Use of digital technology by different income groups           The current state of digital differences     Georgetown Uni...
Internet users – 85% of adults                    December 2012100%80%60%                                  95%         99%...
Broadband at home – 68% of adults                      December 2012100%80%60%                                   86%      ...
Cell phones - 89% of adults                       January 2013100%80%                                  97%         97%    ...
Smartphones - 47% of adults                     December 2012100%80%60%40%                                              70...
Mobile internet accessand its special role for         some
Access internet via phone          % of cell owners September 2012100%80%                                              71%...
Mobile factoids• 2-4% of poorer internet users ONLY access  internet wirelessly• 17% of cell owners of all classes do most...
Cell phones and internet access      % of “cell internet” users and their main access             Mostly cell     Mostly s...
Insights about online    job searches by  household income
Online job searches                      May 2011 survey                     % all adults   % internet users70%           ...
How people seek help on jobs and finances                        April 2009   Poor are the least likely to say they access...
Job resources at libraries• Poorer people are more likely than the better  off to say job resources at libraries are “very...
Other devices
Desktop or laptop - 78% of adults                     December 2012100%80%60%                                             ...
Tablet- 31% of adults100%                       January 201380%60%40%                                              50%20% ...
Internet activities
Email – 76% of adults                    December 2012100%80%60%                                              96%         ...
Search engines           % of internet users in February 2012                        Ever     "Yesterday"100%             ...
Health information in past 12 months         % of internet users in September 2012100%80%60%40%                           ...
Use social networking sites – 54% of adults                      December 2012100%80%60%40%                               ...
Cell phone activities
Mobile pix          % of cell owners September 2012100%                                              90%                  ...
Texting          % of cell owners September 2012100%                                  89%         90%80%       78%        ...
Use email via phone          % of cell owners September 2012100%80%                                              70%60%   ...
Use social networking site on phone                     % of cell users in April 2012                                Ever ...
Get news on phone                   % of cell users in April 2012                              Ever   "Yesterday"60%      ...
Do banking on phone          % of cell users in September 201260%40%                                 34%          35%     ...
Get health information on phone                  % of cell users in April 2012                              Ever   "Yester...
Visit govt. website on phone                   % of cell users in April 2012                              Ever   "Yesterda...
Other social media
Social media – Twitter                   % of internet users in January 201330%25%20%15%10%         16%               16% ...
Social media – LinkedIn                   % of internet users August 201240%35%30%25%20%                                  ...
Social media – Pinterest                   % of internet users December 201225%20%15%                                     ...
Social media – Instagram                   % of internet users December 201220%15%10%         15%                         ...
Social media – Tumblr                   % of internet users December 201215%10%5%                                         ...
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Use of digital technology by different income groups report - Pew Research 2013

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Use of digital technology by different income groups report - Pew Research 2013

  1. 1. Use of digital technology by different income groups The current state of digital differences Georgetown University Public Policy Forum – Cannon Caucus Room February 22, 2013 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org Twitter: @Lrainie PewInternet.org
  2. 2. Internet users – 85% of adults December 2012100%80%60% 95% 99% 90%40% 73%20% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  3. 3. Broadband at home – 68% of adults December 2012100%80%60% 86% 89%40% 71% 47%20% 0% Under $30K $30K-$50k $5K-$75K Over $75K
  4. 4. Cell phones - 89% of adults January 2013100%80% 97% 97% 89% 85%60% Under $30K $30K-$50K $50K-$75K Over $75K
  5. 5. Smartphones - 47% of adults December 2012100%80%60%40% 70% 58%20% 45% 30% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  6. 6. Mobile internet accessand its special role for some
  7. 7. Access internet via phone % of cell owners September 2012100%80% 71% 60%60% 52% 51%40%20% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  8. 8. Mobile factoids• 2-4% of poorer internet users ONLY access internet wirelessly• 17% of cell owners of all classes do most of their online browsing on their phones• Half (51%) of African-American cell internet users do most of their online browsing on their phone, double the proportion for whites (24%). Two in five Latino cell internet users (42%) also fall into the “cell-mostly” category.
  9. 9. Cell phones and internet access % of “cell internet” users and their main access Mostly cell Mostly something else Both equally80% 74% 72%70%60% 54%50% 43% 45%40% 32%30%20% 19% 15% 12% 10% 11%10% 9%0% Under $30K $30K-$50K $50K-$75K Over $75K
  10. 10. Insights about online job searches by household income
  11. 11. Online job searches May 2011 survey % all adults % internet users70% 63% 63%60% 57% 56%50%40%30% 27% 27% 24% 20%20%10%0% Under $30K $30K-$50K $50K-$75K Over $75K
  12. 12. How people seek help on jobs and finances April 2009 Poor are the least likely to say they access any common resources – 22% vs.15% of better off $30K and above $75K and above-46% newspaper, mags, -53% internet books -49% newspaper, mags,-42% friends/family books-40% TV, radio -46% TV, radio-27% internet -37% financial professional-15% financial professional -33% friends/family-7% “other” -4% “other”
  13. 13. Job resources at libraries• Poorer people are more likely than the better off to say job resources at libraries are “very important” (75% vs. 57%)• Among library computer users, poorer people are twice as likely as the better off to use library technology for job-search and applications (46% vs. 18%)
  14. 14. Other devices
  15. 15. Desktop or laptop - 78% of adults December 2012100%80%60% 96% 89%40% 81% 59%20% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  16. 16. Tablet- 31% of adults100% January 201380%60%40% 50%20% 26% 30% 24% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  17. 17. Internet activities
  18. 18. Email – 76% of adults December 2012100%80%60% 96% 88%40% 81% 59%20% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  19. 19. Search engines % of internet users in February 2012 Ever "Yesterday"100% 97% 95% 93% 84%80% 76% 66%60% 54% 45%40%20% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  20. 20. Health information in past 12 months % of internet users in September 2012100%80%60%40% 81% 80% 71% 65%20% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  21. 21. Use social networking sites – 54% of adults December 2012100%80%60%40% 65% 56% 60% 48%20% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  22. 22. Cell phone activities
  23. 23. Mobile pix % of cell owners September 2012100% 90% 83% 85%80% 77%60%40%20% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  24. 24. Texting % of cell owners September 2012100% 89% 90%80% 78% 78%60%40%20% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  25. 25. Use email via phone % of cell owners September 2012100%80% 70%60% 56% 45% 39%40%20% 0% Under $30K $30K-$50K $50K-$75K Over $75K
  26. 26. Use social networking site on phone % of cell users in April 2012 Ever "Yesterday"80%60% 48% 45% 38% 40%40% 36% 32% 29% 25%20%0% Under $30K $30K-$50K $50K-$75K Over $75K
  27. 27. Get news on phone % of cell users in April 2012 Ever "Yesterday"60% 53% 43%40% 33% 31% 29% 22%20% 19% 11%0% Under $30K $30K-$50K $50K-$75K Over $75K
  28. 28. Do banking on phone % of cell users in September 201260%40% 34% 35% 31% 27%20%0% Under $30K $30K-$50K $50K-$75K Over $75K
  29. 29. Get health information on phone % of cell users in April 2012 Ever "Yesterday"40%35% 32%30% 25%25% 23% 20%20%15%10% 4% 5%5% 3% 2%0% Under $30K $30K-$50K $50K-$75K Over $75K
  30. 30. Visit govt. website on phone % of cell users in April 2012 Ever "Yesterday"40%35%30%25% 22% 21%20% 15% 14%15%10%5% 3% 4% 4% 2%0% Under $30K $30K-$50K $50K-$75K Over $75K
  31. 31. Other social media
  32. 32. Social media – Twitter % of internet users in January 201330%25%20%15%10% 16% 16% 17% 14%5%0% Under $30K $30K-$50K $50K-$75K Over $75K
  33. 33. Social media – LinkedIn % of internet users August 201240%35%30%25%20% 34%15% 24%10% 20%5% 7%0% Under $30K $30K-$50K $50K-$75K Over $75K
  34. 34. Social media – Pinterest % of internet users December 201225%20%15% 23%10% 18% 15%5% 10%0% Under $30K $30K-$50K $50K-$75K Over $75K
  35. 35. Social media – Instagram % of internet users December 201220%15%10% 15% 14% 12% 12%5%0% Under $30K $30K-$50K $50K-$75K Over $75K
  36. 36. Social media – Tumblr % of internet users December 201215%10%5% 8% 6% 5% 3%0% Under $30K $30K-$50K $50K-$75K Over $75K
  37. 37. Thank you!

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