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Shalamuka - Penreach Foundation - Teach by Text Program

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While working at Digital Influence Group, we were approached by a major Johannesburg based bank named Shalamuka which funds an organization and university called Penreach. The Penreach foundation provides workshops for teachers from rural areas to learn proper teaching methods. The problem they needed solved was that these workshops were sometimes cancelled or moved and there was no way to mass communicate or broadcast a message to the teachers that the workshop was cancelled due to the lack of internet access in rural South Africa. This would cause dire effects on the Penreach teachers lives because the workshops are located in Johannesburg and it is a considerable expense for these low income teachers to get there (sometimes a month\'s worth of finances just to pay for the gas).

So I was assigned to figure out a solution to facilitate communication between the Penreach teaching workshops and the teachers in the program without using any computer based platform. The solution I came up with was a text messaging and microblog platform that used generated numerical codes to broadcast text the members of Penreach if there was an event change. Furthermore, I upgraded the solution and platform (as detailed in the pdf) to include more community features and the power of the internet (through the microblog) to help the Penreach foundation achieve their mission of providing education to the poor in South Africa.

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Shalamuka - Penreach Foundation - Teach by Text Program

  1. 1. !"#$%&'(&!")*& +#,-$&./01/#2 .#/*&3 B-$/0'>01&.#*% &&&&.#/*&H# Text Capture Text Capture Keyword recognized (Familial Issues) Auto-Respond SMS Text to a number for Penreach From: Penreach Subject Codes Available SMS Text to: Penreach SMS Biology SMS Familial Issues Algebra Orphaned Children Question is forwarded to online microblog An “asker” sends the message, “Subject Codes,” and subscribed experienced to Penreach to nd out the proper codes. Penreach educators. The asker nds the proper code and asks: “Familial Issues- I have a student who comes from an abusive family in Johannesburg. It is a ecting his school work and he is noticeably depressed. What am I supposed to do?”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
  2. 2. !"#$%&'(&!")* +#,-$&./01/#2&E&B-$/0'>01&.#*% .#/*&H# Microblog Frontend Text Capture Microblog Frontend Keyword recognized (Familial Issues) Microblog Backend Answer is sent to the asker with amount SMS Text Received of validity points. from Internet User “KB” !")*&$#<*9/"6 5/02&;06#507" Message Contents: Question is forwarded .0,*"6&*0&,<"$-5-$&,9'8"$* “Familial Issues- I have a student who comes from anabusive family in Johannesburg. It is a ecting his school work and he is noticeably depressed. SMS <#1"C& to online microblog. What am I supposed to do?” People generally behave in an unreasonable way because their judgement is clouded by emotion. When two people are interacting, one person’s emotion tends to feed the other’s emotional response. (For example, think about how di cult it is to react to an........ The asker receives the text message generated on the microblog. Question is posted on the online microblog’s front end and goes live on the internet. The asker nds it very helpful A user chooses to answer the question. 1,000 people have voted but not the exact answer she is looking for. this answer as appropriate (validity points). A donation button is available at all times on the microblog. !"#$%&'(&!")*4&055"/"6&-7&$07897$*-07&:-*%&;06#507"4&</0=-6",&*"#$%"/,&*%"&#'->-*(&*0&%#="& ?9",*-07,&#7,:"/"6&5/02&#7(&>0$#*-07&-7&@09*%&A5/-$#&=-#&@B@&*")*-71&#76&#&$077"$*"6&2-$/0'>011-71&<>#*50/2C& +(&9*->-D-71&$/0:6,09/$-71&2"*%06,&#76&0*%"/&50/2,&05&,0$-#>E2"6-#&#<<>-$#*-07,4&*%","&*"#$%"/,F&?9",*-07,&#/"&#7,:"/"6&'(& ,9',$/-'"6&")<"/-"7$"6&."7/"#$%&"69$#*0/,&#76&-7*"/7"*&9,"/,4&#>>&:%->"&,-29>*#7"09,>(&"#/7-71&607#*-07, 50/&*%"&@%#>#29G#&#76&."7/"#$%&50976#*-07,C&
  3. 3. !"#$%&'(&!")* +#,-$&./01/#2&E&."7/"#$%&@9',$/-'"/&.#*% .#/*&H' SMS Text to: Penreach subscribers Text Capture Keyword recognized (Familial Issues) Messag receive e d SMS Text from Penreach Member Received Reply To: 5353 Call this number. Text Capture 555-555-5555. Answer is relayed back. ? Social services in Johannesburg. SMS Question is forwarded to online microblog ? Messag receive e d and subscribed experienced Messag e Penreach educators. d receive The asker receives the text message from the Penreach member. She compares it to the internet answer. Both are useful but the Penreach member’s answer is more speci c. All teachers subscribed to “Familial Issues” receives the question and a generated code. The reason there is a code is to protect the askers identiy and personal information. Only one subscriber knows exactly what to do. !"#$%&'(&!")*4&055"/"6&-7&$07897$*-07&:-*%&;06#507"4&</0=-6",&*"#$%"/,&*%"&#'->-*(&*0&%#="& ?9",*-07,&#7,:"/"6&5/02&#7(&>0$#*-07&-7&@09*%&A5/-$#&=-#&@B@&*")*-71&#76&#&$077"$*"6&2-$/0'>011-71&<>#*50/2C& +(&9*->-D-71&$/0:6,09/$-71&2"*%06,&#76&0*%"/&50/2,&05&,0$-#>E2"6-#&#<<>-$#*-07,4&*%","&*"#$%"/,F&?9",*-07,&#/"&#7,:"/"6&'(& ,9',$/-'"6&")<"/-"7$"6&."7/"#$%&"69$#*0/,&#76&-7*"/7"*&9,"/,4&#>>&:%->"&,-29>*#7"09,>(&"#/7-71&607#*-07, 50/&*%"&@%#>#29G#&#76&."7/"#$%&50976#*-07,C&
  4. 4. !"#$%&'(&!")* I07E."7/"#$%&B"2'"/&EE&B-$/01-=-71&E&A7,:"/,&50/&J07#*-07, .#/*&K SMS Text to: Penreach Messag receive e d From: Penreach SMS Text Answer Received To: Penreach Thank you for using our Text Capture answering service. To What is the population of elephants in Africa? Non-Member receive your answer please donate $1 to Penreach by texting.. SMS e Messag d receive e Messag d receive Vodafone recognizes that The asker receives the answer from these members are not part of the Penreach Penreach along with a thank-you for initiative, and sends them the donation. a message to obtain a donation. A non Penreach member Common people have questions that they need to be answered must donate a small amount of money in order for a variety of reasons such as school or work. These people to receive an answer via SMS Text. are not Penreach subscribers nor do they work for Penreach. The microblog, however is free of charge. L<"7-71&*%-,&<>#*50/2&*0&"="/(07"&-7&@09*%&A5/-$#&#>>0:,&9,&*0&9*->-D"&*%"&#7,:"/&,"/=-$"&-75/9,*/9$*9/"&#,&#&607#*-07&<>#*50/2C&&
  5. 5. !"#$%&'(&!")* +>011"/&L9*/"#$%&EE&@0$-#>&B"6-#&J/-="/,&50/&J07#*-07, M,-71&'>011"/,&*0&#6=0$#*"&09/&2-,,-07&$#7&%"><&<9>>&2#7(&20/"&9,"/,&-7*0&*%"&2-$/0'>01&#76&1"7"/#*"&607#*-07,&#76&0="/#>> #:#/"7",,&05&*%"&@%#>#29G#&#76&."7/"#$%&50976#*-07,C
  6. 6. !"#$%&'(&!")* @0$-#>&I"*:0/G,&EE&@0$-#>&B"6-#&J/-="/,&50/&J07#*-07, Microblog Facebook Application Microblog Push A “Donate Now” button will be included in the application The microblog can push out questions and as well as a link to the microblog. answers to a twitter pro le, which could help drive This application will display Teach by Text's data and it can more users to the microblog and encourage people to donate. be installed on individual Facebook pro les. Installed on indiviual pro les, it Shalamuka and Penreach Events Page expands our reach for donations. Another Twitter account can be created to act as yet another portal for people to be driven into the program as well as keep people up to date Facebook Fan/Like Page on everything that Shalamuka and Penreach are doing. Fan pages that live on Facebook act as a hub for content and another opportunity for donation Penreach Twitter Pro les generation. Facebook users can come and discuss Penreach members can be encouraged to create their own twitter pro les since issues concerning education and Shalamuka. Penreach Twitter posts can be created with SMS text. These members can act as advocates members can act as advocates of the organization and provide an interesting story around the organization. on the page. The page can have a “Donate .. Now” button as well as hosting our Facebook application, allowing users to install the application in their pro les easily. Furthermore, the fan page can also drive users to the microblog. Facebook Causes Facebook has an exisitng Facebook application that allows groups to be created around a cause or a mission.Users who already possess the application can add the Shalamuka/Penreach to their list of causes and activelysupport it. For example, they can track their impact on the cause itself in categories such as the number of people they recruited for the cause, awareness generated around the cause, and funds raised for the cause. The application has the abilitiy to accept donations as well. N7&$07897$*-07&:-*%&*%"&607#*-07,&2#6"&5/02&!"#$%&'(&!")*4&,0$-#>&2"6-#&#<<>-$#*-07, ,9$%&#,&O#$"'00G&#76&!:-**"/&$#7&'"&9,"6&*0&%"><&1"7"/#*"&20/"&607#*-07,4&/#-,"&#:#/"7",,&50/&@%#>#29G# #76&."7/"#$%&#76&6/-="&9,"/,&*0&*%"&2-$/0'>01C&&
  7. 7. PL&@*96"7*&Q077"$*R&L7"&S#<*0<&."/&Q%->6&TLS.QU&A<<>-$#*-07 then download or view within the application. assignments and projects. A teacher can monitor these chat rooms after school and participate if he or she chooses. application or by SMS text. actvity within the application. A7&#<<>-$#*-07&'9->*&,<"$-5-$#>>(&50/&*%"&PL&>#<*0<&$02<9*"/&$#7&'"&9,"6&*0&G""<&*%"&,*96"7*,&#76&*"#$%"/,&-7&,(7$C&
  8. 8. !"#$%&'(&!")*& ;-6"0&Q%#*&#76&S-="&5""6,EE&@0$-#>&B"6-#&J/-="/,&50/&A:#/"7",, with other classrooms in other countries. have access to the internet. @""-71&-,&'">-"=-71C&M,-71&=-6"0&$#7&1/"#*>(&"7/-$%&*%"&&<0:"/&05&*%"&$#2<#-17&-7&#&=#/-"*(&05&9,"59>&:#(,C&

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