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1. Is Article Marketing The Most Beneficial Promotional
Strategy?

2. More and more people are beginning to realize the
benefits of writing articles. It is most definitely one of
the easiest ways to promote your online business fast
and for "free". Although I say free, writing articles and
then submitting to directories and webmasters can take
a bit of time. However, with a bit of practice, you will
soon be churning out articles in no time.

3. Article Marketing works like this:

4. You write an article or more on your niche, which should
be related to the website that you are aiming to
promote. You then submit your article to free article
submission sites in return for a link back to your site. A
massive benefit of doing this, and one that can
accumulate over time, is the fact that there are many
webmasters and ezine publishers that will be looking for
fresh content to publish to their visitors and customers.
This increases the exposure of your article and as a
consequence the link to your site, and the number of
links pointing to your website in the eyes of search
engines.

5. As you will probably know, one of the major factors in
search engines algorithms is the number of relevant
links pointing to your website. The number of links that
are possible to gain from article submissions should not
be underestimated. In a short amount of time, it is not
uncommon to achieve tens, hundreds, or even
thousands of one-way links from just a few submitted
articles. This will obviously vastly improve how
important the major search engines will view your
website, and in turn place it higher in their search
results.

6. The consequence of this is obvious; more visitors, more
sales, greater profit.

7. In my opinion, the old style of reciprocal linking is not as
powerful as article marketing. Finding relevant sites to
approach to exchange links with can be very difficult,
depending on your niche. And even then, it can be
argued that search engines are not placing as much
relevance on these reciprocal links as they once did.
Without good software, link exchanges could literally
take hours for just a handful of links. In that time you
could have written several articles, submitted them to
your favorite article directories, and sat back to watch
your incoming links and number of visitors stack up!

8. What is best about this sudden surge of website traffic,
link popularity and interest in your products or services
is the fact that you have obtained it all for free :-).

9. If you aren't already using articles as part of your
marketing strategy you really are missing out. What
better way to entice visitors to your site than to educate
them on a subject, and show them how much you know
about your niche, whilst providing a link for them to find
out more at your site.

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