Chris Heiler, How to Build Your Business Through Inbound Marketing
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    Chris Heiler, How to Build Your Business Through Inbound Marketing Chris Heiler, How to Build Your Business Through Inbound Marketing Presentation Transcript

    • Attract More Visitors and Leads and Close More Customers With Inbound Marketing Chris Heiler Founder & President
    • NOW WHAT? WHAT’S NEXT?
    • Attract Content Social Media SEO MeasureConvert Close Offers Calls-to-Action Landing Pages Lead Scoring Lead Segmentation Lead Nurturing CRM Integration Sources Page Performance Competitors CustomersLeadsVisitorsStrangers Inbound Marketing Methodology
    • Measurable results: 1. Revenue increased by 230% in one year 2. Now selling over 300% more packages 3. 185% increase in web traffic 4. 2x more sales qualified leads coming through the funnel
    • Measurable results: 1. In one month, generated over 60 new leads from social media 2. Cost per lead (CPL) was 80% less than leads via PPC advertising 3. Cost of customer acquisition (COCA) is expected to be 1/3 that of PPC
    • Attract Content Social Media SEO MeasureConvert Close Offers Calls-to-Action Landing Pages Lead Scoring Lead Segmentation Lead Nurturing CRM Integration Sources Page Performance Competitors CustomersLeadsVisitorsStrangers Inbound Marketing Methodology
    • Write and Optimize • 500 words minimum • Optimize for keywords (try InboundWriter.com) • Don’t forget your meta data • Optimize your images • Setup Google Authorship
    • Social Media Tips • Update and share archived blog posts
    • Social Media Tips • Update and share archived blog posts • Don’t be lazy, care about conversion! • Headline, thumbnail image, description • Promote posts on Facebook
    • Don’t be afraid to spend a little $$$ • Understand who you are targeting with ads • Understand how you are going to convert visitors • You better be able to measure results/ROI
    • Attract Content Social Media SEO MeasureConvert Close Offers Calls-to-Action Landing Pages Lead Scoring Lead Segmentation Lead Nurturing CRM Integration Sources Page Performance Competitors CustomersLeadsVisitorsStrangers Inbound Marketing Methodology
    • Inbound Marketing Methodology 75 to 90% of people visiting your website are not ready to buy- -they are in fact-finding mode
    • Mr. and Mrs. Homeowner
    • Mr. and Mrs. Murray
    • Attract Content Social Media SEO MeasureConvert Close Offers Calls-to-Action Landing Pages Lead Scoring Lead Segmentation Lead Nurturing CRM Integration Sources Page Performance Competitors CustomersLeadsVisitorsStrangers Inbound Marketing Methodology
    • (800) 681-9169 chris.heiler@landscapeleadership.com