Chris Heiler, How to Build Your Business Through Inbound Marketing

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Chris Heiler, How to Build Your Business Through Inbound Marketing

  1. 1. Attract More Visitors and Leads and Close More Customers With Inbound Marketing Chris Heiler Founder & President
  2. 2. NOW WHAT? WHAT’S NEXT?
  3. 3. Attract Content Social Media SEO MeasureConvert Close Offers Calls-to-Action Landing Pages Lead Scoring Lead Segmentation Lead Nurturing CRM Integration Sources Page Performance Competitors CustomersLeadsVisitorsStrangers Inbound Marketing Methodology
  4. 4. Measurable results: 1. Revenue increased by 230% in one year 2. Now selling over 300% more packages 3. 185% increase in web traffic 4. 2x more sales qualified leads coming through the funnel
  5. 5. Measurable results: 1. In one month, generated over 60 new leads from social media 2. Cost per lead (CPL) was 80% less than leads via PPC advertising 3. Cost of customer acquisition (COCA) is expected to be 1/3 that of PPC
  6. 6. Attract Content Social Media SEO MeasureConvert Close Offers Calls-to-Action Landing Pages Lead Scoring Lead Segmentation Lead Nurturing CRM Integration Sources Page Performance Competitors CustomersLeadsVisitorsStrangers Inbound Marketing Methodology
  7. 7. Write and Optimize • 500 words minimum • Optimize for keywords (try InboundWriter.com) • Don’t forget your meta data • Optimize your images • Setup Google Authorship
  8. 8. Social Media Tips • Update and share archived blog posts
  9. 9. Social Media Tips • Update and share archived blog posts • Don’t be lazy, care about conversion! • Headline, thumbnail image, description • Promote posts on Facebook
  10. 10. Don’t be afraid to spend a little $$$ • Understand who you are targeting with ads • Understand how you are going to convert visitors • You better be able to measure results/ROI
  11. 11. Attract Content Social Media SEO MeasureConvert Close Offers Calls-to-Action Landing Pages Lead Scoring Lead Segmentation Lead Nurturing CRM Integration Sources Page Performance Competitors CustomersLeadsVisitorsStrangers Inbound Marketing Methodology
  12. 12. Inbound Marketing Methodology 75 to 90% of people visiting your website are not ready to buy- -they are in fact-finding mode
  13. 13. Mr. and Mrs. Homeowner
  14. 14. Mr. and Mrs. Murray
  15. 15. Attract Content Social Media SEO MeasureConvert Close Offers Calls-to-Action Landing Pages Lead Scoring Lead Segmentation Lead Nurturing CRM Integration Sources Page Performance Competitors CustomersLeadsVisitorsStrangers Inbound Marketing Methodology
  16. 16. (800) 681-9169 chris.heiler@landscapeleadership.com

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