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Garage sale overiew_for_network_10 Presentation Transcript

  • 1. THE GARAGE SALE TRAIL
  • 2. CONTENTS
    The Pilot: How It Worked
    Results
    Taking It National
    Partnerships
    Why It Will Work
    Stockland’s Involvement
  • 3. THE PILOT: BONDI GARAGE SALE TRAIL
    In May 2010 we ran a Garage Sale Trail in Bondi
    The results exceeded our wildest expectations
  • 4. ONLINE REGISTRATION
  • 5. ONLINE REGISTRATION
  • 6. DISCOVERY TOOLS
  • 7. PARTCIPANT PACKS
    Garage Sale Trail participants received a free
    Pack that included
    • Trucker hat
    • 8. T-shirt
    • 9. Limited edition Artist x Garage Sale Trail
    • 10. Poster
    • 11. Stickers
    • 12. Garage Sale Here Balloons
  • TRAIL MAP IN THE LOCAL PAPER
  • 13. RESULTS
  • 14. ECONOMIC
    On average each participant generated $750 pocket money
  • 15. COMMUNITY
    Brought neighbours & communities together
  • 16. SUSTAINABILITY
    Helped offset approx 15 shipping containers of waste from landfill
  • 17. GOOD VIBES
    People had fun…
  • 18.
  • 19. WHAT DOES THIS MEAN ?
    Within participating LGAs we encourage people nationally to run a Garage Sale on the same day: April 10 2011
    Our objective is to
    • build awareness
    • 20. recruit participants
    • 21. create a property that rivals other major events on the
    sustainability and community calendar
  • 22. APPLYING THE SAME SUCCESSFUL PRINCIPALS
  • 23. LGAs
    Objective: Council’s facilitate the Garage Sale Trail’s activation on a hyper localized basis.
    Councils provide seed funding and channels to help market the project locally as well as introductions to key local community groups.
    How does it work?
    Garage Sale Trail delivers targeted communications to Mayor’s and Councilors in each target area who then recommend project to relevant internal stakeholders.
  • 24. LGAs
    How these relationships work:
    Garage Sale Trail provides assets to help market the project in each participating LGA – comms collateral, merchandise, digital platform, iphone app, social media tools, content & creative materials
    Garage Sale Trail communicates each Council’s involvement through media partners and digital platform
    Council’s communicate their involvement through local & internal channels
  • 25. STATE GOVERNMENT BODIES
    Objective: facilitate introductions to key Councils & relevant local associations.
    State Government partners also provide seed funding and communications channels to help promote the project.
    Confirmed: Sustainability Victoria
    Relationship building with: Zero Waste ( SA) DECCW (NSW) Zero Waste (WA)
  • 26. AMBASSADORS & STEERING COMMITTEE
    Objective of these partnerships
    • Work with a team of inspirational individuals that talk to different segments of society
    • 27. To put a face to the concept concept
    • 28. Give good media to build awareness
    • 29. Work with a network of individuals who can open
    doors and help guide decision making
  • 30. STEERING COMMITTEE
    Steering Committee includes…
  • 31. RACHEL BOTSMAN
    Rachel writes, consults, and speaks on the power of collaboration and sharing, and on how it can transform the way we live.
    She is currently touring the world speaking at conferences & ideas forums.
    Her co-written book ‘What’s Mine Is Yours’ is being released during Sept-2010
    www.collaborativeconsumption.com
  • 32. BRETT SOLOMON
    Former Executive Director of Get Up (375,697 members Australia-wide)
    Leading the charge in a change driven through social media
    Extensive political & corporate networks
    Sustainability enthusiast
  • 33. REMO GIUFFRE
    Founder Remo General Store
    Licensee TEDX Sydney
    Highly respected & connected creative
    Extensive entrepreneurial networks
    http://tedxsydney.com/
    remogeneralstore.com
  • 34. SALLY BETTS
    Waverley Council Mayor
    Hugely connected within local government circles
    Passionate sustainability enthusiast
    Community connectivity advocate
    Original supporter of Bondi Garage Sale Trail
  • 35. PETER MCLEAN
    CEO, Keep Australia Beautiful NSW
    Highly respected & connected sustainability professional
    Access to extensive volunteer networks
    Established trust based relationships with Councils all over Australia
    Access to a broad range of KAB communications channels
  • 36. AMBASSADORS INCLUDE
    Ambassadors confirmed so far…
  • 37. MARK OCCHILUPO
    Former World Surfing Champion
    Hugely respected international surf icon & legendary Australia
    Passionate environmentalist
    Fuel TV on air host & Waves Magazine columnist
  • 38. ROCKY ELSOM
    Captain of the Wallabies
    Passionate sustainability enthusiast
    Hugely credible celebrity with wide reaching appeal
  • 39. TIMING
    NOVEMBER
    DECEMBER
    JANUARY
    Finalize relationship with tv media partner
    Create content assets
    Secure expressions of interest from tv media partners
    Continue building Council relationships
  • 40. TIMING
    FEBRUARY
    MARCH
    APRIL
    Ongoing comm’s activity
    Launch to public
    Event
  • 41. WHY THIS WILL BE A BIG SUCCESS
    The response has been overwhelmingly positive…
    from councils
    from media
    tapping into an existing behaviour
    It’s a part of a new global cultural movement
  • 42. COLLABORATIVE CONSUMPTION
    $500 billion is the estimated value of the global market for exchanging secondary goods
    Freecycle has over 7-million members across 86 countries.
    In excess of 9.1-mill items are gifted every year through Freecycle
    Peer-to-peer lending is predicted to reach $5.8 billion USD by the end of 2010
  • 43. WHY THIS WILL WORK IN NEWER SUBURBS
    Quintessentially Australian
    Transcends geographics and socio economic status
    Moving involves relocation of belongings
    Larger properties need a lot of belongings
    Belongings mean garage sales
    Its an opportunity to facilitate connectivity and put soul into the suburb
  • 44. WHY THIS WILL WORK IN NEWER SUBURBS
    Quintessentially Australian
    Transcends geographics and socio economic status
    Moving involves relocation of belongings
    Larger properties need a lot of belongings
    Belongings mean garage sales
    Its an opportunity to facilitate connectivity and put soul into the suburb
  • 45. ENOUGH ABOUT US LETS TALK ABOUT YOU
  • 46. NETWORK 10’S OBJECTIVES
    • Help us understand your objectives? ie. community / social impact, sustainability ?
    • 47. Internal vs external objectives?
    • 48. Thoughts ?
  • THANKS