IMR300 – Lecture 2 The cultural environment of Global markets
Geography <ul><li>Location </li></ul><ul><li>Topography </li></ul>
TOPOGRAPHY <ul><li>Mountain Desert </li></ul>
Climate and topography <ul><li>the broader and more important elements of geography </li></ul><ul><ul><li>Altitude,  </li>...
Example 1 <ul><li>Taiwan  Middle east </li></ul>
Example 2 <ul><li>Germany  Spain </li></ul><ul><li>1600 rpm 500 rpm </li></ul>
Tropical rainforest of South America <ul><li>Commercial route </li></ul><ul><li>National and regional growth </li></ul><ul...
Geography - Economic Growth <ul><ul><li>Association between  landlocked countries  and level of economic development </li>...
<ul><li>Industrialization </li></ul><ul><li>Economic growth </li></ul><ul><li>Environmental issues </li></ul>
Global environment <ul><li>a global issue rather than a national one </li></ul><ul><ul><li>ozone layer,  </li></ul></ul><u...
Social Responsibility & Environmental Management <ul><li>Firms required to be  socially responsible  especially in foreign...
 
The  CSR in 10  Report <ul><li>based on research conducted through interviews with over 70 experts, knowledgeable of and w...
Top 10 issues http://www.csr-asia.com/report/report_CSRin10_2009.pdf <ul><li>Climate change </li></ul><ul><li>Corporate go...
1. Climate change <ul><li>Dominating CSR agendas for the next ten years.  </li></ul><ul><li>Reducing their own carbon impa...
2. Corporate governance <ul><li>companies are governed and the way that decisions are made. </li></ul><ul><li>New corporat...
3. Labor and human resources <ul><li>appropriate wages levels, discrimination, workplace conditions and child labor are st...
4. Environmental issues <ul><li>part of company’s reputation and brand.  </li></ul><ul><li>availability of clean and safe ...
5. Partnership with stakeholders <ul><li>Stakeholder engagement  </li></ul><ul><li>increased  collaboration  with both gov...
6. Regulations and leaderships from government <ul><li>increased pressure from governments via regulations. </li></ul><ul>...
7. Community investment and pro-poor development <ul><li>positive impacts on the communities  </li></ul><ul><li>pro-poor c...
8. Product responsibility <ul><li>product quality, product safety and health concerns  </li></ul><ul><li>Better labeling, ...
9. The professionalization of CSR <ul><li>An increase in professional courses and better quality education on CSR  </li></...
10. Bribery and corruption <ul><li>reduce the amount of economic activity and continue to have a negative impact on the po...
The institutions influencing CSR <ul><li>Governments and politicians </li></ul><ul><li>NGOs and civil society organization...
Environmental management <ul><li>Managing the productive use of natural resources  without reducing  their productivity an...
Environmental management <ul><li>Cleaner and sustainable production (CP);  </li></ul><ul><li>Water management; </li></ul><...
Pollution hotspots  http://news.bbc.co.uk/2/hi/science/nature/4083331.stm
Spain: Major oil spill  <ul><li>The Prestige oil tanker sank near northern Spain on 19 November 2002, polluting about 3,00...
Gulf of Mexico, US: Dead zone  <ul><li>The Gulf of Mexico's dead zone has been an annual problem for the last 30 years, be...
Bhopal, India: Industrial accident  <ul><li>The enormous  gas leak  from a Union Carbide chemical factory in the Indian ci...
Ukraine: Chernobyl disaster  <ul><li>The  world's worst nuclear accident  occurred in what is now the Ukraine on 26 April ...
Ukraine: Chernobyl disaster
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International marketing (3)

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International marketing (3)

  1. 1. IMR300 – Lecture 2 The cultural environment of Global markets
  2. 2. Geography <ul><li>Location </li></ul><ul><li>Topography </li></ul>
  3. 3. TOPOGRAPHY <ul><li>Mountain Desert </li></ul>
  4. 4. Climate and topography <ul><li>the broader and more important elements of geography </li></ul><ul><ul><li>Altitude, </li></ul></ul><ul><ul><li>Humidity </li></ul></ul><ul><ul><li>Temperature extremes </li></ul></ul><ul><ul><li>Affect the uses and functions of products and equipments </li></ul></ul>
  5. 5. Example 1 <ul><li>Taiwan Middle east </li></ul>
  6. 6. Example 2 <ul><li>Germany Spain </li></ul><ul><li>1600 rpm 500 rpm </li></ul>
  7. 7. Tropical rainforest of South America <ul><li>Commercial route </li></ul><ul><li>National and regional growth </li></ul><ul><li>Trade and communication </li></ul>
  8. 8. Geography - Economic Growth <ul><ul><li>Association between landlocked countries and level of economic development </li></ul></ul><ul><ul><li>Countries with unfriendly climates associated with economic stagnation </li></ul></ul><ul><ul><li>Countries that suffer the most from major calamities are among the poorest in the world, which influences ability to market products </li></ul></ul>
  9. 9. <ul><li>Industrialization </li></ul><ul><li>Economic growth </li></ul><ul><li>Environmental issues </li></ul>
  10. 10. Global environment <ul><li>a global issue rather than a national one </li></ul><ul><ul><li>ozone layer, </li></ul></ul><ul><ul><li>the greenhouse effect, </li></ul></ul><ul><ul><li>the loss of biodiversity, and </li></ul></ul><ul><ul><li>ocean pollution    </li></ul></ul>
  11. 11. Social Responsibility & Environmental Management <ul><li>Firms required to be socially responsible especially in foreign markets </li></ul><ul><li>Firms should comply regulations against environmental pollution and  disposal of hazardous waste </li></ul><ul><li>Economic development and protection for the environment can coexist </li></ul>
  12. 13. The CSR in 10 Report <ul><li>based on research conducted through interviews with over 70 experts, knowledgeable of and working with CSR issues in the Asia Pacific region in 2009. </li></ul>
  13. 14. Top 10 issues http://www.csr-asia.com/report/report_CSRin10_2009.pdf <ul><li>Climate change </li></ul><ul><li>Corporate governance </li></ul><ul><li>Labor and human resources </li></ul><ul><li>Environmental issues </li></ul><ul><li>Partnership with stakeholders </li></ul><ul><li>Regulations and leaderships from government </li></ul><ul><li>Community investment </li></ul><ul><li>Product responsibility </li></ul><ul><li>The professionalization of CSR </li></ul><ul><li>Bribery and corruption </li></ul>
  14. 15. 1. Climate change <ul><li>Dominating CSR agendas for the next ten years. </li></ul><ul><li>Reducing their own carbon impacts as well as working in partnerships </li></ul><ul><li>There will be a new emphasis on energy efficiency. </li></ul>
  15. 16. 2. Corporate governance <ul><li>companies are governed and the way that decisions are made. </li></ul><ul><li>New corporate governance - economic sustainability </li></ul><ul><li>Pressure from a new breed of socially responsible investors will increase the pressure on businesses to behave in an ethical way. </li></ul>
  16. 17. 3. Labor and human resources <ul><li>appropriate wages levels, discrimination, workplace conditions and child labor are still important. </li></ul><ul><li>A new emphasis on decent work in a context of protecting human rights is emerging. </li></ul>
  17. 18. 4. Environmental issues <ul><li>part of company’s reputation and brand. </li></ul><ul><li>availability of clean and safe water. </li></ul><ul><li>Loss of biodiversity and changing land-use </li></ul><ul><li>New infrastructure developments </li></ul>
  18. 19. 5. Partnership with stakeholders <ul><li>Stakeholder engagement </li></ul><ul><li>increased collaboration with both government and local communities. </li></ul><ul><li>how they are working with others to tackle the sustainable development agenda through innovative community investment strategies. </li></ul>
  19. 20. 6. Regulations and leaderships from government <ul><li>increased pressure from governments via regulations. </li></ul><ul><li>Other regulatory pressure is likely to come from stock exchanges, securities regulators and institutions tasked with tackling health and safety. </li></ul>
  20. 21. 7. Community investment and pro-poor development <ul><li>positive impacts on the communities </li></ul><ul><li>pro-poor community investment projects, micro-finance initiatives and programs to encourage entrepreneurship. </li></ul><ul><li>Contributing to poverty alleviation and community health initiatives will be seen as an important part of the wider agenda for business </li></ul>
  21. 22. 8. Product responsibility <ul><li>product quality, product safety and health concerns </li></ul><ul><li>Better labeling, </li></ul><ul><ul><li>more information on country of origin, </li></ul></ul><ul><ul><li>ingredients </li></ul></ul><ul><ul><li>carbon impact </li></ul></ul>
  22. 23. 9. The professionalization of CSR <ul><li>An increase in professional courses and better quality education on CSR </li></ul><ul><ul><li>understanding of what CSR is </li></ul></ul><ul><ul><li>the value of having a CSR function within the organization. </li></ul></ul><ul><li>The professionalism and the credibility of CSR managers. </li></ul>
  23. 24. 10. Bribery and corruption <ul><li>reduce the amount of economic activity and continue to have a negative impact on the poor. </li></ul><ul><li>However, at the same time there will be increasing investigation and reporting of bribery, scandals, often supported by governments, </li></ul><ul><li>Increasing the reputational risks to companies seen as complicit in such irregularities. </li></ul>
  24. 25. The institutions influencing CSR <ul><li>Governments and politicians </li></ul><ul><li>NGOs and civil society organizations </li></ul><ul><li>Companies themselves </li></ul><ul><li>Investors and financial institutions </li></ul><ul><li>Consumers </li></ul><ul><li>International and inter-governmental institutions </li></ul><ul><li>Media </li></ul><ul><li>Educational institutions </li></ul><ul><li>Employees and trade unions </li></ul><ul><li>Internet, online community </li></ul>
  25. 26. Environmental management <ul><li>Managing the productive use of natural resources without reducing their productivity and quality. </li></ul><ul><li>Administrative functions that develop, implement, and monitor the environmental policy of an organization. </li></ul>
  26. 27. Environmental management <ul><li>Cleaner and sustainable production (CP); </li></ul><ul><li>Water management; </li></ul><ul><li>Persistent Organic Pollutants (POPs) and Persistent Toxic Substances (PTS) </li></ul>
  27. 28. Pollution hotspots http://news.bbc.co.uk/2/hi/science/nature/4083331.stm
  28. 29. Spain: Major oil spill <ul><li>The Prestige oil tanker sank near northern Spain on 19 November 2002, polluting about 3,000 km (1,800 miles) of coastline. </li></ul><ul><li>The spill is estimated to have killed 300,000 seabirds, making it one of Europe's worst wildlife disasters. </li></ul>
  29. 30. Gulf of Mexico, US: Dead zone <ul><li>The Gulf of Mexico's dead zone has been an annual problem for the last 30 years, because farmers in the Mississippi watershed are using large quantities of nitrate-based fertilizers. </li></ul>
  30. 31. Bhopal, India: Industrial accident <ul><li>The enormous gas leak from a Union Carbide chemical factory in the Indian city of Bhopal in 1984 was one of the world's worst industrial accidents. </li></ul><ul><li>Nearly 3,000 people died in the first few days and tens of thousands suffered terrible side-effects. </li></ul>
  31. 32. Ukraine: Chernobyl disaster <ul><li>The world's worst nuclear accident occurred in what is now the Ukraine on 26 April 1986. </li></ul><ul><li>A reactor exploded in Chernobyl's nuclear power station, killing at least 30 people and forcing the evacuation of 135,000 more. </li></ul>
  32. 33. Ukraine: Chernobyl disaster

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