The wide range of product diversity in our world has resulted in a cluster of options and opportunities from which customers can choose. In order to be perceived by consumers, companies have to apply various marketing concepts and ideas to distinguish themselves from their competitors. Marketing Intelligence can be understood as a way of gathering and analyzing relevant information as far as a company’s decision making and market opportunities are concerned. It determines the intelligence needed, collects it by scanning the environment and delivers it to marketing managers who need the information. These evidences are necessary for shaping a company’s strategies and decisions. The aim of this project is to examine a variety of strategic Marketing Intelligence concepts employed by the world’s largest pizza chain Domino’s Pizza with specific emphasis being attributed to its Sales strategies.