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Developing technology-based startup entrepreneurs. A case study of an entrepreneurship open programme at the University of Deusto
Developing technology-based startup entrepreneurs. A case study of an entrepreneurship open programme at the University of Deusto
Developing technology-based startup entrepreneurs. A case study of an entrepreneurship open programme at the University of Deusto
Developing technology-based startup entrepreneurs. A case study of an entrepreneurship open programme at the University of Deusto
Developing technology-based startup entrepreneurs. A case study of an entrepreneurship open programme at the University of Deusto
Developing technology-based startup entrepreneurs. A case study of an entrepreneurship open programme at the University of Deusto
Developing technology-based startup entrepreneurs. A case study of an entrepreneurship open programme at the University of Deusto
Developing technology-based startup entrepreneurs. A case study of an entrepreneurship open programme at the University of Deusto
Developing technology-based startup entrepreneurs. A case study of an entrepreneurship open programme at the University of Deusto
Developing technology-based startup entrepreneurs. A case study of an entrepreneurship open programme at the University of Deusto
Developing technology-based startup entrepreneurs. A case study of an entrepreneurship open programme at the University of Deusto
Developing technology-based startup entrepreneurs. A case study of an entrepreneurship open programme at the University of Deusto
Developing technology-based startup entrepreneurs. A case study of an entrepreneurship open programme at the University of Deusto
Developing technology-based startup entrepreneurs. A case study of an entrepreneurship open programme at the University of Deusto
Developing technology-based startup entrepreneurs. A case study of an entrepreneurship open programme at the University of Deusto
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Developing technology-based startup entrepreneurs. A case study of an entrepreneurship open programme at the University of Deusto

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Paper presented at the IADAT-e2013 International Conference on Education

Paper presented at the IADAT-e2013 International Conference on Education

Published in: Education, Business
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  • 1. Developing technology-based startup entrepreneurs A case study of an entrepreneurship open programme at the University of Deusto José Antonio Campos Granados Garazi Azanza Martínez de Luco Deusto Entrepreneurship Centre University of Deusto ADAT – e2013 International Conference on Education Bilbao, July 18-20, 2013
  • 2. Can entrepreneurship be learned?  Entrepreneurship  economic development of a community.  Academics, public and private institutions concern how to promote entrepreneurship.  Education  quantity and quality of future entrepreneurs  Many universities offer training and education programmes, but: there is little uniformity and great diversity regarding aims, philosophy, content, pedagogy and outcomes.
  • 3. Entrepreneurial education and training can be classified differently: Jamieson (1984) • Education “about” enterprise • Education “for” enterprise • Education "in" enterprise Scott et al. (1998) • Education “about” entrepreneurship • Education “through” entrepreneurship • Education “for” entrepreneurship Can entrepreneurship be learned?
  • 4. DeustoSTART is a “for” or "in" training programme. Focused on entrepreneurs, people who already have a business idea and need training and support to launch their technology-based project and its subsequent development. Can entrepreneurship be learned?
  • 5. Towards a training programme for entrepreneurs Entrepreneurial process involves “art” and “science”(Jack & Anderson, 1999): • Science: functional skills of management, conventional methods. • Art: creative and innovative entrepreneurship skills Many entrepreneurial characteristics are NOT easily acquired in classroom (Rae & Carswell, 2001).
  • 6. Towards a training programme for entrepreneurs Entrepreneurship programmes can offer additional services: mentoring, counselling, incubation, seed capital, networking opportunities and project monitoring.  Mentoring (Lean, 1998; Cope y Watts, 200; Sullivan 2000) – The individual needs of entrepreneurs should be considered  Networking (Raffo et al., 2000; Rasmussen y Sorheim, 2006) – Entrepreneurs learn best networking with others – Learning-by-doing
  • 7. Towards a training programme for entrepreneurs Bridge, O'Neill and Cromie, 1998; Monroy, 1995; O'Gorman and Cunningham, 1997 Learning needs of entrepreneurs are different depending on the stage of development of the project. Hisrich and Peters (1998), main needs : Marketing Finance Operations Organizational design Le Roux and Nieuwenhuizen (1996) main areas of interest : Marketing Entrepreneurship Business plan Management Financial management Identification of training needs
  • 8. DeustoSTART A programme that meets the realneeds of entrepreneurs, adaptedto entrepreneurs and oriented to action. DeustoSTART=training + mentoring + co-learning + networking
  • 9. 1. Research on entrepreneurship education and best practices:  adapt training to entrepreneurs  oriented to action 2. Potential participants’ needs:  training and support at the same time  networking to meet other people in the same situation as a source of support and co-learning  Lack of economic resources to engage in costly training programmes. 3. Development and design of the programme. 4. Check with experts and potential participants. DeustoSTART Development
  • 10. • Three complementary teaching-learning strategies: – a theoretical and practical classroom session for each module, – a week in which the entrepreneur applies the lessons learned to his or her project and – a group coaching session that facilitates co-learning among them and receive feedback from the instructors. DeustoSTART Methodology
  • 11. To inspire entrepreneurs who have an innovative idea and a basic knowledge of business techniques. It is aimed at entrepreneurs with an already existing company at the beginning of its life that needs to take a qualitative leap forward. DeustoSTART Two programmes depending on the stage DeustoSTART I Addresses the basic needs of entrepreneurs when their ideas are being transformed into a business project. DeustoSTART II Advises and accompanies the process when entrepreneurs have already set-up their businesses and need them to grow.
  • 12. DeustoSTART Content DeustoSTART I Module1. Many ideas, some opportunities and a few companies (10 h). Module 2. The Business plan: things work very much better with a plan (5 h). Module 3. Marketing for entrepreneurs. Successful teams (10 h). Module 4. Money doesn’t buy happiness.... but if the numbers don’t work out the company goes under. (10 h). Module 5. Preparation and presentation of business projects (5 h). DeustoSTART II Module 1. I’ve set-up my business, so what now? Refining the business plan (10 h). Module 2. Marketing Mix for a young company to nurture competition and innovation (10 h). Module 3. The numbers also matter (5 h). Module 4. Legal frameworks: protection is strength (5 h). Module 5. Effective communication (5 h). Module 6. Imagining the future (5 h).
  • 13. DeustoSTART Participants’ feedback Greatest benefits:  the acquisition of knowledge and tools required for the creation or development of a business.  having the opportunity to share their project and experience with the other participants, who were in their same situation. Areas for improvement:  a more individualized mentoring  a transmission of a holistic approach
  • 14. Conclusion  Duality SMEs management + entrepreneurial skills  Co-learning and networking facilitates the implementation and development of enterprises  The need for a more personalized and frequent mentoring, which increases the costs and can only be carried out if there is a strong sponsor. …A step towards the development of entrepreneurial training programmes; designed from the point of view of entrepreneurs, considering the stage of development of their projects and linking theory to practice.
  • 15. Thank you very much for your attention tontxu.campos@deusto.es garazi.azanza@deusto.es ADAT – e2013 International Conference on Education Bilbao, July 18-20, 2013

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