Robin Horton, Blogging With The Stars: Snapshots of Four Successful Blogs
Upcoming SlideShare
Loading in...5
×
 

Robin Horton, Blogging With The Stars: Snapshots of Four Successful Blogs

on

  • 262 views

 

Statistics

Views

Total Views
262
Views on SlideShare
199
Embed Views
63

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 63

http://garden-bloggers-conference.com 63

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Robin Horton, Blogging With The Stars: Snapshots of Four Successful Blogs Robin Horton, Blogging With The Stars: Snapshots of Four Successful Blogs Presentation Transcript

    • Creative mix of urban style, design, and nature from around the globe. 1http://garden-bloggers-conference.com/
    • Act One http://garden-bloggers-conference.com/ 2 Analog.
    • 3http://garden-bloggers-conference.com/
    • http://garden-bloggers-conference.com/ 4 Creating desired conversations around the brand. Brand Storytelling
    • 5
    • http://garden-bloggers-conference.com/ 6
    • http://garden-bloggers-conference.com/ 7 Birth of Concept Urban Gardens
    • 8http://garden-bloggers-conference.com/ 1998: Urban Gardens as Print Concept.
    • http://garden-bloggers-conference.com/ 9 Purpose Then and Now To create, find, inspire, connect, and share the things I love.
    • Act Two http://garden-bloggers-conference.com/ 10 Digital.
    • http://garden-bloggers-conference.com/ 11 4/18/2009
    • http://garden-bloggers-conference.com/ 12 Original Goals Driven by purpose. 1. Become go-to resource for designs, trends, and ideas for indoor/outdoor 2. Connector 3. Make money doing what I love…?
    • http://garden-bloggers-conference.com/ 13 Huh?
    • 14 Stayed @ #Free #Paris Apartment via Twitter
    • http://garden-bloggers-conference.com/ 15 July 20, 2012
    • http://garden-bloggers-conference.com/ 16 4/2010
    • http://garden-bloggers-conference.com/ 17 Product and Delivery Evolves. Be like digital: nimble, agile, and adapt.
    • http://garden-bloggers-conference.com/ Offline Presence Designer Show House Creative Garden Retreat Pop-Up Shop DYI Lab
    • http://garden-bloggers-conference.com/ 19 Creative Garden Retreat Press
    • http://garden-bloggers-conference.com/ 20 Before
    • http://garden-bloggers-conference.com/ After
    • http://garden-bloggers-conference.com/ 22
    • 23
    • http://garden-bloggers-conference.com/ 24
    • 25
    • http://garden-bloggers-conference.com/ 26
    • http://garden-bloggers-conference.com/ 27 Designer Evenings
    • 28 “Coolspotting” Offline Scouting Products and Trends
    • 29
    • 30
    • 31
    • 32
    • 33 Connecting Makers, Brands, Consumers. Consumers 71% more likely to make purchase based on social media referrals. (via Hubspot)
    • 34
    • 35
    • 36”“ Meet Maker Geoff Fisher, London
    • 37
    • 38 Meet Maker Marc Grañ è n Girona, Spain
    • 39 What bloggers can do for brands.
    • 40 Leads Generated Media • 5 television interviews (Israel, Brazil…) • 4 major European magazine interviews • Citröen-sponsored van for film festival • Blogs from US, UK,Germany, France… RFPs
    • 41 Reach: 21, 707 Views. 224 Shares.
    • 42 Influence People view more content through social web than through website/blog. (Jonathan Perelman, VP Strategy, Buzzfeed)
    • http://garden-bloggers-conference.com/ 43
    • 44 Ad Networks
    • 45 Write for others.
    • 46 sponsored ideas Branded Content
    • 47 Affiliate Marketing Gift Guides & Roundups
    • http://garden-bloggers-conference.com/ 48
    • http://garden-bloggers-conference.com/ 49 Align Goals With Purpose. Lead generation? Build platform? Snag a book deal? SEO/traffic to your website? Brand positioning?
    • http://garden-bloggers-conference.com/ 50 Be a Good Storyteller. Long or Short Form.
    • 51
    • http://garden-bloggers-conference.com/ 52
    • http://garden-bloggers-conference.com/ 53 Don’t be a Keyword Whore. Think about SEO, but write for people, not robots.
    • 54 Headline not great for search… But generated strong reader response and sharing.
    • http://garden-bloggers-conference.com/ 55 Don’t get all hung up on the numbers. Think quality engagement with your targeted audience.
    • http://garden-bloggers-conference.com/ 56
    • http://garden-bloggers-conference.com/ 57
    • Act Three http://garden-bloggers-conference.com/ 58 Hybrid Analog and Digital Offline pop-up brand story experiences: mashup of event/social web/social commerce
    • http://garden-bloggers-conference.com/ 59 Cultivate your relationships as you would your plants.
    • http://garden-bloggers-conference.com/ 60 robin@urbangardensweb.com Twitter @urbangardens Facebook.com/urbangardens Pinterest @urbangardens urbangardensweb.com