Active Video Games

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EU Platform for Action on Diet, Physical Activity and Health. Brussels, September 17, 2008

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Active Video Games

  1. 1. Active Video Games Dr Alasdair G Thin Active Video Games Researcher Heriot-Watt University, Edinburgh, UK a.g.thin@hw.ac.uk www.GamerSizeScience.org EU Platform for Action on Diet, Physical Activity and Health Brussels, September 17, 2008
  2. 2. Which is the Odd One Out? http://foragers.wikidot.com/sexual-division-of-labor http://www.pecad.fas.usda.gov/highlights/2008/05/IndiaRapeseed/ http://www.flickr.com/photos/estherase/137338651/sizes/m/ http://www.eyetoy.com/index.asp?pageID=21
  3. 3. Alasdair G Thin - Credentials <ul><li>BSc Physiology & Sports Science </li></ul><ul><li>PhD Clinical Exercise Physiology </li></ul><ul><li>PG Cert. Information Technology Applied to Tourism, Leisure & Sport </li></ul><ul><li>PG Cert. Academic Practice </li></ul><ul><li>Various Coaching & Instructing Qualifications </li></ul><ul><li>Worked in Public Health/Health Promotion </li></ul>
  4. 4. New Ways of Doing Things e e e e e
  5. 5. Social Phenomenon <ul><li>http://www.nytimes.com/2007/04/30/health/30exer.html </li></ul><ul><li>http://www.time.com/time/magazine/article/0,9171,1661688,00.html </li></ul><ul><li>http://news.bbc.co.uk/1/hi/health/7262770.stm </li></ul>Video Games Industry Size 2008 >€15,000 Million
  6. 6. Gym-based ExerGames
  7. 7. Laboratory Measures
  8. 8. Energy Expenditure – Active versus Sedentary Video Game
  9. 9. Summary Energy Expenditure
  10. 10. Novelty Factor or Persuasive Active eGames? <ul><li>Degree of authority </li></ul><ul><li>Develops skills </li></ul><ul><li>Exercise more accessible </li></ul><ul><li>General exercise tips </li></ul><ul><li>Helpful suggestions </li></ul><ul><li>Monitors usage </li></ul><ul><li>Negative feedback </li></ul><ul><li>Positive experience </li></ul><ul><li>Positive feedback </li></ul><ul><li>Praises the player </li></ul><ul><li>Progress chart </li></ul><ul><li>Reflects the player </li></ul><ul><li>Rewards progress </li></ul><ul><li>Tailors exercise </li></ul><ul><li>Visually attractive </li></ul>
  11. 11. We Have the Technology…
  12. 12. Paradigm Shift <ul><li>Persuasive Message ( “Exercise is Good for You!” ) </li></ul><ul><ul><li>Perceived Reward </li></ul></ul><ul><li>Persuasive Interactive Experience </li></ul><ul><ul><li>Real Reward </li></ul></ul>“ Playing to live” “Jouer pour livre” “Spielen um zu leben”
  13. 13. Who is Setting the Agenda?? www.touchgenerations.com
  14. 14. Future of Active eGames <ul><li>Maximise the Opportunity </li></ul><ul><ul><li>Dialogue with Games Developers </li></ul></ul><ul><ul><li>Personal Activity Platform/Profile </li></ul></ul><ul><ul><li>eGame Energy Expenditure Ratings? </li></ul></ul><ul><li>Sustainable Future </li></ul><ul><ul><li>Models for in game advertising/sponsorship </li></ul></ul><ul><ul><li>Casual games (adverts tie in, e.g. QR codes) </li></ul></ul><ul><ul><li>Develop social/networking/online aspects </li></ul></ul>
  15. 15. Contact Dr Alasdair G Thin Active Video Games Researcher Heriot-Watt University, Edinburgh, UK a.g.thin@hw.ac.uk www.GamerSizeScience.org Available for Research, Consulting and Speaking Engagements

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