Dan McCarthy,The Business of Blogging
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Dan McCarthy,The Business of Blogging

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    Dan McCarthy,The Business of Blogging Dan McCarthy,The Business of Blogging Presentation Transcript

    • The Business of Blogging Dan McCarthy/Partner 1http://garden-bloggers-conference.com/
    • BLOGGING | CONTENT | MARKETING http://garden-bloggers-conference.com/ 2
    • BLOGGING | CONTENT MARKETING http://garden-bloggers-conference.com/ 3
    • BLOGGING CONTENT | MARKETING http://garden-bloggers-conference.com/ 4
    • O – P – E - P • Outcome • Place • Energy • Plan http://garden-bloggers-conference.com/ 5
    • An o–p–e–p CASE STUDY BIKEMANFORU http://garden-bloggers-conference.com/ 6
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    • Bikemanforu: Results • 13,789 YouTube subscribers • 4.3 million views of 820 videos • 1076 Facebook likes • 3,270 positive eBay ratings • 300% increase in sales – eCommerce is larger than physical business – YouTube advertising is the fastest growing revenue stream – 1 person added to the business http://garden-bloggers-conference.com/ 15
    • Step 1: OUTCOME Decide What Outcomes You Want? • The essence of Marketing is Cause & Effect. • An Action creates an Outcome. • Content Marketing uses “Content” to create Outcomes. http://garden-bloggers-conference.com/ 16
    • Examples of Outcomes • I want to increase traffic to my web site in order to get more inquiries. • I want to have people recognize my name. • I want to sell more products. • I want to have people who check me out online be impressed by my knowledge. • I want to express myself. • I want to establish my reputation with vendors in my market. • I want to expand my business. http://garden-bloggers-conference.com/ 17
    • The Basic Category of Outcome • Sell more • Be more visible • Expand business • Express yourself. Bikemanforu wanted to sell more things. http://garden-bloggers-conference.com/ 18
    • Step 2: PLACE Decide The Best Place to Drive People • The Outcome you are looking for drives your strategy for what Place you are going to rely on. http://garden-bloggers-conference.com/ 19
    • Examples of Places • Your business web site • Your Facebook page • Your phone number • Your eBay account Bikemanforu started with eBay, moved to his website and now focused on his Videos http://garden-bloggers-conference.com/ 20
    • Step 3: ENERGY Decide How Much Energy You Will Expend • Creating Content can consume your time • Marketing relies on measuring the results of action and calculating a return • Your basic unit of return is an hour of labor http://garden-bloggers-conference.com/ 21
    • The Value of a Labor Unit: 1 Hour • $75,000 annual income • 50 hour weeks, 50 weeks per year • One Hour = $35.00 • 10 Hours = $350 • You have to pay yourself to rest…. http://garden-bloggers-conference.com/ 22
    • Strategies for Managing Energy • Make creating Content easy and part of your routine – Video – Photos • Don’t get overwhelmed by trying to match professional quality • Have consistent quality Bikemanforu integrated video creation into the everyday workplace activity. http://garden-bloggers-conference.com/ 23
    • Step 4: PLAN Create A Realistic Content Plan • Planning your Content strategy in advance allows you to create the most impact and have the most control http://garden-bloggers-conference.com/ 24
    • Elements of the Plan • What place am I going to put content? – Blog post, video, photo, tweet • How am I going to make people aware of the content? – Share on social media, comment, email, interact • How often am I going to post the content? – Daily, weekly, monthly – A plan for each type • What will the content be about? – Topics aligned with interest, Season, questions http://garden-bloggers-conference.com/ 25
    • http://garden-bloggers-conference.com/ 26 Go to: Brandandmarket.com Search: Blog editorial calendar
    • Three common questions http://garden-bloggers-conference.com/ 27
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    • A Word About Advertising • Less than $0.10 per impression http://garden-bloggers-conference.com/ 29
    • A Word About Consulting • Charge what you are worth – $100,000 annual income goal – $416/day – 50% consulting premium – $625 per day http://garden-bloggers-conference.com/ 30
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    • http://garden-bloggers-conference.com/ 32 Dan McCarthy dan@themccarthygroup.com 212-671-1930 www.themccarthygroup.com www.themediatransformation.com