g 4 L ife
 a m in
G                    Eat Lo
                            nger, M
                     Well &         ove
...
The Problem...


    Houston...eh...

                Yes...Mr Alien?

          eh...You appear to have a problem?

     ...
Exercise is a Hard Sell !!!




                              Quality Frog
Promoting Positive
Health Behavior Change
          Persuasive Message
      (“Exercise is Good for You!”)
            Per...
Who is Setting the Agenda?



                                 personalized health
                                 progra...
Games & Hierachy of Needs

                Self-Actualization
Human History




                     Esteem

             ...
Science Fiction?
21st Century Reality
Games Eras


 MatthiasKabel
                     az1172




Ancient          Modern       Digital
Eat Longer




             Clover_1
Snacking Kills!!!


     sean dreilinger              djwhelan                   Wallabee


    +                         ...
Move Well
Make Sure Tools are Up to the Job!




              mrlerone         adamant




       X                 X
Laboratory Measurements
Energy Expenditure
- not all ExerGames are Equal
                             ?
                         R

              ...
Live More




            Earl - What I Saw 2.0
Magic Circle of Games




                  antonioperezrio.es
Live More - ExerGames




BeFitt

           BeFitt


         gamercize
Maximizing Human Performance




   Skill
Stamina
 Mental
eSports
"If you want to be at the top of your game, it is important to not only keep mentally
sharp, but also physically. ...
Supportive Environments
Ottawa Charter for Health Promotion (WHO, 1986)
Strategy for Europe on Nutrition, Overweight and O...
Supportive Digital Environment


          Contemplation   Preparation




          Maintenance       Action
Game Over
Contact

Championing Exertion in the Digital Games Era



          Dr Alasdair G Thin, BSc, PhD
          a.g.thin@hw.ac....
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Gaming4 Life: Eat Longer, Move Well & Live More

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Gaming4 Life: Eat Longer, Move Well & Live More
Interactive Fitness and Exergaming Seminar September 24, 2009. Leisure Industry Week (LIW), Birmingham, UK

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Gaming4 Life: Eat Longer, Move Well & Live More

  1. 1. g 4 L ife a m in G Eat Lo nger, M Well & ove Live M ore Dr Alasdair G Thin Interactive Fitness and Exergaming Seminar Sept 24, 2009. LIW, Birmingham, UK
  2. 2. The Problem... Houston...eh... Yes...Mr Alien? eh...You appear to have a problem? We do? Houston. You have a wardrobe malfunction!
  3. 3. Exercise is a Hard Sell !!! Quality Frog
  4. 4. Promoting Positive Health Behavior Change Persuasive Message (“Exercise is Good for You!”) Perceived Future Reward Persuasive Interactive Experience Immediate Real Reward
  5. 5. Who is Setting the Agenda? personalized health program fun incentive physical challenges also features trivia games, hints and tips learn everything you need to know about proper nutrition and working out www.touchgenerations.com myhealthcoach.uk.ubi.com
  6. 6. Games & Hierachy of Needs Self-Actualization Human History Esteem Belonging Safety Physiological
  7. 7. Science Fiction?
  8. 8. 21st Century Reality
  9. 9. Games Eras MatthiasKabel az1172 Ancient Modern Digital
  10. 10. Eat Longer Clover_1
  11. 11. Snacking Kills!!! sean dreilinger djwhelan Wallabee + ↓ = Andrew_B blythe_d Martin LaBar Snack Extrinsic Reward Intrinsic Reward
  12. 12. Move Well
  13. 13. Make Sure Tools are Up to the Job! mrlerone adamant X X
  14. 14. Laboratory Measurements
  15. 15. Energy Expenditure - not all ExerGames are Equal ? R J A W
  16. 16. Live More Earl - What I Saw 2.0
  17. 17. Magic Circle of Games antonioperezrio.es
  18. 18. Live More - ExerGames BeFitt BeFitt gamercize
  19. 19. Maximizing Human Performance Skill Stamina Mental
  20. 20. eSports "If you want to be at the top of your game, it is important to not only keep mentally sharp, but also physically. This is due to the fact that quick reflex's are a must, and the fitter you are - the better reaction times you will get." A Pro-Gamer “A human activity capable of achieving a result requiring physical exertion and/or physical skill which, by its nature and organisation, is competitive and is generally accepted as being a sport.” Australian Sports Commission
  21. 21. Supportive Environments Ottawa Charter for Health Promotion (WHO, 1986) Strategy for Europe on Nutrition, Overweight and Obesity related health issues (European Commission, 2007) Call to create “Supportive Environments” (i.e. Physical) Prevention Education Empowerment What about a “Supportive Digital Environment” ? Readily developed Lower cost Scaleable to population level
  22. 22. Supportive Digital Environment Contemplation Preparation Maintenance Action
  23. 23. Game Over
  24. 24. Contact Championing Exertion in the Digital Games Era Dr Alasdair G Thin, BSc, PhD a.g.thin@hw.ac.me.uk www.gamersizescience.org

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