What we have in common
http://garden-bloggers-conference.com/ 1
What we have in common
http://garden-bloggers-conference.com/ 2
How we differ
http://garden-bloggers-conference.com/ 3
Fine Gardening is reader driven
http://garden-bloggers-conference.com/ 4
80% of our revenue
comes from
subscriptions
$6.99 an issue
$30 for 6 issues
http://garden-bloggers-conference.com/ 5
what we do
http://garden-bloggers-conference.com/ 6
http://garden-bloggers-conference.com/ 7
how we do it
http://garden-bloggers-conference.com/ 8
http://garden-bloggers-conference.com/ 9
http://garden-bloggers-conference.com/ 10
http://garden-bloggers-conference.com/ 11
http://garden-bloggers-conference.com/ 12
How do you know what your
readers want?
http://garden-bloggers-conference.com/ 13
http://garden-bloggers-conference.com/ 14
http://garden-bloggers-conference.com/ 15
Other stuff we do
Digital versions
•Regular issue
•Newsstand only
issues
•Digital only issues
http://garden-bloggers-confe...
http://garden-bloggers-conference.com/ 17
http://garden-bloggers-conference.com/ 18
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Steve Aitken, What New Media Can Learn From Traditional Media

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Steve Aitken, What New Media Can Learn From Traditional Media

  1. 1. What we have in common http://garden-bloggers-conference.com/ 1
  2. 2. What we have in common http://garden-bloggers-conference.com/ 2
  3. 3. How we differ http://garden-bloggers-conference.com/ 3
  4. 4. Fine Gardening is reader driven http://garden-bloggers-conference.com/ 4
  5. 5. 80% of our revenue comes from subscriptions $6.99 an issue $30 for 6 issues http://garden-bloggers-conference.com/ 5
  6. 6. what we do http://garden-bloggers-conference.com/ 6
  7. 7. http://garden-bloggers-conference.com/ 7 how we do it
  8. 8. http://garden-bloggers-conference.com/ 8
  9. 9. http://garden-bloggers-conference.com/ 9
  10. 10. http://garden-bloggers-conference.com/ 10
  11. 11. http://garden-bloggers-conference.com/ 11
  12. 12. http://garden-bloggers-conference.com/ 12
  13. 13. How do you know what your readers want? http://garden-bloggers-conference.com/ 13
  14. 14. http://garden-bloggers-conference.com/ 14
  15. 15. http://garden-bloggers-conference.com/ 15
  16. 16. Other stuff we do Digital versions •Regular issue •Newsstand only issues •Digital only issues http://garden-bloggers-conference.com/ 16
  17. 17. http://garden-bloggers-conference.com/ 17
  18. 18. http://garden-bloggers-conference.com/ 18
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