The End / Games for Change 2012   Preloaded
The End / Games for Change 2012   Preloaded
‘Games with Purpose’The End / Games for Change 2012                 Preloaded
The End / Games for Change 2012   Preloaded
FUN +The End / Games for Change 2012           Preloaded
The End / Games for Change 2012   Preloaded
DEATHThe End / Games for Change 2012   Preloaded
(Make it easier)The End / Games for Change 2012                      Preloaded
RELIGIONThe End / Games for Change 2012    Preloaded
2/3 UK teens lack faithThe End / Games for Change 2012               Preloaded
PHILOSOPHYThe End / Games for Change 2012   Preloaded
THE                                  PHILOSOPHY                                   MECHANICThe End / Games for Change 2012 ...
THE FUN BITThe End / Games for Change 2012                 Preloaded
The End / Games for Change 2012   Preloaded
The End / Games for Change 2012   Preloaded
The End / Games for Change 2012   Preloaded
The End / Games for Change 2012   Preloaded
The End / Games for Change 2012   Preloaded
The End / Games for Change 2012   Preloaded
The End / Games for Change 2012   Preloaded
The End / Games for Change 2012   Preloaded
The End / Games for Change 2012   Preloaded
The End / Games for Change 2012   Preloaded
The End / Games for Change 2012   Preloaded
The End / Games for Change 2012   Preloaded
The End / Games for Change 2012   Preloaded
RESULTSThe End / Games for Change 2012             Preloaded
results                                     3m levels played                                  2 hours + av. save game     ...
1m+ Answers                                  Crusading Truth-Teller 3%                                  The Truth-Teller 4...
most answered                   Is it possible to be happy simply                          living in the moment?          ...
big swingers                     Is there such a thing as a cause                            worth dying for?             ...
big swingers            Would you donate your body to help                   others after death?                          ...
big swingers                       Should it be possible to laugh                                 at Death?               ...
close-calls                       Are humans cut of from other                             parts of nature?               ...
close-calls                         Is there such a thing as fate?                                  53% Yes 47% No        ...
interesting                   Should people be able to choose                           how they die?                     ...
The End (#playTheEnd)    www.playtheend.com    More games, demos and blog:    www.preloaded.com/blog     Email: phil@prelo...
#G4C12: Case Study: The End
#G4C12: Case Study: The End
#G4C12: Case Study: The End
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#G4C12: Case Study: The End

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According to research, over two thirds of UK teens are either agnostic or atheist. Based on the hypothesis that a person’s understanding of death is guided by their religion, the absence of one suggests that the majority of teens are largely unsupported when trying to make sense of it.
The End is a free, online web-game commissioned by Channel 4 Education, to ‘make death easier’. It is a game of self-discovery of 14-19 year olds which integrates strategy, puzzles and philosophical questions into a world which explores a range of commonly (or less commonly) held views about death, philosophy and science.
The micro-talk explains the approach Preloaded took to designing a game about death as well as presenting insight into the player’s views on mortality, generated from the equivalent of 11+ years of non-stop gaming.


PARTICIPANTS:
Phil Stuart, Creative Director, Preloaded

Published in: Entertainment & Humor
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#G4C12: Case Study: The End

  1. 1. The End / Games for Change 2012 Preloaded
  2. 2. The End / Games for Change 2012 Preloaded
  3. 3. ‘Games with Purpose’The End / Games for Change 2012 Preloaded
  4. 4. The End / Games for Change 2012 Preloaded
  5. 5. FUN +The End / Games for Change 2012 Preloaded
  6. 6. The End / Games for Change 2012 Preloaded
  7. 7. DEATHThe End / Games for Change 2012 Preloaded
  8. 8. (Make it easier)The End / Games for Change 2012 Preloaded
  9. 9. RELIGIONThe End / Games for Change 2012 Preloaded
  10. 10. 2/3 UK teens lack faithThe End / Games for Change 2012 Preloaded
  11. 11. PHILOSOPHYThe End / Games for Change 2012 Preloaded
  12. 12. THE PHILOSOPHY MECHANICThe End / Games for Change 2012 Preloaded
  13. 13. THE FUN BITThe End / Games for Change 2012 Preloaded
  14. 14. The End / Games for Change 2012 Preloaded
  15. 15. The End / Games for Change 2012 Preloaded
  16. 16. The End / Games for Change 2012 Preloaded
  17. 17. The End / Games for Change 2012 Preloaded
  18. 18. The End / Games for Change 2012 Preloaded
  19. 19. The End / Games for Change 2012 Preloaded
  20. 20. The End / Games for Change 2012 Preloaded
  21. 21. The End / Games for Change 2012 Preloaded
  22. 22. The End / Games for Change 2012 Preloaded
  23. 23. The End / Games for Change 2012 Preloaded
  24. 24. The End / Games for Change 2012 Preloaded
  25. 25. The End / Games for Change 2012 Preloaded
  26. 26. The End / Games for Change 2012 Preloaded
  27. 27. RESULTSThe End / Games for Change 2012 Preloaded
  28. 28. results 3m levels played 2 hours + av. save game 284k edu-clicks 10k Facebook LIKES Best Game BIMA + FITC 2 x G4C NominationsThe End / Games for Change 2012 Preloaded
  29. 29. 1m+ Answers Crusading Truth-Teller 3% The Truth-Teller 40% Mystic Truth Teller 1.5% The Crusader 9% Crusading Awakener 2.5% The Awakener 26% Mystic Awakener 5% The Mystic 13%The End / Games for Change 2012 Preloaded
  30. 30. most answered Is it possible to be happy simply living in the moment? 75% Yes 25% No (300,353 answers)The End / Games for Change 2012 Preloaded
  31. 31. big swingers Is there such a thing as a cause worth dying for? 83% Yes 17% No (18,932 answers)The End / Games for Change 2012 Preloaded
  32. 32. big swingers Would you donate your body to help others after death? 81% Yes 19% No (62,855 answers)The End / Games for Change 2012 Preloaded
  33. 33. big swingers Should it be possible to laugh at Death? 82% Yes 18% No (10,344 answers)The End / Games for Change 2012 Preloaded
  34. 34. close-calls Are humans cut of from other parts of nature? 43% Yes 57% No (19,881 answers)The End / Games for Change 2012 Preloaded
  35. 35. close-calls Is there such a thing as fate? 53% Yes 47% No (39,151 answers)The End / Games for Change 2012 Preloaded
  36. 36. interesting Should people be able to choose how they die? 62% Yes 38% No (114,061 answers)The End / Games for Change 2012 Preloaded
  37. 37. The End (#playTheEnd) www.playtheend.com More games, demos and blog: www.preloaded.com/blog Email: phil@preloaded.com Twitter: @philstuart @preloadedThe End / Games for Change 2012 Preloaded
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