Michelle Slatalla, Blogging With The Stars: Snapshots of Four Successful Blogs
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  • Gardening Blogging: Make Friends and Get Rich Fast
  • Things to Cover: -- Have something to say…you blog because you can’t not blog… -- Michelle’s background
  • Things to Cover:. -- POV publishing -- 75 percent of Americans enjoy gardening. -- High quality, organic, good design, delicious, beautiful -- Our definition of “ gardening ” is broad.        -- Fire escape gardens (urban dwellers).        -- A pot of herbs on the kitchen windowsill. -- Our mission has grown to encompass both: outdoor living (hiking, camping, entertaining) -- and cooking/recipes (you have to do something with all that food you grow in the garden). -- People should visit gardens when they travel. -- Gardeners should have access to high quality well made long lasting tools and accessories.        -- Backyard tomato patch. -- Our mission has grown to encompass both outdoor living (hiking, camping, entertaining) and cooking/recipes (you have to do something with all that food you grow in the garden).
  • Gardenista a natural offshoot of Remodelista, where we believe design matters. Quality matters, healthy well made beautiful things enrich our lives.
  • Things to Cover: -- Our definition of “ gardening ” is broad.        -- Fire escape gardens (urban dwellers).        -- A pot of herbs on the kitchen windowsill. -- Nursing a cantankerous orchid.        -- Backyard tomato patch.
  • Things to Cover: -- The “ Gardenista Look ” -- Imagery and Text Have Equal Narrative Weight on the Site. -- Experiment With New Things: Plant of the Week, Domestic Dispatches, Garden-to-Table Recipes, The Novice Gardener, The English Gardener, 10 Easy Pieces, etc. etc. -- We are also a sourcebook with a catalog of thousands of handpicked, useful, high quality products. -- Give readers information they can act on: a DIY project they can try, a product they can buy, a plant they can grow, a technique to try.
  • The “ Gardenista Look ”
  • Things to Cover: -- The “ Gardenista Look ” -- Imagery and Text Have Equal Narrative Weight on the Site. -- Experiment With New Things: Plant of the Week, Domestic Dispatches, Garden-to-Table Recipes, The Novice Gardener, The English Gardener, 10 Easy Pieces, etc. etc. -- We are also a sourcebook with a catalog of thousands of handpicked, useful, high quality products. -- Give readers information they can act on: a DIY project they can try, a product they can buy, a plant they can grow, a technique to try.
  • Things to Cover: -- The “ Gardenista Look ” -- Imagery and Text Have Equal Narrative Weight on the Site. -- Experiment With New Things: Plant of the Week, Domestic Dispatches, Garden-to-Table Recipes, The Novice Gardener, The English Gardener, 10 Easy Pieces, etc. etc. -- We are also a sourcebook with a catalog of thousands of handpicked, useful, high quality products. -- Give readers information they can act on: a DIY project they can try, a product they can buy, a plant they can grow, a technique to try.
  • -- We are also a sourcebook with a catalog of thousands of handpicked, useful, high quality products. -- Give readers information they can act on: a DIY project they can try, a product they can buy, a plant they can grow, a technique to try.
  • Things to Cover: -Build a community to drive traffic. -- Use social media (how we use different strategies for Facebook, Twitter, Pinterest, Instagram). -- Encourage commenting. -- Build relationships with other bloggers (link backs, guest bloggers, cross-promotional partnerships -- Contests and Giveaways.
  • Things to Cover: -Build a community to drive traffic. -- Use social media (how we use different strategies for Facebook, Twitter, Pinterest, Instagram). -- Encourage commenting. -- Build relationships with other bloggers (link backs, guest bloggers, cross-promotional partnerships -- Contests and Giveaways.
  • Things to Cover: -- Our revenue model is ad sales. -- Know your numbers: how to parse Google Analytics, Chartbeat, SEO keyword search data, Facebook data, Curalate to know who comes to your site and why. -- Figure out how to cater to that core audience while expanding your readership to other demographic groups.
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Transcript

  • 1. Garden Blogging: Make Friends and Get Rich Fast http://garden-bloggers-conference.com/ 1
  • 2. Garden Blogging: Make Friends and Get Rich Fast
  • 3. Why Blog Why Blog? (There Are Already 9,553,638,146,073 Other Blogs)
  • 4. Create a movement, not just a blog.
  • 5. Gardening matters.
  • 6. Our definition of “garden” is broad.
  • 7. Be original.
  • 8. The Gardenista Look: A Love Affair Between Words and Images
  • 9. Experiment With New Things • Plant of the Week • Domestic Dispatches • Garden-to-Table Recipes • The Novice Gardener • You Pin It, We ID It • 10 Easy Pieces, etc.
  • 10. News You Can Use A DIY project you can try, a product you can buy. A plant you can grow, a technique you should know.
  • 11. We Are A Sourcebook
  • 12. Make New Friends
  • 13. Build a community to drive traffic Use Social Encourage Comments Build Relationships Host Contests
  • 14. Get Rich Fast Ad Sales Know Numbers Target Audiences
  • 15. Have fun.