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Filament Games: Innovations in Business and Funding Models
 

Filament Games: Innovations in Business and Funding Models

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    Filament Games: Innovations in Business and Funding Models Filament Games: Innovations in Business and Funding Models Presentation Transcript

    • Innovations in Business and Funding Models
    • Innovations in Business and Funding Models
    • Innovations in Business and Funding Models Entirely unproven ideas about navigating the as yet ill-defined and esoteric educational games market
    • Innovations in Business and Funding Models Entirely unproven ideas about navigating the as yet ill-defined and esoteric educational games market
    • Birth
    • Rise
    • Fall
    • Intermission
    • Rebirth
    • Rebirth
    • The market didn’t get the memo
    • Digital Opportunity
    • Digital Opportunity
    • Digital Opportunity
    • Digital Opportunity
    • Digital Opportunity
    • Insert Shameless Plug Here
    • Caveat 3AM ideas Back-of-the-napkin business plans2004 2006 2008 2010
    • Barriers
    • BarriersMaking good educational games is hard
    • BarriersEducation publishers don’t publish games and game publishers don’t publish educational content
    • BarriersEducation publishers don’t publish games and game publishers don’t publish educational content
    • Barriers
    • Barriers “My belt holds up my pants…” “But my pants have loops that hold up my belt…”“Who’s the real hero?” Mitch Hedberg
    • Barriers GAMES TRADITIONAL CURRICULA“Who’s the real hero?” Mitch Hedberg
    • BarriersA small number of large players control the key access points
    • Barriers
    • Barriers
    • BarriersProduct DevSales
    • Barriers Publishers want turnkey solutionsthat cover large swaths of content
    • BarriersThe purchaser and the consumer are separate
    • Barriers Game Literacy Purchasing PowerKDMs Teachers Students
    • BarriersBudgets are tight
    • BarriersThe modern market is noisy and decentralized
    • BarriersFlash games are free…right?
    • BarriersElementary math and reading dominate
    • Demand
    • DemandFree games are used
    • Demandtotal plays 980,000 1,970,000 225,000 plays / month
    • DemandGame-Enhanced Science1,300 STUDENTS
    • DemandGame-Enhanced Science1,300 STUDENTS
    • DemandPain Point:ENGAGEMENT
    • DemandPain Point:PERFORMANCE
    • DemandPain Point:ENROLLMENT & COURSE COMPLETION
    • DemandPain Point:PRODUCTIVITY
    • DemandPain Point:GIFTING
    • Innovation
    • Innovation
    • Innovation
    • Innovation Sales3 10 50 100 500 1000 5000 #Seats
    • Innovation
    • Innovation
    • InnovationPartners, partners, partners,partners, partners, partners,partners, partners, partners.
    • Electron Business Model
    • Electron Business ModelSchoolVirtual schoolsTextbooks publishers HomeOnline curriculum vendors App marketplacesOnline learning media aggregators Casual game portalsOnline educational resource providers Social networks for kidsSocial networks for teachers & students Family-oriented education portals
    • Electron Business Model
    • white@filamentgames.com
    • Mission Statement WHY To make education more interactive and meaningful, and to inspire learners HOWBy developing custom gameplay mechanics to teach specific learning objectives WHAT High quality educational games