Robin Horton, Blogging With The Stars: Snapshots of Four Successful Blogs

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Robin Horton, Blogging With The Stars: Snapshots of Four Successful Blogs

  1. 1. Creative mix of urban style, design, and nature from around the globe. 1http://garden-bloggers-conference.com/
  2. 2. Act One http://garden-bloggers-conference.com/ 2 Analog.
  3. 3. 3http://garden-bloggers-conference.com/
  4. 4. http://garden-bloggers-conference.com/ 4 Creating desired conversations around the brand. Brand Storytelling
  5. 5. 5
  6. 6. http://garden-bloggers-conference.com/ 6
  7. 7. http://garden-bloggers-conference.com/ 7 Birth of Concept Urban Gardens
  8. 8. 8http://garden-bloggers-conference.com/ 1998: Urban Gardens as Print Concept.
  9. 9. http://garden-bloggers-conference.com/ 9 Purpose Then and Now To create, find, inspire, connect, and share the things I love.
  10. 10. Act Two http://garden-bloggers-conference.com/ 10 Digital.
  11. 11. http://garden-bloggers-conference.com/ 11 4/18/2009
  12. 12. http://garden-bloggers-conference.com/ 12 Original Goals Driven by purpose. 1. Become go-to resource for designs, trends, and ideas for indoor/outdoor 2. Connector 3. Make money doing what I love…?
  13. 13. http://garden-bloggers-conference.com/ 13 Huh?
  14. 14. 14 Stayed @ #Free #Paris Apartment via Twitter
  15. 15. http://garden-bloggers-conference.com/ 15 July 20, 2012
  16. 16. http://garden-bloggers-conference.com/ 16 4/2010
  17. 17. http://garden-bloggers-conference.com/ 17 Product and Delivery Evolves. Be like digital: nimble, agile, and adapt.
  18. 18. http://garden-bloggers-conference.com/ Offline Presence Designer Show House Creative Garden Retreat Pop-Up Shop DYI Lab
  19. 19. http://garden-bloggers-conference.com/ 19 Creative Garden Retreat Press
  20. 20. http://garden-bloggers-conference.com/ 20 Before
  21. 21. http://garden-bloggers-conference.com/ After
  22. 22. http://garden-bloggers-conference.com/ 22
  23. 23. 23
  24. 24. http://garden-bloggers-conference.com/ 24
  25. 25. 25
  26. 26. http://garden-bloggers-conference.com/ 26
  27. 27. http://garden-bloggers-conference.com/ 27 Designer Evenings
  28. 28. 28 “Coolspotting” Offline Scouting Products and Trends
  29. 29. 29
  30. 30. 30
  31. 31. 31
  32. 32. 32
  33. 33. 33 Connecting Makers, Brands, Consumers. Consumers 71% more likely to make purchase based on social media referrals. (via Hubspot)
  34. 34. 34
  35. 35. 35
  36. 36. 36”“ Meet Maker Geoff Fisher, London
  37. 37. 37
  38. 38. 38 Meet Maker Marc Grañ è n Girona, Spain
  39. 39. 39 What bloggers can do for brands.
  40. 40. 40 Leads Generated Media • 5 television interviews (Israel, Brazil…) • 4 major European magazine interviews • Citröen-sponsored van for film festival • Blogs from US, UK,Germany, France… RFPs
  41. 41. 41 Reach: 21, 707 Views. 224 Shares.
  42. 42. 42 Influence People view more content through social web than through website/blog. (Jonathan Perelman, VP Strategy, Buzzfeed)
  43. 43. http://garden-bloggers-conference.com/ 43
  44. 44. 44 Ad Networks
  45. 45. 45 Write for others.
  46. 46. 46 sponsored ideas Branded Content
  47. 47. 47 Affiliate Marketing Gift Guides & Roundups
  48. 48. http://garden-bloggers-conference.com/ 48
  49. 49. http://garden-bloggers-conference.com/ 49 Align Goals With Purpose. Lead generation? Build platform? Snag a book deal? SEO/traffic to your website? Brand positioning?
  50. 50. http://garden-bloggers-conference.com/ 50 Be a Good Storyteller. Long or Short Form.
  51. 51. 51
  52. 52. http://garden-bloggers-conference.com/ 52
  53. 53. http://garden-bloggers-conference.com/ 53 Don’t be a Keyword Whore. Think about SEO, but write for people, not robots.
  54. 54. 54 Headline not great for search… But generated strong reader response and sharing.
  55. 55. http://garden-bloggers-conference.com/ 55 Don’t get all hung up on the numbers. Think quality engagement with your targeted audience.
  56. 56. http://garden-bloggers-conference.com/ 56
  57. 57. http://garden-bloggers-conference.com/ 57
  58. 58. Act Three http://garden-bloggers-conference.com/ 58 Hybrid Analog and Digital Offline pop-up brand story experiences: mashup of event/social web/social commerce
  59. 59. http://garden-bloggers-conference.com/ 59 Cultivate your relationships as you would your plants.
  60. 60. http://garden-bloggers-conference.com/ 60 robin@urbangardensweb.com Twitter @urbangardens Facebook.com/urbangardens Pinterest @urbangardens urbangardensweb.com

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