Design Pursuit

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My views on UX & UCD!

My views on UX & UCD!

More in: Design , Technology , Education
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  • 1. DESIGN PURSUIT I’m Ganesh burle, human experience designer!
  • 2. Preface All the information in the document has filled with the knowledge and understanding that I absorbed in my experience. Summary What is design? UCD Approach UX Process Titles, roles and responsibilities Questions
  • 3. What is Design?
  • 4. What is Design? Design isn't crafting a beautiful, textured button with breathtaking animation. “It's figuring out if there's a way to get rid of the button altogether” “Design is a communicative process” “Design is a behaviour, not a department” “Adding humanity to system is human experience design” “The demise of the unnecesseary is design”
  • 5. UCD Approach
  • 6. UCD Approach User-centered design is an approach to interactive system development that focuses specifically on making systems usable. It is a multidisciplinary activity. User-Centered Design can be broken into three main phases: - Discover Vision, goals, objectives User analysis (Persona) Task analysis Information architecture analysis - Design Navigation design Storyboards, wireframes Interface design Color, style, graphics, fonts Style guide - Decide Design walkthroughs Heuristic evaluations Guidelines reviews Usability testing: low fidelity through high fidelity; informal through formal
  • 7. UX Process
  • 8. UX Process Adding to Business Psychology “ “Commonsense & of the Targeted user of an Exp. designer
  • 9. usage patterns emotions mental model behaviours UX Process Adding to Business Psychology “ “Commonsense & of the Targeted user of an Exp. designer
  • 10. UX Process Adding to Business Psychology “ “Commonsense & of the Targeted user of an Exp. designer observations best practices research papers thinking OOB following blogs usage patterns emotions mental model behaviours
  • 11. UX Process Adding to Business Psychology “ “Commonsense & of the Targeted user of an Exp. designer observations best practices research papers thinking OOB following blogs usage patterns emotions mental model behaviours
  • 12. Titles, roles and responsibilities
  • 13. Graphic designer Icon specialist Interface designer Interaction designer Production designer UI designer UI developer User researcher UX designer Visual designer Web designer Web developer Titles, roles and responsibilities
  • 14. Graphic designer Icon specialist Interface designer Interaction designer Production designer UI designer UI developer User researcher UX designer Visual designer Web designer Web developer Titles, roles and responsibilities
  • 15. - Focuses on L & F - Pixcel perfect quality - Flat & Neat UI - Follows trends - Layout slicing - Best practices - UI Integration Titles, roles and responsibilities attractive ready to eat hot & trendy Graphic designer Icon specialist Interface designer Interaction designer Production designer UI designer UI developer User researcher UX designer Visual designer Web designer Web developer
  • 16. Graphic designer Icon specialist Interface designer Interaction designer Production designer UI designer UI developer User researcher UX designer Visual designer Web designer Web developer Titles, roles and responsibilities
  • 17. business goals user goals+ - Navigation desing - Task flows - User journeys - User personas - Information architecture - Wireframes - Usability testing - prototypes Graphic designer Icon specialist Interface designer Interaction designer Production designer UI designer UI developer User researcher UX designer Visual designer Web designer Web developer easy to use Titles, roles and responsibilities emotional engagement
  • 18. Questions