Oracle Presentation

Office of the CIO
Trends
Galit Fein
EVP & Senior Analyst
Strategies for the Web &
Office of the CIO

All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info 1

Two Faces of the CIO

CIO function # 1 CIO function # 2
• Manager of • CEO of external IT
Your Text here Your Text here
internal IT


MEGA IT Trends 2008

IT spend (inc. outsourcing) remained flat

Higher standards dictated by new regulations
Greater demand for IT services but limited resources

Increasing number of small projects & its interaction


IT is an Integral Organ of the Business
Contribution to
The most important IT responsibility achieving
business
strategy
29%
Business
processes
improvement
57% Available &
accurate info
14%

Source: STKI

Org. that lack OTC complain of:

IT support in the business strategy is less effective

Poor transparency between management & ITO

Lack of IT standardization & methodology
Unproductive use & waste of human resources &

IT assets

Projects failures rate is too high


IT that lack OTC complain of:

Overwhelming demand for IT services

Projects, requests, CR, maintenance are managed by

out-dated, non-integrated tools
Status of requests is not available in real-time

Unable to detect & expose problems & malfunction in
early stage


Why do we need Office of the CIO?

OTC ensures that every decision has optimal
strategic value in relation to cost & risk

With OTC, business managers will better understand:
• Strategic impact of investment decision-making
• Cost of IT services


Objectives of the PMO

IT Plan Development
Demand Management
Budget & resource management
Tools
Availability of information
Post-implementation audits:
• Accompany the implementation
• Ensure successful system-use
Continuous improvement

IT Plan Development
13% 33% 54%
Change
Regulatory Strategic Run
The
The
Organization
Organization

Alignment with
Str. Objectives


Cost
ROI
Risk & compliance Competitive IT-enabled Running IT
Management advantage: business projects: operations:
New products, Cost advantage IT services
services, new customer satisfaction, catalogue with
markets productivity costs & SLA
All Rights Reserved @STKI improvements
Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info 9

IT Portfolio Trends

In short term: Run the Org. spend will see some decline
from further efficiencies
In long term: Run the Org. spend will stabilized
Efficiencies here infrastructure & better ITG willhere
Your Text in Your Text enable

firms to reduce the % of IT spend on sustaining the
current systems from 70% to 50%


Demand Management

Screening

• Customer representative, system manager…

Pre-agreed criteria
Evaluation & prioritization:

• Compare “apples to apples”

• Avoid redundancy

Financial awareness

Budget Management
Budget Allocation

IT budget distribution between Business Units according
to their strategic goals:
• Business Unit responsibility
• Operations get their own budget for the maintenance

Resources allocation between Business Units according to
their strategic goals :
• Control of business demands
• Internal loan between LOBs


Budget Allocation - Recommendations

Save part of resources for IT flexibility:

• New regulation

• Unexpected business activity
Unplanned demand will be executed on account of
planned demand


Budget Management & Control

Collecting data to show costs of services
Service catalogs:
• Chargeback
• Alternatives

 When IT prices its services, IT can benchmark services
against outsourced alternatives to drive further
efficiencies


Planning vs. Execution – Why?

Planning vs. execution assessment:
• Actual demands’ status

• High maintenance systems
• Business Unit resources exhaustion


Planning vs. Execution – How?

Develop annual plan based on hours spent per task
• Incidents, maintenance, development

Not attendance clock!

Reporting enforcement through executives’
dedication


How do you define project success?
Israel
Usage, Bugs in production,
Reusability

Other Clients
11% Satisfaction
19%
Schedule ROI
11%
Your Text30%
here Your Text here
Cost
29%

Source: STKI

Software Tools

IT managed either manually, through spreadsheets, or
through an array of standalone tools
ITG tools help the organization:
• Visualize the demand for IT services & new initiatives
• Prioritize financial investment & human resources
ITG automation helps to enforce standards & practices
• Access is limited to permitted users only
• Efficient demand workflow confirmation


ITG Tools Evolution
Text
Individual
project mngt
Demand mngt
Project & portfolio mngt
Standalone Financial mngt
tools Resource mngt
Your Text here
IT process mngt
Your Text here
Reporting

ERP for IT


STKI Israeli Positioning
 Not a technological positioning
 Refers only to Israeli market
Vendor A
 Focused on enterprise market (not SMB)
Local Support

 Not an STKI recommendation Vendor B

 Market here
Your Text
Presence (X) Your Text here
• Market share - existing and new sales (more emphasis)
• Mind share (how user organizations perceive vendors)
 Local Support (Y) – is influenced by (X)
• Experience & technical knowledge, localization, support,
number and kind of integrators
Market Presence

PPM- Positioning of the Israeli Market

Vendors to Watch:
Compuware IBM
Microsoft Primavera
CA
Local Support

HP Enterprise
PS Next MID-Tier

This analysis should be used with its
supporting documents

Market Presence

PPM Tools & Integrators in Israel
Clients New Clients 07’ Integrators
Clarity (CA) Ministry of Tourism, CA, Proceed (Calanit
Clalit, Leumi Card, Carmon)
SunDisk
Project & Portfolio Partner, Motorola, HP, Taldor
Center (HP) Mataf

Compuware Matrix
Changepoint (Matrix)
BAW,EPM, RAM, RD IBM
Composer (IBM Q4 08)
Primavera (Aviv) Mercava, IDF Aviv
Requirement & Menora IAI MSP
Release mngt (MSP)
PS Next (Xioma) Bank Discount, Visa Cal Xioma, MSP Eshed
,
Menora, Teva Signifer

PPS (Microsoft) Malan Matan, Orantech
Tefen, Proceed
EPM (Microsoft) M-system, Leumit, IAI, Orbotech, Bank Leumi, Matan, Orantech, Tefen,
Lotem, Bezeq, Coca-Cola, Tnuva, Neway, Pnina Zinger,
Mekorot, Tel Aviv Strauss-Elite, IAA Proceed
Municipality
All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
22
22

PPM Tools & Integrators in Israel

SAP RPM (resource & portfolio mngt) – IAI, Bank Hapoalim,
Maaz, DSW, Cellcom, Bezeq, Bazan, Navy, Taas, Amdocs, Barom, Merkava

TimeMaker (time & task mngt)– Mirs

ERG Timesheet (time estimation mngt) -Your Text here
Your Text here
Cellcom


PMO Israeli Trends

From standard project mngt to ITG processes
ITOs are currently increasing its PMO
Majority of organizations examine ITG tools
ITOs are looking for:
• Ultimate ITG tool
• Process automation using existing tools
• Improving budget control by integrating work plan to ERP

PMO staffing ratio depends on organization maturity:


OTC Process Implementation:
Recommendations

Receive recognition from executive mngt:
• Decision-making, budget & resources
Standardization of processes
Drawing conclusions:

• Project mngt, alignment with business strategy
Use of consultants:
• Less resistance toward external involvement


ITG Tools Implementation:
Recommendations

The process should be simple as it involves only a few
users

Focus on 2-3 critical KPIs
Choose user friendly system

Short term ROI

Implement module by module


Office of the CIO pays off

Even though establishment of the OTC takes 2-3 years, it
has a valid business justification

OTC helps firms to achieve:
• Greater return on IT investments

• Higher customer satisfaction from IT


IT Service Desk

Highly competitive & mature market
Continually growing staff & number of transactions
IT SD as full-service provider:
• Cost mngt - call-reduction strategies, automation
efforts, service delivery alignment with defined
service levels)
• Proactive management
• Appropriate performance metrics
ITIL


IT Service Desk –
Positioning of the Israeli Market
Vendors to Watch:
IBM
CA
Microsoft
SAP
Local Support

HP BMC
Enterprise
Siebel here
Your Text Your Text here
MID-Tier
PeopleSoft Pivotal SysAid
IT HD
Modules

This analysis should be used with its
supporting documents

Market Presence

IT Service Desk Tools
Selected Installations in Israel
Clients New Clients Integrators
Comverse, IAI, Discount, Elta, ECI, HOT, Shabas, Rafael, Isracard CA, Ness, Malam,
CA* Motorola, Teva, Elbit, Mekorot, Osem, MSP Cabao
,
Phoenix, DSW, Bezeq Int, Beit Berl, Israel
Police, Tnuva, Central Bureau of Statistics,
EL-AL, Tamas, TASE, Ministry of Health, Tel-
Aviv Municipality
Zim, Malan, IGS, MED Nautilus, Malam, Matrix , Xor
BMC* Kneset, NDS, Social Insurance, Uniliver,
Creo, Intel, Motorola, Summit Design,
Your Text here - Your Text here
Polycom, Cellcom- eng. HOT-eng. Partner -
eng
IDF, Netafim, Shaam, Open University, HP, Xor
HP* Orbotech, Tower Semiconductors, Haaretz -

Rav-Bariach, Marvell, Dan, Jonson & Africa Israel, Mei-Eden, AIG,
SysAid* Jonson, Highway 6, Omrix, Wintegra, Sami Electra, McCann Erickson,
Consist

Shimon College, Minicom, Litcom Diesenhaus unitours, Flash
Networsks, Liveperson, Opal
Hertz, Psagot Ofek,

*ITIL compliant

IT Help Desk Modules from CRM packages
Clients New Clients Integrators

Microsoft Ministry of Finance, Malan, Israeli Visa, Cellcom, Eldan, 20 Partners, including:
Navy, Intel, Prime Minister Ministry of Education Matrix-Effect, SIT,
CRM* Advantech, Team,
(*ITIL complaint) Malam, Eyron, We!,
Netwise, Bynet SW,
Yael, Avaya….

Pivotal Super-Pharm, Bat-Yam Municipality, Tadiran, Negev Ceramics, ONE1
Exlibris, Systematics, Panorama, Telmap, Orad
Your FGG Radvision, Gilat, Maccabi, ,Ericom
Text here Your Text here
Shahal, Ritalix, Globs
Coca Cola, Paz, Isr. Government Ness, IBM, EDS,
SAP Bazan
Advantech

PeopleSoft Ministry of Foreign Affairs, Mamram, Matrix
Bezeq -

Siebel* Tnuva, Visa, Golden Pages, Bank Taldor, IBM
Leumi
-


The Sarbanes-Oxley Act (SOX)

Executives are enforced to accurate & verified financial
info

Periodical review of the processes used to ensure
compliance with regulatory

Internal controls are regularly assessed for effectiveness


What is the SOX for IT?

SOX implications have huge impact on the ITO
The role of CIO & ITOs will evolve under SOX

IT departments can expect much closer scrutiny

Need for Text here
Your
enterprise risk management &Your Text here
governance

Timely & accurate info enabled & sustained by a blend of
process, quality, & governance


Enterprise Risk Mngt
Common Frameworks:
Process: Process
Developing process to improve  ITIL
efficiency & IT service delivery  Maturity models
Quality control: – CMM , PMM
Build metrics to follow up
Your Text here Quality control
Your Text here

performance & improvement  ISO 9001
Governance:  Total Quality
Establishing oversight measures Management (TQM)
 Six Sigma
Governance
Consultants: HMS, One, SecOz,
 COBIT
Spider, Taldor, Tulip

Best Practices vs. Innovation

 TACTICAL IT  STRATEGIC IT
• Tactical functions simply • Strategic functions drive
Best
keep the business up & Innovation
the company’s dollar, stock

Practices
running on a day-to-day
Your Text here
basis:
value, & competitive
advantage Text here
Your

 COBIT  Office of the CIO
 CMMI  Portfolio mngt…
 ISO
 ITIL
 Six Sigma…


What’s the Best Practice Framework?
No single process/governance
framework will effectively
represent every organization
ITIL COBIT
CMMI
No single framework covers the
complete territory Six ISO
Sigma
Leverage & aggregate best practices

The combination of process
methodologies will provide a more
complete view of IT’s operational/
support processes


COBIT
Control Objectives for
 High-level governance & control Information & Related
framework Technology (COBIT)
 Developed by the Information
Systems Audit and Control
 COBIT align with the COSO finan. Association (ISACA): A set of
identified control objectives
framework - recommended for
 4 high-level domains (e.g.,
compliance with SOX
planning & organization)
 34 sub domains (e.g., manage
human resources)
 Checklists for assessing IT controls
 318 control points designed to
& effectiveness provide assurance that certain
objectives will be achieved
 Israeli ISACA is translating
 Ensures that controls & security
COBIT to Hebrew
are in place

ITIL

 Process is the linchpin to IT Infrastructure
delivering consistent services at Library (ITIL)
a reliable level of quality  Initiated by the UK government’s
(CCTA) Central Computing &
Telecommunication Agency
 ITIL primarily focuses on IT  Provides best practices for
operations where 80% of IT
Your Text here deliveringYourservices
IT Text here
budgets are spent  ITIL v.3 (5 books) refines the
notion of IT service
 ITIL v.2 core tenants were divided
between service support &
service delivery; these are now
combined


ITIL v.3 - 5 Books

Service Strategy
Service Design
Service Transition
Service Operation
Continual Service

Improvement


ITIL Israeli Trends

Business started to realize the importance of the ITIL
Customers started to demand vendors ITIL compliance
in RFP (especially HD & outsourcing vendors)
Main reasons to enter ITIL:
• IT services improvement
• Regulations:
Companies which incorporated ITIL processes reported
better compliance with SOX, BazelII…
Bottom-up demand

ITIL Adoption Trends

About 10 enterprises has already implemented some ITIL
processes
Industries with highest % of usage:
• Finance, Telecom & High-Tech
Increasing interest, but no actual investment here
Your Text here Your Text

ITIL courses & training: HP, John Bryce
ITIL lead consultants (alphabetical) & selective examples:
• CA: Ministry of Foreign Affairs
• EMC: Amdocs, Cellcom
• GalanTech- ITIL training; Amdocs; IEC; Petah-Tikva municipality
• HP- Pelephone, Ministry of Justice
• I-til consulting - Bank Leumi, Zim
• XOR - Bank Hapoalim; Bank Leumi Zion, Israel +972 9 74 444 74 www.stki.info
All Rights Reserved @STKI Moshav Bnei 41

COBIT & ITIL
Do they affect each other? Yes!
 COBIT tells you what to  ITIL describes how to
monitor & control implement
 Higher-level business  Lower-level service
value framework performance
framework
The ideal configuration - a combination of both frameworks:
• ITIL measures internal technology efficiencies
• COBIT interprets them in the context of business value
The latest versions of these frameworks integrate
with each other


ISO
International Organization
ISO- framework for information for Standardization (ISO)
security management Developed by the
International Organization for
ISO/IEC17799:2000 lays out a Standardization & the
International Electrotechnical
process for securing those Commission
services Textaddressing legal
Your & here Your Text here

requirements ISO specifies best practices for
security in 12 areas & offers
guidance on such topics as
protecting personal data,
internal information, &
intellectual property


Importance of:
Unified Framework Responsibility

Frameworks are tied to each other
Different frameworks handled by various orgs roles:
• Accountants, CIO, CTO, QA managers, CISO, etc.
Responsibility of all frameworks MUST be unified:

This translates itself
to greater efficiency &
resource saving


Risk & Compliance Mngt

CobiT Control Objectives for Information
& Related Technology

Reference
framework for
Information Technology
ITIL Text here
Your governing
Your Text here IT &
Infrastructure Library
compliant with
SOX

Framework for information
ISO
security management


Management Tools - Ranking
Outsourcing: one of the top 10 most used mngt tools,
however, below average satisfaction


All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74Source: Bain & Company
444 74 www.stki.info (Mng. Tools 2007)
46

Outsourcing WW Trends

Outsourcing will continue to be recession-proof
Recent turmoil in credit markets will selectively slow
outsourcing in the financial services sector
multi-shore & multi-provider outsourcing will
GlobalYour Text here Your Text here

become more the norm than the exception
Capital expenditure avoidance will become a key driver
for increased demand for outsourcing & BPO


Outsourcing Model
Evolution or Equilibrium?

Outsourcing model has been changed
1/3 of deals were total IT function, especially with SMBs
Rest of deals were of transferring processes & specific
fields to outsourcer: Comprehen
sive
outsourcing
• Infrastructure 33%

• Help Desk support Selective
outsourcing
• Application Mngt 67%

Source: STKI

Selective Outsourcing
Israeli Trends
Comprehensive outsourcing Selective outsourcing
• Loss of Flexibility • Vendor Competition
• Increased Risk • Shared Objectives
• Loss of Internal Expertise • Core Competencies
Selective examples: Selective examples:
EDS: Kneset EDS: Alvarion, Ports & Railways Authority
HP: Tower HP: Navy, Telrad
Malam – Team: Dan Malam-Team: Shlomo Group, Phoneix
Ness: Tadiran Appliances Ness: Teledata, Applied Materials, UTI


Outsourcing Israeli Trends

Outsourcing market will continue on steady mature
growth
Net increase in the outsourcing market
PublicYour Text heredemand will continue to grow here
sector Your Text

Decline in mega-deals (number & volume)
Most of the activity will be happening in SMBs


Pace of new contract has slowed during 2007

More sophisticated customers who conduct thorough
feasibility study
 End of vendors’ “suicidal prices”

 A few major WW outsourcing contracts are being brought
back in house:
Prudential, Selfridges, Sainsbury…
 Advertisement of disagreements & problems

in contract between Mey-Eden, Mataf, Harel…


Customers
 Most orgs. succeed in achieving their objectives, but in
general they feel indifferent about the results
 Companies generally have difficulty to evaluate vendor
capabilities & outsourcing outcomes
 Companies are choosing vendors with proven abilities to
deliver services according to SLA
 Clients changing preference: smaller contracts~1-5 years
 Re-biding vs. renewals: resulting in less stability
since the contract & checks take time to accomplish

Multisourcing

Multisourcing still hasn’t passed the reality test
Multisourcing demands the complete mngt of operation &
providers
Mngt of operation & providers requires large
managerial here
Your Text
mechanism Your Text here

Managerial boundaries must be specified
Multisourcing demands a critical mass since providers
have lesser profit margins when it comes to
smaller contract


Vendors

Highly competitive market with increasing no. of
vendors

Main players:
• Ness, EDS, Malam-Team, IBM, HP

New players are entering the IT sector:

• Bynet , Taldor


Main Factors for Failure of Outsourcing

Management lack experience of outsourcing

Management lack skill of writing & negotiating
outsourcing contracts

The outsourced work is difficult to standardize

Quality did not meet expectations:
• “80:20” bubble burst


Major obstacle for successful outsourcing

ITOs are dissatisfied with the methods used for
measuring vendors’ performance
ITOs still struggle with metrics design & implementation
ITOs mostly rely on the vendor's estimation
The problem of measurement pertains not only to
outsourcing but also to the overall operation of a firm


For what reasons have you considered
insourcing?

Have not considered insourcing 61%
51%

Cost saving not realized 24%
28%

Service levels not met 21%
26%
Your Text here
Customer dissatisfaction 13% Your Text here
26%

Change in strategy about outsourcing 12%
16%

Communication problems 13%
18%

Other 3%
5%

2008 2007 Source: Cutter

What kinds of tasks are you currently
outsourcing or planning to outsource?

78%
Development
79%

64%
Maintanance
61%

49%
Help Desk Support
38%

18%
Other
18%

2008 2007 Source: Cutter

Tactical IT vs. Strategic IT

 TACTICAL IT  STRATEGIC IT
• Tactical functions simply keep • Strategic functions drive the
Outsourcing on
the business up & running In-House
company’s dollar, stock value
a day-to-day basis: & competitive advantage:
 Infrastructure maintenance
Your Text here  Business development
Your Text here

 Service Desk  New system development
 QA/Testing  Product marketing support
 Printing  Sales force automation
 BPO  Business & IT alignment
 Security  R&D
 ERP


IT Service Desk Trends

Highly competitive & mature market
Most of the activity will occur in SMBs
Service packages including HD tools:
• The focus should be on service instead of tools
Main players & Selective Examples:
Calanit-Carmon: Isracard;
Malam-Team: Tel-Aviv municipality; EDS: Alvarion;
Taldor: “Computer for Every Teacher” project;
Yael: Tyco


QA/Testing Management

Rapidly growing field
Acknowledging the advantage & cost saving by
outsourcing: the transition from PS to outsourcing
Israeli near shore:
• Main Player: Matrix (Talpiot)
• Malam (Ma’alot)
• Ness (EDC)
• Aman (Tehila)
Offshore: Eastern Europe, Far East, Palestinian authority
Main Players: Ness & Tescom, Malam-Team, Matrix, Tesnet,
Tact Computer System


Security Outsourcing

Security outsourcing is a growing trend
Increasingly regulated, intensive & expensive field
From firewalls to setup & maintenance of most security
systems Text here
Your Your Text here

Expert service providers:
• Economies of scale: quality security staff
• Cost saving: No longer have to pay high-level
technical staff to monitor security around the clock


Professional Services / Temps Israeli Trends

Professional services growth has narrowed
In-sourcing trend as part of management perception,
despite being cost saving
OppositeText here in private versus public Your Text here
Your
trends sectors
Need for flexibility & specific proficiency:
• Demand on professional niche experts (BI, SQL, Security,
Oracle Applications, etc)


IT Staffing Metrics

PS as Percentage of IT Staff
Unchanged
Insourcing
32%
45%


Greater
Use
23%

Source: STKI

Professional Services / Temps Israeli Trends

 ITOs prefer fixed prices (overtime hours, sick pay, miluim)
 Transparency with suppliers to prevent paradoxical situations
(where employee earns more than his/her employer)

PS Advantages here
 Employee’s preservation (training, professional support,
excursions, pay increase, high mobility)
FTE Advantages
 Employee’s sense of belonging
 Cost saving


IT roles % expecting to increase hiring:
WW Trends

Programming/system development 40%

Your Text here
Help Desk 28%Your Text here

Project management 24%

Source: CIO Insight

IT roles % expecting to increase hiring:
Israeli Trends

Programming/system
55%
development

Project management 45%

Security 31%

Architecture & planning 31%

Help Desk 20%

2008

Source: STKI

Training Management

 Recession will narrow the training & implementation market
growth
 The investment of 5-10 training days of employees
 Increasing need for management & service skills courses
 Main topics: .NET, MF, J2EE, security
 Gathering momentum: ITIL, PMI, SOX, virtual communities
Main Players:
Matrix, Ness, Sela Group, Emet, Malam-Team, YANA Group


Annual Training Allocation per IT Employee

Increased
28%


Unchanged Decreased
50% 22%

Source: STKI

Web Evolution



Web 2008 – an “Enterprise” Issue!

 Web 08’ tools, technologies, & concepts help business find:
• New customers
• Retain existing customers more effectively
• Provide products & services at higher profit margin

Business Strategic IT

Web 2.0

Where is your company stands with regards
to Web 2.0 technologies?

45% 24% 32%

Video over the Web
20% 40% 40%

Your Text here
Wikis Your Text here
Deployed
Testing
26% 21% 53%
Not on radar screen
RSS

9% 25% 66%

Social Networks


My company considers consumer technology for
potential business uses

Consumer technology (social networking, video games, iPod)

Disagree
5%
Agree
27%

Waiting
68%


Self-Service Israeli Trends

Not an innovative concept
Most orgs. are planning to invest into customer self-
service improvement:
• Cost saving
• Improved here
Your Text customer satisfaction Your Text here

Build product simpler Effective Internet
Start Self-Service version search engine

Disadvantage: lack of customer sense of belonging


Virtual Worlds



Questions that must be examined:

What is a virtual world? / Second Life?

Why are millions of people joining VW?

What value does a VW provide?
What are its real potentials & risks?

 How can one make money in a VW?
Will VW affects & influences our personal, social, &
professional life, like today’s Web?


Virtual Worlds

Examples (over 200 worlds):
 Second Life – Microtransactions, subscription ($9.95 per month)
 World of Warcraft - Software, subscription,
microtransaction ($14.99 per month)
 Club Penguin – Subscription ($5.95 per month)
 Barbie GirlsTextProduct sales
Your - here Your Text here
 ActiveWorlds – Subscription ($69.95 per year)
 Google Lively
 There - Subscription
 MultiVerse
 Vast Park
 Metaplace
 Entropia Universe


Economy

 Reuters
 Banking and credit
 Stock markets
• SL Capital Exchange (US, 20 listings)
• World Stock Exchange (Australia, 15 listings)
• VSTEX (Italy, 7 listings)
• Ancapex (US,here
Your Text 3 listings) Your Text here


Second Life
Million M^2 of SL Land
 40,000 concurrency (at any time)
 450,000 active users (last 7 days)
 1.4 m active users (last 2 months)
 10.6 m total accounts
 2 m assets created per day Total User Hours (millions)

 35 TB of user-created data
 800,000 unique items sold or traded
per month
 500 events per day
Source: Linden Lab

Currency: Linden$
US$ Spent by Users (in Millions)

LindeX exchange operated by
Linden Lab
• Buy: USD $.30 transaction fee
• Sell: 3.5% transaction fee
• 270 L$ =$1 USD
US $ Exchanged on Lindex (in Millions)

Monetary policy


Virtual World, Real Money

SL’s First Millionaire:

Anshe Chung (Ailin Graef) -

the virtual land baroness
• In period of 2.5 years

• Initial investment 9.95$


Virtual World, Real Business

Information points – interactive & dynamic online
resource or brochure
Front offices or HD - customer service
“Shop fronts” & online sales - customer product
experience here

Meeting venues - meetings & collaborative activities
Seminars & conferences
Advertising - products /services promotion
Product demonstrations - potential customers
Recruiting


Adidas Store
IBM

Your Text here Cisco Your Text here

Intel Preen

SUN


Scion, Toyota's youth-oriented brand, has sold (2H07)
about 200 computer-generated cars in Second Life



Museum & Art
International Spaceflight Museum Computer History Museum


Art Gallery


Tourism

 Tourism destinations promotion - real places & activities
virtual experience Interactive Dublin map

Images of Sweden



Education & Training

Education – interactive courses with students
Training - simulation, role-play games


Princeton Science Friday American Cancer
Society Relay for Life


Advisory/Analyst firms
STKI

H&R Block Island

BDO Stoy Hayward Accenture

KAWG&F (Baltimore MD CPA firm), CPA
Island

Government, politics & collective action

European
Your Text here
US Congress Your Text here
Community

Campaign HQs Davos protest
Sweden Embassy

Galit Fein
EVP & Senior Text here
Your Analyst Your Text here

Strategies for the Web &
Office of the CIO


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