New data and a description of magazine Men's Health Ukraine

2. About magazine
Men’s Health is the №1 worldwide source of information for and about men.
It’s the magazine for the active, successful, professional men who want greater control over
their physical, mental, and emotional lives.
Men’s Health speaks to every aspect of a man’s life, providing its readers with the latest
information on health, fitness, fashion, nutrition, relationships, travel, gear and money.
Men’s Health is the largest and best-selling men’s lifestyle magazine brand in the world
with 46 international editions and a worldwide readership of over 20 million.
Men’s Health. Tons Of Useful Stuff
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3. Men’s Health Ukraine
PRINT-RUN:
70 000 copies
PERIODIC:
one time a month
FORMAT:
STANDARD: 215x275 mm
MINI: 170x225 mm
COVER PRICE:
25 UAH (standard)
16 UAH (mini)
DISTRIBUTION:
to all the major cities of Ukraine.
33 % of the print-run is distributed to Kiev.
3

4. Men’s Health Man is
 Achieve a lot, but want more
 Like to be self-confident
 Anxious to look better
 Able to cope with the problems,
but prefer to prevent them
 Are experts in good meal and drinks
 Get maximum satisfaction (communicating)
from relations with girlfriend
 Look answers to unspoken questions
 Live at their full potential
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5. Active readers
 Well-educated men between
the ages of 20 and 45
 Getting a higher education
or already have one
 Earn an above average income
 Residents of big cities
(population: 500 000 people and more)
 Actually arising and developing
so-called middle class
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6. In every Men’s Health issue
As simple as ABC
Fast facts and brief news about everything:
health, fitness, sport, relationship, sex, hot facts
Sex and relationship
New answers on eternal questions,
advice and recommendations
Career
How to build relationship with: business
partners,competitors,yourself
Men questions
You ask – we answer. Medicine, fitness,
psychology, style, equipment
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7. Adventure
Travelling reports from different expedition
Extreme
New kind of extreme sport
Human body and ration
Health in details. Advice and news in
nutritional care
Personal trainer
Advice from a coach or an expert. Exercises
you can do at home, your office or in a gym
Style and fashion
What is in fashion, how to get dressed
and look after yourself
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In every Men’s Health issue

8. Style Guide
8
Periodic press: two times a year
Number of issue: April, October
«Stylish guide» - the special addition devoted
to fashion trends of the season.
Its task – to help readers to do the correct
choice of business suits, playwear, shoes,
cosmetics, technique.
«Stylish guide» gives useful advices,
how to look after oneself and clothes,
how to combine the different numbers
of cloth and accessories.

9. Gear Guide
9
Periodic press: one-two times a year
Season: Spring, Autumn
«Gear Guide»
Special addition devoted to latest
gadgets and gear.
Its task – to inform readers about
the most innovative products
and latest technology.

10. 10
74%
26%
men 102,77 women 36,47
Men’s Health readership
One issue readership – 139,24 K person
TNS. PMI 2013. One issue readership

11. 11
4% 14%
45%
22%
15%
16 - 19 20 - 29 30 - 39 40 - 54 other
Men’s Health readers’ age
Reader average age – 29 y.o.
TNS. PMI 2013. One issue readership

12. 12
54%46%
single 72,87 married 63,1
28%
24%
40%
1%
2%
5%
high above the average
average below the average
low N/A
Family status Income level per month
TNS. PMI 2013. One issue readership

13. 13
Distribution
Total circulation – 70 000 copies
33%
15%
10%
8% 7% 7%
5% 4% 3% 3% 2% 2% 1%
0%
5%
10%
15%
20%
25%
30%
35%
Kyiv
D
nipropetrovsk
KharkivO
thercities
D
onetsk
O
dessa
Lviv
C
rim
eaZaporozhyeC
herkasy
Lugansk
N
ikolaev
Kherson

14. 14
Rate card 2014
Price exclude taxes
Fixation costs additional 20% of the page price
Premium positions Price
1-st spread € 13 870
2-nd, 3-rd spread € 12 800
Inside spread € 10 950
Next to: content, editor-in-chief letter € 6 950
3-rd cover € 6 950
Back cover € 9 150
Inside pages
1 page € 5 550
1/2 page € 3 750
1/3 page (vertical) € 3 750
1/3 page (horizontal) € 3 700
1 PR page € 6 000
1/2 PR page, 1/3 PR page € 4 170

15. 15
Layouts deadline
Insert delivery
deadline
Sales date
January’14 19.11.2013 05.12.2013 16.12.2013
February’14 12.12.2013 26.12.2013 13.01.2014
March’14 21.01.2014 06.02.2014 17.02.2014
April’14 18.02.2014 06.03.2014 17.03.2014
May’14 18.03.2014 03.04.2014 14.04.2014
June’14 11.04.2014 28.04.2014 16.05.2014
July/August’14 20.05.2014 04.06.2014 20.06.2014
September’14 22.07.2014 07.08.2014 22.08.2014
October’14 18.08.2014 04.09.2014 19.09.2014
November’14 16.09.2014 02.10.2014 24.10.2014
December’14 21.10.2014 06.11.2014 21.11.2014
Technical calendar 2014

16. 16
Sanoma Ukraine
Phone number: +38 044 390 58 70
Editor in chief: Dmitriy Pribytko
Art-director: Yaroslav Rudenko
Advertising Sales: Anastasya Bondarovich, Tatiana Bortnik
Marketing: Lida Turkovska, Yaroslava Vashchenko
Thank you!