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Garage sale overiew_for_network_10

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    Garage sale overiew_for_network_10 Garage sale overiew_for_network_10 Presentation Transcript

    • THE GARAGE SALE TRAIL
    • CONTENTS
      The Pilot: How It Worked
      Results
      Taking It National
      Partnerships
      Why It Will Work
      Stockland’s Involvement
    • THE PILOT: BONDI GARAGE SALE TRAIL
      In May 2010 we ran a Garage Sale Trail in Bondi
      The results exceeded our wildest expectations
    • ONLINE REGISTRATION
    • ONLINE REGISTRATION
    • DISCOVERY TOOLS
    • PARTCIPANT PACKS
      Garage Sale Trail participants received a free
      Pack that included
      • Trucker hat
      • T-shirt
      • Limited edition Artist x Garage Sale Trail
      • Poster
      • Stickers
      • Garage Sale Here Balloons
    • TRAIL MAP IN THE LOCAL PAPER
    • RESULTS
    • ECONOMIC
      On average each participant generated $750 pocket money
    • COMMUNITY
      Brought neighbours & communities together
    • SUSTAINABILITY
      Helped offset approx 15 shipping containers of waste from landfill
    • GOOD VIBES
      People had fun…
    • WHAT DOES THIS MEAN ?
      Within participating LGAs we encourage people nationally to run a Garage Sale on the same day: April 10 2011
      Our objective is to
      • build awareness
      • recruit participants
      • create a property that rivals other major events on the
      sustainability and community calendar
    • APPLYING THE SAME SUCCESSFUL PRINCIPALS
    • LGAs
      Objective: Council’s facilitate the Garage Sale Trail’s activation on a hyper localized basis.
      Councils provide seed funding and channels to help market the project locally as well as introductions to key local community groups.
      How does it work?
      Garage Sale Trail delivers targeted communications to Mayor’s and Councilors in each target area who then recommend project to relevant internal stakeholders.
    • LGAs
      How these relationships work:
      Garage Sale Trail provides assets to help market the project in each participating LGA – comms collateral, merchandise, digital platform, iphone app, social media tools, content & creative materials
      Garage Sale Trail communicates each Council’s involvement through media partners and digital platform
      Council’s communicate their involvement through local & internal channels
    • STATE GOVERNMENT BODIES
      Objective: facilitate introductions to key Councils & relevant local associations.
      State Government partners also provide seed funding and communications channels to help promote the project.
      Confirmed: Sustainability Victoria
      Relationship building with: Zero Waste ( SA) DECCW (NSW) Zero Waste (WA)
    • AMBASSADORS & STEERING COMMITTEE
      Objective of these partnerships
      • Work with a team of inspirational individuals that talk to different segments of society
      • To put a face to the concept concept
      • Give good media to build awareness
      • Work with a network of individuals who can open
      doors and help guide decision making
    • STEERING COMMITTEE
      Steering Committee includes…
    • RACHEL BOTSMAN
      Rachel writes, consults, and speaks on the power of collaboration and sharing, and on how it can transform the way we live.
      She is currently touring the world speaking at conferences & ideas forums.
      Her co-written book ‘What’s Mine Is Yours’ is being released during Sept-2010
      www.collaborativeconsumption.com
    • BRETT SOLOMON
      Former Executive Director of Get Up (375,697 members Australia-wide)
      Leading the charge in a change driven through social media
      Extensive political & corporate networks
      Sustainability enthusiast
    • REMO GIUFFRE
      Founder Remo General Store
      Licensee TEDX Sydney
      Highly respected & connected creative
      Extensive entrepreneurial networks
      http://tedxsydney.com/
      remogeneralstore.com
    • SALLY BETTS
      Waverley Council Mayor
      Hugely connected within local government circles
      Passionate sustainability enthusiast
      Community connectivity advocate
      Original supporter of Bondi Garage Sale Trail
    • PETER MCLEAN
      CEO, Keep Australia Beautiful NSW
      Highly respected & connected sustainability professional
      Access to extensive volunteer networks
      Established trust based relationships with Councils all over Australia
      Access to a broad range of KAB communications channels
    • AMBASSADORS INCLUDE
      Ambassadors confirmed so far…
    • MARK OCCHILUPO
      Former World Surfing Champion
      Hugely respected international surf icon & legendary Australia
      Passionate environmentalist
      Fuel TV on air host & Waves Magazine columnist
    • ROCKY ELSOM
      Captain of the Wallabies
      Passionate sustainability enthusiast
      Hugely credible celebrity with wide reaching appeal
    • TIMING
      NOVEMBER
      DECEMBER
      JANUARY
      Finalize relationship with tv media partner
      Create content assets
      Secure expressions of interest from tv media partners
      Continue building Council relationships
    • TIMING
      FEBRUARY
      MARCH
      APRIL
      Ongoing comm’s activity
      Launch to public
      Event
    • WHY THIS WILL BE A BIG SUCCESS
      The response has been overwhelmingly positive…
      from councils
      from media
      tapping into an existing behaviour
      It’s a part of a new global cultural movement
    • COLLABORATIVE CONSUMPTION
      $500 billion is the estimated value of the global market for exchanging secondary goods
      Freecycle has over 7-million members across 86 countries.
      In excess of 9.1-mill items are gifted every year through Freecycle
      Peer-to-peer lending is predicted to reach $5.8 billion USD by the end of 2010
    • WHY THIS WILL WORK IN NEWER SUBURBS
      Quintessentially Australian
      Transcends geographics and socio economic status
      Moving involves relocation of belongings
      Larger properties need a lot of belongings
      Belongings mean garage sales
      Its an opportunity to facilitate connectivity and put soul into the suburb
    • WHY THIS WILL WORK IN NEWER SUBURBS
      Quintessentially Australian
      Transcends geographics and socio economic status
      Moving involves relocation of belongings
      Larger properties need a lot of belongings
      Belongings mean garage sales
      Its an opportunity to facilitate connectivity and put soul into the suburb
    • ENOUGH ABOUT US LETS TALK ABOUT YOU
    • NETWORK 10’S OBJECTIVES
      • Help us understand your objectives? ie. community / social impact, sustainability ?
      • Internal vs external objectives?
      • Thoughts ?
    • THANKS