Using Technology to Boost Online Visibility - presented by Gallop Web Services

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Use social media and your website effectively to boost your online business presence.
Learn about:
How Google ranks your business
Three different approaches for building online visibility
How to use social media to increase both your personal and online business visibility

Gallop Web Services offers website design and development, as well as technical consultative services to businesses. We take a look at the big picture to offer a comprehensive plan for building a responsive website, branding social media, and then tying it all together to strengthen the business presence online.

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  • Gallop Web Services, LLC (GWS) is an award-winning business solutions provider based in Northern Virginia. GWS is a SWaM and CCR certified technology firm. We are an active member of the Loudoun County Chamber of Commerce, and are involved in our community. In 2012, we were honored to have been chosen by the business community as the Loudoun Chamber’s Technology Business of the Year. We have a big heart for helping organizations grow and succeed. Therefore, we strive to provide personalized attention to meet our client’s needs and take pride in offering exemplary services while keeping down client costs.
  • Gallop Web Services, LLC (GWS) is an award-winning business solutions provider based in Northern Virginia. GWS is a SWaM and CCR certified technology firm. We are an active member of the Loudoun County Chamber of Commerce, and are involved in our community. In 2012, we were honored to have been chosen by the business community as the Loudoun Chamber’s Technology Business of the Year. We have a big heart for helping organizations grow and succeed. Therefore, we strive to provide personalized attention to meet our client’s needs and take pride in offering exemplary services while keeping costs down for our clients.
  • Using Technology to Boost Online Visibility - presented by Gallop Web Services

    1. 1. Using Technology to Boost Your Visibility Online
    2. 2. Using Technology to Boost Your Visibility Online 2 About search engines Approaches for building a presence online Using Social Media for online visibility
    3. 3. Using Technology to Boost Your Visibility Online 3 How Google stores info on your business  It is a massive and extremely dynamic database: The “perfect search engine understands exactly what you mean and gives you back exactly what you want”. Larry Page, Google co-founder  Google (and other search engines) cross reference every single query ever typed, every single bit of information stored and every image ever uploaded through website servers around the world. It then lists the results displaying the most relevant to the least likely in an attempt to fulfill the search criteria as accurately as possible.
    4. 4. Using Technology to Boost Your Visibility Online 4 How Google stores info on your business  They keep information forever, until it is replaced or completely removed from its original server. Even then, the information is often stored in archive depositories. This is one reason privacy and internet security is such a big deal.  Google products - If you own an Android; search the web with Google; use the browser Chrome; have a Gmail, YouTube, Blogger, Feedburner, Google +, etc. then you are a consumer of Google products and chances are you have a Google account. You should make use of the free tools Google offers.
    5. 5. Using Technology to Boost Your Visibility Online 5 Approaches for building a presence online  Have a website--no matter how basic. Get the best you can afford and make sure you have plenty of information about what you do and how to contact you on it.  No money in your budget? Consider a free blog from Wordpress.com or Google Blogger. It’s something anyway.  Got a storefront? Claim your business listings in the major search engines – Google, Bing and Yahoo. You’ll be able to upload your logo, images, video. Also free, but does require proof of business and a bit of your time.
    6. 6. Using Technology to Boost Your Visibility Online 6
    7. 7. Using Technology to Boost Your Visibility Online 7 Using Social Media for online visibility  Pick the ones you like and will use the most. No need to hit ALL of them.  Facebook, Pinterest and Google+ are probably a must for any business involved with visual displays of products or services (ie., interior design company)  Facebook & Twitter – best for businesses that often provide a blow-by-blow description of activity or events, or share knowledge about activities/events (ie., wineries )  LinkedIn – every business person should have an account. It is free networking and may open doors of opportunity.
    8. 8. Using Technology to Boost Your Visibility Online 8 Using Social Media for online visibility  How does SM help with visibility? Social media builds identity both personally and professionally. They are the avenue for conversation and therefore a big part of today’s marketing approach.  Tie it all together – have a plan A website link to FB and Twitter via blog; feeds into the website from FB, Twitter & LI (as part of a desired strategy). Invite people to Like you website & FB business page. Use HootSuite to manage your social media.  Give it time to establish your online reputation It takes months for online activity to collect in search engines as relevant data. The more places you and your business are on with real information containing consistent and useful keywords, the better the likelihood of getting listed well in the search engines.
    9. 9. Using Technology to Boost Your Visibility Online 9 Use HootSuite to Organize Social Media
    10. 10. Using Technology to Boost Your Visibility Online 10 When using social media:  Think like a reporter - interview yourself  If you put something out there for comments, be prepared to answer intelligently  Be first and be right--don’t let someone else tell your story  “Never Twitter when you are bitter” and use only verified information  Determine a standard format you can follow to make the job easier  Know and understand your own communication style
    11. 11. Using Technology to Boost Your Visibility Online 11 Questions?
    12. 12. What Gallop Web Services Offers 12 Design – website and social media branding Website Development E-commerce Website Hosting Search Engine Optimization (SEO) Search Engine Marketing (SEM) Applications & Software Development IT Support Software training
    13. 13. LifeChange, LLC 13
    14. 14. ACP & Wedlock-Divorce 14
    15. 15. Using Technology to Boost Your Visibility Online

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