite projects
– Favorite seasonal tips
– Favor...
Speaking of Recipes ...
May Wine from
OurLifeinIdaho.Blogspot.com
Tomato Sauce from
FoodandStyle.com
http://garden-blogger...
Four out of Five
Hall of Fame Nominations for
“Best Overall Blog”
Already featured on
SeasonalWisdom.com
http://garden-blo...
#2 – Collaborate
• Partner with others
• Interview others
• Form “support” groups
• Link to each other
Garden Designers
Ro...
Guest Contributors
http://garden-bloggers-conference.com/
Copyright Teresa Connor
SeasonalWisdom.com
40
Plus! 5 Reasons Bl...
#3 – Provide Value
• Go the extra mile
• “News they can use”
• Links, photos, research,
other sources
• Think refrigerator...
#4 - Entertain
• Show versatility
• Give hard-to-find info
• Do unexpected
• Make them laugh
Would you want to follow
you ...
#5 - Reciprocate
• Repay “favors”
• Show gratitude
• Do unto others ...
Reciprocity makes the
social media world turn.
htt...
BonBonBreak.com
• Features other bloggers
• Promotes weekly
• Receives lots of
RTs/shares
Twitter, Pinterest,
Facebook sup...
#6 – Step Up!
• Speak at garden events
• Do podcasts
• Consider products
• Support community
• #gardenchat, #rosechat,
#tr...
Gardeners on Twitter
Brenda Haas @BG_garden
#gardenchat
@TheGardenChat
Monday 9 p.m. ET
Trends on Twitter
Often reaches 10...
Rose Lovers #RoseChat
• Hosts: Chris VanCleave
@RedneckRosarian,
Teresa Byington
@AGardenDiary
• Podcast, Twitter chats,
a...
Gardeners on Pinterest
• Pamela Price of
Redwhiteandgrew.com
• Vegetable Garden
Bloggers + Garden
Bloggers on Pinterest
• ...
7 – Stay on the Right Path
• What feels right?
• Is it still fun?
• Are you growing?
• Showcasing your skills?
• Time for ...
Questions to Ask Yourself
• What matters most to you? Fun? Portfolio? $?
• What does “success” mean to you?
• Advertising?...
Trip Report Summary
1. Blogging is a journey, filled with unexpected
surprises.
2. You never quite know where you’ll end u...
A Few More Travel Companions
• Growing a Greener World @GGWTV
• Leaf Magazine at @LeafMag
• Theresa Loe @TheresaLoe
• Robi...
Wherever You’re Heading ...
Enjoy the Ride
http://garden-bloggers-conference.com/
Copyright Teresa Connor
SeasonalWisdom.c...
Any Questions?
http://garden-bloggers-conference.com/
Copyright Teresa Connor
SeasonalWisdom.com
54
www.SeasonalWisdom.com
Photos Courtesy of Flickr and ...
Amphalon
Crazy House Capers
Damian Gadal
Enokson
erjkprunczyk
H is for Home
Pamla J. Eis...
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Teresa O’Connor, Keynote Day 2

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Teresa O’Connor, Keynote Day 2

  1. 1. The Journey of Building A Brand Teresa O’Connor of Seasonal Wisdom 1 http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com
  2. 2. Please Fasten Your Seat Belts • A Quick Trip Back to Past • Various Stops Along the Way • Moving Forward – 7 Social Media Steps to Success • What’s Your Direction? http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 2
  3. 3. But First, Let’s Rewind Back to ... http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 3 2009
  4. 4. My Journey Began • Professional Writer ... With strong background in marketing and PR. • Master Gardener ... Trying to break into gardening and food writing. http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 4
  5. 5. Three Women Pushed Me On http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 5
  6. 6. Seasonal Wisdom Was Born • New blog • New creative direction • New way to network Baby Steps http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 6
  7. 7. 2009 – 2011: Glory Years of Twitter • Lots of excitement • Everyone “new” • More interaction • Less self-promotion • Conversations galore • Many friendships began http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 7
  8. 8. GWA 2009 • First Tweet-Up Ever • Hosted by @HelenYoest • All “knew” each other • Instant recognition • Steps ahead already! http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 8
  9. 9. You Can Still Benefit from Twitter We’ll talk about HOW in a minute. http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 9
  10. 10. Next Stops on Journey http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 10 But most of us met on Twitter...
  11. 11. Unexpected Side Trip • 3 Months on Twitter • Asked to Co-Author • First Crowd-Sourced Garden Book • Social Media Driven • Recipes, photos, ideas from across the globe http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 11
  12. 12. Grocery Gardening Team Other Authors: • Jean Ann Van Krevelan @JeanAnnVK • Amanda Thompsen @KissMyAster • Robin Ripley @RobinRipley http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 12 100 % Virtual Team
  13. 13. Next Stop? Podcasting http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 13 Nest In Style on iTunes Co-host: Jayme Jenkins @JaymeJenkins
  14. 14. Interviewed Nearly Everybody • Rosalind Creasy (Leader in Edible Landscaping) • Magazine editors, garden designers, book authors and more... Recorded on iPhone http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 14
  15. 15. Nest in Style Interviews • Garden designers like @SusanCohan (NYC metro) and @SweetRebecca (San Francisco) • Garden Show organizers like @JanetEndsley (Northwest Flower & Garden Show - @NWFGS) • Garden editors at @FineGardening @SunsetMag • Book authors like @DebraLBaldwin http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 15
  16. 16. Benefits of Podcasts • Met lots of people • Gained knowledge • Got great content • Built relationships • Showed skills http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 16
  17. 17. Nest in Style Hort Radio Monthly Segments for Horticulture Magazine http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 17
  18. 18. Next Stop? A New Look http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 18
  19. 19. Moved On to WordPress http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 19 Web design and technical help - Fern Richardson of LifeOnTheBalcony.com
  20. 20. Kicked Off with Week of Giveaways http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 20
  21. 21. Hasn’t Slowed Down Yet... http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 21
  22. 22. Trip Highlights http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 22
  23. 23. Garden2Blog with P. Allen Smith One of “Ten Great Garden Blogs,” P. Allen Smith. http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 23
  24. 24. Two Years of Garden2Blog Invites http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 24
  25. 25. Best Part? Meet Other Bloggers http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 25 • @UrbanGardens • @OurLittleAcre • @LifeOnTheBlcny • @HelenYoest • @MulchMaven • @PunkRockGardens • And many more fun, talented writers...
  26. 26. Bing’s Summer of Doing Vertical Gardening Expert http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 26
  27. 27. Speaking Opportunities Panel on Incredible Edibles Talks from Boston to Boise http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 27 Joe Lamp’l, Willi Galloway and Graham Kerr “Galloping Gourmet”
  28. 28. Resource for Garden Companies Pleasant Valley/GrowOrganic.com Burpee’s Blog http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 28 Edible flowers video on company site Herb tips in Burpee’s blog
  29. 29. Media Source Gardening, Food, Folklore http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 29 Columbia News Wire Story Multiple Stories on Seasonal Folklore
  30. 30. Editors Started Calling http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 30
  31. 31. http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 31 National Garden Authors Team
  32. 32. What About Your Journey? http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 32
  33. 33. Success You Want 1. Often when you’re most discouraged, the phone will ring. Keep moving forward. 2. It’s easy to forget what you’ve accomplished. Schedule time to pat yourself on back. 3. Success is much easier when you’re working with others. Find travel companions. http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 33
  34. 34. Seven Steps to Social Media Success http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 34
  35. 35. #1 – Think Outside Yourself You are NOT alone: • Share like crazy • RT/FB shares/ G+ • Reach out to others • Join conversations • Promote more than self Social Media = Communityhttp://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 35
  36. 36. From the Very Beginning ... • Stories about others: – Favorite plants – Favorite projects – Favorite seasonal tips – Favorite recipes – Favorite books – Reviews of their books http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 36
  37. 37. Speaking of Recipes ... May Wine from OurLifeinIdaho.Blogspot.com Tomato Sauce from FoodandStyle.com http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 37
  38. 38. Four out of Five Hall of Fame Nominations for “Best Overall Blog” Already featured on SeasonalWisdom.com http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 38
  39. 39. #2 – Collaborate • Partner with others • Interview others • Form “support” groups • Link to each other Garden Designers Roundtable http://gdrt.wordpress.com/ http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 39
  40. 40. Guest Contributors http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 40 Plus! 5 Reasons Bloggers DON’T want Guest Posts @ TeresaTOconnor.com
  41. 41. #3 – Provide Value • Go the extra mile • “News they can use” • Links, photos, research, other sources • Think refrigerator journalism – would they hang this on fridge? http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 41
  42. 42. #4 - Entertain • Show versatility • Give hard-to-find info • Do unexpected • Make them laugh Would you want to follow you on Twitter? http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 42
  43. 43. #5 - Reciprocate • Repay “favors” • Show gratitude • Do unto others ... Reciprocity makes the social media world turn. http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 43
  44. 44. BonBonBreak.com • Features other bloggers • Promotes weekly • Receives lots of RTs/shares Twitter, Pinterest, Facebook support http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 44
  45. 45. #6 – Step Up! • Speak at garden events • Do podcasts • Consider products • Support community • #gardenchat, #rosechat, #treechat, #groundchat http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 45
  46. 46. Gardeners on Twitter Brenda Haas @BG_garden #gardenchat @TheGardenChat Monday 9 p.m. ET Trends on Twitter Often reaches 100K folks via 100+ participants. http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 46
  47. 47. Rose Lovers #RoseChat • Hosts: Chris VanCleave @RedneckRosarian, Teresa Byington @AGardenDiary • Podcast, Twitter chats, and more... http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 47
  48. 48. Gardeners on Pinterest • Pamela Price of Redwhiteandgrew.com • Vegetable Garden Bloggers + Garden Bloggers on Pinterest • Garden bloggers share posts, reach thousands http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 48
  49. 49. 7 – Stay on the Right Path • What feels right? • Is it still fun? • Are you growing? • Showcasing your skills? • Time for new direction? http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 49
  50. 50. Questions to Ask Yourself • What matters most to you? Fun? Portfolio? $? • What does “success” mean to you? • Advertising? Guest Posts? Giveaways? • Who could help with writing, photos, design? • What stories do you want to tell? http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 50
  51. 51. Trip Report Summary 1. Blogging is a journey, filled with unexpected surprises. 2. You never quite know where you’ll end up. 3. Don’t go alone ... travel with others who inspire you. http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 51
  52. 52. A Few More Travel Companions • Growing a Greener World @GGWTV • Leaf Magazine at @LeafMag • Theresa Loe @TheresaLoe • Robin Haglund @GardenMentor • Nancy Wallace @SassyNancy • Niki Jabbour @NikiJabbour • Annie Haven @GreenSoil • LaManda Joy @TheYarden • Carole Sevilla Brown @CB4wildlife • Kerry Michaels @ContainerGarden • Lynn Felici-Gallant @IndigoGardens • Chris McLaughlin @Suburban_Farmer • Maggie Lawrence @BackyardWisdom • Kathy Vilim @NativeGardener http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 52 Plus, so many more...
  53. 53. Wherever You’re Heading ... Enjoy the Ride http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 53
  54. 54. Any Questions? http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 54 www.SeasonalWisdom.com
  55. 55. Photos Courtesy of Flickr and ... Amphalon Crazy House Capers Damian Gadal Enokson erjkprunczyk H is for Home Pamla J. Eisenberg Thrift Store Addict UpNorth Memories http://garden-bloggers-conference.com/ Copyright Teresa Connor SeasonalWisdom.com 55
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