Your SlideShare is downloading. ×
0
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Dan McCarthy,The Business of Blogging
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Dan McCarthy,The Business of Blogging

236

Published on

Published in: Technology, Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
236
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Business of Blogging Dan McCarthy/Partner 1http://garden-bloggers-conference.com/
  • 2. BLOGGING | CONTENT | MARKETING http://garden-bloggers-conference.com/ 2
  • 3. BLOGGING | CONTENT MARKETING http://garden-bloggers-conference.com/ 3
  • 4. BLOGGING CONTENT | MARKETING http://garden-bloggers-conference.com/ 4
  • 5. O – P – E - P • Outcome • Place • Energy • Plan http://garden-bloggers-conference.com/ 5
  • 6. An o–p–e–p CASE STUDY BIKEMANFORU http://garden-bloggers-conference.com/ 6
  • 7. http://garden-bloggers-conference.com/ 7
  • 8. http://garden-bloggers-conference.com/ 8
  • 9. http://garden-bloggers-conference.com/ 9
  • 10. http://garden-bloggers-conference.com/ 10
  • 11. http://garden-bloggers-conference.com/ 11
  • 12. http://garden-bloggers-conference.com/ 12
  • 13. http://garden-bloggers-conference.com/ 13
  • 14. http://garden-bloggers-conference.com/ 14
  • 15. Bikemanforu: Results • 13,789 YouTube subscribers • 4.3 million views of 820 videos • 1076 Facebook likes • 3,270 positive eBay ratings • 300% increase in sales – eCommerce is larger than physical business – YouTube advertising is the fastest growing revenue stream – 1 person added to the business http://garden-bloggers-conference.com/ 15
  • 16. Step 1: OUTCOME Decide What Outcomes You Want? • The essence of Marketing is Cause & Effect. • An Action creates an Outcome. • Content Marketing uses “Content” to create Outcomes. http://garden-bloggers-conference.com/ 16
  • 17. Examples of Outcomes • I want to increase traffic to my web site in order to get more inquiries. • I want to have people recognize my name. • I want to sell more products. • I want to have people who check me out online be impressed by my knowledge. • I want to express myself. • I want to establish my reputation with vendors in my market. • I want to expand my business. http://garden-bloggers-conference.com/ 17
  • 18. The Basic Category of Outcome • Sell more • Be more visible • Expand business • Express yourself. Bikemanforu wanted to sell more things. http://garden-bloggers-conference.com/ 18
  • 19. Step 2: PLACE Decide The Best Place to Drive People • The Outcome you are looking for drives your strategy for what Place you are going to rely on. http://garden-bloggers-conference.com/ 19
  • 20. Examples of Places • Your business web site • Your Facebook page • Your phone number • Your eBay account Bikemanforu started with eBay, moved to his website and now focused on his Videos http://garden-bloggers-conference.com/ 20
  • 21. Step 3: ENERGY Decide How Much Energy You Will Expend • Creating Content can consume your time • Marketing relies on measuring the results of action and calculating a return • Your basic unit of return is an hour of labor http://garden-bloggers-conference.com/ 21
  • 22. The Value of a Labor Unit: 1 Hour • $75,000 annual income • 50 hour weeks, 50 weeks per year • One Hour = $35.00 • 10 Hours = $350 • You have to pay yourself to rest…. http://garden-bloggers-conference.com/ 22
  • 23. Strategies for Managing Energy • Make creating Content easy and part of your routine – Video – Photos • Don’t get overwhelmed by trying to match professional quality • Have consistent quality Bikemanforu integrated video creation into the everyday workplace activity. http://garden-bloggers-conference.com/ 23
  • 24. Step 4: PLAN Create A Realistic Content Plan • Planning your Content strategy in advance allows you to create the most impact and have the most control http://garden-bloggers-conference.com/ 24
  • 25. Elements of the Plan • What place am I going to put content? – Blog post, video, photo, tweet • How am I going to make people aware of the content? – Share on social media, comment, email, interact • How often am I going to post the content? – Daily, weekly, monthly – A plan for each type • What will the content be about? – Topics aligned with interest, Season, questions http://garden-bloggers-conference.com/ 25
  • 26. http://garden-bloggers-conference.com/ 26 Go to: Brandandmarket.com Search: Blog editorial calendar
  • 27. Three common questions http://garden-bloggers-conference.com/ 27
  • 28. http://garden-bloggers-conference.com/ 28
  • 29. A Word About Advertising • Less than $0.10 per impression http://garden-bloggers-conference.com/ 29
  • 30. A Word About Consulting • Charge what you are worth – $100,000 annual income goal – $416/day – 50% consulting premium – $625 per day http://garden-bloggers-conference.com/ 30
  • 31. http://garden-bloggers-conference.com/ 31
  • 32. http://garden-bloggers-conference.com/ 32 Dan McCarthy dan@themccarthygroup.com 212-671-1930 www.themccarthygroup.com www.themediatransformation.com

×