Garage Sale Trail Presentation
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Garage Sale Trail Presentation

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Garage Sale Trail is a not-for-profit community-powered program that’s about sustainability, community, commerce and fun. ...

Garage Sale Trail is a not-for-profit community-powered program that’s about sustainability, community, commerce and fun.

By organizing communities around Australia to host garage sales on the same day Garage Sale Trail aims to promote reuse, reduce waste to landfill, enable community connections and a sense of civic pride, provide a platform for fundraising and generate positive local media outcomes.

For more information visit www.garagesaletrail.com.au

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Garage Sale Trail Presentation Garage Sale Trail Presentation Presentation Transcript

  • The Garage Sale Trail isgovernment-enabled &people-powered
  • It’s AboutSustainability Community Commerce Creativity
  • We’re a not-for-profit with a mission to create positive social and environmental change
  • We believe in the powerof partnerships andcollaboration
  • We believe in working withgovernment to empower local people to solve problems
  • BACKGROUND
  • PLAY VIDEO
  • INSIGHTS
  • Garage salesare an integralpart of Australianculture
  • Technology is playing an increasinglyImportant role in our lives
  • It is enabling collaboration & socialconnectivity in ways not previouslypossible
  • And driving a renewed interest incommunity & getting to know yourneighbours...
  • Australiansare theworld’s3rd largestconsumers
  • Which means we have lots of stuff
  • Most of which atsome point endsup in landfill
  • But there’s a major global cultural shift taking place
  • PROGRAMOBJECTIVES
  • ReduceFacilitate Waste Reuse & Landfill
  • Stimulate Unite LocalCommunities Economies
  • Inspire HaveCreativity Fun
  • PROGRAM STRATEGY
  • To provide an organizational framework that enables, collaboration, redistribution and social connectivity
  • We create a network of program partners
  • Marketplace Digital Payment Technology Householders National Government Schools Local Councils Makers & Creators Private Sector Local Business Other Public Participa nts SectorCultural Institutions Libraries . Social Charities Third Sector Media Print Participa Partners Social nts Enterprise Digital Community Groups Celebrity TV Service Ambassad Providers Not-for-profits ors Mainstream Sport Fashion Legal Sustainability Social Innovation Music
  • That leverages peer-to-peer communities and network technologies
  • HOW IT WORKS
  • Website
  • Council Console
  • Brand And Local Marketing Assets
  • Logo Integration
  • Postcards
  • Posters
  • Ambassadors
  • Smart Phone App
  • Smart Phone App
  • Media Partnerships
  • Maps & Listings
  • Video Content
  • Participant Pack & Guides
  • HUMAN RESOURCE Council Digital Pr Manager Manager Manager
  • Post Analysis
  • Database Access
  • 2012 RESULTS
  • HOW WE WORK WITHCOUNCILS
  • COUNCIL PROCESSEvery Council is differentPartnership creation is keyAccess to mayor / elected rep’sBest outcomes involvecollaboration across relevantCouncil departments
  • KEY PROGRAM IMPACT AREAS Com- Sustaina Waste munity bility Dev Economic Media Dev Outcomes
  • RELEVANT COUNCILDEPARTMENTS Com- Sustaina Waste munity bility Dev Economic Media / Dev Pr
  • COUNCIL’S ROLE1. Promoting through Council channels2. Outreach to existing networks.ie. schools, local community/sustainability groups3. Participating in mediaopp’s
  • Process & TimelineApril May June July August SeptInterim Council Collateral Campaign Promotion &website managers distributed website live pr activitylive commence WIP Comms process plan commences shared Agree on kpi’s Finalise local activation plan < Council questionnaire distributed > Campaign website live (beta)
  • TimelineSept Oct NovPromotion & Promotion & Postpr activity pr activity analysis National event
  • PARTICIPATION FEE
  • Activation PricingPOPULATION PRICING0 - 1,999 $1,5002,000 - 4,999 $2,5005,000 - 14,999 $5,00015,000 - 29,999 $7,50030,000 - 89,999 $10,00090,000 - 120,000 $12,500120,000 - 180,000 $15,000180,000 - 240,000 $20,000240,000 - 300,000 $25,000300,000+ $30,000
  • EXAMPLES OF WHATCOUNCILS HAVE DONE
  • PromotingThroughCouncilChannels
  • StreetBanners
  • Social Media
  • Social Media
  • Social Media
  • Inclusionin councilnews-letters andwebsites
  • Inclusionin councilnews-letters andwebsites
  • Council Outreach Examples
  • CouncilOutreachExamples:Schools
  • Launch Events& LocalAmbassadors
  • Launch Events
  • WORKING WITH COUNCILS
  • WORKING WITH COUNCILS
  • WORKING WITH COUNCILS
  • Internal Engagement &Tracking progress
  • Advertising
  • Social Media
  • WORKING WITH COUNCILS
  • WORKING WITH COUNCILS
  • Social Media
  • Social Media
  • Thanks…