Robin Horton, Blogging With The Stars: Snapshots of Four Successful Blogs

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  • 1. Creative mix of urban style, design, and nature from around the globe. 1http://garden-bloggers-conference.com/
  • 2. Act One http://garden-bloggers-conference.com/ 2 Analog.
  • 3. 3http://garden-bloggers-conference.com/
  • 4. http://garden-bloggers-conference.com/ 4 Creating desired conversations around the brand. Brand Storytelling
  • 5. 5
  • 6. http://garden-bloggers-conference.com/ 6
  • 7. http://garden-bloggers-conference.com/ 7 Birth of Concept Urban Gardens
  • 8. 8http://garden-bloggers-conference.com/ 1998: Urban Gardens as Print Concept.
  • 9. http://garden-bloggers-conference.com/ 9 Purpose Then and Now To create, find, inspire, connect, and share the things I love.
  • 10. Act Two http://garden-bloggers-conference.com/ 10 Digital.
  • 11. http://garden-bloggers-conference.com/ 11 4/18/2009
  • 12. http://garden-bloggers-conference.com/ 12 Original Goals Driven by purpose. 1. Become go-to resource for designs, trends, and ideas for indoor/outdoor 2. Connector 3. Make money doing what I love…?
  • 13. http://garden-bloggers-conference.com/ 13 Huh?
  • 14. 14 Stayed @ #Free #Paris Apartment via Twitter
  • 15. http://garden-bloggers-conference.com/ 15 July 20, 2012
  • 16. http://garden-bloggers-conference.com/ 16 4/2010
  • 17. http://garden-bloggers-conference.com/ 17 Product and Delivery Evolves. Be like digital: nimble, agile, and adapt.
  • 18. http://garden-bloggers-conference.com/ Offline Presence Designer Show House Creative Garden Retreat Pop-Up Shop DYI Lab
  • 19. http://garden-bloggers-conference.com/ 19 Creative Garden Retreat Press
  • 20. http://garden-bloggers-conference.com/ 20 Before
  • 21. http://garden-bloggers-conference.com/ After
  • 22. http://garden-bloggers-conference.com/ 22
  • 23. 23
  • 24. http://garden-bloggers-conference.com/ 24
  • 25. 25
  • 26. http://garden-bloggers-conference.com/ 26
  • 27. http://garden-bloggers-conference.com/ 27 Designer Evenings
  • 28. 28 “Coolspotting” Offline Scouting Products and Trends
  • 29. 29
  • 30. 30
  • 31. 31
  • 32. 32
  • 33. 33 Connecting Makers, Brands, Consumers. Consumers 71% more likely to make purchase based on social media referrals. (via Hubspot)
  • 34. 34
  • 35. 35
  • 36. 36”“ Meet Maker Geoff Fisher, London
  • 37. 37
  • 38. 38 Meet Maker Marc Grañ è n Girona, Spain
  • 39. 39 What bloggers can do for brands.
  • 40. 40 Leads Generated Media • 5 television interviews (Israel, Brazil…) • 4 major European magazine interviews • Citröen-sponsored van for film festival • Blogs from US, UK,Germany, France… RFPs
  • 41. 41 Reach: 21, 707 Views. 224 Shares.
  • 42. 42 Influence People view more content through social web than through website/blog. (Jonathan Perelman, VP Strategy, Buzzfeed)
  • 43. http://garden-bloggers-conference.com/ 43
  • 44. 44 Ad Networks
  • 45. 45 Write for others.
  • 46. 46 sponsored ideas Branded Content
  • 47. 47 Affiliate Marketing Gift Guides & Roundups
  • 48. http://garden-bloggers-conference.com/ 48
  • 49. http://garden-bloggers-conference.com/ 49 Align Goals With Purpose. Lead generation? Build platform? Snag a book deal? SEO/traffic to your website? Brand positioning?
  • 50. http://garden-bloggers-conference.com/ 50 Be a Good Storyteller. Long or Short Form.
  • 51. 51
  • 52. http://garden-bloggers-conference.com/ 52
  • 53. http://garden-bloggers-conference.com/ 53 Don’t be a Keyword Whore. Think about SEO, but write for people, not robots.
  • 54. 54 Headline not great for search… But generated strong reader response and sharing.
  • 55. http://garden-bloggers-conference.com/ 55 Don’t get all hung up on the numbers. Think quality engagement with your targeted audience.
  • 56. http://garden-bloggers-conference.com/ 56
  • 57. http://garden-bloggers-conference.com/ 57
  • 58. Act Three http://garden-bloggers-conference.com/ 58 Hybrid Analog and Digital Offline pop-up brand story experiences: mashup of event/social web/social commerce
  • 59. http://garden-bloggers-conference.com/ 59 Cultivate your relationships as you would your plants.
  • 60. http://garden-bloggers-conference.com/ 60 robin@urbangardensweb.com Twitter @urbangardens Facebook.com/urbangardens Pinterest @urbangardens urbangardensweb.com